Shelter
Shelter Pharma Limited is an Indian herbal pharmaceutical manufacturer producing GMP-certified Ayurvedic formulations across human, veterinary, and poultry health, selling via e-commerce, regional B2B sales, government tenders, and exports to 10+ countries.
- Company typePublic
- Founded1965
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Shelter does
Shelter Pharma Limited is an Indian pharmaceutical manufacturer founded in 1965 and formally incorporated as a Public Limited Company in 2007 (CIN L24233GJ2007PLC051956), headquartered in Ahmedabad, Gujarat. The company develops and manufactures GMP-certified Ayurvedic and herbal formulations across three segments: Human Health Care (immunity boosters such as Emune 19, liver tonics like Livodin-12, digestive remedies such as Sherolax and Gasoshel, diabetes support products including Diabetone, and women's health products like Gynoshel and Monthex), Veterinary Health Care (livestock and dairy animal products such as Lactona Bolus, Agrical Powder, and Purgovet Bolus), and Poultry Health. Shelter operates a portfolio of over 300 products and combines traditional Ayurvedic principles with modern pharmaceutical manufacturing, drawing on a proprietary herbal-ingredient database that includes Ashwagandha, Amla, Guduchi, Shatavari, and 100+ additional components.
The company employs 51-100 staff and distributes through a multi-channel model: pan-Indian e-commerce platforms (Amazon, Flipkart, 1mg, Jiomart) for direct-to-consumer sales, a regional sales force covering Gujarat, Rajasthan, Uttarakhand, and Western Uttar Pradesh, government and dairy-association tender participation for veterinary medicines, and international export partnerships spanning 10+ countries including the UAE, Saudi Arabia, Yemen, Sudan, Bangladesh, Kuwait, Qatar, Iraq, and Romania. Marketing relies on social media, educational blog content, quality-and-trust messaging around GMP certification and ingredient transparency, and direct relationships with healthcare professionals in target markets.
FY26 revenue was INR 73.13 crore, a 44% year-on-year increase, with net profit of INR 9.03 crore (+25% YoY); exports grew 164% during the fiscal year. Recent commercial milestones include the March 2026 launch of the FitKick Pro pre-workout supplement (entering sports nutrition), an $18,300 export order from First Vet Veterinary Medicines Trading LLC (UAE), qualification for Verka Dairies' veterinary medicines tender, and a public target of INR 200 crore in annual revenue by FY30 driven by capacity expansion and deeper international market penetration.
Shelter firmographics
Firmographics- Name
- Shelter
- Legal name
- Shelter Pharma Limited
- Website
- https://shelter.co.in
- Company type
- Public
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shelter Pharma Limited is an Indian herbal pharmaceutical manufacturer producing GMP-certified Ayurvedic formulations across human, veterinary, and poultry health, selling via e-commerce, regional B2B sales, government tenders, and exports to 10+ countries.
- Ownership category
- akta.pro rank
Shelter industry classification
Industry- Product category
- Ayurvedic Pharmaceuticals
- NAICS
- Pharmaceutical Preparation Manufacturing (325412)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Vitamins & Minerals (Single Nutrients) (CRADAGAB)
Keywords
Where Shelter is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shelter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Human Healthcare Products: Sale of Ayurvedic medicines for human health including immunity boosters, liver care tonics, digestive remedies, pain relief, and wellness supplements. Products include Emune 19, Diabetone, Sherolax, Gasoshel, Gynoshel, and various other herbal formulations.
- Veterinary Healthcare Products: Sale of herbal medicines and feed supplements for animals including Lactona Bolus, Agrical Powder, Purgovet Bolus, and other veterinary care products for livestock wellness.
- Poultry Health Products: Sale of health products for poultry addressing the third segment of the company's diversified product portfolio spanning human welfare, veterinary care, and poultry health.
- Export Sales: International sales of veterinary and animal healthcare products to markets in Middle East, Southeast Asia, and Africa. Exports growing 164% year-over-year with presence in over 10 countries including UAE, Saudi Arabia, Yemen, Sudan, Bangladesh, Kuwait, Qatar, Iraq, and Romania.
- Government/Institutional Tenders: Revenue from winning and executing government and institutional tender contracts for veterinary medicines, such as the Verka Dairies veterinary medicines tender.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Shelter product offering
Product offeringCore offering
Shelter Pharma Ltd. manufactures and sells over 300 herbal/Ayurvedic formulations and feed supplements across three categories: human health care (immunity, liver, digestion, women's health, pain relief, diabetes support), veterinary health care (livestock bolus, powders, supplements), and poultry health. Products are produced in GMP-certified facilities in Ahmedabad, India, and sold domestically via e-commerce platforms and B2B distribution as well as exported to 10+ countries.
Product overview
Shelter Pharma is a pharmaceutical manufacturing company specializing in herbal formulations and feed supplements, founded in 1965. The company offers a diverse portfolio of over 300 products across three primary categories: Human Health Care, Veterinary Health Care, and Poultry Health. The product line includes herbal remedies such as Sherolax Tablets for constipation relief, Emune 19 as an immunity booster, Diabetone for sugar management, Gasoshel for gas and acidity, Livodin-12 as a liver tonic, and Cocoment Ointment for skin healing in human health; Lactona Bolus for dairy animal lactation support, Agrical Powder for livestock nutrition, and Purgovet Bolus for veterinary gastrointestinal care. All products are manufactured in GMP-certified facilities using Ayurvedic principles combined with modern pharmaceutical technology.
Differentiator
Problem solved
Functional benefit
Brands
- FitKick Pro: Fitness supplement brand, launched commercially in 2026.
Products and services
- Sherolax Tablets Herbal tablets for correcting constipation by softening stool and enhancing intestinal mobility, marketed for human digestive health.
- Emune 19 Immunity Booster Syrup Natural immunity booster syrup with antioxidant properties, formulated with Ashwagandha, Amla, Honey, Tulsi, Guduchi, Sunth, Dalchini, and Brahmi for human immune support.
- Diabetone Tablet Sugar management tablet providing diabetes support as an Ayurvedic alternative.
- Gasoshel Tablet Herbal tablet for gas and acidity relief with carminative properties.
- Livodin-12 Liver Tonic Liver tonic for liver disorders, detoxification, and hepatotonic support.
- Stonyl Tablet Ayurvedic tablet for kidney stone support.
- Cocoment Ointment Herbal skin healer enriched with natural honey bee wax for dry, cracked skin, lips, and lesions.
- Fitkick Pro Pre-Workout Powder Pre-workout fitness powder supplement for athletic performance and energy support.
- Allvitamin Tablet Vitamin supplement tablet providing nutritional support.
- Hairol Hair Care Supplement Hair care supplement that strengthens hair, promotes hair growth, and prevents premature graying.
- Gynoshel Liquid Women's care liquid supplement for uterine health and reproductive support.
- Lactona Bolus Veterinary bolus supporting lactation in dairy animals and promoting healthy milk yield, sold to dairy farmers and livestock owners.
- Agrical Powder Nutritional supplement powder for livestock containing vitamins, minerals, and herbs to support robust growth and vitality.
- Purgovet Bolus Veterinary bolus for gastrointestinal issues, gently facilitating bowel movement and restoring gut health in animals.
Quantifiable outcome
- Revenue growth of 44% year-on-year to INR 73.13 crore for FY26
- +5 more outcomes
Companies that use Shelter
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Shelter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shelter partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Verka DairiescoreQualified for negotiation meeting with Verka Dairies regarding a veterinary medicines tender after passing the technical evaluation stage. This domestic tender represents a significant opportunity in the veterinary healthcare segment and indicates the company's growing credibility and strategic positioning in the veterinary medicines market.
- First Vet Veterinary Medicines Trading LLCminorExport order partnership for supply of veterinary and animal healthcare products valued at $18,300 to be executed within six months on a fixed-cost basis. Transaction does not constitute a related party transaction.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Shelter competitors and assessment
Company assessmentBroad incumbents
- Dabur India Limited: India's largest listed Ayurveda and natural healthcare conglomerate with a vast herbal product portfolio spanning consumer health, wellness, and home care. Directly comparable to Shelter in Ayurvedic manufacturing, distribution, and brand-building, but operates at vastly larger scale and broader portfolio.
- Emami Limited (Zandu): Owner of the Zandu pharmaceuticals brand and a diversified consumer goods company with significant Ayurvedic and herbal product lines. Directly overlaps with Shelter in herbal Ayurvedic formulations across digestive, immunity, and wellness categories.
- Patanjali Ayurved Limited: Bharat Ramdev-led Ayurvedic FMCG and pharma powerhouse with a portfolio overlapping Shelter's herbal wellness, digestive, immunity, and chronic care products. A broad incumbent competitor that compresses shelf and pricing in the same herbal value segment.
Direct peers
- Himalaya Wellness Company: Closest direct peer to Shelter – an established Ayurvedic/herbal pharma manufacturer producing herbal medicines, supplements, personal care, and wellness products with GMP manufacturing and pan-India plus international distribution. Comparable product depth, regulatory positioning, and brand-led D2C plus B2B model.
- Organic India Private Limited: Specialist herbal health and wellness manufacturer emphasizing natural ingredients, certified-organic positioning, and premium herbal supplements. Comparable to Shelter in product philosophy, ingredient transparency, and distribution through modern retail plus e-commerce.
- Baidyanath Ayurved Bhawan: Heritage Ayurvedic pharmaceutical manufacturer producing classical Ayurvedic formulations, health supplements, and personal care products. Highly comparable in manufacturing philosophy, product mix, and distribution model to Shelter.
- Vicco Laboratories: Long-standing Ayurvedic and herbal product manufacturer with categories spanning wellness, oral care, and skincare. Heritage-driven, brand-led herbal healthcare brand directly comparable to Shelter's positioning.
- Charak Pharma Private Limited: Focused Ayurvedic pharmaceutical manufacturer producing clinical herbal formulations, OTC supplements, and specialty condition products. Comparable to Shelter in GMP-based herbal pharma manufacturing and prescription plus OTC channel strategy.
Emerging players
- Dr. Vaidya's Herbs Private Limited: Ayurveda-focused direct-to-consumer brand with a growing modern Ayurveda portfolio across immunity, digestive, joint, and wellness categories. Comparable to Shelter's product mix but differentiated by digital-first marketing and quick commerce orientation.
Regional players
- Zoetic Ayurved (Zoetic Wellness): Emerging Ayurveda and herbal wellness brand focused on standardized herbal extracts, women's health, and preventive care. Adjacent peer operating in overlapping conditions (digestion, immunity, hormonal health) but with a digitally native brand identity more skewed toward Indian metros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shelter social profiles
Digital presenceShelter compliance and trust
Trust signalCompliance2 records
Shelter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shelter leadership team
Management profileNumber of profiles
Profiles1 record
Shelter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shelter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shelter
What does Shelter do?
Shelter Pharma Ltd. manufactures and sells over 300 herbal/Ayurvedic formulations and feed supplements across three categories: human health care (immunity, liver, digestion, women's health, pain relief, diabetes support), veterinary health care (livestock bolus, powders, supplements), and poultry health. Products are produced in GMP-certified facilities in Ahmedabad, India, and sold domestically via e-commerce platforms and B2B distribution as well as exported to 10+ countries.
Is Shelter a public or private company?
Shelter is a public company. It is classified as public and is currently operating.
When was Shelter founded?
Shelter was founded in 1965. It employs 51 to 100 people.
Where is Shelter based?
Shelter is headquartered in Ahmedabad, India, in the Asia region.
How does Shelter make money?
Five revenue lines are on record. Human Healthcare Products are the primary driver. The others are veterinary Healthcare Products, poultry Health Products, export Sales and government/Institutional Tenders.
Who are Shelter's main competitors?
Broad incumbents on record are Dabur India Limited, Emami Limited (Zandu) and Patanjali Ayurved Limited. Direct peers are Himalaya Wellness Company, Organic India Private Limited, Baidyanath Ayurved Bhawan, Vicco Laboratories and Charak Pharma Private Limited. Dr. Vaidya's Herbs Private Limited is listed as an emerging player. Zoetic Ayurved (Zoetic Wellness) is listed as a regional player.
Does Shelter have an API?
No public API is recorded for Shelter.
What industry is Shelter in?
Shelter's product category is Ayurvedic Pharmaceuticals. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 325412 and its SIC code is 2834.