The Living Urn

What The Living Urn does

The Living Urn is a private, US-based memorial products company headquartered in Greenwood Village, Colorado, specializing in biodegradable cremation urns and living memorial systems. Its core offering is the patented BioUrn planting system, which uses a 100% biodegradable urn and a proprietary RootProtect additive to grow trees, plants, or flowers from cremated remains, creating an ongoing living memorial as an alternative to traditional urns or static keepsakes. The product portfolio has expanded to include patented bamboo scattering urns, a patent-pending floating Eco Water Urn for water burials, an indoor ceramic planting system, wood urns, crystal and glass keepsakes, cremation stones, cremation and fingerprint jewelry, and dedicated pet memorial products. Supporting ecosystem assets include the proprietary Ecorial mobile app (iOS and Android) for GPS-tagged memorial mapping and online obituaries, plus the Memory Forest network of partner cemeteries for customers without private planting space.

The business operates as a hybrid direct-to-consumer e-commerce retailer and B2B channel seller, generating revenue through one-time purchases priced from $39 to $589 across its SKU range. The company describes itself as 'America's first and leading bio urn and planting system,' reports over 100,000 customers served worldwide, and distributes through a claimed network of 10,000+ funeral homes globally that recommend and resell its products. Marketing relies on content (grief support and memorial guides), organic social, email, earned media in publications such as the Boston Globe, and prominently featured customer reviews. Sub-brands include BioUrn, EcoHome, Memory Forest, Ecorial, RootProtect, and Living Stones. The firm holds two registered US patents covering its biodegradable urn and planting system and maintains patent protection or pending applications across multiple product lines.

Name

The Living Urn

Legal name

The Living Urn

Website

https://thelivingurn.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Living Urn is a private Colorado-based e-commerce company that designs and sells patented biodegradable cremation urns and living memorial systems, including BioUrn tree-planting kits, scattering urns, water urns, and indoor ceramic planters, serving over 100,000 families and 10,000+ funeral home partners worldwide.

Ownership category

akta.pro rank

Product category

Cremation Urns and Memorial Products

NAICS

Death Care Services (8122)

akta.pro primary industry

Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Biodegradable cremation urns
• Eco-friendly memorial products
• Bio urn systems
• Living memory trees
• Cremation keepsakes

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct Product Sales: The Living Urn generates revenue through direct-to-consumer e-commerce sales of cremation urns, biodegradable burial products, scattering urns, keepsakes, jewelry, and memorial trees. Products range from $39 to $589 with various size options and customization add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Living Urn manufactures and sells patented biodegradable cremation urns and memorial systems, with its flagship BioUrn® product designed to enable cremated remains to nurture and grow living memory trees, plants, or flowers. The company offers a comprehensive product portfolio including bio urns, wood urns, ceramic urns, crystal and glass urns, keepsakes, cremation jewelry, and pet-specific memorial products, sold primarily through direct e-commerce and a network of funeral home partners.

Product overview

The Living Urn offers a comprehensive portfolio of cremation urns and memorial products centered around its patented BioUrn® system for growing living memory trees from cremated remains. The product lineup includes: (1) Core Living Urn® BioUrn products for outdoor tree planting with RootProtect additive; (2) Eco-friendly burial and scattering urns including Eco Burial Urn (bamboo), Eco Scattering Urn (patented bamboo with locking mechanism), Eco Water Urn (patent-pending floating water burial), and Simplicity Scattering Urn (recycled paper); (3) Indoor/decorative urns including The Living Urn Planter™ (two-part with plant), EcoHome™ (bamboo box), Bristol, The Icon, and Palazzo (bamboo tower); (4) The Living Urn Indoors/Patio (ceramic with bonsai/houseplant); (5) Ceramic and crystal urns including Venezia, Infinite Love (heart-shaped), Cherished Crystal (globe), and Crystal Memory Candle Keepsake; (6) Glass keepsakes including Glass Songbird, Glass Touchstones, Glass Hearts, and Glass Orbs; (7) Keepsake products including Living Stones™, Cuddle Stones, and Cremation Stones; (8) Memorial jewelry including Cremation Jewelry, Fingerprint Jewelry, and Personalized Jewelry; (9) Pet-specific products; and (10) supporting services including Memory Forest® partnership locations and the proprietary Ecorial® app for GPS memorial mapping.

Differentiator

Problem solved

Functional benefit

Brands

• EcoHome™: Handcrafted bamboo indoor urn for cremated ashes with solid wall construction and natural wood locking pins
• Memory Forest®
• BioUrn®
• Ecorial® App
• RootProtect®
• Living Stones™

Products and services

• The Living Urn® BioUrn System America's first and leading bio urn and planting system, made from 100% biodegradable natural materials, that enables families to grow a memory tree, plant, or flowers using cremated remains. Includes the proprietary RootProtect additive.
• Eco Burial Urn Biodegradable bamboo burial urn that biodegrades within 1 year to 18 months after burial, designed for burying cremated ashes at a permanent resting place.
• Eco Scattering Urn Patented bamboo scattering urn with a unique locking mechanism that secures ashes during travel and allows resealing for scattering at multiple locations. Available in Small (50 cu in), Medium (100 cu in), and Large (220 cu in).
• Eco Water Urn Patent-pending biodegradable water urn designed to float upright like a buoy and dissolve to release ashes into water within 1-3 minutes. Holds up to 225 cu. in. of ashes.
• Simplicity Scattering Urn Paper tube scattering urn made from recycled compressed paper with a perforated tab for controlled scattering. TSA compliant. Available in Small Keepsake (30 cu in) and Large (230 cu in).
• The Living Urn Planter™ Two-part wooden urn with bottom compartment for ashes and top vase for a succulent or small plant. Features embedded rare earth magnets for secure closure without visible hardware. Available in Mini (35 cu in), Keepsake (90 cu in), and Full Size (180 cu in).
• EcoHome™ Bamboo Urn Handcrafted bamboo indoor urn with solid wall construction and natural wood locking pins. Measures 10"L x 6.75"W x 6.25"H and holds 220 cu. in. of ashes.
• Bristol Urn Modern urn with natural bamboo or gloss grey accent, capacity of 245 cubic inches, dimensions 7.125" x 7" x 7".
• The Icon Urn American classic modern urn with distinct lines and complementary colors, capacity of 210 cubic inches, dimensions 10.5" x 12.25" x 11.75".
• Palazzo Urn Tower-shaped bamboo urn with intricate engraving on each side, capacity of 250 cu. in., dimensions 11.94" x 5.75" x 5.75".
• The Living Urn Indoors / Patio Patented ceramic indoor/patio urn for growing bonsai trees or houseplants with cremated remains. Made from sleek porcelain in three colors (Sunshine Yellow, Celadon Blue, White Pearl), measures approximately 9" high and 9" diameter.
• Infinite Love Urn Modern heart-shaped memorial urn handcrafted from porcelain, available in black and white, in Full Size (240 cu. in.) and Keepsake (55 cu. in.) versions.
• Cherished Crystal Urn Globe-shaped handcrafted crystal urn from Czech Republic artisans with a 'cracked' crystal appearance. Available in Emerald Grey and Cappuccino, Full Size (210 cu. in.) and Keepsake (40 cu. in.).
• Crystal Memory Candle Keepsake Crystal keepsake with candle holder on top, handcrafted in Czech Republic. Available in cracked finish (Cappuccino, Emerald Grey - 40 cu. in.) and smooth finish (Granite, Amber - 30 cu. in.).
• Glass Songbird Keepsake Handcrafted glass songbird keepsake that holds ashes, available in Azure, Amber, Onyx, and Scarlet colors.
• Living Stones™ Keepsake Smooth stones naturally handcrafted from cremated ashes for meaningful keepsake memorials.
• Cuddle Stones Keepsake Smooth stone keepsakes made from cremated remains.
• Cremation Jewelry Jewelry pieces designed to hold a small portion of cremated remains, including pendants, bracelets, and rings.
• Fingerprint Jewelry Personalized jewelry featuring actual fingerprints for unique memorial pieces.
• The Living Urn® for Pets Bio urn system specifically designed for pet cremated remains, allowing families to grow a living memory tree for their beloved pets.
• Memory Forest® Partnership Program Partnership program with leading memorial parks and cemeteries nationwide providing dedicated spaces where customers can plant their loved one's tree memorial when they don't have access to private outdoor space.
• Ecorial® Mobile App Proprietary mobile application for marking memorial locations with GPS coordinates, uploading photos and videos, and creating online obituaries/memorials shared via Memory Map. Available on iOS and Android.

Quantifiable outcome

• Trees arrive 2-4 feet tall with healthy, robust roots for successful planting
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Funeral Homes WorldwidecoreChannel Partner/ Reseller/ DistributorOver 10,000 funeral homes worldwide partner with The Living Urn to offer their products as premium memorial alternatives. Funeral homes serve as the primary B2B distribution channel and recommendation source for The Living Urn products, with the company described as 'the top choice of funeral homes.'
• Memory Forest Partner Cemeteries and Memorial ParksminorChannel Partner/ Reseller/ DistributorThe Living Urn has partnered with leading memorial parks and cemeteries nationwide through their Memory Forest program. These partner locations provide beautiful settings where customers can plant their loved one's tree memorial when they don't have access to private outdoor space. Many Memory Forest sites offer planting services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Batesville (a brand of Hillenbrand): Batesville is the largest North American manufacturer of burial caskets and a major supplier to funeral homes. It is a broad incumbent in the funeral-products channel that The Living Urn also depends on, and could expand into adjacent cremation/memorial categories at scale.
• Matthews International: Matthews International's Memorialization segment is one of the largest manufacturers of memorials, bronze markers, and cremation products in North America. It competes broadly with The Living Urn across cremation-urn and memorial-product categories, but at much larger scale and through traditional channels.

Direct peers

• Cremation Solutions: Cremation Solutions is an online retailer of cremation urns, scattering products, and memorial keepsakes with a broad SKU range. It is a direct competitor in the DTC cremation-urn category where The Living Urn sells its core and adjacent products.
• Titan Caskets: Titan Caskets is a direct-to-consumer casket and funeral-products retailer that disrupted traditional funeral supply through transparent online pricing. It is a comparable DTC funeral-products brand, though primarily casket-focused rather than urn/memorial focused.
• Forever Urns (Forever Enterprises): Forever Urns sells eco-friendly, biodegradable, and scattering cremation urns online with a similar DTC-plus-funeral-home model. It is the most direct head-to-head competitor in the biodegradable urn niche The Living Urn helped create.
• Better Place Forests: Better Place Forests offers dedicated memorial forests for ash scattering and tree planting, directly competing with The Living Urn's outdoor tree-planting and Memory Forest programs. Both companies address the eco-memorial / living tribute category from complementary angles.
• Eterneva: Eterneva turns a portion of cremated ashes into a memorial diamond. It competes with The Living Urn for the discretionary, premium memorialization spend within the same customer base of grieving families seeking non-traditional tributes.
• Parting Stone: Parting Stone transforms cremated remains into smooth, stone-like keepsakes — directly comparable to The Living Urn's Living Stones and cremation-stone product lines. Both companies compete for the share-of-wallet beyond the primary urn by offering an alternative physical memorial format.
• Trupoint Memorials: Trupoint Memorials offers customizable cremation urns, keepsakes, and memorial jewelry online, targeting the same DTC cremation consumer that The Living Urn serves. Overlap is high in the keepsake and jewelry sub-categories.

Others

• FuneralOne: FuneralOne provides websites, marketing, and technology products to funeral homes. It is an adjacent, enabling player in the same funeral-industry ecosystem rather than a direct urn/memorial competitor, useful as a channel and ecosystem comparable.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/livingurn
• Facebookfacebook.com/livingurn
• Instagraminstagram.com/livingurn
• Pinterestpinterest.com/thelivingurn
• LinkedInlinkedin.com/company/the-living-urn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Living Urn