LSL Land & New Homes

What LSL Land & New Homes does

LSL Land & New Homes Ltd is a UK property services platform serving residential developers, housebuilders, housing associations, registered providers, landowners, and property investors. The company is structured around four primary service lines: (1) land acquisition and disposal, including auction services for development land; (2) new homes sales and marketing, delivered through full site management, sole agency, and referral arrangements with on-site and off-site sales teams; (3) shared ownership sales and marketing, delivered via the specialist sub-brand LSL The SO Hub; and (4) part exchange and assisted move management, delivered via the specialist sub-brand LSL The PX Hub on a No Sale, No Fee basis. Supporting modules cover Build to Rent, compliance and legislation support (AML, GDPR, Consumer Code), and market intelligence and consultancy.

The underlying technology stack is modest and oriented around distribution rather than proprietary AI: a direct-to-consumer website with land and new-build search, a Land Prospects platform for land professionals, and a 2024 technology partnership with LandTech for advanced land market intelligence. Integration with sister-company PRIMIS provides mortgage and protection advisory, and conveyancing is delivered through a partnership with Homefast Limited. The operating footprint spans offices in York (registered HQ), Nottingham (PX Hub plus New Homes North), Newcastle upon Tyne, and Kent (New Homes South), with coverage across England, Wales, and Scotland.

LSL Land & New Homes is a wholly-owned subsidiary of LSL Property Services plc, a diversified group publicly listed on the London Stock Exchange that also operates financial services and surveying & valuation segments alongside its franchised estate agency network. Revenue is generated through professional services agency fees on new homes sales, transaction-based commissions on land disposals, and outcome-based pricing on part exchange. Enterprise customers include Persimmon, Miller Homes, Bellway, Tilia Homes, Sage Homes, and Fallowdale Homes, with the company reporting that its teams have launched and managed PX/AM schemes for over 100 developers. The unit is part of a parent group that employs approximately 2,000 staff; LSL Land & New Homes itself does not publicly disclose headcount or standalone revenue.

Name

LSL Land & New Homes

Legal name

LSL Land & New Homes Ltd

Website

https://lsllandandnewhomes.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

LSL Land & New Homes is a UK property services platform serving housebuilders, developers, housing associations, and landowners with land acquisition, new homes sales, shared ownership, and part exchange services, operating as a wholly-owned subsidiary of LSL Property Services plc.

Ownership category

akta.pro rank

Product category

Residential Property Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• New homes sales agency
• Land acquisition disposal
• Shared ownership services
• Part exchange management
• Property development consultancy

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Homes Sales & Marketing Services: Agency fees for selling new build properties on behalf of developers and housebuilders. Services include full site management, sole agency new homes sales, and referral services.
2. Land Acquisition & Disposal: Commission-based land sales services for landowners and land acquisition services for developers, including auction services.
3. Part Exchange & Assisted Move Management: No Sale, No Fee basis for part exchange asset management, demonstrating commitment to performance while reducing developer upfront financial outlay.
4. Shared Ownership Services: End-to-end sales and marketing services for shared ownership schemes, including strategy, compliance, marketing, sales progression, and customer care for housing associations and developers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

LSL Land & New Homes is a UK property services provider that delivers land acquisition and disposal, new homes sales and marketing, shared ownership scheme support, and part exchange and assisted move management services to housebuilders, developers, housing associations, landowners, and investors. It operates a nationwide branch network and two specialist hubs (LSL The PX Hub for Part Exchange and Assisted Move; LSL The SO Hub for Shared Ownership), supported by market intelligence, compliance, and consultancy capabilities. The business sits within the LSL Property Services plc group and benefits from access to the group's estate agency and lettings customer databases.

Product overview

LSL Land & New Homes operates as a comprehensive property services platform for the UK residential development sector. The core offering is supported by two specialist sub-brands: LSL The PX Hub (Part Exchange and Assisted Move services) and LSL The SO Hub (Shared Ownership services). These connect through integrated modules including Land Acquisition & Disposal, New Homes Sales & Marketing, Compliance & Legislation Support, Market Intelligence & Consultancy, and Build to Rent Services. The platform is part of the LSL Property Services plc group and leverages a nationwide branch network alongside digital marketing capabilities to serve developers, housebuilders, housing associations, landowners, and investors.

Differentiator

Problem solved

Functional benefit

Brands

• LSL The PX Hub: Specialist Part Exchange and Assisted Move services for housebuilders and developers, providing complete asset management from enquiry through to legal completion.
• LSL The SO Hub

Products and services

• LSL Land & New Homes (Core Platform) Comprehensive property services platform offering land acquisition and disposal, new homes sales and marketing, shared ownership solutions, part exchange and assisted move services, build-to-rent sales support, and market intelligence across the UK for developers, landowners, housing associations, and investors.
• LSL The PX Hub (Part Exchange and Assisted Move) End-to-end Part Exchange and Assisted Move asset management for housebuilders and developers, covering purchasing of part-exchange properties, sales strategy creation, resale processes, and legal completion, delivered on a No Sale, No Fee basis to reduce developer upfront financial outlay.
• LSL The SO Hub (Shared Ownership Services) Specialist Shared Ownership sales and marketing partner providing end-to-end coverage including scheme strategy, compliance, marketing, sales progression, and customer care for housing associations, registered providers, local authorities, and developers, backed by over two decades of combined Shared Ownership experience.
• Land Acquisition and Disposal Services Land agency services for landowners selling and developers acquiring residential development land across the UK, including auction services, market valuations, planning advice, and comprehensive sales progression support.
• New Homes Sales and Marketing Tailored new homes sales and marketing offering for developers ranging from small developments to large multi-phase schemes, including full site management, sole agency new homes sales, referral and introducer services, advanced market intelligence, bespoke pricing appraisals, and on-site and off-site sales team support.
• Build to Rent Services Sales and marketing support for investor-led build-to-rent developments, including investment appraisals, pricing guidance, management options, and access to prospective tenants and landlords through the LSL lettings and estate agency network.

Quantifiable outcome

• Over 100 developers supported with PX and AM schemes
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• First Time Buyer Readers AwardsminorGTM or Marketing Partner · 1 January 2023Proud partnership with First Time Buyer Readers Awards, celebrating excellence in the UK housing industry.
• Housing Associations and Registered ProviderscoreStrategic or Co-development PartnerLSL The SO Hub works as a specialist Shared Ownership sales and marketing partner with Housing Associations, Registered Providers, and Local Authorities to deliver successful affordable homeownership schemes.
• ARLA PropertymarkminorOthersMember of ARLA Propertymark, providing additional credibility and consumer protection standards.
• BPF (British Property Federation)minorOthersMember of BPF, supporting industry standards and best practices in property development.
• The Property Ombudsman (TPO)minorOthersMember of The Property Ombudsman, there to protect consumer interests. Company abides by the TPO code of conduct.
• UKAA (UKAA)minorOthersMember of UKAA (UKAA), supporting shared ownership industry standards.
• HBF (Home Builders Federation)minorOthersMember of HBF, supporting new homes building industry standards.
• Consumer Code for Home BuildersminorOthersAdherent to Consumer Code requirements for home builders, ensuring consumer protection standards.
• PRIMIScoreTechnology or IntegrationSister company providing comprehensive mortgage and protection support, including regulatory guidance, adviser training, technology and tools, and access to a broad product panel.
• Homefast LimitedcoreStrategic or Co-development PartnerConveyancing partner providing conveyancing services. Homefast will confirm likely legal fees and disbursements and offer opportunity to use panel law firms who specialise in conveyancing.
• LSL Estate Agencies and Lettings BrandscoreChannel Partner/ Reseller/ DistributorAccess to large database of prospective tenants, active buyers searching for new homes, and landlords and investors looking to expand their portfolios through LSL estate agency network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Connells Group: Connells operates one of the UK's largest estate agency and mortgage networks and provides new homes and land services to housebuilders. Comparable network-distribution model including shared ownership exposure through its lending arm.
• Foxtons: Foxtons is a London-centric estate agency with exposure to new-build sales, shared ownership, and developer referrals. Less national than LSL but overlapping on the London new homes and SO transactions segment.
• Savills: Savills operates a substantial UK New Homes team serving major developers alongside land sales, residential investment, and build-to-rent advisory. Direct overlap with LSL across new homes sales, land disposal, and developer-facing consultancy.
• JLL Residential: JLL's UK Residential team provides new homes sales, build-to-rent advisory, and residential development consultancy to major UK developers, with overlap on the enterprise-field-sales GTM targeting large multi-phase schemes.
• Knight Frank: Knight Frank's New Homes division sells new-build residential property for developers across the UK, directly competing with LSL's core new homes sales & marketing service. Its broader UK Residential and Land businesses are highly comparable to LSL's full-stack offering.
• Cushman & Wakefield UK Residential: Cushman & Wakefield's UK Residential team sells new-build homes for developers and provides land and BTR advisory; comparable enterprise field sales motion and developer client base to LSL.

Direct peers

• Chestertons: Chestertons' New Homes division serves UK housebuilders with sole agency, marketing, and on-site sales support services directly comparable to LSL's new homes sales offering.
• Strutt & Parker (BNP Paribas): Strutt & Parker's National New Homes team serves UK housebuilders with sole agency sales and marketing services, with comparable specialist focus on country and new homes markets to LSL's offering.
• Bidwells: Bidwells is a UK property consultancy with significant land agency and residential development services, directly comparable to LSL's land acquisition & disposal and development consultancy services.
• Hamptons International: Hamptons runs a dedicated UK New Homes team serving national and regional housebuilders on multi-phase schemes, with comparable sole-agency, marketing, and on-site sales officer offerings to LSL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lsllandnewhomes
• Facebookfacebook.com/LSL-Land-New-Homes-647883355323211
• LinkedInlinkedin.com/company/lsl-land-&-new-homes
• Instagraminstagram.com/lsllandnewhomes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LSL Land & New Homes