What Roche Bros does

Roche Bros. Supermarkets is a privately held, family-owned regional grocery chain founded in 1952 in Roslindale, Massachusetts, by the Roche brothers and currently led by Rick and Ed Roche. The company operates approximately 15 supermarket locations across Greater Boston, MetroWest, and Southern Massachusetts under the Roche Bros, Brothers Marketplace (boutique), and Sudbury Farms sub-brands, offering full-service departments including produce, meat, seafood, deli, cheese, prepared meals, bakery, floral, and beer and wine. Specialty sourcing partnerships with Certified Angus Beef (for the Butcher Shop) and Foley Fish (sustainably sourced seafood delivered six days a week) anchor a premium perishables positioning.

The company's revenue model is anchored in traditional supermarket retail (transaction-based grocery sales) and supplemented by a full-service catering operation spanning everyday events, corporate lunches via a dedicated corporatecatering.rochebros.com site, and weddings (which pair catering with floral arrangements). Six private-label brands (Roche Bros, Brothers Marketplace, Crav'n Flavor, Simply Done, Full Circle Market, Tippy Toes) extend margin capture and customer loyalty. In August 2025 the company launched Neighbor Rewards, its first formal loyalty program offering digital coupons, Neighbor Perks member pricing, and a digital coupon center accessible via desktop and mobile.

Distribution is omnichannel: physical stores complemented by onlineshopping.rochebros.com for pickup/delivery, branded iOS and Android apps, and dedicated catering microsites. Marketing relies on an award-winning quarterly magazine (Tidbits), an extensive recipe library, blog content, email newsletters, community partnerships (Greater Boston Food Bank, Lovin' Spoonfuls), and the new loyalty program. The company has no public ticker, no funding rounds, no M&A history, and no disclosed AI/ML initiatives; revenue figures are not publicly disclosed.

Name

Roche Bros

Legal name

Roche Bros. Supermarkets

Website

https://rochebros.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Roche Bros. is a family-owned regional supermarket chain founded in 1952, operating ~15 stores across Greater Boston, MetroWest, and Southern Massachusetts under the Roche Bros, Brothers Marketplace, and Sudbury Farms brands, serving general grocery shoppers with catering and private-label products.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Grocery retail
• Supermarket chain
• Event catering
• Private label groceries
• Loyalty rewards program

Headquarters

HQ city

Acton

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Grocery Sales: Traditional supermarket retail revenue from selling groceries, perishables, and consumer goods across multiple departments including produce, meat, seafood, deli, bakery, prepared foods, and floral.
2. Catering Services: Full-service catering for corporate events, weddings, graduations, and social gatherings. Includes menu planning, food preparation, waitstaff, and on-site management.
3. Private Label Products: Revenue from proprietary private label brands including Roche Bros, Brothers Marketplace, Crav'n Flavor, Simply Done, Full Circle Market, and Tippy Toes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roche Bros. Supermarkets operates a family-owned retail grocery chain with physical supermarket locations across Greater Boston, MetroWest, and Southern Massachusetts. The company sells fresh groceries, premium meats, seafood, produce, deli, bakery, prepared meals, floral, and private label brands. In addition to in-store retail, the company offers online grocery ordering with pickup and delivery, a loyalty program (Neighbor Rewards), and full-service catering for corporate events, weddings, and social gatherings.

Product overview

Roche Bros. Supermarkets is a family-owned regional grocery chain founded in 1952, operating throughout Greater Boston and Southern Massachusetts. The company offers a traditional supermarket shopping experience with multiple departments (Produce, Meat, Seafood, Deli, Cheese, Prepared Meals, Bakery, Floral, Beer and Wine), complemented by a catering division and private label brands. Its loyalty program (Neighbor Rewards) provides digital coupons and personalized offers. The portfolio includes private label brands (Roche Bros, Brothers Marketplace, Crav'n Flavor, Simply Done, Full Circle Market, Tippy Toes), a catering service for events including weddings, an award-winning quarterly magazine (Tidbits), and an online recipe library. Brothers Marketplace operates as a boutique market sub-brand offering artisanal goods.

Differentiator

Problem solved

Functional benefit

Brands

• Brothers Marketplace: A boutique market offering artisanal goods and a true neighborhood ethos, featuring fresh and flavorful products.
• Sudbury Farms
• Roche Bros (Private Label)
• Crav'n Flavor
• Simply Done
• Full Circle Market
• Tippy Toes

Products and services

• Roche Bros Catering Full-service catering for events including corporate lunches, weddings, graduation parties, and social gatherings. Offers menu planning, professional waitstaff, and on-site management for individual and business customers.
• Wedding Catering & Floral Specialized wedding catering with consultant-led planning, menu tastings, custom floral arrangements, and complete event management from setup to cleanup, targeted at couples and families planning weddings and milestone social events.
• Roche Bros Private Label Brand Roche Bros store-brand grocery products offering favorite flavors at reasonable prices across multiple grocery categories, sold in physical stores and via the online grocery platform.
• Crav'n Flavor Private Label Hearty, savory private-label food products designed to satisfy cravings, sold at Roche Bros and Sudbury Farms locations.
• Simply Done Private Label Quality private-label household products for everyday tasks across all rooms, sold through Roche Bros grocery stores.
• Full Circle Market Private Label Better-for-you, family-friendly private-label foods offering simpler, cleaner ingredient choices, sold at Roche Bros and Sudbury Farms stores.
• Tippy Toes Private Label Private-label baby care products covering needs from the top of the head to the tips of the toes, sold through Roche Bros grocery stores.
• Burrito Bowl Bundle Catering Product Ready-to-serve catering bundle featuring cilantro lime chicken, jasmine rice, southwest black bean and corn blend with fresh toppings, chips, bowls, and utensils for build-your-own burrito bowls at events, office lunches, and casual gatherings.
• In-Store Supermarket Retail Full-service supermarket retail across multiple departments (Produce, Meat, Seafood, Deli, Cheese, Prepared Meals, Bakery, Floral, Beer and Wine) at physical store locations throughout Greater Boston, MetroWest, and Southern Massachusetts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Certified Angus BeefcoreStrategic or Co-development PartnerPartnership with Certified Angus Beef brand for the Butcher Shop. The brand requires cattle to be Angus-influenced and beef must pass 10 quality standards for consistent sizing, quality appearance, tender texture, and superior marbling.
• Foley FishcoreStrategic or Co-development PartnerFamily-owned, fourth-generation Massachusetts business that supplies local seafood six days a week, guaranteeing just-off-the-boat freshness. Seafood selections are sustainably sourced and all-natural.
• Greater Boston Food BankcoreStrategic or Co-development PartnerAnnual partnership where Roche Bros associates volunteer to help distribute goods and give out thousands of meals to food-insecure community members.
• Lovin' SpoonfulsminorStrategic or Co-development PartnerFood waste reduction partnership since 2011. Roche Bros gives fresh groceries that would otherwise spoil to Lovin' Spoonfuls, which distributes them to people in need.
• Z BreadsticksminorChannel Partner/ Reseller/ DistributorZ Breadsticks, a better-for-you dippable snack product line, is sold at Roche Bros locations as part of their product assortment.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Wegmans: Family-rooted, premium-positioned regional supermarket chain; the most direct analogue to Roche Bros' quality-first, prepared-foods-heavy model and a likely future encroachment threat in the Boston market.
• Whole Foods Market: Amazon-owned premium grocery chain with Greater Boston locations; competes with Roche Bros on premium perishables, organic assortment, and prepared foods targeted at affluent Boston-area consumers.
• Big Y: Family-owned regional supermarket chain serving Massachusetts and Connecticut; comparable in business model, family ownership, prepared foods emphasis, and private-label depth.
• Shaw's: Albertsons-owned supermarket chain operating throughout Massachusetts and New England; directly competes with Roche Bros on basket size, weekly promotions, and prepared meals within the same geography.
• Stop & Shop: Ahold Delhaize-owned regional supermarket chain with dense Massachusetts store coverage; competes head-to-head with Roche Bros on perishables, prepared foods, and weekly value perception among Greater Boston shoppers.
• Hannaford: Ahold Delhaize-owned supermarket chain with strong New England presence; competes with Roche Bros on fresh, private label, and digital couponing across overlapping Massachusetts and Southern New England trade areas.
• Market Basket: Family-owned regional supermarket chain operating primarily across Massachusetts and New England; directly comparable to Roche Bros as a privately held, quality-focused grocery operator competing in the same household budgets throughout Greater Boston.

Emerging players

• Trader Joe's: Specialty grocery chain with multiple Massachusetts locations; competes with Roche Bros for affluent weekly grocery trips, particularly through its differentiated private-label assortment and basket experience.
• Sprouts Farmers Market: Specialty natural/organic grocer with East Coast expansion; relevant peer for the better-for-you and Full Circle Market private-label positioning that Roche Bros is developing.

Broad incumbents

• Aldi: Global discount grocer operating heavily across Massachusetts; a key competitive constraint on Roche Bros' pricing power and a benchmark for private-label-led value perception in the same trade areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RocheBrosSupermarket
• Instagraminstagram.com/rochebrossupermarkets
• YouTubeyoutube.com/channel/UCYypkdJ4xLP1T5X3kqD4m3g
• LinkedInlinkedin.com/company/84729
• Xx.com/Roche_Bros

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roche Bros