i-labo

What i-labo does

i-labo (株式会社アイラボ) is a private Japanese company headquartered in Tokyo that builds business smartphone applications and operates related software products for small and medium enterprises in Japan. The company has delivered more than 150 custom app projects spanning transportation/logistics, automotive, religious/cultural organizations, sports federations, and entertainment/retail, with a horizontal go-to-market targeting operational pain points such as fleet tracking, daily reporting, member management, and customer engagement. The firm is led by Representative Director Go Ito (伊藤 剛), who published a 2024 book on app-driven efficiency in small-scale transportation.

The company's productized portfolio centers on three offerings. AppStars is a WebView-based no-code tool that enables web engineers to build and release internal business apps to the App Store and Google Play, supporting image upload, barcode reading, GPS, subscription billing, and push notifications. GPS Ace (GPSエース) is a smartphone-based fleet management system with real-time driver location tracking, trajectory monitoring, and digital daily reporting for transportation operators. meeo, launched in April 2026, is an AI-powered review management tool that uses generative AI and SEO/MEO optimization to increase positive customer reviews and in-store visits. The company also operates PriQ, a QR code creation and sticker printing application.

i-labo runs a B2B, sales-led GTM combining consultative custom development with subscription access to its SaaS products, distributed through direct sales, website inquiry, and app stores within Japan only. Pricing is quote-based for custom work and undisclosed for SaaS. The firm is independently owned with no disclosed institutional investors, no parent company, and no public listings, and relies on a single country, single-language commercial footprint with content marketing (corporate blog, case studies) as the primary demand-generation channel.

Name

i-labo

Legal name

株式会社アイラボ

Website

https://i-labo.info

Company type

Private

Operating status

Operating

Short description

i-labo is a Tokyo-based private Japanese firm that builds custom business smartphone applications and offers three SaaS products (AppStars no-code builder, GPS Ace fleet management, meeo AI review tool) for Japanese SMEs, with 150+ delivered projects across transportation, retail, and nonprofit verticals.

Ownership category

akta.pro rank

Product category

Custom Mobile Application Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Custom mobile app development
• No-code app development
• Fleet management software
• AI review management
• Business process automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Business App Development: Bespoke smartphone application development services for enterprise and SMB clients. i-labo designs and develops custom business applications tailored to specific client needs, with over 150 completed projects.
2. SaaS Product Subscription (AppStars, GPS Ace, meeo): Subscription-based access to proprietary software tools. AppStars provides no-code app development capabilities; GPS Ace offers fleet tracking and management; meeo delivers AI-powered review management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

i-labo (株式会社アイラボ) develops custom business smartphone applications for Japanese companies, with more than 150 completed projects across industries such as transportation, manufacturing, retail, and religious/cultural organizations. In addition to bespoke development services, the company sells and operates three proprietary SaaS products: AppStars, a WebView-based no-code tool that lets web engineers build internal apps without specialized mobile development skills; GPS Ace, a GPS fleet and driver management system for transportation operators; and meeo, an AI review management tool that supports customer review submission and SEO/MEO-optimized content creation.

Product overview

i-labo operates as a business application development company offering three core products: AppStars (no-code app development tool), GPSエース (GPS fleet management system), and meeo (AI review tool). The company develops over 150 custom business applications including business smartphone apps, general consumer apps, and robot apps. AppStars enables in-house app development through its no-code platform, while GPSエース serves the transportation industry with fleet management features, and meeo provides AI-powered review generation for local businesses.

Differentiator

Problem solved

Functional benefit

Brands

• AppStars: No-code app development tool that enables companies to develop in-house apps using WebView functionality, allowing web engineers to easily operate it.
• GPSエース (GPS Ace)
• meeo
• プリQ (PriQ)

Products and services

• AppStars (ノーコードアプリ開発ツール)
• GPS Ace (GPSエース)
• meeo (AI口コミツール) An AI-driven review management tool that supports customer review submission, helps businesses accumulate quality reviews, and automatically generates SEO/MEO-optimized review content to improve local search rankings and increase store visits. Targeted at local businesses seeking to enhance online reputation and foot traffic.
• Custom Business Smartphone App Development (業務用スマホアプリ開発) Bespoke design and development of business smartphone applications for Japanese companies. i-labo consults with clients on operational challenges and delivers tailored mobile apps covering business process automation, operational efficiency, workforce management, and digital transformation, with 150+ completed projects.
• Robot App Development (ロボットアプリ開発) Development of applications for robots (such as Pepper and similar platforms), extending the company's mobile development capabilities into robotics.
• PriQ (プリQ) An original QR code creation and sticker printing application supporting POP type printing.

Quantifiable outcome

• 150+ completed business app projects delivered to clients

Named customers5 records

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reposta: Japanese AI-powered customer review management and response platform that supports review collection, response generation, and SEO optimization. The most direct competitor to i-labo's meeo product in the Japanese SMB and local business market.
• Bubble: Visual no-code platform for building full web and mobile applications without code. Directly comparable to i-labo's AppStars in enabling custom business app development by non-developers, with overlapping target users in the SMB and startup segment.
• BrainPad: Japanese data and AI solutions provider with digital transformation services for enterprise clients. Comparable to i-labo's custom development services and emerging AI product capabilities, particularly competing for Japanese SMB and enterprise DX engagements.
• Mitsue-Links: Japanese digital agency specializing in custom web and mobile application development, UI/UX design, and DX consulting for enterprise clients. Comparable to i-labo's core custom business app development services and overlapping SMB/enterprise target customers in Japan.
• Cybozu: Japanese provider of kintone, a leading no-code platform for building business apps and internal tools without coding. Directly competes with i-labo's AppStars for Japanese SMB and enterprise customers building custom business applications.
• Data Tech (Vehicle-master): Japanese provider of Vehicle-master and similar GPS-based dynamic management systems for fleet tracking and driver monitoring in transportation. Directly comparable to i-labo's GPS Ace product in the Japanese fleet management and trucking vertical.

Broad incumbents

• OutSystems: Enterprise low-code platform for mission-critical custom application development, used by large organizations globally. Comparable to i-labo's custom development services and adjacent to AppStars, though focused on larger enterprise customers.
• Mendix: Siemens-owned enterprise low-code application development platform for building web and mobile apps. Comparable to i-labo for both custom development services and the AppStars no-code category, though operating at much larger scale and enterprise tier.
• AppSheet (Google): Google-owned no-code platform for building mobile and web business apps from data sources like spreadsheets. Competes broadly with i-labo's AppStars across the same SMB and citizen-developer use case, with significantly greater resources and brand recognition.

Emerging players

• Glide: No-code platform that turns spreadsheets into custom web and mobile business apps for SMBs and small teams. Comparable to i-labo's AppStars, with strong overlap in the SMB citizen-developer use case, complementing i-labo's broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-labo