Ambrosi
- Company typePrivate
- Founded1973
- HeadquartersTerni, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ambrosi firmographics
Firmographics- Name
- Ambrosi
- Legal name
- Ambrosi Spa
- Website
- https://ambrosispa.it
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Ambrosi is headquartered
LocationHeadquarters
- HQ city
- Terni
- HQ country
- Italy
- HQ region
- Europe
Offices14 records
Markets served
Ambrosi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new vehicles, used vehicles, and KM0 (nearly-new) vehicles across 30+ brands including Volvo, BMW, MINI, MG, Omoda, Jaecoo, Jaguar, Land Rover, Subaru, Triumph, Jeep, Kia, Alfa Romeo, and others.
- After-Sales Service and Maintenance: Maintenance, repairs, and servicing for all vehicle brands through Bosch Car Service and brand-specific service centers.
- Leasing and Financing: Ambrosi Zero Pensieri leasing product offering 36-month financing with 20% down payment. Progetto Valore installment payment plans for vehicle purchases. Financial services intermediation.
- Long-term Rental: Long-term vehicle rental solutions with fixed monthly payments including all services.
- Auto Replacement Services: Loaner vehicle services during maintenance periods. Vehicle pickup and delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Volvo EX30 Electric - Starting at €30,300 |
| One time/ perpetual license | Pay-as-you-go | BMW Vehicles - Starting at €27,900 |
| One time/ perpetual license | Pay-as-you-go | MINI Vehicles - Starting at €29,455 |
| One time/ perpetual license | Pay-as-you-go | MG Vehicles - Starting at €12,900 |
| One time/ perpetual license | Pay-as-you-go | Omoda Vehicles - Starting at €24,900 |
| One time/ perpetual license | Pay-as-you-go | Jaecoo Vehicles - Starting at €21,900 |
| One time/ perpetual license | Pay-as-you-go | Jeep Vehicles - Starting at €18,500 |
| One time/ perpetual license | Pay-as-you-go | Kia Vehicles - Starting at €13,500 |
| Subscription | Monthly | Ambrosi Zero Pensieri Leasing - 36 months |
| Subscription | Monthly | Long-term Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Ambrosi product offering
Product offeringCore offering
Ambrosi Spa is a multi-brand automotive dealership group that sells new, used, and KM0 vehicles from more than 30 manufacturers across 13+ locations in Umbria, Lazio, and Tuscany. The group also operates Autogroup, a large-scale used-car business with up to 24-month certified warranties, and provides authorized after-sales service (Bosch Car Service), in-house leasing (Zero Pensieri), installment financing (Progetto Valore), long-term rental, fiscal/tax advisory, and government Ecobonus incentive assistance.
Product overview
Ambrosi is a multi-brand automotive dealership group operating in Italy (Umbria, Lazio, and Tuscany) for over 52 years, offering new, used, and nearly-new (KM0) vehicles across more than 30 brands including Volvo, BMW, MINI, MG, Omoda, Jaecoo, Jaguar, Land Rover, Subaru, Triumph, Jeep, Kia, Alfa Romeo, Lynk & Co, KGM, Xpeng, Changan, and Geely. The company operates Autogroup, one of Italy's largest used car parks (30,000+ sqm). Services include sales of vehicles from all major brands, maintenance via Boschn Car Service, leasing (Ambrosi Zero Pensieri), financing (Progetto Valore), fiscal advisory (Fiscalità Auto), government eco-incentive assistance (Ecobonus), online service booking for multiple brands, and free online consultation. The company also handles extended warranties for used vehicles up to 24 months.
Differentiator
Problem solved
Functional benefit
Brands
- Autogroup: Large used car division of Ambrosi, spanning over 30,000 square meters with certified pre-owned vehicles guaranteed up to 24 months
- Ambrosi Service
- Ambrosi Zero Pensieri
- Ambrosi Progetto Valore
Products and services
- Volvo Vehicles Sales of new and used Volvo vehicles including Volvo XC40, EX30 (electric and mild hybrid variants), and other models; includes financing from €315/month. Available at Perugia, Foligno, Viterbo, and Arezzo showrooms.
- BMW Vehicles Sales of new and used BMW vehicles including Serie 1, Serie 2, X1, and iX1 (electric); financing from €316/month at TAN 10.99%. Available at Viterbo and Terni showrooms.
- MINI Vehicles Sales of new and used MINI vehicles including Countryman (Cooper Essential, Classic, Favoured, John Cooper Works), 3-door Cooper, 5-door Cooper, and Aceman Electric. Available at Viterbo and Terni showrooms.
- Jaguar Vehicles Official authorized sales and service for Jaguar vehicles at Viterbo and Terni locations.
- Land Rover Vehicles Official authorized sales and service for Land Rover vehicles at Viterbo and Terni locations.
- Subaru Vehicles Official authorized sales and service for Subaru vehicles at Perugia, Foligno, Viterbo, and Terni locations.
- Alfa Romeo Vehicles Sales of Alfa Romeo vehicles including the Junior and other models at Arezzo and Camucia (Cortona) showrooms.
- Jeep Vehicles Sales of Jeep vehicles including Avenger, Compass, Grand Cherokee, and Wrangler; financing from €204/month with up to €5,000 in bonuses. Available at Arezzo and Camucia locations.
- Kia Vehicles Sales of Kia vehicles including Picanto, Sportage, and other models with various powertrains. Available at Arezzo and Camucia locations.
- MG Vehicles Sales of MG vehicles including MG3 (ICE and HEV), MG ZS, and MG S5; budget-friendly financing from €148/month. Service support in Terni.
- Omoda Vehicles Sales of Omoda vehicles (Chery group) including Omoda 5 and Omoda 7 with SHS-H HEV and ICE powertrains; financing from €260/month at TAN 8.99%. 72 vehicles in stock.
- Jaecoo Vehicles Sales of Jaecoo vehicles (Chery group premium brand) including J5 and J7 models with HEV and ICE powertrains; financing from €230/month. 151 vehicles in stock.
- Triumph Motorcycles Sales of Triumph motorcycles at the Viterbo dealership.
- Lynk & Co Vehicles Official authorized sales of Lynk & Co vehicles (Geely-owned brand) at the Perugia location.
- KGM Vehicles Authorized dealer offering for KGM vehicles (Korean brand, formerly SsangYong); supported by organized test-drive events.
- Xpeng Vehicles Authorized dealer offering for Xpeng electric vehicles (Chinese EV brand) through the dealership group.
- Changan Vehicles Authorized dealer offering for Changan vehicles (Chinese brand), including Deepal S07 and S05 models, through the dealership group.
- Geely Vehicles Authorized dealer offering for Geely vehicles (Chinese automotive group), including the Geely E2 currently in pre-sale through the dealership group.
- Autogroup Used Vehicles One of Italy's largest used-vehicle operations spanning over 30,000 square meters across the Corciano (Perugia) and Baschi (Terni) sites, offering certified pre-owned vehicles from all brands with up to 24-month warranties.
- Ambrosi Service (After-Sales Maintenance and Repair) Authorized maintenance, repair, and bodywork services delivered through Bosch Car Service certification and brand-authorized service centers, including routine maintenance, tire changes, glass repair, vehicle pickup and delivery, and courtesy loaner vehicles.
- Ambrosi Zero Pensieri Leasing In-house leasing program on new vehicles offering 36-month terms, 20% down payment, fixed monthly installments, and end-of-term flexibility (purchase, exchange, or return); available to private individuals and businesses.
- Progetto Valore Installment Financing Installment payment program allowing customers to purchase vehicles on credit with fixed monthly installments (Per Gran Valore / Progetto Valore) for new and used vehicles.
- Long-term Vehicle Rental Long-term rental plans with fixed monthly payments and all-inclusive services (maintenance, insurance, and ancillary services) covering private and business customers seeking mobility without ownership.
- Online Consultation Service Free, no-purchase-obligation consultation service for new, used, and KM0 vehicles, trade-ins, financing, and rentals, delivered via phone, WhatsApp, or video call with callbacks within one business day.
- Fiscalità Auto Tax Advisory Advisory service explaining deductible and detraibile percentages for company-vehicle acquisition via purchase, leasing, or rental, supporting tax-optimized decisions by self-employed professionals and businesses.
- Ecobonus Incentive Assistance Assistance to customers accessing Italian government eco-incentives (Ecobonus) for low-emission and electric vehicles, with bonuses ranging from €2,000 up to €11,000 depending on vehicle category and year.
- Online Service Booking Digital platform for booking vehicle maintenance appointments online with dedicated brand-specific booking flows for Volvo, BMW, MINI, Land Rover, Jaguar, and other brands.
Quantifiable outcome
- 24-month warranty on used vehicles
- +2 more outcomes
Companies that use Ambrosi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Ambrosi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ambrosi partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- VolvocoreOfficial authorized dealer for Volvo vehicles in Umbria, Lazio, and Tuscany. Offers new Volvo sales, service, and maintenance. Locations in Perugia, Foligno, Viterbo, and Arezzo.
- BMWcoreOfficial authorized dealer for BMW vehicles and MINI brand. Provides sales, service, and parts for BMW and MINI models. Locations in Viterbo and Terni.
- MG MotorcoreOfficial authorized dealer for MG vehicles in central Italy. MG is a Chinese-owned British brand offering electric and hybrid vehicles. Service center in Terni.
- OmodacoreOfficial authorized dealer for Omoda vehicles (Chinese brand under Chery). Omoda 5 and other models available. Locations in Perugia and Viterbo.
- JaecoocoreOfficial authorized dealer for Jaecoo vehicles (premium brand under Chery). J5 and J7 models available. Locations in Perugia and Viterbo.
- Jaguar Land RovercoreOfficial authorized dealer for Jaguar and Land Rover vehicles. Online service booking available. Locations in Viterbo and Terni.
- SubarucoreOfficial authorized dealer for Subaru vehicles. Locations in Perugia, Foligno, Viterbo, and Terni.
- TriumphcoreOfficial authorized dealer for Triumph motorcycles. Location in Viterbo.
- Lynk & CocoreOfficial authorized dealer for Lynk & Co vehicles (Geely-owned brand). Location in Perugia.
- JeepcoreOfficial authorized dealer for Jeep vehicles (Stellantis brand). Avenger, Compass, and other models available. Locations in Arezzo and Camucia.
- KiacoreOfficial authorized dealer for Kia vehicles. Picanto, Sportage, and other models available. Locations in Arezzo and Camucia.
- Alfa RomeocoreOfficial authorized dealer for Alfa Romeo vehicles (Stellantis brand). Junior and other models available. Locations in Arezzo and Camucia.
- KGM (formerly SsangYong)minorAuthorized dealer for KGM vehicles (Korean brand, formerly SsangYong). Test drive events organized.
- XpengminorAuthorized dealer for Xpeng electric vehicles (Chinese brand).
- ChanganminorAuthorized dealer for Changan vehicles (Chinese brand). Deepal S07 and S05 models mentioned.
- GeelyminorAuthorized dealer for Geely vehicles (Chinese automotive group). Geely E2 in pre-sale.
- Bosch Car ServicecoreCertified Bosch Car Service provider for vehicle maintenance and repairs. Ensures quality service standards across the dealer network.
- Amaranto ChannelminorLocal sports sponsorship partnership with Arezzo football club's media channel.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ambrosi competitors and assessment
Company assessmentBroad incumbents
- Inchcape PLC: London-listed international automotive distributor and retailer operating across multiple continents. While much larger and more diversified than Ambrosi, both share the model of representing multiple OEM brands with integrated sales, service, and parts across regional markets.
- Emil Frey Group: Switzerland's largest automotive dealer group and one of Europe's largest, representing numerous premium and volume brands across multiple countries. Comparable in extensive multi-brand authorization portfolio and integrated mobility services.
- D'Ieteren Group: Belgian-listed automotive distribution and services group, historically a major multi-brand importer/dealer across Europe. Comparable in being a long-standing multi-brand automotive distribution platform with exposure to dealer and mobility services.
Direct peers
- Vertu Motors PLC: UK-listed multi-brand automotive retailer operating volume and premium franchises with full sales, aftersales, and used-car operations. Comparable in multi-brand authorized dealer model and integrated service network, though operating in UK rather than Italian market.
- Hedin Mobility Group: Large European multi-brand automotive retailer and mobility services provider headquartered in Sweden. Operates hundreds of dealerships across multiple European countries with full sales, service, and used-car operations — directly comparable in multi-brand OEM authorization model.
- Andreini Group: Italian family-owned automotive dealer group operating multi-brand franchises in central Italy with integrated sales and service. Closely comparable in scale, family ownership structure, and central Italian geographic focus.
- Gruppo Bonaldi: One of Italy's largest multi-brand automotive dealer groups based in Bergamo, representing premium and volume OEMs across northern Italy. Highly comparable to Ambrosi in scale, multi-brand authorization model, and integrated sales/service/financing offering.
- Pendragon PLC: UK automotive retailer (now owned by Hedin Mobility Group) operating multi-brand volume and premium franchises with large used-vehicle operations. Highly comparable in multi-brand dealership model and used-car scale strategy.
- Interauto: Italian multi-brand automotive dealer group with multiple franchise locations across central/southern Italy. Directly comparable in Italian multi-brand authorized dealer model and geographic footprint.
- Lookers PLC: UK-based multi-brand automotive retailer with a mix of premium and volume franchises and significant aftersales operations. Comparable in franchise model and integrated sales/service business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ambrosi social profiles
Digital presenceAmbrosi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ambrosi leadership team
Management profileNumber of profiles
Ambrosi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ambrosi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ambrosi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ambrosi
What does Ambrosi do?
Ambrosi Spa is a multi-brand automotive dealership group that sells new, used, and KM0 vehicles from more than 30 manufacturers across 13+ locations in Umbria, Lazio, and Tuscany. The group also operates Autogroup, a large-scale used-car business with up to 24-month certified warranties, and provides authorized after-sales service (Bosch Car Service), in-house leasing (Zero Pensieri), installment financing (Progetto Valore), long-term rental, fiscal/tax advisory, and government Ecobonus incentive assistance.
Is Ambrosi a public or private company?
Ambrosi is a private company. It is classified as family owned and is currently operating.
When was Ambrosi founded?
Ambrosi was founded in 1973. It employs 11 to 50 people.
Where is Ambrosi based?
Ambrosi is headquartered in Terni, Italy, in the Europe region.
How does Ambrosi make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Service and Maintenance, leasing and Financing, long-term Rental and auto Replacement Services.
Who are Ambrosi's main competitors?
Broad incumbents on record are Inchcape PLC, Emil Frey Group and D'Ieteren Group. Direct peers are Vertu Motors PLC, Hedin Mobility Group, Andreini Group, Gruppo Bonaldi, Pendragon PLC, Interauto and Lookers PLC.
Does Ambrosi have an API?
No public API is recorded for Ambrosi.