Sirea
Sirea is a French industrial engineering company that designs and integrates proprietary hardware (PLCs, energy cabinets, autonomous solar systems, EV chargers) and software (SmartEMS energy management platform) for industrial, commercial, agricultural and utility customers across 26 countries.
- Company typePrivate
- Founded1994
- HeadquartersCastres, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sirea does
Sirea is a French industrial engineering company founded in 1994 and headquartered in Castres, France, with operations in 26 countries across five continents through wholly-owned subsidiaries (Sirea Industrie, Solea, Sirea Espagne, Sirea-Afrique) and a network of 16 channel partners. The company specializes in industrial automation, energy efficiency, industrial electricity and Industry 4.0 solutions for industrial plants, tertiary/commercial buildings, agricultural operations, utilities and residential customers; notable customers include CNES, EDF Shema, Laboratoires Pierre Fabre, CNRS, WFP and UNICEF.
Its technology stack combines proprietary hardware (PLCs marketed as the first 100% Made-in-France certified controllers, AEA/AEH self-consumption cabinets with integrated battery storage, energy cabinets, smart managers, autonomous off-grid systems and SmartEMS EVCI solar-prioritized EV chargers) with software including the SmartEMS energy management platform and a NeurEco-based prediction server for forecasting. Sirea holds multiple certifications (Origine France Garantie #82599, Solar Impulse Efficient Solution, Qualifelec, La French Fab, Coq Vert) and participates in the EU Horizon 2020 MOSAIC thermodynamic solar consortium and the FEDER/ADEME-funded Mcube micro-methanization project.
Sirea monetizes through four streams — hardware sales, recurring software/SmartEMS subscriptions, professional/engineering services (design, installation, training, maintenance, audits) and project-based managed solutions — priced via custom quotes on multi-year contracts. Go-to-market is sales-led B2B enterprise with a subsidiary-based direct model in core regions and channel partners (e.g., ATS Cambodia) for international reach, supported by trade shows (Pollutec, EnerGaïa, Made In France), PR and a multilingual web presence. No public revenue, external funding rounds or institutional investors are disclosed; ownership appears founder/management-controlled under a French SAS entity.
Sirea firmographics
Firmographics- Name
- Sirea
- Legal name
- SOCIÉTÉ INGÉNIERIE RÉALISATIONS ÉLECTRICITÉ ET AUTOMATISMES
- Website
- https://sireagroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sirea is a French industrial engineering company that designs and integrates proprietary hardware (PLCs, energy cabinets, autonomous solar systems, EV chargers) and software (SmartEMS energy management platform) for industrial, commercial, agricultural and utility customers across 26 countries.
- Ownership category
- akta.pro rank
Sirea industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)
Keywords
Where Sirea is headquartered
LocationHeadquarters
- HQ city
- Castres
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sirea business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of industrial automation equipment including PLCs, energy cabinets, smart managers, autonomous systems, and EV charging infrastructure. Products are sold as complete systems or individual components.
- Software Solutions: Energy management software including SmartEMS platform and associated monitoring/control applications. May include licensing and updates.
- Professional Services: Engineering services including design, installation, training and maintenance of industrial electricity and automation systems. Also includes consulting for energy audits and solution customization.
- Project-Based Solutions: Complete turnkey solutions for industrial automation, energy efficiency, and renewable energy projects including electrical studies and control systems integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Sirea product offering
Product offeringCore offering
Sirea designs, manufactures, and integrates industrial automation hardware (PLCs, self-consumption cabinets such as AEH/AEA, energy cabinets, and AURA autonomous solar systems) and proprietary software (SmartEMS energy management platform, SmartEMS EVCI for EV charging, NeurEco prediction software) for industrial, tertiary, agricultural, and energy-sector clients. The offering combines in-house R&D and production capabilities with engineering, installation, commissioning, and maintenance services.
Product overview
Sirea offers a comprehensive portfolio of energy and automation solutions organized around four core activities: industrial automation, energy efficiency, industrial electricity, and Industry 4.0. The product portfolio centers on the SmartEMS platform (smart energy manager) which serves as the core management system, complemented by specialized products including SmartEMS EVCI (electric vehicle charging infrastructure), AURA (autonomous solar system), and the AEH/AEA system (autonomous self-consumption cabinet with integrated battery storage). Supporting hardware products include PLCs, energy cabinets, smart managers, autonomous systems, and software. The SmartEMS platform connects to various customer access portals including MyHome&me, MySmartEMS&me, SuiviPV, and Sinasens. Sirea's solutions serve both residential and professional markets, with applications ranging from individual energy optimization to industrial-scale renewable energy management and electric vehicle charging infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- SmartEMS: Energy management system for monitoring and optimizing energy consumption.
- AEA System
- AEH System
- AURA
- SmartEMS EVCI
Products and services
- SmartEMS
Quantifiable outcome
- Self-consumption and self-production rate maximization through intelligent storage management
- +1 more outcomes
Companies that use Sirea
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Sirea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Sirea partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- ATS CambodiacoreATS Cambodia, based in Phnom Penh since 2003 and first supplier of electrical cabinets in the country since 2007, partnered with Sirea to accelerate deployment of the AEA range of cabinets for on-grid and off-grid self-consumption, as well as marketing the SmartEMS energy manager in the Asian market.
- Région Occitanie / Pyrénées-MéditerranéecoreRegional council providing support for Sirea's international expansion initiatives, particularly in Cambodia through EuroCham backing.
- Phenix Batteries (SNAM)corePartnership on recycled second-life batteries for energy storage solutions. Collaboration includes development and deployment of battery storage systems using recycled EV batteries.
- European Union (MOSAIC Project)flagshipSirea participates in the MOSAIC Horizon 2020 project with 9 other European organizations. The project aims to deploy a modular thermodynamic solar power plant concept with high efficiency and low implementation costs. Project value: €5M. Sirea's role involves all electrical studies and control systems.
- EuroCham CambodiacoreEuroCham Cambodia provides backing and support for Sirea's establishment and operations in Cambodia, facilitating market entry and partnerships in the region.
- CENER (Centro Nacional de Energías Renovables)flagshipNational Renewable Energy Center of Spain, hosting the MOSAIC project prototype (300 kW) in Sangossa, Spain. Working with Sirea on electrical studies and control systems for the innovative solar thermodynamic plant.
- Technique (Project Representative)flagshipSpanish technology center serving as project representative for the MOSAIC European consortium.
- CRITT GPTE (Centre Régional d'Innovation et de Transfert de Technologie)coreRegional innovation and technology transfer center specializing in process engineering and environmental technologies, partner in the Mcube project.
- École d'Ingénieurs de PurpancoreEngineering school in Toulouse providing experimental farm facilities for the Mcube micro-methanization project, with one installation on their Seysses farm.
- Ateliers des Graves (ADG)minorPartner in the Mcube micro-methanization project contributing to the development of standardized micro methanization solutions for farmers.
- EDF ShemacoreEDF subsidiary specializing in hydroelectric energy management. Sirea was entrusted with the remote management (telegestion) of EDF Shema's hydroelectric power plants.
- AnyoscorePartnership to ensure continuity of service for electric vehicle charging stations, combining Anyos's infrastructure with Sirea's charging solutions.
- Institute of Technology of Cambodia (ITC)coreInitial partnership with ITC for deployment in Asia, establishing presence in the Cambodian market before formalizing partnership with ATS Cambodia.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sirea competitors and assessment
Company assessmentBroad incumbents
- ABB: Major industrial automation and electrification equipment provider. Overlaps with Sirea's PLC, cabinet, and energy monitoring portfolio, particularly in industrial and utility customers like EDF that both firms engage.
- Eaton: Diversified power management company. Competes with Sirea in switchgear, control panels, and industrial automation products, with much broader global footprint and scale advantages in industrial and utility customers.
- Siemens: Global automation and smart infrastructure player. Competes in PLC, SCADA, and energy management markets where Sirea operates, but at substantially larger scale and with broader portfolio offerings.
- Schneider Electric: Global leader in energy management and industrial automation. Competes with Sirea's SmartEMS and AEA offerings at the high end and across geographies, though Schneider serves far broader and larger customers than Sirea's mid-market focus.
Direct peers
- Socomec: French specialist in electrical power conversion, energy storage, and monitoring — including self-consumption and EV charging solutions. Direct competitor in Sirea's core French industrial, energy, and EV charging markets.
- Hager Group: European (Franco-German) manufacturer of electrical cabinets, distribution systems, and energy management solutions. Highly comparable as a mid-sized European electrical equipment OEM serving similar industrial, commercial and residential installers with overlapping product categories.
- Legrand: Global French-headquartered specialist in electrical and digital building infrastructure, including energy distribution cabinets and EV charging. Comparable European mid-market competitor with overlapping energy-management and Origine-France-style market positioning.
- Carlo Gavazzi: Swiss industrial automation and energy management specialist focused on sensors, monitoring, and control for industrial/building applications. Comparable European mid-sized peer with overlapping energy-monitoring and PLC-adjacent product categories.
Emerging players
- Smappee: Belgian smart energy management and EV charging specialist. Overlaps with Sirea's SmartEMS EVCI and self-consumption product positioning, particularly in small commercial and prosumer segments across Europe.
Others
- Wattcrop: European renewable energy solutions and energy management provider. Comparable in energy monitoring and renewable integration services, though more of a system integrator adjacent to Sirea's full-stack hardware+software offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Sirea social profiles
Digital presenceSirea compliance and trust
Trust signalCompliance7 records
Sirea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sirea leadership team
Management profileNumber of profiles
Profiles2 records
Sirea subsidiaries and ownership
Company hierarchySubsidiaries4 records
Sirea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sirea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sirea
What does Sirea do?
Sirea designs, manufactures, and integrates industrial automation hardware (PLCs, self-consumption cabinets such as AEH/AEA, energy cabinets, and AURA autonomous solar systems) and proprietary software (SmartEMS energy management platform, SmartEMS EVCI for EV charging, NeurEco prediction software) for industrial, tertiary, agricultural, and energy-sector clients. The offering combines in-house R&D and production capabilities with engineering, installation, commissioning, and maintenance services.
Is Sirea a public or private company?
Sirea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sirea founded?
Sirea was founded in 1994. It employs 11 to 50 people.
Where is Sirea based?
Sirea is headquartered in Castres, France, in the Europe region.
How does Sirea make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Solutions, professional Services and project-Based Solutions.
Who are Sirea's main competitors?
Broad incumbents on record are ABB, Eaton, Siemens and Schneider Electric. Direct peers are Socomec, Hager Group, Legrand and Carlo Gavazzi. Smappee is listed as an emerging player. Wattcrop is listed as an others.
Does Sirea have an API?
No public API is recorded for Sirea.
What industry is Sirea in?
Sirea's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 3353 and its SIC code is 3823.