National Hospitality Supply

What National Hospitality Supply does

National Hospitality Supply is a privately held B2B e-commerce distributor founded in 1989 and headquartered in Mequon, Wisconsin. The company sells hospitality supplies, including hotel bedding, bath products, guest room accessories, restaurant and banquet equipment, housekeeping and maintenance supplies, signage, and outdoor furniture, to a customer base of hotels, motels, restaurants, senior living facilities, and healthcare properties across the United States and Canada. Its catalog spans more than 20,000 SKUs across over 200 categories, anchored by proprietary sub-brands (LodgMate textiles, Cafe 89 coffee, Geneva towels, Tierra and Greystone amenities) alongside third-party brands such as Grosfillex outdoor furniture, Lang and Bertch guest room furniture, vtech telephones, and Lil' Drug Store lobby merchandise. The company reports 160,000+ cumulative customers, 1+ million cumulative orders shipped, and 1,800+ five-star reviews.

The business is operated on a BigCommerce e-commerce storefront with toll-free phone ordering, live chat, and LTL freight fulfillment from a single Wisconsin distribution center. Pricing is unit-based (each, dozen, case) with free FedEx Ground shipping on orders over $199 to commercial addresses and same-day shipping for in-stock orders placed before noon CST. Revenue is generated through one-time product sales plus custom services such as engraved signage, imprinted key tags, and made-to-order draperies. Custom capabilities extend into ADA Braille signs and personalized guest room products. The platform is PCI DSS compliant and SSL certified for payment processing. The company has no disclosed funding rounds, no parent entity, no subsidiaries, and no acquisition activity, operating as a bootstrapped independent distributor with a headcount range of 11-50 employees.

Distribution is concentrated in North America, with contiguous U.S. orders processed through the website and Canadian, Alaskan, and Hawaiian customers served by phone. Marketing channels are primarily organic search and direct response through the website catalog, supported by phone and chat-based customer service. The competitive position rests on catalog breadth, multi-decade customer relationships, and bundled procurement convenience for small and mid-scale hospitality operators that lack dedicated supply chain teams.

Name

National Hospitality Supply

Legal name

National Hospitality Supply

Website

https://nathosp.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

National Hospitality Supply is a privately held B2B e-commerce distributor founded in 1989, selling 20,000+ hospitality SKUs across bedding, bath, furniture, restaurant, housekeeping, and signage to hotels, motels, restaurants, senior living, and healthcare operators in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Hospitality Supplies Distribution

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

akta.pro secondary industries

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA), Hospitality & Lodging Housekeeping Supplies Distribution (CRAOAGAL)

Keywords

• Hospitality supplies
• Hotel supplies
• Commercial linens
• Restaurant equipment
• Guest room amenities

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of hospitality supplies including bedding, bath products, furniture, restaurant equipment, and maintenance supplies. Revenue generated through one-time product purchases with unit pricing, bulk orders, and custom product orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

National Hospitality Supply is a B2B e-commerce distributor that sells commercial-grade hospitality supplies — including bedding, bath linens, towels, guest room amenities, hotel and restaurant furniture, signage, housekeeping supplies, maintenance products, and in-room coffee — to hotels, motels, restaurants, senior living facilities, and healthcare facilities. The company combines a proprietary textile and amenity brand portfolio (LodgMate, Cafe 89, Geneva, Tierra, Greystone) with distributed third-party brands and fulfills orders from a Wisconsin distribution center via website, phone, and live chat.

Product overview

National Hospitality Supply is a B2B e-commerce distributor offering over 200 categories of hospitality supplies for hotels, motels, and restaurants. The company operates as a single unified platform selling physical products rather than software. The product portfolio includes proprietary brands (LodgMate textiles, Cafe 89 coffee, Geneva towels, Tierra amenities, Greystone soaps) alongside third-party branded furniture (Grosfillex outdoor, Lang Furniture, Bertch/Franklin), with core product categories spanning bath, bedding, guest room, furniture, signs, housekeeping, maintenance, office/lobby, and restaurant supplies. The company fulfills orders from a Wisconsin distribution center, primarily serving commercial/business customers with over 160,000 customers and 30+ years in business.

Differentiator

Problem solved

Functional benefit

Brands

• LodgMate: Own textile brand offering sheets, linens, and hospitality bedding products with thread counts ranging from 144-300+. Introduced as 'Your Trusted Brand for Textiles Since 1989'.
• Cafe 89

Products and services

• LodgMate Textiles Proprietary hospitality textile brand featuring hotel sheets, pillows, bedspreads, towels, and guest room amenities with thread counts from 144 to 300+, serving hotels and motels seeking reliable, in-house branded bed linens.
• Cafe 89 In-Room Coffee Private-label in-room coffee brand offering 1-cup filter pods and 4-cup filter pouches designed for hospitality guest rooms.
• Geneva Towel Collection Luxury 100% combed cotton towel line with silver stripe border designed for upscale hospitality properties.
• Tierra Amenities Collection Guest amenity collection including 1 oz. shampoo tubes, soaps, and related hospitality toiletries distributed under the Tierra brand.
• Greystone Soaps and Amenities Hotel soap and amenity collection including shower dispensers and guest toiletries for hospitality properties.
• Bath and Bath Linen Supplies Complete bath department including hotel towels, shower curtains, bath mats, pool towels, robes and slippers, hair dryers, bar soap, liquid amenities, shower dispensers, bathroom hardware, paper products, and public washroom supplies.
• Bedding Supplies Full bedding assortment including hotel linens, sheets, pillows, duvet inserts and covers, blankets, bedspreads, coverlets, mattress covers and pads, mattress sets, rollaways, cribs, bed bug treatment, window treatments, and bedding accessories.
• Guest Room Supplies Complete guest room supplies including coffee and beverage supplies, coffee makers, cups, ironing supplies, electronics (telephones, alarm clocks, room safes, TVs), luggage racks, refrigerators, microwaves, and kitchenette products.
• Hotel Furniture Hospitality furniture including guest room furniture (platforms, bases, vanities), seating (sleeper sofas, stationary sofas, lounge chairs), lamps and shades, senior living furniture, and restaurant/banquet furniture.
• Grosfillex Outdoor Furniture Collection Grosfillex outdoor furniture collection for patios and pools including umbrellas, bases, tables, chairs, chaise loungers, and portable fencing, manufactured with synthetic resin impervious to salt water, chlorine, and UV rays.
• Restaurant and Banquet Furniture Restaurant furniture including stacking chairs, restaurant chairs and barstools, folding chairs, tables, tabletops, and bases, featuring Correll brand laminate tables and commercial folding tables.
• Hotel Signage and ADA Compliance Products Hotel signage including ADA Braille signs, engraved door number signs, directional signs, property rule signs, in-room message signs, no smoking signs, exit signs, key tags, name tags, and state law compliance cards.
• Housekeeping Supplies Commercial cleaning and housekeeping supplies including cleaning carts, metal and plastic housekeeping carts, janitorial carts, laundry carts, vacuum cleaners, carpet care, floor sweepers, multi-purpose floor machines, steam cleaners, cleaning supplies, chemicals, mopping equipment, and odor control.
• Maintenance Products Hotel maintenance supplies including door hardware, room door locks and locksets, key cards, batteries, exit lights, emergency lights, trash receptacles, recycling bins, entrance matting, outdoor park supplies, and PPE.
• Office and Lobby Supplies Hotel office and lobby supplies including registration cards, maid's tip envelopes, reservation memos, guest comment forms, security drop boxes, key control cabinets, lockers, safes, drug store merchandise, cash handling, time clocks, and continental breakfast supplies.
• Restaurant Supplies Full restaurant supply category including dinnerware (china, melamine), flatware, beverage supplies (tumblers, coffee cups, glassware), buffet servers and displays, chafers, food prep equipment, kitchen equipment, catering equipment, and tabletop items.
• Franklin Furniture Collection Premier value line of guest room furniture manufactured by Bertch Furniture and distributed as a named collection within National Hospitality Supply's hotel furniture portfolio.
• Deco Furniture Collection Lang Furniture collection delivering high-quality craftsmanship for hospitality guest rooms as a distinct named line in the hotel furniture assortment.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• GrosfillexcoreChannel Partner/ Reseller/ DistributorGrosfillex is a key outdoor furniture brand sold through National Hospitality Supply. Products include Tempo Stacking Chairs ($149.00), Sunset Chaises ($575.00), and various outdoor tables and patio furniture. Grosfillex manufactures high-grade synthetic resin outdoor furniture impervious to salt water, chlorine, and UV rays.
• Lang FurniturecoreChannel Partner/ Reseller/ DistributorLang Furniture provides hotel guest room furniture collections including Franklin Furniture Collection (premier value line made by Bertch Furniture) and Deco Furniture Collection. Sold through National Hospitality Supply's furniture category.
• LodgMatecoreChannel Partner/ Reseller/ DistributorLodgMate is a trusted textile brand featured on National Hospitality Supply since 1989, offering hotel sheets with thread counts ranging from 144-300+. Products include bed sheets, pillows, duvet covers, and various bedding accessories.
• Bertch FurnitureminorChannel Partner/ Reseller/ DistributorBertch Furniture manufactures the Franklin Furniture Collection sold through National Hospitality Supply as a premier value line for hotel guest rooms.
• vtechminorChannel Partner/ Reseller/ Distributorvtech provides hotel telephones sold through National Hospitality Supply, including Hotel 1-Line Analog Corded Phones.
• Lil' Drug StoreminorChannel Partner/ Reseller/ DistributorLil' Drug Store merchandise including over-the-counter medications and personal care items sold through National Hospitality Supply's office and lobby category.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Room Furniture: Hotel Room Furniture is a specialist vendor of hotel guest room furnishings and case goods (beds, headboards, case goods, seating) sold directly to hotel operators. Comparable to NHS's furniture category and overlapping vendor/customer relationships (Bertch, etc.).
• Direct Textile: Direct Textile is a wholesale distributor of linens, towels, and bedding targeting hotels, healthcare, and institutional buyers. Directly comparable to NHS in hotel textile distribution with a catalog and supply model.
• WebstaurantStore: WebstaurantStore is a large online restaurant and foodservice supply distributor serving commercial kitchens with a broad catalog (smallware, equipment, supplies) shipped nationwide. While NHS also covers hotel housekeeping/maintenance/furniture, there is meaningful overlap in the restaurant-supply and B2B e-commerce motion.

Broad incumbents

• Sysco: Sysco is the largest broadline foodservice distributor in the U.S., supplying restaurants, hotels, and healthcare foodservice with food, beverages, and many smallware/disposables categories. Competes with NHS in restaurant-supply overlap, but at vastly broader scale and assortment.
• Standard Textile: Standard Textile is a larger, established manufacturer and supplier of institutional textiles (linens, towels, apparel) to hotels, healthcare, and foodservice. Overlaps with NHS in hospitality linen distribution with a much broader global footprint and vertically integrated manufacturing.
• US Foods: US Foods is a major broadline foodservice distributor serving restaurants, hotels, and other operators across North America. Overlaps with NHS on restaurant-side supply distribution and shares B2B commercial-customer dynamics.
• HD Supply Hospitality: HD Supply (Hospitality/Interiors & Furnishings) is a large distributor of hotel FF&E, housekeeping, and maintenance supplies to hospitality operators nationwide. Highly comparable in target customer (hotels) and product breadth (furniture, housekeeping, maintenance, amenities).
• Amazon Business: Amazon Business is the B2B arm of Amazon serving commercial purchasers across hospitality, facilities, and operations with broad assortment, fast shipping, and procurement integrations. Substitutes for many of NHS's catalog items, particularly for smaller operators, creating pricing and assortment competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nathosp_supply
• Facebookfacebook.com/Nationalhospitality
• Instagraminstagram.com/nationalhospitality
• LinkedInlinkedin.com/company/national-hospitality-supply-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Hospitality Supply