The NonProfit Times

What The NonProfit Times does

The NonProfit Times (legally The NonProfit Times Publishing Group, Inc.) is a privately held B2B trade media company founded in 1987 and headquartered in Morris Plains, New Jersey. The company publishes "the leading business publication for nonprofit management," delivering breaking news, in-depth reporting, and special-issue coverage across verticals including fundraising, human resources, financial management, technology, foundations, donors, legal, accounting, and healthcare philanthropy. Its core product portfolio centers on the print and digital magazine (distributed via the SimpleCirc subscription platform), the flagship 700+ page annual Salary & Benefits Report covering 243 nonprofit positions and 94 benefit offerings, five specialized e-newsletters (Nonprofit Finance, Instant Fundraising, 5 Stories in 5 Minutes, Weekly, and On Healthcare Philanthropy), the Fresh Research Podcast, on-demand webinars, the NPT Career Center, the NPT Marketplace, and continuing-education courses delivered through a partnership with MindEdge.

The company operates with a lean 1-10 person team and generates revenue through five primary streams: print and digital subscriptions, advertising and sponsorships (including sponsored content), premium research reports and whitepapers, paid webinars and virtual events, and e-newsletter marketing. Go-to-market is sales-led B2B media, distributing through direct print subscriptions, self-serve digital subscription via SimpleCirc, an e-commerce shop for reports, a marketplace/career-center channel, and a course marketplace. Customer segments are horizontal personas within the nonprofit sector: nonprofit executives and CEOs, fundraising professionals, finance leaders, HR professionals, and healthcare nonprofit leaders.

The business model is anchored by recurring subscription revenue and recurring annual data product sales, with content marketing (editorial, email newsletters, podcast, social media) as the top-of-funnel acquisition channel feeding subscription and report conversions. No AI capabilities, public funding, acquisitions, leadership changes, or geographic expansion beyond the United States are disclosed. The company has no app, no API, no patents, and no disclosed parent company or subsidiaries.

Name

The NonProfit Times

Legal name

The NonProfit Times Publishing Group, Inc.

Website

https://thenonprofittimes.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

The NonProfit Times is a privately held B2B trade media company (founded 1987) that publishes the leading business publication for nonprofit management, serving U.S. nonprofit executives, fundraisers, finance leaders, and HR professionals through a print/digital magazine, an annual Salary & Benefits Report, newsletters, podcasts, webinars, and a job board.

Ownership category

akta.pro rank

Product category

Business Media & Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Nonprofit media
• Trade publication
• Nonprofit management
• Salary benchmarking
• Industry research

Headquarters

HQ city

Morris Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print & Digital Subscriptions: NPT offers print and digital magazine subscriptions through SimpleCirc platform, providing ongoing revenue from nonprofit professionals seeking industry news and management guidance.
2. Advertising & Sponsorships: The publication generates advertising revenue through sponsored content sections, display advertising, and branded content opportunities targeting nonprofit executives.
3. Research Reports & Whitepapers: NPT sells premium industry reports including the annual Nonprofit Salary & Benefits Report and special reports covering topics like finance, HR, fundraising, and technology.
4. Webinars & Virtual Events: The company monetizes educational content through paid webinar registrations and virtual event attendance.
5. E-Newsletter Marketing: Multiple specialized e-newsletters (Nonprofit Finance, Instant Fundraising, 5 Stories in 5 Minutes, Weekly, On Healthcare Philanthropy) drive engagement and subscription conversions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The NonProfit Times is a specialty B2B trade publication that produces editorial news, analysis, and proprietary research for executives working in U.S. nonprofit organizations. Its product set centers on a biweekly print and digital magazine, the annual Nonprofit Salary & Benefits Report, five function-specific e-newsletters, webinars, a research podcast, an online career center, a vendor marketplace, and an educational course catalog.

Product overview

The NonProfit Times is a comprehensive media publication platform serving as the leading business publication for nonprofit management. The core offering is the publication itself providing news, in-depth reporting, and special issue coverage. The product portfolio includes a flagship 700+ page annual Salary & Benefits Report covering 243 nonprofit positions, the NPT Digital Edition subscription, five distinct e-letter newsletters (Nonprofit Finance, Instant Fundraising, 5 Stories in 5 Minutes, Weekly, and On Healthcare Philanthropy), on-demand webinars, a podcast series (Fresh Research), a career center/job board, an online marketplace, and continuing education courses through a MindEdge partnership. These products collectively support nonprofit executives with breaking news, research data, professional development, and industry resources.

Differentiator

Problem solved

Functional benefit

Products and services

• The NonProfit Times (Print and Digital Magazine) Biweekly B2B trade magazine delivering news, analysis, and trend coverage for nonprofit sector executives; available in print by subscription and digital edition online.
• 2025 Nonprofit Salary & Benefits Report Annual proprietary research report providing salary and benefits benchmarking data for U.S. nonprofit roles; sold as a one-time purchase to nonprofit finance and HR professionals.
• Nonprofit Finance E-Letter Specialty email newsletter covering nonprofit finance, accounting, audit, and fiscal management topics for CFOs, controllers, and finance staff.
• Instant Fundraising E-Letter Specialty email newsletter focused on fundraising tactics, donor trends, and development news for nonprofit fundraising professionals.
• On Healthcare Philanthropy E-Letter Specialty email newsletter covering healthcare-specific fundraising, hospital foundation operations, and grateful patient program development for healthcare philanthropy leaders.
• 5 Stories in 5 Minutes Newsletter Short-form email newsletter summarizing the top five nonprofit sector stories in a five-minute daily digest format.
• Weekly Newsletter General-audience weekly email newsletter covering the broadest cross-section of nonprofit sector news, leadership, and policy developments.
• NPT Webinars Live and on-demand sponsored online educational events covering nonprofit management, fundraising, finance, and HR topics, monetized through attendee registration and sponsor packages.
• Nonprofit Career Center Online job board where nonprofit employers post openings and job seekers search nonprofit sector roles; revenue is generated through job posting fees.
• Fresh Research Podcast Recurring research-focused podcast that translates new academic and sector studies into practical insights for nonprofit professionals.
• NPT Marketplace Online vendor directory where third-party solution providers list products and services for nonprofit buyers to discover and evaluate.
• NPT Courses Catalog of online educational courses designed to build skills for nonprofit sector professionals across fundraising, finance, leadership, and management functions.

Quantifiable outcome

• Annual Salary & Benefits Report covers 243 nonprofit positions and 94 benefit offerings
• +1 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Industry Dive: Large B2B digital media company operating dozens of vertical trade publications across multiple industries. Represents a potential expansion or consolidation model for vertical B2B publishing, with broadly comparable subscription and advertising mechanics though without NPT's nonprofit-sector depth.

Direct peers

• Nonprofit Quarterly: Independent nonprofit-led media outlet publishing news, analysis, and research for nonprofit leaders and practitioners. Directly competes with NPT for the same executive audience and editorial attention, with a comparable B2B subscription and content model.
• Associations Now (ASAE): Flagship publication of the American Society of Association Executives serving association and membership-organization leaders. Closely comparable business model—trade publication, multiple content formats, B2B subscription—targeting an adjacent but overlapping executive audience.
• Nonprofit PRO (eNonprofit): Trade publication covering technology, fundraising, and operations for nonprofit professionals. Competes directly with NPT in editorial coverage of nonprofit management, software adoption, and sector best practices.
• Stanford Social Innovation Review: Quarterly magazine and online platform publishing ideas and analysis at the intersection of nonprofit management, philanthropy, and social innovation. Targets the same nonprofit leadership audience and competes for high-engagement executive subscribers.
• The Chronicle of Philanthropy: Long-established trade publication covering the nonprofit and philanthropic sector with news, data, and opinion content. Competes head-to-head with NPT for nonprofit executive readership, particularly on fundraising, foundation, and grant-making coverage.
• npEngage (Bloomerang): Content and resource hub for nonprofit fundraisers and leaders, originally tied to Bloomerang's donor management software. Directly overlaps NPT's fundraising, donor management, and nonprofit operations editorial coverage.

Emerging players

• Candid: Nonprofit data and intelligence platform (formed from Foundation Center and GuideStar) providing nonprofit research, grantmaker data, and transparency tools. Adjacent to NPT's Salary & Benefits Report franchise, with stronger emphasis on structured data and grantmaker information.
• Nonprofit Hub: Online resource platform offering articles, guides, and tools for nonprofit founders, staff, and boards. Competes for the same audience's content attention, particularly among smaller and mid-sized nonprofits, but with less depth in executive-level analysis.

Others

• BoardSource: National nonprofit organization focused on nonprofit governance and board leadership, publishing research, training, and member resources. Adjacent to NPT's audience and content scope, but operates as a mission-driven nonprofit rather than a trade media company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NonProfitTimes
• YouTubeyoutube.com/thenonprofittimes
• Facebookfacebook.com/thenonprofittimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The NonProfit Times