Sirea

What Sirea does

Sirea is a French industrial engineering company founded in 1994 and headquartered in Castres, France, with operations in 26 countries across five continents through wholly-owned subsidiaries (Sirea Industrie, Solea, Sirea Espagne, Sirea-Afrique) and a network of 16 channel partners. The company specializes in industrial automation, energy efficiency, industrial electricity and Industry 4.0 solutions for industrial plants, tertiary/commercial buildings, agricultural operations, utilities and residential customers; notable customers include CNES, EDF Shema, Laboratoires Pierre Fabre, CNRS, WFP and UNICEF.

Its technology stack combines proprietary hardware (PLCs marketed as the first 100% Made-in-France certified controllers, AEA/AEH self-consumption cabinets with integrated battery storage, energy cabinets, smart managers, autonomous off-grid systems and SmartEMS EVCI solar-prioritized EV chargers) with software including the SmartEMS energy management platform and a NeurEco-based prediction server for forecasting. Sirea holds multiple certifications (Origine France Garantie #82599, Solar Impulse Efficient Solution, Qualifelec, La French Fab, Coq Vert) and participates in the EU Horizon 2020 MOSAIC thermodynamic solar consortium and the FEDER/ADEME-funded Mcube micro-methanization project.

Sirea monetizes through four streams — hardware sales, recurring software/SmartEMS subscriptions, professional/engineering services (design, installation, training, maintenance, audits) and project-based managed solutions — priced via custom quotes on multi-year contracts. Go-to-market is sales-led B2B enterprise with a subsidiary-based direct model in core regions and channel partners (e.g., ATS Cambodia) for international reach, supported by trade shows (Pollutec, EnerGaïa, Made In France), PR and a multilingual web presence. No public revenue, external funding rounds or institutional investors are disclosed; ownership appears founder/management-controlled under a French SAS entity.

Name

Sirea

Legal name

SOCIÉTÉ INGÉNIERIE RÉALISATIONS ÉLECTRICITÉ ET AUTOMATISMES

Website

https://sireagroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sirea is a French industrial engineering company that designs and integrates proprietary hardware (PLCs, energy cabinets, autonomous solar systems, EV chargers) and software (SmartEMS energy management platform) for industrial, commercial, agricultural and utility customers across 26 countries.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Industrial automation solutions
• Energy management systems
• Programmable logic controllers
• Self-consumption cabinets
• EV charging infrastructure

Headquarters

HQ city

Castres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of industrial automation equipment including PLCs, energy cabinets, smart managers, autonomous systems, and EV charging infrastructure. Products are sold as complete systems or individual components.
2. Software Solutions: Energy management software including SmartEMS platform and associated monitoring/control applications. May include licensing and updates.
3. Professional Services: Engineering services including design, installation, training and maintenance of industrial electricity and automation systems. Also includes consulting for energy audits and solution customization.
4. Project-Based Solutions: Complete turnkey solutions for industrial automation, energy efficiency, and renewable energy projects including electrical studies and control systems integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sirea designs, manufactures, and integrates industrial automation hardware (PLCs, self-consumption cabinets such as AEH/AEA, energy cabinets, and AURA autonomous solar systems) and proprietary software (SmartEMS energy management platform, SmartEMS EVCI for EV charging, NeurEco prediction software) for industrial, tertiary, agricultural, and energy-sector clients. The offering combines in-house R&D and production capabilities with engineering, installation, commissioning, and maintenance services.

Product overview

Sirea offers a comprehensive portfolio of energy and automation solutions organized around four core activities: industrial automation, energy efficiency, industrial electricity, and Industry 4.0. The product portfolio centers on the SmartEMS platform (smart energy manager) which serves as the core management system, complemented by specialized products including SmartEMS EVCI (electric vehicle charging infrastructure), AURA (autonomous solar system), and the AEH/AEA system (autonomous self-consumption cabinet with integrated battery storage). Supporting hardware products include PLCs, energy cabinets, smart managers, autonomous systems, and software. The SmartEMS platform connects to various customer access portals including MyHome&me, MySmartEMS&me, SuiviPV, and Sinasens. Sirea's solutions serve both residential and professional markets, with applications ranging from individual energy optimization to industrial-scale renewable energy management and electric vehicle charging infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• SmartEMS: Energy management system for monitoring and optimizing energy consumption.
• AEA System
• AEH System
• AURA
• SmartEMS EVCI

Products and services

• SmartEMS

Quantifiable outcome

• Self-consumption and self-production rate maximization through intelligent storage management
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• ATS CambodiacoreChannel Partner/ Reseller/ Distributor · 13 November 2019ATS Cambodia, based in Phnom Penh since 2003 and first supplier of electrical cabinets in the country since 2007, partnered with Sirea to accelerate deployment of the AEA range of cabinets for on-grid and off-grid self-consumption, as well as marketing the SmartEMS energy manager in the Asian market.
• Région Occitanie / Pyrénées-MéditerranéecoreStrategic or Co-development PartnerRegional council providing support for Sirea's international expansion initiatives, particularly in Cambodia through EuroCham backing.
• Phenix Batteries (SNAM)coreTechnology or IntegrationPartnership on recycled second-life batteries for energy storage solutions. Collaboration includes development and deployment of battery storage systems using recycled EV batteries.
• European Union (MOSAIC Project)flagshipStrategic or Co-development PartnerSirea participates in the MOSAIC Horizon 2020 project with 9 other European organizations. The project aims to deploy a modular thermodynamic solar power plant concept with high efficiency and low implementation costs. Project value: €5M. Sirea's role involves all electrical studies and control systems.
• EuroCham CambodiacoreGTM or Marketing PartnerEuroCham Cambodia provides backing and support for Sirea's establishment and operations in Cambodia, facilitating market entry and partnerships in the region.
• CENER (Centro Nacional de Energías Renovables)flagshipStrategic or Co-development PartnerNational Renewable Energy Center of Spain, hosting the MOSAIC project prototype (300 kW) in Sangossa, Spain. Working with Sirea on electrical studies and control systems for the innovative solar thermodynamic plant.
• Technique (Project Representative)flagshipStrategic or Co-development PartnerSpanish technology center serving as project representative for the MOSAIC European consortium.
• CRITT GPTE (Centre Régional d'Innovation et de Transfert de Technologie)coreStrategic or Co-development PartnerRegional innovation and technology transfer center specializing in process engineering and environmental technologies, partner in the Mcube project.
• École d'Ingénieurs de PurpancoreStrategic or Co-development PartnerEngineering school in Toulouse providing experimental farm facilities for the Mcube micro-methanization project, with one installation on their Seysses farm.
• Ateliers des Graves (ADG)minorStrategic or Co-development PartnerPartner in the Mcube micro-methanization project contributing to the development of standardized micro methanization solutions for farmers.
• EDF ShemacoreStrategic or Co-development PartnerEDF subsidiary specializing in hydroelectric energy management. Sirea was entrusted with the remote management (telegestion) of EDF Shema's hydroelectric power plants.
• AnyoscoreTechnology or IntegrationPartnership to ensure continuity of service for electric vehicle charging stations, combining Anyos's infrastructure with Sirea's charging solutions.
• Institute of Technology of Cambodia (ITC)coreStrategic or Co-development PartnerInitial partnership with ITC for deployment in Asia, establishing presence in the Cambodian market before formalizing partnership with ATS Cambodia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB: Major industrial automation and electrification equipment provider. Overlaps with Sirea's PLC, cabinet, and energy monitoring portfolio, particularly in industrial and utility customers like EDF that both firms engage.
• Eaton: Diversified power management company. Competes with Sirea in switchgear, control panels, and industrial automation products, with much broader global footprint and scale advantages in industrial and utility customers.
• Siemens: Global automation and smart infrastructure player. Competes in PLC, SCADA, and energy management markets where Sirea operates, but at substantially larger scale and with broader portfolio offerings.
• Schneider Electric: Global leader in energy management and industrial automation. Competes with Sirea's SmartEMS and AEA offerings at the high end and across geographies, though Schneider serves far broader and larger customers than Sirea's mid-market focus.

Direct peers

• Socomec: French specialist in electrical power conversion, energy storage, and monitoring — including self-consumption and EV charging solutions. Direct competitor in Sirea's core French industrial, energy, and EV charging markets.
• Hager Group: European (Franco-German) manufacturer of electrical cabinets, distribution systems, and energy management solutions. Highly comparable as a mid-sized European electrical equipment OEM serving similar industrial, commercial and residential installers with overlapping product categories.
• Legrand: Global French-headquartered specialist in electrical and digital building infrastructure, including energy distribution cabinets and EV charging. Comparable European mid-market competitor with overlapping energy-management and Origine-France-style market positioning.
• Carlo Gavazzi: Swiss industrial automation and energy management specialist focused on sensors, monitoring, and control for industrial/building applications. Comparable European mid-sized peer with overlapping energy-monitoring and PLC-adjacent product categories.

Emerging players

• Smappee: Belgian smart energy management and EV charging specialist. Overlaps with Sirea's SmartEMS EVCI and self-consumption product positioning, particularly in small commercial and prosumer segments across Europe.

Others

• Wattcrop: European renewable energy solutions and energy management provider. Comparable in energy monitoring and renewable integration services, though more of a system integrator adjacent to Sirea's full-stack hardware+software offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/SireaGroup
• LinkedInlinkedin.com/company/sirea

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirea