Lace Music Products

What Lace Music Products does

Lace Music Products is a private US manufacturer of guitar and bass pickups, loaded pickguards, finished electric guitars, and accessories, headquartered in Cypress, Southern California. The company serves a horizontal mix of musicians — primarily electric guitar players, with secondary segments in bass, acoustic, extended-range (7+ string), luthiers and instrument builders, and signature-artist fans — selling almost exclusively direct-to-consumer through its Shopify storefront at lacemusic.com with free U.S. domestic shipping. Founded approximately 45 years ago and operating with 11-50 employees, the business runs a hand-built-to-order production model with 2-10 business day lead times on core pickups and 4-20 business days on premium loaded pickguards, positioning it as a niche, premium American-made component brand rather than a mass-market supplier.

The company's product moat rests on five granted patents covering analog pickup architectures: the Alumitone aluminum-based pickup (current-driven design, water-jet-cut exoskeleton, 90% less fine copper wire than traditional pickups), the Lace Sensor with Micro Matrix Comb and Barium Ferrite magnets, the Matchbook pickup, and the Pickguard PLUS system with Stick-Shift 10-position switch co-developed with Rock&Blue. Product breadth spans electric guitar pickups (Lace Sensor single coils and Dually humbuckers, Alumitone Deathbucker, Humbucker, Single Coil, Fusion Jazz 251), bass pickups (Man O' War, Aluma J/P, Aluma Bass Bar, Stealth, Ultra Slim Acoustic), acoustic pickups, extended-range pickups (HB7, DB7, SC7/SC8, Deathbar/X-Bar), signature artist models (Matt Pike, Nate Newton, Robert Randolph, Max Cavalera, Coburn), the Tone Hero Series sub-brand, finished Teliki and Cigar Box Guitars, and branded merchandise.

Revenue mechanics are straightforward unit-pricing on hardware: individual pickups priced at $92-$152, pickup sets at $120-$252, loaded pickguards at $329.99, Pickguard PLUS systems at $429.99, and cigar box guitars at $379.99-$399. The company markets through organic social (Instagram, Facebook, YouTube), content marketing (wiring diagrams, FAQs), and its own e-commerce storefront, with no disclosed third-party dealers, institutional investors, M&A activity, or external funding. Legal entity is Lace Music Products, doing business as Lace and LACE Custom Build Shop, with the Tone Hero Series as a sub-brand.

Name

Lace Music Products

Legal name

Lace Music Products

Website

https://lacemusic.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Lace Music Products is a private, Cypress, California-based manufacturer of guitar and bass pickups, loaded pickguards, and finished electric and cigar box guitars, selling hand-built American-made products direct-to-consumer through its Shopify storefront to electric, bass, acoustic, and extended-range guitar players, luthiers, and signature artist fans.

Ownership category

akta.pro rank

Product category

Musical Instrument Hardware (Guitar Pickups)

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931)

akta.pro primary industry

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

akta.pro secondary industries

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Guitar pickups
• Bass pickups
• Loaded pickguards
• Cigar box guitars
• Electric guitar pickups

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pickup Sales: One-time hardware sales of guitar and bass pickups including electric guitar pickups, bass pickups, acoustic pickups, extended range pickups. Product categories include Lace Sensor line and Alumitone patented technology pickups.
2. Loaded Pickguard Sales: Sale of pre-loaded pickguards combining pickups, wiring, and switches in a single assembly. Includes Custom Build Shop loaded pickguards.
3. Electric Guitar Sales: Sale of finished electric guitars including Teliki Guitars and Cigar Box Guitars.
4. Pickguard PLUS System Sales: Sale of Pickguard PLUS system including the innovative 10-position switch technology and integrated circuitry.
5. Merchandise Sales: Sale of branded apparel including t-shirts, hats, stickers, and magnets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Lace Music Products designs and hand-builds guitar and bass pickups, loaded pickguards, and finished electric and cigar box guitars in Southern California. Its portfolio is anchored by two proprietary pickup platforms — the Lace Sensor single-coil line and the patented Alumitone aluminum-based current-driven pickup — and is sold direct-to-consumer globally through its lacemusic.com Shopify storefront with made-to-order customization.

Product overview

Lace Music Products is a 45-year-old manufacturer of guitar and bass pickups and musical instruments based in Southern California. The product portfolio centers on two proprietary pickup technologies: the legendary Lace Sensor single-coil line (available in 8 color-coded variants from 5.7k to 14.5k output) and the patented Alumitone aluminum-based pickup line featuring lower resistance and higher output than traditional copper-wound pickups. Products span electric guitar pickups, bass pickups, acoustic pickups, extended range pickups (7+ strings), and signature artist models. The company also offers loaded pickguards (standard and Pickguard PLUS with Stick-Shift 10-position switching technology), complete electric guitars under the Teliki brand, cigar box guitars with Matchbook pickups, and branded merchandise. All pickups are hand-built to order per customer.

Differentiator

Problem solved

Functional benefit

Brands

• Tone Hero Series: A series of Alumitone humbucker pickups designed for specific tonal characteristics.

Products and services

• Lace Sensor Electric Guitar Pickups Legendary single-coil pickup line available in multiple colors (Gold, Silver, Blue, Red, Purple, Light Blue, Emerald, Hot Gold) with varying output levels and tonal characteristics, including Dually humbucker configurations and Telecaster-specific sensors. For electric guitar players.
• Alumitone Pickups Patented aluminum-based pickup technology featuring a water jet cut exoskeleton with micro winding using 90% less copper wire than traditional pickups, including Deathbucker, Humbucker, Single Coil, and Fusion Jazz 251 models. For electric guitar players seeking higher output and zero-noise operation.
• Bass Pickups Complete line of bass guitar pickups including Man O' War series (P-Bass, J-Bass, MM4, P-J Set), Aluma J Bass, Aluma P Bass, Aluma Bass Bar series (3.5, 4.0, 4.5), Stealth Bass Soap Bar, and Ultra Slim Acoustic Bass. For bass players.
• Signature Artist Pickups Artist-designed pickup series including Matt Pike Signature (Firespitters, Dragonauts, Dirty Heshers), Nate Newton Signature Riffblaster P-Bass, Coburn Signature, Robert Randolph Signature Steel King for pedal steel, and Max Cavalera Signature Downstroyers. For players seeking artist-inspired tones.
• Extended Range Pickups Pickups designed for 7, 8, 9, and 10+ string guitars including Alumitone Humbucker 7 (HB7), Deathbucker 7 (DB7), SC7 and SC8 single coils, and Deathbar/X-Bar series (3.5, 4.0, 4.5, 5.0) for extended range instruments. For multi-string guitar players.
• Acoustic Pickups Pickups for acoustic instruments including Ultra Slim Acoustic (USA) Sensor, Alumitone Matchbook, Dobro-Neck Sensor, Mando-Lace Mandolin Pickup, California Acoustic jacks and cables, and Bajo Sexto pickup. For acoustic guitar, mandolin, dobro, and bajo sexto players.
• Tone Hero Series Pickups Character humbucker series including Aluma Man, Aluma Captain, Aluma SMASH, Aluma HawkTone, Aluma THING, and Aluma Deadtone, all featuring Alumitone Deathbucker technology in a traditional humbucker format. For electric guitar players seeking specific tonal characters.
• Pickguard PLUS™ Advanced loaded pickguard featuring Stick-Shift Technology with a Freeway 10-position switch that adds 5 additional positions beyond standard 5-way switching, integrated ultra slim circuitry developed with Rock&Blue, multiple adjustable capacitor values, and zero-noise design with no batteries required. For electric guitar players seeking expanded tonal versatility.
• LACE Custom Build Shop Loaded Pickguards Pre-wired pickguards with Lace pickups installed including Tele Plus JG, Sensor Triple Gold, Hot Gold, Chrome Burners, Ultimate Triple, Triple Rainbow, JB, and Strat Plus Ultra variants (Redline, Batmobile), with 4–20 business day lead times. For players and luthiers seeking turnkey pre-wired pickguards.
• Teliki Electric Guitars Limited edition Teliki Guitars including Teliki T and Teliki Wave Double Humbucker models, hand crafted and built to order in California. For electric guitar players seeking boutique American-made instruments.
• Cigar Box Guitars Electric cigar box guitars featuring the patented Matchbook pickup (Alumitone-based, zero noise, single coil/humbucker modes), adjustable truss rod, and Steve Arvey Signature strings, including Tiki Traveler Edition, Secret Society, Big Wolf, and Gone Fishing models in 3 and 4 string configurations. For players and collectors of unique instruments.
• Lace Branded Merchandise (Apparel & Accessories) Branded apparel including Khaos T-Shirt, Tiki Shirt, Sensor Diagram T-Shirt, Shield Logo items, Radio Repair shirts, CBG shirts, and accessories such as stickers, jumbo magnets, and dad hats. For fans of the Lace brand.

Quantifiable outcome

• Zero noise pickup operation across all product lines
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Rock&BluecoreTechnology or IntegrationPartnership for development of ultra slim circuitry used in Pickguard PLUS products. Rock&Blue collaborated on the revolutionary circuitry design that enables multiple capacitor values adjustable by users.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seymour Duncan: One of the largest aftermarket guitar pickup manufacturers, offering humbuckers, single coils, and loaded pickguards for electric and bass guitars. Direct competitor to Lace in the replacement pickup market with broader distribution and OEM relationships.
• EMG Pickups: Manufacturer of active guitar and bass pickups known for high-output, low-noise designs. Comparable to Lace's Alumitone line in pursuing alternative pickup architectures, with strong presence in metal and bass segments.
• Lindy Fralin Pickups: Boutique pickup manufacturer specializing in vintage-correct single coils and humbuckers, hand-wound in the USA. Similar hand-built, made-to-order, premium-pricing business model to Lace.
• Fishman: Manufacturer of acoustic pickups, preamps, and amplification products, plus electric pickups. Direct overlap with Lace's acoustic pickup line (Ultra Slim Acoustic, Mando-Lace) and broader MI amplification category.
• DiMarzio: Major guitar pickup manufacturer producing a wide range of humbuckers, single coils, and pre-wired pickguards. Direct competitor to Lace's Lace Sensor and Alumitone lines with similar artisan positioning and broad artist endorsements.
• Bare Knuckle Pickups: UK-based boutique pickup manufacturer offering hand-wound humbuckers and single coils for electric and bass guitars. Closely comparable to Lace's premium hand-built positioning, customization model, and direct-to-musician sales approach.
• TV Jones: Boutique pickup manufacturer famous for Filter'Tron-style humbuckers and signature artist models. Comparable to Lace in artisan manufacturing, signature artist partnerships, and niche premium positioning.

Broad incumbents

• Gibson: Major guitar manufacturer with proprietary humbuckers (57 Classic, Burstbucker, etc.) that compete directly with Lace's pickup offerings in the humbucker category, particularly for Les Paul-style guitars.
• Fender: Largest electric guitar manufacturer with proprietary pickup lines (Noiseless, Custom Shop) that compete in the same aftermarket pickup space as Lace, while also serving as a major OEM customer for third-party pickup suppliers.
• PRS Guitars: Premium guitar manufacturer with proprietary pickup lines (85/15, 58/15 LT, etc.) and signature artist models. Comparable to Lace in artist endorsement strategy and premium positioning, with broader instrument catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/lacemusic
• Facebookfacebook.com/lacepickups
• Instagraminstagram.com/lacepickups
• Xx.com/lacemusic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lace Music Products