Parrot Island Waterpark

What Parrot Island Waterpark does

Parrot Island Waterpark is a private, seasonal outdoor waterpark located at 7300 S Zero St., Fort Smith, Arkansas, operated under American Resort Management. The park features more than 400,000 gallons of water attractions, including four body slides (Blue Macaw, Pelican Plunge, Pineapple Plunge, Tangerine Twist), a 500-foot family tube slide (O'Hana Highway), a two-lane FlowRider surf simulator, the region's only 85,000-gallon wave pool (Caribbean Splash), a 500-foot lazy river (Crocodile Creek), a 250,000-gallon activity pool (Toucan's Cove), and a children's play area (Tiny Turtle Island). A $6.9 million expansion is underway to add five additional water slides, funded primarily by the City of Fort Smith with construction awarded to Royal Ridge Construction in January 2026.

The company sells admission through tiered day passes (priced $10-$30 based on height, residency, and day of week) and three annual season pass tiers (Silver at $61-$244, Gold at $81-$316, Platinum at $117-$469) that include reciprocal access to Epic Waters Indoor Waterpark. Ancillary revenue is generated from cabana and bungalow rentals ($99.99-$199.99), four-tier birthday party packages ($269-$709), the Corporate Island Club discount program, group sales for schools/churches/sports teams, evening Dark Waters events, the Island Breeze Snack Shop, gift cards, and locker rentals. Go-to-market is direct-to-consumer via the CenterEdge online booking platform, on-site ticket windows, and a dedicated group sales phone/email channel, supported by organic social media (Facebook, Instagram, TikTok) and an email newsletter.

The business serves regional families, corporate groups, schools, youth organizations, and birthday party customers within the Fort Smith market, with pricing stratified by Sebastian County residency. Ownership appears to involve the City of Fort Smith as a significant capital backer, with American Resort Management as the operating entity, though the precise municipal-versus-private ownership structure is not explicitly stated in available materials.

Name

Parrot Island Waterpark

Legal name

American Resort Management – Parrot Island Waterpark

Website

https://parrotislandwaterpark.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Parrot Island Waterpark is a private, seasonal outdoor waterpark in Fort Smith, Arkansas, operating 400,000+ gallons of attractions including a FlowRider, wave pool, slides, and lazy river. It sells day passes, season passes, cabanas, birthday party packages, and group events to regional families, corporates, and schools.

Ownership category

akta.pro rank

Product category

Waterpark / Outdoor Amusement Park

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Waterpark attractions
• Outdoor recreation park
• Family entertainment venue
• Seasonal amusement park
• Aquatic recreation services

Headquarters

HQ city

Fort Smith

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Day Pass Admission: Ticket sales for park admission with tiered pricing based on height (over/under 48 inches), residency (Sebastian County vs non-resident), and day of week (weekday vs weekend). Children 3 and under free, seniors $10.
2. Season Passes: Annual membership tiers (Silver, Gold, Platinum) with escalating benefits including unlimited admission, discounted concessions, cabana discounts, Dark Waters access, and partner waterpark reciprocity with Epic Waters.
3. Birthday Party Packages: Four-tiered birthday party packages (Aloha, Luau, Big Island, Petey's Parrotdise) ranging from $269-$709 with food, pavilion access, party host, and varying guest counts.
4. Cabana and Bungalow Rentals: Daily private cabana rentals at $99.99-$149.99 and premium bungalow rentals at $149.99-$199.99, with rates varying by day of week. Includes attendant service, Wi-Fi, and food/beverage options.
5. Dark Waters Evening Events: After-hours evening events with $15 weekday and $20 weekend pricing, featuring select dates for platinum pass holders, adults-only nights, and general admission.
6. Food and Beverage: Island Breeze Snack Shop offering pizza, sandwiches, salads, drinks, and Mini Melts ice cream. Birthday cakes permitted for booked party packages.
7. Gift Cards: Pre-paid gift cards available in $25, $50, and $100 denominations for in-park purchases including admission, food, and merchandise.
8. Group Sales and Corporate Events: Corporate Island Club discount program, private park rentals, school field trip packages, and group catering services for organizations of 20 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Parrot Island Waterpark operates a single outdoor seasonal waterpark in Fort Smith, Arkansas, providing water-based recreational experiences including a two-lane FlowRider surf simulator, the region's only wave pool, a 500-foot tube slide, body slides, a lazy river, an activity pool, and a children's play area. It sells admission through day passes and tiered annual season passes, and offers ancillary paid amenities such as cabana and bungalow rentals, birthday party packages, group/corporate events, and on-site food service.

Product overview

Parrot Island Waterpark is a single outdoor waterpark offering a unified portfolio of attractions, admission products, and event services. The core offering consists of over 400,000 gallons of water attractions including four body slides (Blue Macaw, Pelican Plunge, Pineapple Plunge, Tangerine Twist), one tube slide (O'Hana Highway), a two-lane FlowRider surf simulator, the region's only wave pool (Caribbean Splash), a lazy river (Crocodile Creek), an activity pool (Toucan's Cove), and a children's play area (Tiny Turtle Island). Admission is sold through three tiered season passes (Silver, Gold, Platinum) and day passes with resident/non-resident and height-based pricing. On-site amenities include cabana and bungalow rentals, locker storage, and the Island Breeze Snack Shop. The park generates additional revenue through birthday party packages (Aloha, Luau, Big Island, Petey's Parrotdise), group events, corporate programs, private park rentals, and evening Dark Waters events. A $4.2 million expansion adding five new water slides was underway as of 2024-2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Passes
• Season Passes (Silver, Gold, Platinum)
• Cabanas
• Bungalows
• Birthday Party Packages (Aloha, Luau, Big Island, Petey's Parrotdise)
• Group Events
• Corporate Island Club Discount Program
• Private Park Rental
• School Dayz Field Trip Program
• Dark Waters Evening Events
• Gift Cards
• Island Breeze Snack Shop
• Locker Rentals

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Royal Ridge ConstructionminorOthersConstruction contractor awarded the water slide installation project at Parrot Island Waterpark. Awarded $2.689 million contract in January (reported 2026) to complete the water slide installation project. Work was awarded outside of competitive bidding as reported in news coverage of the project.
• American Resort ManagementcoreOthersManagement company overseeing Parrot Island Waterpark operations. Listed as the managing entity in the website footer '©2026 American Resort Management – Parrot Island Waterpark'.
• Friday, Eldredge & ClarkminorOthersLittle Rock-based law firm providing legal counsel to the City of Fort Smith regarding the legality of using sales tax revenue for water slide installation at Parrot Island Waterpark. Their attorneys confirmed that the use of sales tax revenue dedicated to parks and recreation for water slides is legal.
• Epic Waters Indoor WaterparkminorStrategic or Co-development PartnerReciprocal partnership allowing Parrot Island Waterpark season pass holders (Silver tier and above) one complimentary day admission to Epic Waters Indoor Waterpark. Part of season pass benefit package.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Epic Waters Indoor Waterpark: Indoor waterpark in the Dallas-Fort Worth area with a reciprocal season-pass partnership with Parrot Island. Comparable as a standalone regional waterpark selling day passes, season passes, cabanas, and group events, but operating year-round indoors.
• Splashway Waterpark & Campground: Texas-based outdoor waterpark and campground offering day passes, season passes, group events, and cabanas with a similar family/tourist target customer. Comparable mix of thrill slides, wave pool, lazy river, and party packages.
• Schlitterbahn New Braunfels: Iconic Texas outdoor waterpark with a similar attraction mix (tube slides, wave rivers, family rides, cabanas, season passes) and similar family/group GTM motion, though at significantly larger scale.
• Schlitterbahn Galveston Island Waterpark: Schlitterbahn's Galveston property uses the same German-style tube chute architecture and pricing/season-pass model as other Schlitterbahn parks, making it a directly comparable peer for product and customer experience benchmarking.
• Splish Splash: Long Island, NY outdoor waterpark with a comprehensive attraction mix (slides, wave pool, lazy river, kids' area, cabanas) and tiered pricing/season pass model, useful as a benchmark for day-pass and group revenue per capita.
• Wet'n'Wild Waterworld: Large outdoor waterpark in Phoenix metro area with a broad attraction mix (FlowRider, wave pool, slides, lazy river) and a similar family-season-pass-plus-group-events business model, scaled to a larger regional market.
• White Water Bay: Outdoor waterpark in Oklahoma City serving a similar regional family demographic in the south-central U.S. Closely comparable in product mix (slides, wave pool, lazy river, day passes, season passes) and customer base to Parrot Island.
• Cowabunga Bay Las Vegas: Indoor/outdoor waterpark in Henderson, NV with FlowRider-style attractions, slides, wave pool, cabanas, group sales, and tiered season passes. Strong product overlap with Parrot Island's attraction portfolio.

Others

• CenterEdge Software: Provider of the online ticketing/booking platform used by Parrot Island. While not a direct competitor, it is the key commerce infrastructure peer for the waterpark's DTC e-commerce channel and a useful technology benchmark for online booking conversion and pass sales.

Broad incumbents

• American Resort Management: Parent company and management operator of Parrot Island. Comparable as a broader operator of resort and waterpark properties, providing context on operating model, contract structure, and potential group synergies or conflicts of interest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parrotislandWP
• Instagraminstagram.com/parrotislandwaterpark
• TikToktiktok.com/@parrotislandwaterpark
• Xx.com/parrotislandWP
• LinkedInlinkedin.com/company/parrot-island-water-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parrot Island Waterpark