What Lifeline Audio Video Technologies does

Lifeline Audio Video Technologies is a privately held, regional AV systems integrator founded in 1990 and headquartered in Platteville, Wisconsin. The company designs, installs, programs, and services audio, video, and acoustical systems for K-12 schools, colleges and universities, houses of worship, and commercial customers across Southwest Wisconsin, Northern Illinois, and Eastern Iowa. Its core product portfolio spans eight solution categories: sound systems, video projection, commercial televisions, live streaming, acoustical solutions, custom-built AV furniture, classroom technology, and conference rooms, supported by a custom DSP touchscreen programming capability that simplifies operation for non-technical users such as church volunteers and school staff. The company also manufactures custom AV furniture (podiums, desks) in-house to match client aesthetics.

The business operates a direct, sales-led go-to-market model. Account executives and project managers engage prospects through no-cost consultations, design custom systems within client budgets, and manage installations delivered by in-house certified technicians. Revenue is generated primarily through project-based, one-time system sales, supplemented by a recurring revenue stream called Lifeline+, an annual or 3-year maintenance subscription that covers parts, labor, cleaning, training, firmware updates, and DSP touchscreen programming changes. Key technology and channel partnerships include dealerships with ClearTouch (interactive panels), FrontRow (classroom amplification), Boxlight, and multiple DSP touchscreen manufacturers.

Lifeline is bootstrapped and independently owned, with no disclosed institutional investors, funding rounds, or M&A activity. The named leadership team consists of President Scott Wright, Operations Manager Dean Goninen, and additional account executives, project managers, and installation technicians supporting a stated headcount in the 11-50 range. The company's competitive positioning rests on regional presence, 34 years of operating history, ease-of-use design philosophy, and full-service delivery from planning through ongoing maintenance.

Name

Lifeline Audio Video Technologies

Legal name

Lifeline Audio Video Technologies

Website

https://lifelineaudiovideo.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifeline Audio Video Technologies is a Platteville, WI-based regional integrator founded in 1990 that designs, installs, programs, and services audio, video, and acoustical systems for K-12 schools, colleges, houses of worship, and commercial customers across Southwest Wisconsin, Northern Illinois, and Eastern Iowa.

Ownership category

akta.pro rank

Product category

Audio Video Integration Services

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• Audio video integration
• Commercial AV systems
• Classroom AV solutions
• Worship AV systems
• Live streaming solutions

Headquarters

HQ city

Platteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. AV System Design and Installation: Design, installation, and programming of custom audio and video systems for commercial, educational, and worship facilities. This is a project-based revenue stream.
2. Service and Maintenance: Ongoing service, repairs, and maintenance through their Lifeline+ maintenance program, which provides annual coverage for parts, labor, cleaning, training, and firmware updates.
3. Lifeline+ Maintenance Plans: Yearly and 3-year maintenance plans covering all costs for repair or replacement of defective audio/video components, including demo equipment, on-site cleaning, training sessions, firmware updates, and up to two DSP touch screen programming changes per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lifeline Audio Video Technologies designs, installs, programs, and services custom audio and video systems for commercial, K-12, higher education, and worship organizations in the Upper Midwest. Its offering centers on eight integrated solution categories—sound, video projection, commercial televisions, live streaming, acoustical treatments, custom-built AV furniture, classroom technology, and conference rooms—delivered alongside proprietary DSP touchscreen controls that simplify operations for non-technical users. Recurring revenue comes from the Lifeline+ Maintenance Plan covering repairs, cleaning, training, firmware updates, and DSP programming changes.

Product overview

Lifeline Audio Video Technologies is a full-service AV solutions provider that designs, installs, and services high-quality audio and video systems. The company operates as a solutions integrator rather than a software platform, offering eight core service categories: Sound Systems, Video Projection, Commercial Televisions, Live Streaming, Acoustical Solutions, Custom Built Furniture for AV, Classroom Technology, and Conference Rooms. These solutions work together as a comprehensive portfolio addressing AV needs across commercial, educational, and worship facilities. The company supplements its core installations with the Lifeline+ Maintenance Plan, an add-on service providing ongoing support, repairs, and firmware updates to protect client AV investments.

Differentiator

Problem solved

Functional benefit

Brands

• Lifeline+: An all-inclusive maintenance plan for audio/video equipment that covers repairs, replacement, cleaning, training, firmware updates, and DSP touch screen programming changes. Available in yearly or 3-year terms.

Products and services

• Sound Systems High-definition audio sound systems designed and installed to deliver consistent listening environments across a space, eliminating preferential seating and matching the room's aesthetics and acoustic needs.
• Video Projection Video projection systems engineered with optimum screen size, placement, and projector brightness/resolution to deliver maximum visual clarity for the intended space.
• Commercial Televisions Commercial-grade televisions supplied and installed for digital signage or as alternatives to video projectors and screens, with consultation on the best display option per space.
• Live Streaming Equipment installation and integration for broadcasting in-person events to remote audiences, enabling employee training, webinars, live Q&A, and performance streaming.
• Acoustical Solutions Acoustical products and installation services addressing speech intelligibility and acoustic challenges in fellowship halls, conference rooms, board rooms, and other large indoor spaces.
• Custom Built Furniture for AV Custom-manufactured AV furniture including podiums and desks, available in any color or wood species to match space aesthetics, with installation by certified staff.
• Classroom Technology K-12 solution bundle including classroom amplification systems, interactive panels, projectors and screens, document cameras, and district-wide paging for classrooms, gymnasiums, auditoriums, football fields, and cafeterias.
• Conference Rooms Integrated AV solutions for business meeting spaces combining televisions, streaming devices, microphones, speakers, and acoustical products to support in-person meetings and remote participant participation.
• Lifeline+ Maintenance Plan Subscription maintenance plan covering repair or replacement of defective audio/video components, including on-site cleaning, training session, firmware updates, and up to two DSP touch screen programming changes per year, available in yearly or 3-year terms.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ClearTouchcoreTechnology or IntegrationLifeline is a dealer for ClearTouch interactive panels, which are used in K-12 classrooms. These panels feature intuitive interfaces and versatile software designed to enhance teaching and learning with touch-enabled displays.
• FrontRow (formerly known for Juno, ProDigital, Lyrik products)coreTechnology or IntegrationLifeline offers FrontRow classroom sound amplification systems including Juno, ProDigital, and Lyrik products. These systems address the issue that 25% of what teachers say in class never reaches students' ears, with microphones and speakers designed specifically for classroom environments.
• DSP Touchscreen ManufacturerscoreTechnology or IntegrationLifeline is a dealer for several top DSP touchscreen manufacturers for church AV systems. They create custom-designed touchscreen control solutions for house of worship clients, simplifying complex AV operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SPL Integrated Solutions: SPL Integrated Solutions is a regional AV integrator providing design, installation, and service for commercial, education, and worship clients. Its combination of project-based installation work and recurring service contracts closely mirrors the structure of Lifeline's business.
• AVI Systems: AVI Systems is a national AV integrator offering design, installation, and service across corporate, education, government, and worship verticals, making it the most direct strategic comparable to Lifeline. While much larger in scale, its vertical-specific go-to-market and recurring service contracts closely mirror Lifeline's four-vertical focus and Lifeline+ maintenance model.
• Whitlock: Whitlock is a U.S. AV integrator providing design, integration, and managed services across enterprise, education, and government verticals. Its recurring managed services overlay on top of project installations parallels Lifeline's Lifeline+ maintenance program.
• SoundCom Systems: SoundCom is a Midwest-based AV integrator specializing in healthcare, higher education, and corporate environments with design, integration, and managed service capabilities. Its regional integrator profile and recurring service revenue model make it a close comparable to Lifeline's service-oriented go-to-market.
• Ford Audio-Video: Ford Audio-Video is a multi-regional U.S. AV integrator serving houses of worship, education, corporate, and government clients with design, installation, and managed services. Its worship-focused offerings, including simplified control systems, directly overlap Lifeline's value proposition for volunteer-operated churches.
• CompView: CompView is a regional AV integrator delivering design, integration, and managed services for corporate, education, and government clients. Its full-service integrator model with vertical specialization is directly comparable to Lifeline's approach.
• CCS Presentation Systems: CCS Presentation Systems is a regional AV integrator serving K-12, higher education, and corporate clients across multiple U.S. regions with design, integration, and service offerings. Its strong education vertical presence and integration-plus-services model directly parallel Lifeline's K-12 and higher education focus.

Broad incumbents

• Extron Electronics: Extron is a leading manufacturer of AV signal processing, distribution, and control products used across education and worship environments. Like Biamp and Crestron, Extron is an OEM rather than a direct integrator peer, but its product portfolio overlaps substantially with Lifeline's project specification work.
• Biamp: Biamp is a broader AV incumbent manufacturing professional audio, video, and networked AV control products used by integrators including Lifeline. While not a direct competitor in integration services, Biamp's DSP and control products underpin much of Lifeline's touchscreen offerings.
• Crestron Electronics: Crestron is a major manufacturer of AV control, DSP, and automation systems that competes in the same vertical markets as Lifeline. While primarily an OEM, Crestron's push into end-customer solutions and direct-dealer programs represents a potential competitive threat to regional integrators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifeline-amplification-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeline Audio Video Technologies