Colonial Club
- Company typePrivate
- Founded1970
- HeadquartersSun Prairie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Colonial Club firmographics
Firmographics- Name
- Colonial Club
- Legal name
- Colonial Club, Inc.
- Website
- https://colonialclub.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Colonial Club industry classification
Industry- Product category
- Senior Care Services
- NAICS
- Civic and Social Organizations (8134), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Membership Organizations (8600), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Social Adult Day Care (Non-Medical Senior Day Programs) (HLADAIAB)
- akta.pro secondary industries
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
Keywords
Where Colonial Club is headquartered
LocationHeadquarters
- HQ city
- Sun Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Colonial Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Membership Fees: Club 301 annual membership at $60/year providing access to programs, activities, and discounts
- Individual Giving and Donations: Tax-deductible contributions for current operations and/or endowed to The Legacy Fund for long-term support. Donors can designate funds for specific purposes (restricted funds).
- Program and Service Fees: Fees for Adult Day Center (determined by attendance frequency and services), Supportive Home Care (hourly fee plus travel time), nutrition programs (suggested donation $5 for 60+, $15.19 for under 60), and various classes
- Facility Rentals: Banquet and room rental services including the Cremer Auditorium (seats 150), front lounge, and other spaces. Rental fees plus security deposit andbartending services for beer and wine license events.
- Event Sponsorships: Annual fundraising events including StrawberryFest (39th Annual), Swinging Fore Seniors Golf Outing, Health Fair, Brat Bash, and ColoniALE (AleFest) generate sponsorship revenue
- Business Partner Perks Program: Club 301 members receive discounts from local business partners including restaurants, fitness centers, retail stores, and service providers. This creates a network effect benefiting both members and local businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Club 301 Annual Membership - $60/year for individuals age 55+ |
| Subscription | Annual | Club 301 Premium Membership - $50/year |
| Unit Pricing | Pay-as-you-go | Senior Dining - Sliding scale donation |
| Usage-based | Pay-as-you-go | Supportive Home Care - Hourly fee |
| Usage-based | Pay-as-you-go | Adult Day Center - Variable pricing |
| Freemium | Pay-as-you-go | Case Management - No fees |
| Unit Pricing | Pay-as-you-go | Health & Wellness Services |
| Unit Pricing | Pay-as-you-go | Health & Wellness - Exercise Programs |
| Unit Pricing | Pay-as-you-go | Classes - Various prices |
| Unit Pricing | Pay-as-you-go | Trips & Excursions - Variable pricing |
| Unit Pricing | Pay-as-you-go | Music & Entertainment |
| Freemium | Pay-as-you-go | Games - Mostly free |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Colonial Club product offering
Product offeringCore offering
Colonial Club provides adult day care, case management, supportive home care, and senior nutrition programs to adults age 55 and over in Northeast Dane County, Wisconsin. Through its Club 301 annual membership program, the center also offers social, recreational, exercise, and educational programs, health and wellness services, day and extended travel trips, and banquet/facility rental services for the community.
Product overview
Colonial Club is a senior activity center offering a comprehensive portfolio of social services and programs for adults age 55 and over in Northeast Dane County, Wisconsin. The organization operates as a single unified center providing both direct care services (Adult Day Center, Supportive Home Care, Case Management, Nutrition/Senior Dining) and enrichment programs (exercise classes, games, music, travel, educational presentations, clubs and committees). The Club 301 annual membership program provides access to activities at reduced rates alongside partner business discounts. The facility also offers banquet and room rentals for community events. Services are delivered through a combination of trained staff, certified nursing assistants, volunteer drivers, and partner tour operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Day Center Cost-effective, community-based alternative providing health care monitoring, personal care, social, and recreational activities for older adults who may require supervision or assistance with self-care; serves families needing daytime care for aging loved ones.
- Supportive Home Care In-home assistance program providing help with bathing, dressing, personal care, companion care, light housekeeping, meal preparation, shopping, errands, and escort to medical appointments for older adults who want to remain in their homes.
- Case Management Confidential, one-on-one assistance from trained case managers who help older adults navigate in-home assistance options, caregiver support, prescription assistance, eligibility for federal/state/county programs, transportation, and other resources.
- Senior Dining Program Nutritious noon meals prepared on-site and served fresh daily, available at dining centers and via home delivery for seniors in Northeast Dane County.
- Club 301 Membership Annual membership program at $60/year for individuals age 55 and over, offering access to certain activities at no cost or reduced rates, free exercise room access, and discounts from partner businesses.
- Health & Wellness Services Health services including Foot Care Clinic, Ear Wax Removal, Blood Pressure Screening & Glucose Testing, Massages, Stockboxes (free food program), exercise classes, and home-delivered meal options.
- Trips & Excursions Day trips and extended travel opportunities for seniors, including visits to regional attractions, historical sites, gardens, and theaters, provided through Colonial Club buses and partner tour operators.
- Banquets, Rooms & Catering Event venue rental including the Cremer Auditorium (seats 150), smaller rooms, and front lounge with fireplace; beer and wine license, licensed bartender, and commercial kitchen available for catered events.
- Alzheimer's/Dementia Caregiver Support Group Monthly support group for Alzheimer's and dementia caregivers, meeting on the fourth Thursday of each month to provide peer support and resources.
Quantifiable outcome
- Prevent premature nursing home placement
- +4 more outcomes
Companies that use Colonial Club
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Colonial Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colonial Club partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dane County Department of Human ServicescoreCombined endeavor partnership for multiple programs including Supportive Home Care, Case Management, Adult Day Center, and Senior Dining/Nutrition Program. The county provides funding and oversight while Colonial Club provides service delivery and facilities.
- Lions Club of Sun PrairieminorDonated a walk-in bathtub to the Adult Day Center enabling bathing services for participants who require this assistance.
- Happy Times TourscoreProvides extended travel trips and day trips for Colonial Club members. Members receive discounted rates when booking through Colonial Club. Partners include Agawa Canyon/Mackinac Island trips, Peonies & Paddles excursion, and other curated travel experiences.
- Premier World DiscoverycoreProvides extended travel trips exclusively for Colonial Club members including Alaska, San Antonio Holiday, Holland Windmills Tulip River Cruise, Mackinac Island/Grand Hotel/Niagara Falls, and New Orleans Holiday.
- ColletteminorTravel provider offering extended trips for Colonial Club members including Discover the Best of Eastern Canadian and Discover America's Cowboy Country tours.
- Sun Prairie Rotary ClubminorColonial Club hosts weekly Sun Prairie Rotary Club meetings at their facility.
- Alzheimer's AssociationcorePartnership for the 'Do What You Love to End Alz' program. Collaborate on Beer, Brats, and BINGO fundraising events. Alzheimer's/Dementia Caregiver Support Group meets at Colonial Club with 24/7 helpline support available.
- Sun Prairie Wellness CoalitionminorPartners with Colonial Club for mental health and wellness programming including Mental Health and Somatic Wellness presentations.
- AgeBetterminorProvides fall prevention programming including 'Stay Steady, Stay Independent' presentations and Safe at Home program offering free home safety assessments for older adults in Dane County.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Colonial Club competitors and assessment
Company assessmentBroad incumbents
- Amedisys: National home health and hospice provider. Overlaps conceptually with Supportive Home Care and Case Management, though Amedisys focuses on skilled clinical services rather than social and congregate programming.
- Brookdale Senior Living: Largest U.S. operator of senior living communities, offering a much broader continuum (IL, AL, memory care) but competing for the same Northeast Dane County seniors and family caregivers Colonial Club serves.
Direct peers
- Addus HomeCare: Provider of personal care and home health services to elderly and dual-eligible populations, with significant Medicaid exposure. Comparable to Supportive Home Care service line and Dane County partnership model.
- Home Instead: Franchised home care provider offering personal care, meal prep, and companionship for older adults. Directly comparable to Supportive Home Care in service mix and target customer.
- BrightSpring Health Services: Diversified home and community-based care platform serving complex populations including seniors. Overlaps with Colonial Club's adult day, home care, and case management services.
- Help at Home: Large home care provider delivering personal care, companionship, and ADL support in clients' homes—the same core service as Colonial Club's Supportive Home Care program, but at national scale.
- Easter Seals (Adult Day Services): Operates adult day services and senior programs nationally with a community-based, mission-driven model highly comparable to Colonial Club's Adult Day Center and social programming.
- InnovAge Holding Corp. PACE provider delivering integrated medical, social, and home care to nursing-home-eligible seniors. Conceptually comparable to Colonial Club's combined Adult Day Center + Home Care + Case Management model.
- Comfort Keepers: Franchised provider of in-home companionship and personal care for seniors. Direct competitor concept to Supportive Home Care on service scope and customer demographic.
Regional players
- Oakwood Village: Madison-area continuing care retirement community serving Wisconsin seniors. Comparable as a regional senior services nonprofit with a multi-level care model in close geographic proximity to Colonial Club.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Colonial Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colonial Club leadership team
Management profileNumber of profiles
Colonial Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colonial Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colonial Club
What does Colonial Club do?
Colonial Club provides adult day care, case management, supportive home care, and senior nutrition programs to adults age 55 and over in Northeast Dane County, Wisconsin. Through its Club 301 annual membership program, the center also offers social, recreational, exercise, and educational programs, health and wellness services, day and extended travel trips, and banquet/facility rental services for the community.
Is Colonial Club a public or private company?
Colonial Club is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Colonial Club founded?
Colonial Club was founded in 1970. It employs 11 to 50 people.
Where is Colonial Club based?
Colonial Club is headquartered in Sun Prairie, United States, in the North America region.
How does Colonial Club make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are individual Giving and Donations, program and Service Fees, facility Rentals, event Sponsorships and business Partner Perks Program.
Who are Colonial Club's main competitors?
Broad incumbents on record are Amedisys and Brookdale Senior Living. Direct peers are Addus HomeCare, Home Instead, BrightSpring Health Services, Help at Home, Easter Seals (Adult Day Services), InnovAge Holding Corp. and Comfort Keepers. Oakwood Village is listed as a regional player.
Does Colonial Club have an API?
No public API is recorded for Colonial Club.
What industry is Colonial Club in?
Colonial Club's product category is Senior Care Services. Its primary akta.pro industry code is HLADAIAB, Social Adult Day Care (Non-Medical Senior Day Programs), with a secondary code of HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities). Its NAICS code is 8134 and its SIC code is 8050.