KIK

What KIK does

kik AG (Bildungswerkstatt) is a privately held Swiss education-services company founded in 2003 and headquartered in Uezwil, Switzerland, with a content/programming office in Schaffhausen. It operates as part of the kik-Gruppe, which comprises three entities (kik AG, kikcom AG, and kiknet GmbH) co-located at Rainmattweg 7. The company's core product is kiknet.ch, described as one of Switzerland's largest private school platforms, operating for over 20 years and offering free teaching materials to teachers from kindergarten through secondary level II across 200+ topic areas. The technology stack is a web-based educational content distribution platform with over 180 partner-specific subsites (e.g., kiknet-interpharma.ch, kiknet-holzbau.org, kiknet-victorinox.ch, kiknet-alzheimer.org), password-protected client portals for vocational training (kik-berufsbildung.org), and a Jimdo CMS infrastructure.

Name

KIK

Legal name

kik AG

Website

https://kik-ag.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

kik AG is a Swiss education-services company operating kiknet.ch, one of Switzerland's largest private school platforms with 20+ years of history, 180+ competency partners, and 200+ topic areas, providing customized educational content for organizations to reach Swiss teachers, plus vocational and continuing education services.

Ownership category

akta.pro rank

Product category

Educational Content & Communication Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Educational content services
• School communication platform
• Vocational training materials
• Continuing education coaching
• Teacher resource platform

Headquarters

HQ city

Wettingen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Educational Content Creation: Companies, federal offices, and associations commission kik AG to develop educational materials and teaching content that reaches Swiss school audiences. This is the primary revenue stream, with 180+ competency partners using the platform.
2. Training and Coaching Services: Customized coaching, trainings, and Train-the-Trainer programs based on 'Edutainment' methodology, delivered to corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

kik AG creates customized educational content and teaching materials on behalf of companies, federal agencies, associations, and NGOs, then distributes that content free of charge to Swiss teachers via the kiknet.ch platform and partner-specific subsites. The company also delivers vocational training concepts, continuing education coaching, and Train-the-Trainer programs based on an 'Edutainment' methodology. End users (teachers) access materials for free; paying customers are the organizations that commission content development.

Product overview

kik AG (Bildungswerkstatt) is a Swiss educational services company operating as a group with three companies (kik AG, kikcom AG, kiknet GmbH) working together in the field of educational communication. The company offers three core service areas: Grundbildung (primary/secondary education materials), Berufsbildung (vocational training), and Weiterbildung (continuing education/coaching). The main product is kiknet.ch, one of Switzerland's largest private school platforms offering free educational materials and resources to teachers, complemented by specialized subdomain platforms created for corporate and organizational clients. The company also operates kiknet-afrique, a free educational platform for African teachers, and provides customized training services using an 'Edutainment' approach.

Differentiator

Problem solved

Functional benefit

Brands

• kiknet.ch: One of the largest private school platforms in Switzerland, offering free educational materials for teachers from kindergarten through secondary level II
• kiknet-afrique
• kik-berufsbildung.org

Products and services

• kiknet.ch school platform
• kiknet-afrique platform
• kiknet-berufsbildung.org vocational education platform
• Specialized kiknet subdomain platforms
• Grundbildung (Primary/Secondary Education) consulting and materials
• Berufsbildung (Vocational Education) services
• Weiterbildung (Continuing Education) coaching and trainings

Quantifiable outcome

• Free educational materials available for Swiss teachers across 200+ topics

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Handel SchweizcoreStrategic or Co-development PartnerPartnership for educational content on trade topics including 'Tariffs – Free Trade vs. Protectionism'. Created topically current lessons for Swiss schools.
• Holzbau SchweizcoreStrategic or Co-development PartnerPartnership for interactive competitions for school classes on 'Build with Wood' theme, promoting sustainable construction in education.
• Heidi StiftungcoreStrategic or Co-development PartnerVersatile teaching materials with inspiring extracurricular learning locations related to Heidi heritage and Swiss homeland.
• Flughafen ZürichcoreStrategic or Co-development PartnerNew teaching unit as a workshop on 'Environmental Protection at the Airport' plus digitization of all existing learning units.
• Energie Schweiz (BFE Bundesamt für Energie)coreStrategic or Co-development PartnerEducational materials on 'Energy Strategy 2050' topic, providing current energy education content for Swiss schools.
• Blutspende SRK SchweizcoreStrategic or Co-development PartnerRevision and redesign of teaching booklet 'Das Blut' (Blood) with leporello support for teachers and work materials.
• Bundesamt für Lebensmittelsicherheit und Veterinärwesen (BLV)coreStrategic or Co-development PartnerEducational content on 'Microorganisms' topic through dedicated kiknet.ch website.
• VictorinoxcoreStrategic or Co-development PartnerLesson series for schools on kiknet.ch, competitions, book concepts, spelling e-learnings, and educational outreach.
• swisstopo (Bundesamt für Landestopografie)minorStrategic or Co-development PartnerGeography and cartography educational content through kiknet-swisstopo.org subsite.
• Stiftung mit HerzminorStrategic or Co-development PartnerAid organization in Burkina Faso (African Sahel zone) operating development projects including health centers, schools, workshops, wells. kik AG supports kiknet-afrique free school materials initiative.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bettermarks: German adaptive learning platform providing personalized math instruction for K-12 students, with B2B school and publisher partnerships. Comparable as a digital-first K-12 EdTech player serving similar school audiences with B2B and freemium elements.

Direct peers

• Westermann Gruppe: DACH-region educational publisher offering K-12 textbooks, digital learning solutions, and Schroedel/Westermann curriculum platforms. Comparable as a vertically integrated educational content provider serving both teachers and institutional B2B customers.
• Ernst Klett Verlag: Major German K-12 educational publisher producing textbooks, digital learning platforms, and teacher resources across all subjects. Closely comparable business model to kik AG in educational content development for school markets.
• Helbling: Austria-based educational publisher with a strong Swiss market presence, producing K-12 teaching materials, English-language learning resources, and digital content. Comparable in DACH-region K-12 educational content with Switzerland reach.
• Orell Füssli: Swiss educational publisher producing textbooks and learning materials for the Swiss school market. Most comparable as a domestic Swiss K-12 educational content provider with similar curricular alignment and customer base.
• Cornelsen Verlag: Germany's largest K-12 educational publisher offering textbooks, digital learning materials, and curriculum platforms. Directly comparable to kik AG as a content-development partner serving school audiences with both consumer and B2B offerings.
• Schulverlag plus: Swiss educational publisher and platform for K-12 teaching materials, integrating print textbooks with digital classroom solutions. Comparable Swiss K-12 educational content and distribution platform.

Broad incumbents

• Duden: Established German language and educational content publisher producing dictionaries, learning materials, and digital education platforms with broad DACH school presence. Comparable as a content partner for schools, though broader and more diversified than kik AG.

Regional players

• Lehrmittelverlag Zürich: Cantonal educational publisher serving the Canton of Zurich with K-12 textbooks and teaching materials. Comparable in producing curriculum-aligned K-12 content within the Swiss educational system.
• Lehrmittelverlag St. Gallen: Cantonal Swiss K-12 textbook publisher serving St. Gallen schools with curriculum-aligned teaching materials. Comparable Swiss K-12 educational content provider operating within a cantonal system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kik.ag.ch
• Instagraminstagram.com/kiknet.ch
• LinkedInlinkedin.com/company/kik-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIK