Hajo Ploetz

What Hajo Ploetz does

Hajo Plöötz (legal name: Hajo Plöötz; doing business as Hajo Plöötz Sportgeschäft) is a family-owned specialty sports retailer founded in Berlin in 1976 by former professional tennis player Hans Joachim "Hajo" Plöötz and his wife Gisela. The company is now run in the second generation by their son Benjamin Plöötz. It operates from a single brick-and-mortar store at Hohenzollerndamm 86 in Berlin's Grunewald district and an online shop at hajoploetz.de, built on the JTL-Shop e-commerce platform with PayPal Express Checkout and installment payment integration.

The product assortment spans six sport verticals — tennis, field hockey, padel, golf, ski/winter sports, and fitness — covering equipment (rackets, sticks, clubs, balls, protective gear), footwear, apparel for men, women, and children, and accessories. The retailer carries more than 50 third-party brands (including Bogner, Sportalm, Toni Sailer, Kjus, CMP, adidas, Grays, Malik) alongside private-label and club-licensed lines such as Hajo Plöötz caps and LTTC Rot-Weiss Berlin 1897 merchandise. Ancillary services include racquet stringing and racket loan programs.

Revenue is generated through unit-level retail pricing (€9.90–€1,116.90) across both in-store and e-commerce channels, with seasonal promotions, a 10% newsletter discount, and national shipping within Germany. The customer base is fragmented B2C across the sport verticals; no enterprise or B2B accounts are disclosed. The firm does not publish revenue, has no external funding or parent company, and has not been involved in disclosed M&A or restructuring activity.

Name

Hajo Ploetz

Legal name

Hajo Plötz

Website

https://hajoploetz.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Hajo Plöötz is a family-owned Berlin sports retailer, founded in 1976 and now run in the second generation, selling tennis, hockey, padel, golf, ski, and fitness equipment and apparel through a Grunewald storefront and a nationwide online shop.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ), Golf Balls Retail (CRAMAGAB), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Sporting goods retail
• Tennis equipment
• Hockey equipment
• Ski fashion
• Sports apparel

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

Hajo Plötz Sportgeschäft is a family-owned sports retailer operating a physical storefront in Berlin's Grunewald district and an online shop, selling multi-sport equipment, apparel, footwear and accessories across tennis, field hockey, padel, golf, fitness, and ski/winter sports categories, carrying 50+ quality brands plus private-label club merchandise.

Product overview

Hajo Ploetz is a traditional family-owned sports retailer (since 1976) in Berlin operating both a physical store and online shop. The business offers an integrated multi-sport product portfolio combining tennis, hockey, padel, golf, ski/winter sports, and fitness categories under one roof. The product assortment spans clothing (men, women, children), footwear, sport-specific equipment (rackets, sticks, clubs), and accessories. The company also carries exclusive club merchandise for partners like LTTC Rot-Weiss Berlin 1897 and TC 1899 Blau Weiss, alongside branded items under the Hajo Plötz name. The online platform (powered by JTL-Shop) supports e-commerce with services including PayPal payment processing, stringing services for tennis rackets, and racket loan programs.

Differentiator

Problem solved

Functional benefit

Brands

• Hajo Plötz: Store brand offering clothing and accessories including caps and base layers

Products and services

• Tennis Equipment & Clothing Complete tennis assortment including rackets, balls, accessories (dampeners, grip bands), and fashionable tennis apparel for all skill levels; sold to hobby and competitive tennis players including adults and children.
• Hockey Equipment Field and indoor hockey sticks, bags, protective gear, gloves, and shin guards from brands like Malik, adidas, and Grays; sold to field and indoor hockey players.
• Ski & Winter Sports Equipment Ski jackets, pants, helmets, goggles, gloves, and base layers from brands like Bogner, Sportalm, Toni Sailer, Kjus, and CMP; sold to skiers and winter sports participants.
• Golf Equipment Golf clubs, bags, gloves, balls, and accessories for golf enthusiasts.
• Padel Equipment Padel rackets and accessories for padel players.
• Fitness Clothing & Equipment Athletic wear, training suits, jackets, pants, sports bras, and fitness tools like yoga mats and water bottles for general training and fitness customers.
• Footwear Running shoes, tennis shoes (indoor/outdoor), hockey shoes, winter boots, and beach shoes for men, women, and children.
• Accessories Basecaps, visors, headbands, towels, socks, hats, scarves, and wristbands from various brands; supporting product category for all sports.
• LTTC Rot-Weiss Berlin 1897 Branded Products Tennis club merchandise including polos, training jackets, shorts, sweatshirts, caps, and towels featuring the LTTC Rot-Weiss Berlin 1897 logo.
• Hajo Plötz Own Brand Products Store-branded accessories including basecaps featuring the Hajo Plötz logo.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zalando: Zalando is Europe's leading online fashion platform with a substantial activewear and sports apparel category. Comparable on the apparel and footwear side of Hajo Ploetz's assortment, and a competitive threat on price and assortment depth within sports fashion.
• Decathlon Deutschland: Decathlon is a global sporting goods superstore chain with a strong German footprint. Comparable on multi-sport assortment and value-driven retail, but operates at far greater scale with private-label depth, putting price pressure on smaller specialists like Hajo Ploetz.
• Otto (Sport category): Otto is a major German multi-category online retailer carrying a sizeable sporting goods and sports fashion assortment. Comparable as a German consumer-facing retailer competing for the same apparel, footwear, and equipment wallet share across tennis, ski, and fitness.

Direct peers

• SportScheck: SportScheck is a multi-category sporting goods retailer in Germany with both physical stores and a large online shop. Directly comparable to Hajo Ploetz on multi-sport assortment (tennis, ski, fitness, running) and German customer base, though at much larger scale.
• Sport 2000 Germany: Sport 2000 is a sporting goods retailer network in Germany combining independent retailers under a central brand. Comparable to Hajo Ploetz as a multi-sport specialty retailer with strong tennis, ski, and running focus serving German consumers.
• Intersport Deutschland: Intersport is the largest sporting goods retail cooperative in Germany, combining independent specialty retailers with strong brand partnerships. Directly comparable to Hajo Ploetz as a multi-sport specialty retailer serving German consumers across tennis, ski, hockey, and fitness categories.
• Tennis-Point: Tennis-Point is one of Europe's largest tennis specialty retailers, offering rackets, apparel, shoes, and accessories online. Direct competitor on the core tennis category and the most relevant e-commerce peer to Hajo Ploetz's tennis assortment.
• Ludwig Golf: Ludwig Golf is one of Germany's largest golf specialty retailers with both physical stores and a strong online shop. Comparable to the golf category within Hajo Ploetz's multi-sport assortment and as a German specialty retailer serving affluent urban golfers.
• Reiner Janitschek Tennisversand: Reiner Janitschek is a long-established German tennis specialty retailer founded by a former professional, very similar in heritage and positioning to Hajo Ploetz. Directly comparable on tennis assortment, racquet services, and German tennis enthusiast customer base.

Emerging players

• Padel-Point / padelshop.de: Padel-specialist German online retailers focusing on the fast-growing padel segment. Comparable to Hajo Ploetz's newly listed padel category, but as a pure-play emerging player, likely outpacing generalist retailers in depth and customer acquisition within padel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hajo_plötz_sportgeschäft
• Facebookfacebook.com/hajoploetz
• LinkedInlinkedin.com/company/hajo-pl-tz-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hajo Ploetz