Henry Bell

Pet Food and Animal Feed Ingredients Manufacturinghenry-bell.co.uk

Henry Bell & Co is a family-owned UK manufacturer established in 1825 that micronizes cereals, pulses, oil-seeds and herbage, supplies B2B ingredients to pet food manufacturers across the UK and Europe, and offers own-label blending, packing and branded equine (EQUIGLO) and small animal (Mr Johnson's) products.

Company typePrivate
Founded1825
HeadquartersGrantham, United Kingdom
Headcount1–10
GTM typeB2B
OfferingHardware or Manufacturing

What Henry Bell does

Henry Bell & Co (Grantham) Limited is a privately held, family-owned UK manufacturer and supplier of processed cereals, pulses, oil-seeds, and herbage for the pet food, wild bird, aviary bird, and equine feed markets. Founded in 1825 in Grantham, Lincolnshire, the company pivoted in the early 1980s from agricultural seed and chemical supply into micronized cereal processing, and subsequently layered on a fully computerized mixing and own-label packing capability (first line 1998, second line 2003). Its technology stack centers on industrial micronizers, kibblers, grinders, and computer-controlled mixing with 500kg batched mixing and milling precision down to 150mu, supported by over 45,000 ft of racking for finished goods and raw material storage.

The business operates a B2B sales-led model, supplying micronized straights (wheat, barley, maize, peas, beans, soya, naked oats) and re-cleaned straight seeds and cereals to national and international pet food manufacturers and wholesalers across the UK and Europe. A second revenue stream is own-label blending and packing services, where Henry Bell formulates, blends, and packs wild bird, aviary bird, and small animal foods for retailers in pack sizes from 100gm to 25kg. The company also sells consumer-facing branded products under two sub-brands: Mr Johnson's (small animal foods) and EQUIGLO, the latter launched in 2017 with a quick-soak beet pulp horse feed positioned for the laminitis-prone and veteran equine segment.

Revenue mechanics are predominantly quote-based B2B ingredient supply and own-label packing contracts, with one disclosed retail price point (£9.95 for an 18kg EQUIGLO bag). The company holds FEMAS feed safety accreditation and is a member of the BETA NOPS assurance scheme and the Pet Food Manufacturing Association (PFMA). It is represented publicly by Simon Parker in brand-related communications and successfully defended a trademark infringement case brought by Supreme Petfoods in 2015.

Henry Bell firmographics

Firmographics

Name: Henry Bell
Legal name: Henry Bell & Co (Grantham) Limited
Website: https://henry-bell.co.uk
Company type: Private
Founded year: 1825
Operating status: Operating
Headcount range: 1–10 employees
Short description: Henry Bell & Co is a family-owned UK manufacturer established in 1825 that micronizes cereals, pulses, oil-seeds and herbage, supplies B2B ingredients to pet food manufacturers across the UK and Europe, and offers own-label blending, packing and branded equine (EQUIGLO) and small animal (Mr Johnson's) products.
Ownership category
akta.pro rank

Henry Bell industry classification

Industry

Product category: Pet Food and Animal Feed Ingredients Manufacturing
NAICS: Animal Food Manufacturing (31111), Starch and Vegetable Fats and Oils Manufacturing (31122)
SIC: Grain Mill Products (2040), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)
akta.pro primary industry: Bird Feed (Companion & Aviary) (AFADAFAJ)
akta.pro secondary industries: Bird Food (CRADAFAK), Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice) (AFAJABAB), All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB)

Keywords

Pet food ingredients
Micronized cereals
Own-label blending
Wild bird food
Animal feed manufacturing

Where Henry Bell is headquartered

Location

Headquarters

HQ city: Grantham
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Henry Bell business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Processed Cereals Manufacturing: Manufacturing and supplying micronized cereals, flakes, kibbled products to manufacturers and wholesalers. Products include micronized wheat, barley, maize, peas, beans, soya, naked oats.
Straight Seeds and Cereals Supply: Importing, cleaning, processing and packing of quality cereals, seeds, pulses, oil-seeds and herbage. Supplying straight products to manufacturers.
Own-Label Blending and Packing Services: Formulating, blending and packing own-label wild bird, aviary bird and small animal foods. Services include custom mix development and packing in sizes from 100gm upwards.
EQUIGLO Horse Feed Products: Branded horse feed products including EQUIGLO Quick Soak 10 MINUTE BEET sold at retail price points (£9.95 for 18kg).

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	EQUIGLO Quick Soak 10 MINUTE BEET (18kg)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Henry Bell product offering

Product offering

Core offering

Henry Bell & Co (Grantham) Limited is a manufacturer and supplier of processed cereals, seeds, pulses, oil-seeds and herbage to the pet food and animal feed industries. It produces micronized flaked products (wheat, barley, maize, peas, beans, soya, naked oats), re-cleaned straight seeds and cereals, and provides own-label blending and packing services for wild bird, aviary bird and small animal foods in pack sizes from 100gm upwards, supplying manufacturers, wholesalers and retailers across the UK and Europe.

Product overview

Henry Bell & Co (Grantham) Limited is a manufacturer and supplier of animal feeds and pet foods established in 1825. The company operates as a single unified product portfolio comprising: Micronized Straights (processed cereals using micronizing technology), Seed & Cereal Straights (imported and cleaned straight seeds, cereals, pulses, and oil-seeds), Aviary Mixes (specialist blends for canaries, parakeets, parrots, finches, and budgies), Small Animal Mixes (formulated foods for rabbits, guinea pigs, hamsters, rats, and chinchillas), Wild Bird Products (seed mixes, suet pellets, sunflower hearts, and specialist blends), and Horse Feeds including the EQUIGLO sub-brand. The company also offers blending and packing services for own-label products ranging from 100gm upwards.

Differentiator

Problem solved

Functional benefit

Brands

Mr Johnson's: Small animal food brand producing recipes for small animals with balanced diet for health and vitality.
EQUIGLO

Products and services

Micronized Straights Processed cereal products including flaked maize, flaked peas, flaked wheat, flaked beans, and flaked barley produced using micronizing technology with computer-controlled quality, supplied to pet food manufacturers and wholesalers across the UK and Europe.
Seed & Cereal Straights Re-cleaned straight seeds, cereals, pulses, oil-seeds and herbage products including whole barley, whole wheat, whole maize, dari, canary seed, millet, safflower, sunflower, peanuts, linseed, hemp, and kibbled maize, supplied to manufacturers in bulk or bags.
Aviary Mixes Specialist blended bird food mixes for aviary birds including canary mix, parakeet/cockatiel mix, parrot mix, finch mix, and budgie mix, formulated with eggs and fruits, produced and packed as own-label products.
Small Animal Mixes Blended food mixes for small animals including rabbit, guinea pig, hamster, mouse, rat, and chinchilla foods, available with grass and fruit variations, packed under customer own-label brands.
Wild Bird Products Wild bird food products including seed mixes, sunflower hearts, peanuts, suet pellets, dried mealworms, and specialist blends for robins, blackbirds, thrushes, and high-energy formulations, supplied as own-label products to retailers.
EQUIGLO Quick Soak 10 MINUTE BEET High-fibre, low-sugar and starch horse feed made from non-GM, British-grown, unmolassed and micronized sugar beet. A quick-soaking fibre feed ideal for working horses, ponies, veterans with poor dentition, and those prone to laminitis.
Mr Johnson's Small Animal Foods Small animal food brand under Henry Bell & Co producing unique and tasty recipes providing essential balanced diets for small animals' health and vitality.
Own-Label Blending and Packing Service Custom formulation, blending and packing service for own-label wild bird, aviary bird and small animal foods and treats. 500kg batched mixes screened then bagged or transported to the on-site Small Pack unit for packing into packs from 100gm upwards.

Quantifiable outcome

Milling precision of 150mu upwards achievable

Companies that use Henry Bell

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Henry Bell technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Henry Bell partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Henry Bell competitors and assessment

Company assessment

Others

Pets at Home: UK specialist pet retailer with significant own-label pet food ranges. A downstream customer channel for Henry Bell's own-label blending and packing services in wild bird and small animal food categories.
PFMA (Pet Food Manufacturers Association): UK trade association for the pet food industry, of which Henry Bell is a member. Industry body that supports the broader UK pet food and bird feed ecosystem in which Henry Bell operates as a supplier.

Broad incumbents

ForFarmers: One of the largest European animal feed producers operating across compound feed, specialty feed and trading. Broad incumbent to Henry Bell with significantly greater scale and pan-European footprint in the same animal feed value chain.
AB Agri: Associated British Foods subsidiary producing compound animal feeds, premixes and feed ingredients across the UK and globally. Broad incumbent competitor to Henry Bell in feed milling and ingredient supply, with much greater scale and R&D resources.

Regional players

Wessex Grain Storage & Marketing: UK grain merchant handling cereals and oilseeds for animal feed and food markets. Comparable to Henry Bell's straight cereals and seeds trading activities, particularly for B2B supply of cereal raw materials.

Direct peers

Dodson & Horrell: Long-established UK equine nutrition manufacturer producing horse feeds and supplements. Highly comparable to Henry Bell's EQUIGLO equine line as a branded equine feed specialist with B2B and retail distribution in the UK.
Bilboroughs Milling: UK flour and feed miller producing cereal-based ingredients for food and animal feed applications. Comparable to Henry Bell's micronizing and cereal processing activities as a UK-based grain mill serving B2B ingredient customers.
Dengie Horse Feeds: UK manufacturer of fibre-based horse feeds including sugar beet and chaff products. Directly comparable to Henry Bell's EQUIGLO Quick Soak 10 MINUTE BEET as a competitor in the quick-soak beet and fibre equine nutrition segment.
Heygates Feeds: UK independent animal feed miller producing a range of compound feeds, straights and cereals. Closely comparable to Henry Bell as a fellow UK-based independent feed mill with overlapping customer base among farmers, manufacturers and retailers of animal feed products.
British Horse Feeds: UK equine feed manufacturer best known for Speedi-Beet and Fibre-Beet. Directly competes with Henry Bell's EQUIGLO 10 Minute Beet in the quick-soak sugar beet equine feed category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Henry Bell compliance and trust

Trust signal

Compliance2 records

Henry Bell financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Henry Bell leadership team

Management profile

Number of profiles

Profiles1 record

Henry Bell funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Henry Bell M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henry Bell

What does Henry Bell do?

Is Henry Bell a public or private company?

Henry Bell is a private company. It is classified as family owned and is currently operating.

When was Henry Bell founded?

Henry Bell was founded in 1825. It employs 1 to 10 people.

Where is Henry Bell based?

Henry Bell is headquartered in Grantham, United Kingdom, in the Europe region.

How does Henry Bell make money?

Four revenue lines are on record. Processed Cereals Manufacturing is the primary driver. The others are straight Seeds and Cereals Supply, own-Label Blending and Packing Services and EQUIGLO Horse Feed Products.

Who are Henry Bell's main competitors?

Others on record are Pets at Home and PFMA (Pet Food Manufacturers Association). Broad incumbents are ForFarmers and AB Agri. Wessex Grain Storage & Marketing is listed as a regional player. Direct peers are Dodson & Horrell, Bilboroughs Milling, Dengie Horse Feeds, Heygates Feeds and British Horse Feeds.

Does Henry Bell have an API?

No public API is recorded for Henry Bell.

What industry is Henry Bell in?

Henry Bell's product category is Pet Food and Animal Feed Ingredients Manufacturing. Its primary akta.pro industry code is AFADAFAJ, Bird Feed (Companion & Aviary), with a secondary code of CRADAFAK, Bird Food. Its NAICS code is 31111 and its SIC code is 2040.