Quality Assurance

What Quality Assurance does

Quality Assurance, Inc. (operating as QA) is a US-based private company that sells a CRM and customer-retention platform purpose-built for automotive dealerships. The platform combines customer data management with multi-channel execution capabilities, including direct mail, email, handwritten outreach, recall notifications, and live telephone follow-up (CSI follow-up and outbound BDC appointment setting). It is anchored by a Hassle-Free Loyalty Rewards Program that pairs timed service reminders (driven by Customer ID, VIN, and driving habits) with birthday, anniversary, and welcome rewards, supported by data services such as First-Out DMV registrations, lease expiration feeds, and bankruptcy data for conquest and special-finance marketing.

The underlying technology stack centers on a web-based dealer CRM with dealer logins for managing coupons and customer databases, layered with configurable campaign templates (including lost-customer recovery flows with up to 12 schedules and 12 templates) and integrations with third-party data feeds. Infrastructure investments include encryption in transit and at rest, multi-factor authentication, Infrastructure as Code with drift monitoring, and automated vulnerability scanning, with self-attested compliance with the FTC Safeguards Rule (16 CFR § 314.4). Documented customer outcomes include doubling average repair-order value (from an industry-typical ~$200 to ~$400 per RO for loyalty program users) and 40-70% response rates for reward-program customers.

The business model combines subscription CRM/loyalty revenue with transaction-fee services for campaign execution (direct mail, email blasts, live calling). Pricing is quote-based and not publicly disclosed, and distribution is direct enterprise sales targeting US automotive dealerships, with an 18+ year operating history and multi-year customer relationships (including named logos McCarthy's and Luther Family Ford). The company is independently owned with no disclosed funding, M&A, or parent-company relationships, and operates from Independence, Minnesota.

Name

Quality Assurance

Legal name

Quality Assurance, Inc.

Website

https://qaecrm.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Assurance is a US-based private company that sells a CRM and customer-retention platform purpose-built for automotive dealerships, combining loyalty rewards, multi-channel campaigns, live BDC calling, and third-party vehicle data feeds. It serves US auto dealers via direct enterprise sales with quote-based pricing.

Ownership category

akta.pro rank

Product category

Automotive Dealership CRM Software

NAICS

Direct Mail Advertising (54186), Telephone Call Centers (56142), Custom Computer Programming Services (541511)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Automotive CRM software
• Customer retention platform
• Dealership marketing services
• Loyalty rewards program
• CSI follow-up calling

Headquarters

HQ city

Fergus Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Platform Subscription: Superior CRM platform backed with equal support for customer retention, acquisition and measurable metrics
2. Marketing Campaign Services: Direct mail, email, and phone reminder campaigns - customized sales or service campaigns sold al-a-carte or as bundled solutions
3. Loyalty Rewards Program: Hassle-free loyalty rewards program with various elements including service reminders, thank-you communications, and reward mailings
4. Live Calling Services: Outbound BDC services including appointment arrangement calls and customer follow-up using live telephone solicitation
5. @Blast Email Campaigns: Targeted mass email campaigns with bounce rate data and targeted list selection

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Quality Assurance provides an automotive-specific CRM platform and integrated customer retention solutions for car dealerships, including live CSI telephone follow-up, a hassle-free loyalty rewards program, multi-channel sales and service marketing campaigns (direct mail, email, phone), outbound BDC appointment setting, timed service reminders using VIN and driving-habit data, and data services such as First-Out DMV registrations, lease expiration data, and bankruptcy data. The offerings are sold as subscription-based CRM access combined with transaction-priced campaign and live-calling services.

Product overview

Quality Assurance offers a unified CRM platform with multiple integrated marketing and customer retention solutions for automotive dealerships. The core product portfolio includes CSI Telephone Follow-Up (Live Calling) for customer engagement and survey score improvement, a Hassle-Free Loyalty Rewards Program as the centerpiece solution combining timed service reminders with reward-based retention, Sales Marketing providing omni-channel campaign execution using First Out DMV and lease expiration data, Outbound BDC (Live Calling) for appointment setting, @Blast Email Campaigns for digital outreach, and Service Reminders including recall notifications. All solutions are backed by a superior CRM platform designed specifically for automotive customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• CSI Telephone Follow-Up (Live Calling) Live telephone follow-up service for automotive dealerships that contacts customers, collects insights, and improves manufacturer CSI (Customer Satisfaction Index) scores through personalized outreach. Targeted at dealership fixed operations and service leadership.
• Hassle-Free Loyalty Rewards Program Comprehensive customer loyalty program for automotive dealerships featuring timed service reminders, first-time customer thank-you communications, sales-to-service conversion letters, anniversary and birthday rewards, and mailed loyalty reward certificates designed to increase service traffic and per-RO averages.
• Sales Marketing Campaigns Omni-channel marketing solution for automotive sales events including email, postcards, handwritten invites, letters, and phone calls, utilizing First-Out DMV registrations, lease expiration data, and bankruptcy data for conquest targeting of new and lapsed vehicle owners.
• Outbound BDC (Live Calling) Outbound business development center service making appointment-setting calls for dealerships, including inactive customer follow-up, service appointment calls, recall customer calls, missed appointment calls, and sales or service event reminder calls.
• @Blast Email Campaigns Mass email marketing service for targeted campaigns to reach digitally-savvy generations of customers, including bounce rate data tracking and email list refinement capabilities.
• Service Reminders Timed service reminder communications using Customer ID, VIN, and driving-habits data, including declined service reminders, missed service reminders, lost-soul reminders with up to 12 different time schedules and templates, and recall notification letters and postcards.
• First Out DMV Registrations Fresh vehicle registration data including year, make, and zip-code radius selections, available from 5 years to last month, enabling conquest marketing to new vehicle owners outside the dealership's existing database.
• Lease Expiration Data Lease expiration data service allowing dealerships to reach customers in their area with leases coming due within 1-5 months from current date.

Quantifiable outcome

• Doubles average repair order value from ~$200 to ~$400 per RO for loyalty program users
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AutoAlert: AutoAlert provides customer data platform and marketing automation tools specifically for automotive dealers, with a strong focus on equity mining and customer lifecycle communications. It competes with QA on data-driven retention and conquest marketing for dealerships.
• VinSolutions (Cox Automotive): VinSolutions is the dominant automotive dealer CRM platform, part of Cox Automotive. It directly competes with QA on dealer CRM, lead management, and customer retention, but operates at significantly larger scale with broader functionality.
• Dominion Dealer Solutions: Dominion Dealer Solutions offers CRM, DMS, and digital marketing tools for automotive dealers. It overlaps directly with QA in dealer CRM, equity mining, and customer retention marketing, serving a comparable dealer customer base.
• Mastermind Technologies: Mastermind provides BDC and call-center services for automotive dealers alongside CRM and customer engagement tools. It directly competes with QA's outbound BDC and live CSI follow-up offerings.
• DealerCenter (formerly DealerSocket): DealerCenter provides CRM, desking, and customer engagement tools for automotive dealers. It overlaps with QA across dealer CRM and customer retention workflows, and is among the closest direct competitors in the SMB-to-mid-market dealer segment.

Regional players

• Dealer Spike: Dealer Spike provides digital marketing and CRM tools primarily for powersports, RV, and some automotive dealers. It overlaps with QA in dealer-facing customer engagement but is less focused on the franchised auto-dealer fixed-ops retention niche.

Emerging players

• Fullpath (formerly AutoConversion): Fullpath is a customer data platform purpose-built for automotive dealers, focused on first-party data unification and AI-driven marketing. It overlaps with QA's data-driven retention play but competes via a more digital-first, AI-native product surface.

Broad incumbents

• Reynolds and Reynolds: Reynolds provides DMS, CRM, and retail management systems to automotive dealers. It competes with QA through integrated CRM-and-marketing suites sold primarily to franchised dealership groups, though it does not specialize in fixed-ops retention the way QA does.
• DealerSocket BDC Services: DealerSocket (now part of DealerCenter) provides CRM, desking, and BDC services for dealers. It competes with QA across both the CRM platform and outbound calling/BDC service lines at broader scale.
• CDK Global: CDK Global is a large dealer management system and integrated CRM/marketing platform provider. It competes with QA indirectly by bundling CRM and customer engagement inside its DMS offering to franchised dealers at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qaecrm
• LinkedInlinkedin.com/company/qaecrm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Assurance