Feedpro

What Feedpro does

Feedpro, the consumer brand of Pronatural Feed Corporation, is a Philippine natural animal-feed producer founded around 2010–2011 and headquartered in Quezon City. Its core offering is a probiotic-based, antibiotic-free hog feed built on live yeast, lactic acid bacteria, and organic acids, with a proprietary fast-feed fermentation process (8–12 hour water soak) that the company describes as unique among commercial feeds. The portfolio has been extended vertically with Proavian (antibiotic-free broiler poultry feed) and Probbit (natural rabbit feed), and is differentiated by the bundled Babuyang Walang Amoy odor-free piggery methodology.

Name

Feedpro

Legal name

Pronatural Feed Corporation

Website

https://feedpro.ph

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Feedpro, a brand of Pronatural Feed Corporation, is a Philippine producer of natural probiotic-based animal feeds — primarily hog feed, plus poultry (Proavian) and rabbit (Probbit) lines — sold to backyard and semi-commercial farmers through a nationwide dealer network, community seminars, and information centers.

Ownership category

akta.pro rank

Product category

Animal Feed

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Swine Medicated Feed (e.g., Antibiotics where permitted, Dewormers) (AFADABAJ)

akta.pro secondary industries

Performance & Metabolic Modifiers (e.g., Betaine, Carnitine) (AFADAKAI), Medicated & Functional Poultry Feed (e.g., Coccidiostats, Probiotics) (AFADACAL), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI), Medicated Feed Additives & Premixes (Veterinary Pharmaceuticals) (HLAMAEAN)

Keywords

• Hog feed products
• Poultry feed products
• Rabbit feed products
• Probiotic animal feed
• Antibiotic-free livestock feed

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Feed Product Sales: Feedpro generates revenue through the sale of natural hog feed products. The company offers multiple product lines including Super Premium, Premium, Ecopro, and Breeder programs, each targeting different growth stages and market segments. Products are sold through dealers and outlets across the Philippines.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Feedpro is the first and leading natural plant and probiotic-based animal feed brand in the Philippines, primarily producing hog feed that uses probiotics instead of antibiotics and is the only commercial feed that can be fermented by soaking in water. The product portfolio also includes Proavian natural poultry feed and Probbit natural rabbit feed, sold in 25kg and 50kg bags through a nationwide dealer network, with the Babuyang Walang Amoy odorless piggery system pairing with the feed for odor reduction.

Product overview

Feedpro is a portfolio of natural animal feed products under Pronatural Feed Corporation, consisting of three core brands: Feedpro (natural hog feed), Proavian (natural poultry/broiler feed), and Probbit (natural rabbit feed). The Feedpro hog feed line offers multiple feeding programs (Super Premium, Premium, Ecopro, and Breeder) with feeds formulated for each growth stage (Pre-Starter, Starter, Grower, Finisher). The portfolio is distinguished by its probiotic-based technology, zero-antibiotic formulation, and the proprietary Babuyang Walang Amoy odor-reduction piggery system, supported by physical information centers, training seminars, and the FeedproTV YouTube channel for farmer education.

Differentiator

Problem solved

Functional benefit

Brands

• Proavian: Natural broiler chicken feed product line that is completely antibiotic-free, containing plant-based proteins, natural growth promotants, vitamins, and minerals.
• Probbit
• Babuyang Walang Amoy
• FeedproTV

Products and services

• Feedpro Natural Hog Feed Natural plant and probiotic-based hog feed that reduces piggery odor and produces safe, antibiotic-free pork. Formulated with highly-digestible plant-based protein incorporated with natural growth promotants, vitamins, and minerals, and free from antibiotics, synthetic chemicals, artificial growth hormones, and mammalian or avian ingredients. Multi-stage formulations (Pre-Starter 25kg, Starter 50kg, Grower 100kg, Finisher 25kg) across feeding programs (Super Premium, Premium, Ecopro, Breeder) suit each growth stage. Sold through dealers and outlets across the Philippines in 25kg and 50kg bags.
• Proavian Natural Poultry Feed Natural broiler chicken feed containing plant-based protein, probiotics, vitamins, and minerals with zero antibiotics, designed for broiler chicken farmers seeking to produce safe and healthy chicken meat. Sold through the Feedpro dealer network across the Philippines.
• Probbit Natural Rabbit Feed Natural rabbit feed from Feedpro designed for rabbit health and growth, formulated for rabbit breeding and raising operations. Distributed through the Feedpro dealer network across the Philippines.
• Babuyang Walang Amoy Odorless Piggery System Odorless piggery technology and management system that enables stress-free, easy-to-manage pig farming with reduced or eradicated unpleasant odor in conventional cemented or rice hull substrate bedding piggeries, using Feedpro feed together with correct management practices. Backed by Babuyang Walang Amoy seminars in barangays and municipalities and Babuyang Walang Amoy information centers.

Quantifiable outcome

• Super Premium program achieves target market weight as early as 131 days old
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Santeh Feeds Corp.coreOthersSanteh Feeds Corp. operates the main manufacturing plant in Calumpit, Bulacan where Feedpro products are manufactured. The company handles purchasing operations and appears to be a related entity under the same corporate group as Pronatural Feed Corporation.
• Inpro Swine GeneticsminorOthersListed as a related company in the Feedpro network, suggesting a complementary business relationship for swine genetics within the natural farming ecosystem.
• Fishta SeafoodminorOthersListed as a related company in the Pronatural Feed Corporation network, part of the broader natural farming product portfolio.
• Pet One Pet CareminorOthersListed as a related company in the Pronatural Feed Corporation network, part of the broader natural pet care product portfolio.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Novus International: Animal health and nutrition company focused on feed additives including gut-health, immune and trace-mineral solutions for swine and poultry. Comparable as a science-led feed-additive peer serving the same functional-feed value proposition.
• Alltech: Global animal nutrition company built around natural, probiotic and yeast-based feed technologies. Closest comparable to Feedpro on technology philosophy (probiotics, fermentation, antibiotic-free positioning) and on customer base (livestock producers seeking natural alternatives).
• Kemin Industries: Ingredient manufacturer with deep portfolios in probiotics, organic acids and gut-health feed additives used across swine, poultry and companion animals. Directly comparable as a feed-additive/probiotic-driven competitor operating in the same functional-feed category.

Broad incumbents

• ADM Animal Nutrition: Diversified global feed manufacturer with significant animal nutrition operations. Comparable in feed manufacturing scope and species coverage (swine, poultry) but as an incumbent in a much broader agribusiness portfolio.
• Cargill Animal Nutrition: Global leader in animal nutrition offering complete feed, premixes and additives across multiple species. Comparable as a broad incumbent competing for the same hog and poultry producers, though serving a much wider portfolio than Feedpro.
• San Miguel Foods: Diversified Philippine food conglomerate with significant feeds, poultry and meats operations under San Miguel Foods. Comparable as a domestic incumbent with overlapping feeds portfolio, but competing across many categories versus Feedpro's specialized natural positioning.
• Charoen Pokphand Foods (CPF): One of Asia's largest fully integrated feed-to-meat producers with extensive operations across Southeast Asia, including the Philippines. Overlaps with Feedpro on swine and poultry feed but operates at vastly greater scale with broader portfolio.
• Evonik Animal Nutrition: Global supplier of amino acids, probiotics and specialty feed additives for swine, poultry and aquaculture. Comparable through its probiotic/gut-health feed-additive offerings aimed at antibiotic-reduction programs, alongside a much broader nutrition portfolio.

Regional players

• Vitarich Corporation: Long-established Philippine poultry and feed company producing broiler feeds, broiler integration and animal nutrition products. Highly relevant Philippines-based peer competing with Feedpro's Proavian line and increasingly in commercial hog feed.
• Bounty Agro-Ventures, Inc. Philippines-based fully integrated poultry and feed producer under the Bounty Fresh brand. Comparable as a domestic Philippine competitor in broiler feeds (overlapping with Feedpro's Proavian line) and a broader agribusiness incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHYbopxCtlWm4hg4RgB4Yyg
• Facebookfacebook.com/feedprofeeds
• LinkedInlinkedin.com/company/pronatural-feed-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedpro