What Conimex does

Conimex is a Dutch consumer packaged goods brand specializing in Asian — and primarily Indonesian — cooking products, founded in 1932 in Baarn, Netherlands. The company sells spice pastes (boemboes), spice mixes, prawn crackers (kroepoek), curry pastes, sambals, wok sauces, noodles, soy sauces, soups, and side dishes to Dutch home cooks who want to prepare authentic Asian meals at home. It holds a self-described market-leader position in the Asian food segment in the Netherlands, where the brand has been available in mainstream supermarket channels since the 1950s.

The business is a classic retail CPG model: products are sold as one-time packaged goods purchases through major Dutch supermarket chains, with marketing focused on recipe content, cooking inspiration, and brand engagement via a dedicated recipe website and active social media presence on Instagram and Facebook. Conimex operates a partially integrated supply chain with cassave sourced from Rainforest Alliance certified farms in Bogor, Java, shrimp sourced from Indonesian fishermen in the Coral Triangle, and final kroepoek baking done locally in the Netherlands. ETI-SMETA compliance covers worker conditions across all production sites. The product line has been progressively expanded with Thai curries, Asian soups, and 100% plant-based variants targeting vegan consumers.

In 2025, Conimex was acquired by Paulig Group, a Finnish international food and beverage company, from its previous owner Unilever, marking its fourth ownership change since founding. The acquisition is explicitly positioned to combine Conimex's brand strength and category leadership with Paulig's production capabilities and growth ambitions in Asian food. Conimex remains a private subsidiary with no separately disclosed financials, no public ticker, and no disclosed funding rounds.

Name

Conimex

Legal name

Conimex

Website

https://conimex.nl

Company type

Private

Founded year

1932

Operating status

Operating

Short description

Conimex is a Dutch consumer packaged goods brand, founded in 1932, that sells Asian cooking products — including spice pastes, prawn crackers, wok sauces, sambals, and noodles — to Dutch home cooks through supermarket retail. It operates as a subsidiary of Paulig Group following the 2025 acquisition from Unilever.

Ownership category

akta.pro rank

Product category

Packaged Asian Food Products

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Other Food Manufacturing (3119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC), Ethnic & international prepared meals manufacturing (AFAKAHAG), Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE)

Keywords

• Asian food products
• Spice pastes
• Prawn crackers
• Indonesian cuisine
• Wok sauces

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods Sales: Conimex generates revenue through the sale of packaged food products including boemboes (spice pastes), sambals, curries, noodles, wok sauces, kroepoek (prawn crackers), and soy sauces sold through retail supermarket channels in the Netherlands. Products are sold as one-time purchases through the retail distribution network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conimex manufactures and sells a portfolio of Asian (predominantly Indonesian) culinary products, including boemboes (spice pastes), kruidenmixen (spice mixes), kroepoek (prawn crackers), curry pastes, sambals, wok sauces, noodles, ketjap/soy sauces, soups, and side dishes. Products are sold through Dutch supermarket retail channels and a direct-to-consumer website, enabling home cooks to prepare authentic Asian dishes with pre-portioned recipe ingredients.

Product overview

Conimex is a Dutch Asian food brand specializing in Indonesian and broader Asian cuisine products. The portfolio consists of multiple product categories that work together to enable consumers to prepare authentic Asian dishes at home. The core product lines include: Boemboes (7 Indonesian spice pastes for dishes like Bami Goreng, Rendang, Nasi Goreng), Kruidenmixen (15+ spice mixes and marinades for Bami, Nasi, Saté, curries), Kroepoek (10 varieties of prawn crackers including cassave-based and shrimp-based options), Curry pastes (3 Thai curries: Red, Yellow, Green), Sambal (5 chili sauces including Badjak, Brandal, Manis, and Oelek), Wokken (10 wok sauces plus wok oil and ginger syrup), Noedels (4 noodle types: rice noodles 2mm/5mm, whole wheat, wok noodles), Sojasaus & Ketjap (Ketjap Manis in multiple sizes plus Japanese soy sauce), Soepen (3 Asian soups: Pindasoep, Laksa, Tom Kha Kais), and Bijgerechten (Fried onions and peanut satay sauces). In 2025, Conimex was acquired by Paulig Group, expanding the company's resources for product development and market reach in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Boemboes (Indonesian Spice Pastes) A range of Indonesian-style spice pastes (boemboes) for preparing authentic dishes including Bami Goreng, Rendang, Nasi Goreng, Ajam Paniki, Ajam Smoor, Javaanse Boontjes, and Sajoer Boontjes, targeted at Dutch home cooks.
• Kruidenmixen (Spice Mixes & Marinades) A comprehensive range of spice mixes and marinades for preparing Asian dishes including Bami, Nasi, Babi Pangang, Foo Yong Hai, Saté, and various curry sauces.
• Kroepoek (Prawn Crackers) A diverse range of prawn crackers including Naturel, Cassave, Spicy Cassave, Vegan Jakarta, Bali, Java, Saté, and Pittige Jakarta varieties, made with tapioca flour, shrimp, and Rainforest Alliance certified cassave.
• Thai Curry Pastes Thai curry pastes including Red Curry, Yellow Curry, and Green Curry developed with Thai chefs, made with ingredients like lemongrass, galangal, lime leaf, and traditional spices.
• Sambal (Chili Pastes) Various sambal chili sauces including Badjak, Brandal, Manis, and Oelek in different sizes, made with sustainably grown chili peppers and freshly ground lomboks.
• Wok Sauces & Stir Fry Products Complete range of wok sauces including Five Spice, Hoisin, Spicy Szechuan, Sweet & Sour, Sweet Chili, Teriyaki, Yakitori, and Zoete Soja, plus ginger syrup (gembersiroop) and wok oil for Asian stir-fry cooking.
• Noedels (Noodles) Range of Asian noodles including Thai rice noodles (2mm and 5mm), whole wheat noodles enriched with vitamins and iron, and wok noodles.
• Sojasaus & Ketjap (Soy Sauces) Range of sweet soy sauces (Ketjap Manis) in 250ml, 500ml, 1000ml, and Goud varieties, plus Japanese-style soy sauce (sojasaus) for Japanese cuisine.
• Soepen (Asian Soups) Asian-inspired ready-made soups including Pindasoep (Indonesian peanut soup), Rode Currysoep (Malaysian Laksa), and Tom Kha Kais (Thai chicken coconut soup).
• Bijgerechten (Side Dishes) Asian side dishes including crispy fried onions (gebakken uitjes) and peanut satay sauces in mild and Javanese varieties, serving as finishing touches for Asian meals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Rainforest AlliancecoreStrategic or Co-development PartnerRainforest Alliance certification partnership for cassave sourcing. All cassave used in Conimex's cassave kroepoek products comes from Rainforest Alliance certified farms in Java, Indonesia since May 2019. Certification ensures responsible agricultural practices and good working conditions for farmers.
• Indonesian Shrimp Fishermen (Coral Triangle)coreOthersConimex sources shrimp from Indonesian fishermen in the Coral Triangle region. The company works with hundreds of fishermen across different villages to implement better fishing methods and fishery management systems, supporting sustainable shrimp harvesting for kroepoek production.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• East End Foods: UK-based ethnic food brand offering a broad Asian portfolio (rice, sauces, spices, pulses). Comparable as a multi-category Asian foods brand with retail supermarket distribution in Europe.
• Blue Dragon: UK-based brand offering Asian sauces, noodles, and meal kits to home cooks. Direct peer in the packaged Asian culinary products category, with overlapping SKUs (wok sauces, curry pastes, noodles) and similar supermarket distribution model.
• Mama Sita's: Filipino heritage brand of Asian sauces, mixes, and seasonings for home cooking. Comparable in spice-mix and sauce categories sold through retail, particularly relevant given Conimex's spice-paste heritage.
• Sharwood's: Premier Foods-owned UK Asian sauce and meal-kit brand. Direct comparable in packaged Asian culinary products (sauces, pastes, noodles) sold through supermarket retail channels.
• Thai Kitchen: US-based brand specializing in Thai curry pastes, sauces, and rice noodles. Direct comparable in Asian concentrated flavor bases (curry pastes, stir-fry sauces) for retail home cooks.
• Aroy-D: Thai-origin brand producing Asian sauces, curry pastes, and noodles for retail. Comparable in packaged Asian culinary products, particularly Thai curry pastes, where Conimex directly competes.
• Patak's: Leading UK/Indian sauce, paste and meal kit brand owned by ABF. Direct comparable in ethnic culinary pastes and sauces for home cooking, with similar retail channel positioning and recipe-marketing approach.

Broad incumbents

• Lee Kum Kee: Global Chinese sauces and condiments brand. Overlaps with Conimex's wok sauces (Hoisin, Szechuan, Sweet & Sour) and soy sauce categories as a broad incumbent in Asian culinary products.
• Kikkoman: Global Japanese soy sauce leader with broad Asian sauce portfolio. Overlaps with Conimex's soy sauce and teriyaki/wok sauce categories but operates at vastly larger scale and across multiple global markets.

Regional players

• Verstegen Spices & Sauces: Dutch family-owned spice, herb and sauce company serving Benelux retail and foodservice. Regional Dutch comparable in packaged flavor products, though broader (non-Asian-specialized) portfolio than Conimex.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ConimexNL
• Instagraminstagram.com/conimex_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conimex