Living Legacy Forest

What Living Legacy Forest does

Living Legacy Forest (legal entity Forest Conservation Australia Pty Ltd, ABN 59 639 330 617) is an Australian private proprietary limited company founded in 2013 that transforms cremated ashes into living memorial trees. Its core product is the Living Legacy Tree — a tree grown from cremated remains that have been treated with the company's patented LL Thrive Formula, a four-step process (Soil Development, Soil Revitalization, Root Integration, and Intelligence Exchange) that detoxifies ashes (which have a pH of approximately 12 and high salt content that would otherwise suppress plant growth) and converts them into micronutrients absorbed via soil-microbe-root exchange. The technology is protected by patents granted in Australia (2016358312, 2016), the United Kingdom (GB2561476, 2018), and the United States (10,946,421, 2021).

The company sells one-time perpetual memorial tree packages priced from approximately A$4,950 (Wellington Dam) to A$7,000–A$8,000 (Mornington Green and partner sites), inclusive of ash treatment, ceremony, marker, and long-term maintenance — with no renewal or recurring fees and replacement guarantees if trees fail. Distribution is direct-to-consumer via company-owned forest and garden sites (Mornington Green in Somerville, Victoria; Wellington Dam in Worsley, Western Australia), partner locations with established cemetery operators (Centennial Park in Pasadena, South Australia; Macquarie Park via Metropolitan Memorial Parks in NSW), and an online interest-registration funnel. Memorial sites are protected by conservation covenants enforced by government bodies (Mornington Peninsula Shire Council and the WA Department of Biodiversity, Conservation and Attractions), and long-term stewardship is structurally separated from commercial ownership through affiliated not-for-profit entities (Legacy Conservation Forest and a Mornington Green landcare partner).

Revenue mechanics are one-time high-value consumer transactions — typically A$5,000–A$8,000 per tree — targeting bereaved families, pre-planning individuals, and pet owners, plus a referral channel through funeral directors and memorial service providers. Operational scale is small (1–10 employees), no external funding rounds are disclosed, and the company is preparing geographic expansion to Queensland and Sydney in 2025. The stated social impact is that each memorial triggers an additional 400 offset trees planted in high-need habitats, with a single tree sufficient to offset the carbon impact of a cremation (~160 kg CO2).

Name

Living Legacy Forest

Legal name

Forest Conservation Australia Pty Ltd

Website

https://livinglegacyforest.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Legacy Forest transforms cremated ashes into living memorial trees using its patented LL Thrive Formula, selling one-time perpetual memorial packages to individuals, families, and pet owners across protected forest and garden sites in Australia.

Ownership category

akta.pro rank

Product category

Eco-Friendly Memorial Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

akta.pro secondary industry

Conservation Easements & Land Trust Services (AFAMAMAH)

Keywords

• Memorial tree services
• Cremation ash treatment
• Eco-friendly burials
• Living memorial gardens
• Green memorialization

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Memorial Tree Sales with Ash Treatment: One-time purchase of memorial trees that include the patented ash treatment process, tree planting ceremony, tree care, and long-term maintenance. Packages vary by location and tree type. No renewal fees or maintenance charges over time.
2. Pre-planning Services: Families can pre-plan and select their memorial tree while still alive, allowing the tree to grow into a family heirloom before ashes are infused.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Living Legacy Forest transforms cremated ashes into living memorial trees using a patented ash treatment process (LL Thrive Formula), sold as one-time memorial packages at protected forest and garden sites across Australia. Offerings include Legacy Trees for individuals, Love Trees for two people, and pre-planning options, with planting, ceremony, and perpetual care included. The company also operates through partner memorial parks in South Australia and New South Wales.

Product overview

Living Legacy Forest offers memorial tree services that transform cremated ashes into living trees through a proprietary ash treatment process. The core product is the Living Legacy Tree, with two main location types: Garden Memorials at Mornington Green in Victoria (offering ~26 curated ornamental and native tree varieties in a landscaped setting) and Forest Memorials at Wellington Dam in Western Australia (offering native conservation species). The LL Thrive Formula is the patented technology that detoxifies ashes and converts them into tree nutrients. Additional partner locations include Centennial Park in Adelaide and Metropolitan Memorial Parks in Sydney. The company also offers Love Trees for two people and supports multigenerational family memorials.

Differentiator

Problem solved

Functional benefit

Brands

• Living Legacy Garden: Landscaped memorial garden spaces such as Mornington Green in Victoria.
• Living Legacy Forest
• Living Legacy Forever Flowers Garden

Products and services

• Living Legacy Tree (Legacy Tree)

Quantifiable outcome

• Trees replaced at no cost if they fail to thrive
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, regional and minor.

• Mornington Green Living Legacy GardenscoreStrategic or Co-development PartnerFirst protected Living Legacy Garden located in Mornington Peninsula, Melbourne. Follows the same patented ash infusion process. Offers 26 curated tree varieties from flowering ornamentals to strong natives. Protected by conservation agreement with Mornington Peninsula Shire Council. Certified horticulturists maintain every tree in perpetuity.
• Wellington Dam Living Legacy ForestcoreStrategic or Co-development PartnerCommunity creek front forest for native quokka and black cockatoo in Perth, Western Australia. Offers native species trees growing over 30 metres tall and living hundreds of years. Protected by conservation covenant policed by WA Department of Biodiversity, Conservation and Attractions.
• Centennial Park AdelaideregionalChannel Partner/ Reseller/ DistributorLiving Legacy Forever Flowers Garden partner location in South Australia. First sustainable memorial option available exclusively at Centennial Park, Pasadena SA.
• Metropolitan Memorial ParksregionalChannel Partner/ Reseller/ DistributorPartner location in New South Wales at Macquarie Park. Established under NSW legislation as a for-purpose self-funding business entrusted to manage Crown reserves and provide interment services to the community.
• Legacy Conservation ForestcoreStrategic or Co-development PartnerRegistered public charity with a board of directors, forest manager, staff, and volunteers that manages Wellington Dam. Ensures long-term care of the forest independent of business ownership changes. Holds the land under conservation covenant.
• Not-for-profit Landcare Partner (Mornington Green)coreStrategic or Co-development PartnerAssociated not-for-profit landcare partner at Mornington Green whose sole responsibility is the land itself. Ensures long-term protection and care of the garden independent of business ownership changes.
• Forest Conservation Australia Pty LtdcoreImplementation/ SI/ Consulting PartnerOperating entity (ABN 59 639 330 617) that operates under the Australian Consumer Law and applies additional warranties on top of statutory protections for every purchase at Mornington Green and Wellington Dam.
• Funeral Directors and Memorial Service ProvidersminorChannel Partner/ Reseller/ DistributorPartner program allowing funeral directors and memorial service providers to offer Living Legacy as an eco-friendly memorial option to their clients. Partners gain brand elevation, client engagement opportunities, and contribute to reforestation impact.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Centennial Park Cemetery: Established Australian cemetery operator that is itself a Living Legacy partner location in SA. Comparable in death-care service delivery and an important distribution channel rather than a pure competitor.
• Metropolitan Memorial Parks: NSW government-entrusted cemetery operator and Living Legacy partner. Provides scale distribution but as a broader cemetery operator, not specializing in ash-tree memorialization.

Others

• Eden Reforestation Projects: Non-profit reforestation organization. Not a direct competitor but environmentally-aligned, and a natural partner for Living Legacy's '400 offset trees per memorial' reforestation commitment.

Regional players

• Coffin Club / Natural Burials Australia: Australian providers of eco-friendly natural burial grounds and woodland cemeteries. Compete for the same eco-conscious Australian death-care consumer but emphasize ground burial over ash-tree memorialization.

Direct peers

• Bios Urn: Barcelona-based company producing biodegradable urns containing tree seeds for ash memorialization. A direct competitor in the eco-memorial space, leveraging a product-based rather than site-based model.
• Better Place Forests: US-based company operating protected memorial forests where families can select a tree to honor loved ones' ashes. The closest international comparable to Living Legacy's forest memorial model, with a similar value proposition around living trees in conserved land.
• Tree Memorial Australia: Australian-based operator of natural bushland memorial parks where ashes can be scattered or trees planted. Closest Australian regional competitor offering nature-based memorial alternatives.
• The Living Urn: US company selling patented bio-degradable urns that grow into trees with cremated remains. Competes directly with Living Legacy on the ash-to-tree concept but distributes a product rather than operating forest sites.

Emerging players

• Let Your Soul Grow: Italian company offering ash-infusion memorial trees in protected forests. Operates a comparable site-based eco-memorial model in European markets where Living Legacy holds UK patent protection.
• Departure Lounge Forest Cremations: Emerging eco-cremation and woodland burial concept in Australia targeting the same eco-conscious consumer segment interested in alternative memorialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCA3aDohvY5Y8Hr2oviiH-gw
• Facebookfacebook.com/livinglegacyforest
• Instagraminstagram.com/living_legacy_forest
• Xx.com/livinglegacyf
• LinkedInlinkedin.com/company/living-legacy-forest-tree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Legacy Forest