Verka
- Company typePrivate
- Founded1973
- HeadquartersChandigarh, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Verka firmographics
Firmographics- Name
- Verka
- Legal name
- The Punjab State Cooperative Milk Producers' Federation Limited
- Website
- https://verka.coop
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Verka industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Creamery Butter Manufacturing (311512)
- SIC
- Dairy Products (2020), Beverages (2080)
- akta.pro primary industry
- Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)
- akta.pro secondary industries
- Butter & Ghee Manufacturing (AFAKAKAD), Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)
Keywords
Where Verka is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Offices17 records
Markets served
Verka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dairy Product Sales: Sale of milk, ghee, butter, dahi, lassi, paneer, ice cream, cheese, sweets, and flavored beverages through retail outlets and milk booths across Punjab and neighboring regions
- Cattle Feed Sales: Production and sale of cattle feed, mineral mixtures, and feed supplements to dairy farmers through cooperative societies and dealer networks
- Fodder Seed Processing: Processing and sale of quality fodder seeds to milk producers, with annual production of approximately 600MT
- Frozen Semen Sales: Production and supply of frozen semen doses from high genetic potential bulls for artificial insemination services
- Export Revenue: Export of Desi Ghee, Cow Ghee, Sweet Lassi, Namkeen Lassi, and UHT milk to international markets including U.A.E, Oman, Qatar, Saudi Arabia, Kuwait, Libya, Australia, New Zealand, Philippines, Singapore, Hong Kong, and South Korea
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Verka product offering
Product offeringCore offering
Verka is the flagship dairy brand of Punjab State Cooperative Milk Producers' Federation Limited (MILKFED), a state-level cooperative that procures, processes, and markets milk and a wide range of value-added dairy products under the Verka label. The portfolio includes liquid milk, ghee, butter, cheese, paneer, dahi (yogurt), lassi, flavored milk, ice cream, traditional sweets, and cattle feed, manufactured through 15 dairy plants connected to 11 district milk unions across Punjab.
Differentiator
Problem solved
Functional benefit
Brands
- Veera: Brand mascot representing Verka Land - pure, honest, and dedicated spirit of the cooperative
- Guddi
Products and services
- Verka Milk
- Verka Ghee
- Verka Butter
- Verka Cheese
- Verka Dahi (Yogurt)
- Verka Lassi
- Verka Paneer
- Verka Ice Cream
- Verka Sweets (Mithai)
- Verka Flavored Milk
- Verka Cattle Feed
Quantifiable outcome
- Punjab produces 384 lakh litres of milk daily with highest per capita availability in India at 1,318 grams per day
- +2 more outcomes
Companies that use Verka
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Verka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Verka partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Shelter Pharma LimitedminorShelter Pharma Limited qualified for negotiation meeting with Verka Dairies regarding a veterinary medicines tender after passing the technical evaluation stage, presenting an opportunity in the veterinary healthcare segment for cattle.
- Punjab State GovernmentcorePunjab state government initiative to modernize cooperative services through smart vending machines at Punjab Civil Secretariat-1, inaugurated by Chief Secretary KAP Sinha as part of Verka's modernization efforts.
- National Dairy Development Board (NDDB)coreNDDB executing mega dairy plant at Bassi Pathana on turnkey basis with Rs 138 crore investment in first phase; involved in National Dairy Plan implementation and dairy infrastructure development across Punjab.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Verka competitors and assessment
Company assessmentDirect peers
- Heritage Foods: Listed Indian dairy and value-added dairy player (milk, curd, ghee, paneer, ice cream) primarily South India but expanding nationally. Comparable branded dairy model with overlapping value-added categories.
- Parag Milk Foods: Listed Indian dairy processor (Go, Gowardhan, Pride of Cows) producing milk, ghee, paneer, cheese and dairy-based beverages. Comparable product portfolio and distribution model via general trade and modern retail across India.
- Mother Dairy: Delhi-headquartered cooperative dairy (under NDDB) marketing fluid milk, dahi, lassi, paneer and value-added dairy across North India. Directly comparable cooperative model with overlapping channel mix (booths, modern retail, institutional) and overlapping farmer-procurement footprint.
- Hatsun Agro Product: India's largest private-sector dairy company (Arokya, Hatsun, Ibaco) operating procurement-to-retail across South and select North Indian states. Comparable vertically integrated dairy model with cold-chain retail.
- Amul (GCMMF): India's largest farmer-owned cooperative dairy federation, marketing fluid milk, ghee, butter, paneer, ice cream and value-added dairy nationwide. Closest analogue to Verka's cooperative model, with far greater scale and brand reach, operating in the same product categories and overlapping channels.
- Dodla Dairy: Hyderabad-headquartered dairy processor with procurement network and retail dairy (Dodla, Dairy Day ice cream). Comparable vertically integrated dairy model increasingly expanding outside South India.
Regional players
- Aavin (Tamil Nadu Cooperative Milk Producers' Federation): Tamil Nadu state cooperative dairy federation marketing fluid milk, ghee, butter, and value-added dairy under the Aavin brand. Comparable state-owned cooperative model serving a different regional market.
- Sudha (Bihar State Cooperative Milk Producers' Federation): Bihar state cooperative dairy federation marketing the Sudha brand. Comparable state-cooperative structure, processing milk, ghee, paneer, dahi for a regional market.
- Nandini (Karnataka Cooperative Milk Producers' Federation): Karnataka state cooperative (KMF) marketing the Nandini dairy brand across South India. Closest analogue to Verka's structure and state-level federation model outside Punjab.
Broad incumbents
- ITC Limited - Dairy & Beverages: ITC's dairy and beverages portfolio (Aashirvaad Svasti, Sunfeast Farmlite, B Natural) competes in fluid milk, ghee, dairy-based beverages and value-added dairy with deep distribution. Larger incumbent with broader FMCG portfolio but overlapping core dairy product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Verka social profiles
Digital presenceVerka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verka leadership team
Management profileNumber of profiles
Profiles1 record
Verka subsidiaries and ownership
Company hierarchySubsidiaries18 records
Verka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verka
What does Verka do?
Verka is the flagship dairy brand of Punjab State Cooperative Milk Producers' Federation Limited (MILKFED), a state-level cooperative that procures, processes, and markets milk and a wide range of value-added dairy products under the Verka label. The portfolio includes liquid milk, ghee, butter, cheese, paneer, dahi (yogurt), lassi, flavored milk, ice cream, traditional sweets, and cattle feed, manufactured through 15 dairy plants connected to 11 district milk unions across Punjab.
Is Verka a public or private company?
Verka is a private company. It is classified as state government owned and is currently operating.
When was Verka founded?
Verka was founded in 1973. It employs 1,001 to 5,000 people.
Where is Verka based?
Verka is headquartered in Chandigarh, India, in the Asia region.
How does Verka make money?
Five revenue lines are on record. Dairy Product Sales are the primary driver. The others are cattle Feed Sales, fodder Seed Processing, frozen Semen Sales and export Revenue.
Who are Verka's main competitors?
Direct peers on record are Heritage Foods, Parag Milk Foods, Mother Dairy, Hatsun Agro Product, Amul (GCMMF) and Dodla Dairy. Regional players are Aavin (Tamil Nadu Cooperative Milk Producers' Federation), Sudha (Bihar State Cooperative Milk Producers' Federation) and Nandini (Karnataka Cooperative Milk Producers' Federation). ITC Limited - Dairy & Beverages is listed as a broad incumbent.
Does Verka have an API?
No public API is recorded for Verka.
What industry is Verka in?
Verka's product category is Dairy Products. Its primary akta.pro industry code is AFAKAKAH, Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt), with a secondary code of AFAKAKAD, Butter & Ghee Manufacturing. Its NAICS code is 3115 and its SIC code is 2020.