Blue Green European Holdings

Name

Blue Green European Holdings

Legal name

Bluegreen

Website

https://bluegreen.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf subscriptions
• Golf instruction
• Corporate golf events
• Golf practice facilities

Headquarters

HQ city

Saint-raphaël

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Course Subscriptions: Monthly and annual subscription memberships providing unlimited or tiered access to golf courses across France. Tiers include France-wide, regional (Sud-Ouest, France Access), and single-course (Monogolf) options with individual and couple plans.
2. Green Fees: Per-round fees for 18-hole and 9-hole play, with dynamic pricing based on course occupancy. Also available as 10-session carnets.
3. Teaching Services: Individual and group lessons, ALL4U beginner programs, performance courses, and vacation stages. Individual 30-minute or 1-hour sessions, or monthly subscription packages.
4. Practice Facilities: Bucket sales and recharges for practice range balls, with validity periods of 18 months.
5. Corporate Golf Packages: Team building events, seminars, tournaments, and corporate membership packages (Greenbusiness) for businesses.
6. Restaurant Services: On-site restaurants and bars at golf courses serving members and visitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bluegreen operates a network of 40+ golf courses across France, providing course access via subscriptions and pay-per-play green fees, golf instruction ranging from beginner to advanced levels, youth golf school programs, corporate golf packages, and ancillary on-site facilities including restaurants and Toptracer-enabled practice ranges. The company also integrates with third-party booking platforms (Bookandgolf.com, Leclub-golf.com) and operates a dedicated Golf Entreprise division for corporate clients.

Product overview

Bluegreen operates as a golf course operator and teaching organization managing 42 golf courses across France. The core offering consists of access to golf courses through various subscription plans (France-wide, regional, and single-golf options) and green fees. The company complements its course operations with comprehensive golf instruction services including individual lessons, themed group courses, and the ALL4U beginner program. Additional services include the École de Golf youth development program, vacation camps (Stages), Performance Centers, Minigolf entertainment, Toptracer technology-enabled practice ranges, and GOLF ENTREPRISE corporate services. The product portfolio is structured around course access as the primary revenue driver, supported by teaching services and ancillary recreational offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Minigolf: A miniature 18-hole golf experience for beginners and families to discover golf
• Toptracer
• Golf Entreprise
• Pass été
• ALL4U

Products and services

• Bluegreen Golf Courses Network of 40+ golf courses across France offering 18-hole and 9-hole courses, practice facilities, and golf instruction at each location. Targeted at recreational and amateur golfers of all skill levels.
• Golf Subscriptions (Abonnements) Subscription plans offering unlimited or limited access to Bluegreen courses across multiple tiers: France-wide, regional (Sud-Ouest, France Access), and single-golf (Monogolf) options, with individual and couple pricing.
• Green Fees Pay-per-play access to Bluegreen golf courses for 18-hole, 9-hole, and compact courses, with dynamic pricing based on course occupancy and discounts for younger players. Also available as 10-session carnets.
• Golf Teaching (Enseignement) Golf instruction services including individual lessons, themed group courses, and specialized programs such as the ALL4U beginner formula and ALL4U Perf performance program, delivered by certified teachers.
• École de Golf (Youth Golf School) Structured youth golf programs for children aged 4-17 offering progressive skill development through weekly sessions with age-appropriate groupings, leading to competitive play and certification.
• Minigolf 18-hole miniature golf experience available at select Bluegreen courses (Saint-Gilles, Pau, Pessac, Rueil-Malmaison, Saint-Etienne, Saint-Aubin) designed for beginners, families, and recreational entertainment.
• Golf Entreprise (Corporate Golf)
• Stages Vacances (Vacation Golf Camps)
• Performance Center
• Greenbusiness Corporate Subscription
• ALL4U Beginner Program
• Pass été (Summer Pass)

Quantifiable outcome

• Over 300 adults obtain Green Card certification annually at Bordeaux-Lac alone
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bookandgolf.comcoreChannel Partner/ Reseller/ DistributorThird-party online marketplace for golf bookings. Bluegreen courses are listed on Bookandgolf.com for green fee sales and tee time reservations. Referrer code BGS is used for tracking.
• Le Club (Golf Network)coreStrategic or Co-development PartnerBluegreen's 42+ courses are integrated into the Le Club golf network, providing reciprocal access for members. Subscribers receive preferential rates and cross-course playing opportunities.
• ugolf-entreprise.euminorChannel Partner/ Reseller/ DistributorPlatform for sports associations (AS) and employee committees (CSE) to affiliate with the UGOLF Entreprise corporate golf program.
• ToptracercoreTechnology or IntegrationToptracer technology provider for practice range tracking. Installed in 12 Bluegreen golf courses, providing ball tracking, virtual courses, and gamification features for practice sessions.
• FFGolf (Fédération Française de Golf)coreStrategic or Co-development PartnerNational golf federation for competition scoring, licensing, and golf development. Bluegreen competitions record scores with FFGolf and follow their rules and regulations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pacific Links International: Affiliate network of premium golf courses across Asia offering reciprocal member access. Comparable to Bluegreen and Le Club Golf in monetising multi-course reciprocal memberships.
• Five Iron Golf: US-based indoor golf venue operator combining simulators, lessons, and food/beverage. Comparable to Bluegreen in extending golf access to urban, non-traditional, and beginner participants through technology-enabled formats.
• BigShots Golf: US golf entertainment venue operator combining technology-driven practice and social hospitality. Comparable to Bluegreen's Toptracer and Minigolf extensions in broadening the consumer base through tech-enabled golf experiences.
• Drive Shack: US-listed operator of golf entertainment venues (Puttery, Drive Shack venues) targeting casual and social golfers. Comparable to Bluegreen in broadening golf's addressable market beyond traditional course members.
• Topgolf: Technology-driven golf entertainment venue operator with international presence including the UK. Comparable to Bluegreen in monetising practice and entertainment extensions (Toptracer, Minigolf) at scale, but with a different facility format.

Direct peers

• Open Golf Club: French golf course operator running a multi-site network across France with subscription and corporate offerings. Direct competitor to Bluegreen in the same domestic market, with overlapping premium course portfolios and B2B event services.
• American Golf: UK-based golf course operator and retailer owned by The Carlyle Group, operating a multi-course network with membership and pay-and-play models. Closest European geographic and operational peer to Bluegreen in scale and course-led revenue mix.

Broad incumbents

• TPC Network (PGA Tour): Network of Tournament Players Club courses operated across the US by the PGA Tour with public play, memberships, and tournament hosting. Comparable to Bluegreen in operating premium, brand-affiliated courses with both consumer and event-driven revenue.
• Invited (formerly ClubCorp): Large US private club and golf course operator with a nationwide portfolio of country clubs. Comparable to Bluegreen as a multi-site subscription-driven course operator, but at substantially larger scale and broader service mix.

Regional players

• Pestana Golf Resort: Multi-course operator in Portugal and broader Iberian peninsula with resort-integrated golf, membership, and corporate offerings. Comparable to Bluegreen as a regional multi-course subscription operator in Southern Europe, though primarily a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfsbluegreen
• LinkedInlinkedin.com/company/blue-green
• Instagraminstagram.com/golfbluegreenquetigny
• Xx.com/GolfsBlueGreen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Green European Holdings