Rego
Rego is a London-based B2B staffing firm operating in 30 countries, supplying multilingual event staff and exhibition sales support to global event organisers and enterprises including Informa Markets, Clarion Events, and Deloitte.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rego does
Rego (legal entity: RegoGroup Limited) is a London-headquartered B2B staffing and exhibition-support services firm operating across 30 countries in the UK, Europe, Middle East, and the United States. Founded in 1997, the company supplies multilingual event staff — including white-labelled personnel — to large multinational event organisers and exhibition companies, serving clients such as Informa Markets, Clarion Events, Messe Frankfurt, Bloomberg, Deloitte, Apollo Global Management, and ARM.
The company's offering is organised into three core service areas: Event Staffing (multilingual staff for corporate events, exhibitions, conferences, awards, hospitality, VIP experiences, and corporate receptions); Exhibition Support (onsite and pre/post-event sales teams that drive exhibitor rebooking, plus customer-success services such as delegate and exhibitor orientation); and Global Reach (a global-local delivery model combining central account management with in-region talent pools). There is no proprietary technology platform; the entire delivery model is people-intensive and relies on a pre-vetted, trained contractor workforce.
Rego generates revenue through professional service fees on a per-event or contractual basis, with quote-based pricing tailored to client requirements, event scope, staff count, and contract terms. The go-to-market motion is direct enterprise field sales, building long-term embedded relationships with event organisers rather than transactional engagements. The company is privately held with no disclosed funding, parent entity, or institutional investors.
Rego firmographics
Firmographics- Name
- Rego
- Legal name
- RegoGroup Limited
- Website
- https://theregogroup.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rego is a London-based B2B staffing firm operating in 30 countries, supplying multilingual event staff and exhibition sales support to global event organisers and enterprises including Informa Markets, Clarion Events, and Deloitte.
- Ownership category
- akta.pro rank
Rego industry classification
Industry- Product category
- Event Staffing Services
- NAICS
- Business Support Services (5614)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Event Staffing & Brand Ambassadors (BPAFAGAC)
- akta.pro secondary industries
- Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters) (THAHALAA), Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Brand Ambassadors & Promotional Event Staff (HSACAEAE)
Keywords
Where Rego is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rego business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Staffing Services: Rego provides staffing solutions for live events, exhibitions, conferences, awards, and hospitality. Services include hiring multilingual event staff, hospitality workers, logistics support personnel, VIP experience coordinators, and corporate reception staff. Services are white-labelled for larger organizations. Revenue is generated through professional service fees based on staff supplied, typically on a per-event or contractual basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rego product offering
Product offeringCore offering
Rego provides professional staffing solutions for the live event and exhibition industry across 30 countries. The company supplies multilingual event staff for corporate events, exhibitions, conferences, awards, and hospitality, as well as onsite and pre/post-event sales teams to rebook exhibitor stand space for show organizers. Services are delivered as an extension of the client's team, often white-labelled for larger organizations, and are sourced through an expertly recruited and trained talent network in the UK, Europe, Middle East, and USA.
Product overview
Rego provides a unified staffing solutions platform for the live event and exhibition industry. The offering consists of three core service areas: Event Staffing (corporate events, exhibitions, conferences, awards, hospitality support), Exhibition Support (onsite/remote sales, rebooking services, customer success), and Global Reach (coverage across 30 countries including UK, UAE, US, and Europe). The services are delivered through expertly recruited and trained multilingual professionals who represent brands with authenticity and client alignment.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Staffing
- Exhibition Support Sales and customer success support for exhibition organizers, including onsite and pre/post-event sales teams to rebook exhibitor stand space for future show editions, plus delegate and exhibitor orientation and logistical and operational assistance throughout the year.
- Global Reach Staffing Service Global event staffing delivery across the UK, UAE, US, and Europe, combining consistent service standards with locally sourced talent to support sustainability, scalability, and short-notice deployment for live events and exhibitions.
Quantifiable outcome
- Record-breaking exhibitor rebooking results
- +3 more outcomes
Companies that use Rego
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Rego technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rego partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Rego competitors and assessment
Company assessmentDirect peers
- MKG (MKG Events): Experiential staffing and event staffing agency serving brand activations, exhibitions, and corporate events with multilingual talent — overlapping significantly with Rego's core offering.
- ShowForce: UK-based specialist event staffing agency providing brand ambassadors, hosts, and promotional staff for live events and exhibitions. Closest direct competitor to Rego in both geography and service offering.
Broad incumbents
- George P. Johnson: Global experiential marketing agency providing event staffing, brand experience, and trade show support for enterprise clients including global technology and B2B brands.
- ITA Group: Employee engagement and events agency providing event staffing, meetings, and incentive travel services; comparable in serving enterprise event programs with on-site staffing.
- BCD Meetings & Events: Global corporate meetings and events management company providing event staffing, registration, and onsite operations support for large enterprise clients with multinational event programs.
- Sparks: Large experiential and event marketing agency providing staffing, brand experience, and event production for enterprise clients; comparable in serving major brands but broader scope than pure staffing.
- Opus Agency: Event and experiential agency providing staffing, brand activations, and event production for enterprise technology clients (e.g., Salesforce, Google); overlaps in the brand ambassador and exhibition staffing category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rego social profiles
Digital presenceRego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rego leadership team
Management profileNumber of profiles
Profiles1 record
Rego funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rego M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rego
What does Rego do?
Rego provides professional staffing solutions for the live event and exhibition industry across 30 countries. The company supplies multilingual event staff for corporate events, exhibitions, conferences, awards, and hospitality, as well as onsite and pre/post-event sales teams to rebook exhibitor stand space for show organizers. Services are delivered as an extension of the client's team, often white-labelled for larger organizations, and are sourced through an expertly recruited and trained talent network in the UK, Europe, Middle East, and USA.
Is Rego a public or private company?
Rego is a private company. It is classified as unknown and is currently operating.
When was Rego founded?
Rego was founded in 1997. It employs 1 to 10 people.
Where is Rego based?
Rego is headquartered in London, United Kingdom, in the Europe region.
How does Rego make money?
One revenue line is on record: event Staffing Services.
Who are Rego's main competitors?
Direct peers on record are MKG (MKG Events) and ShowForce. Broad incumbents are George P. Johnson, ITA Group, BCD Meetings & Events, Sparks and Opus Agency.
Does Rego have an API?
No public API is recorded for Rego.
What industry is Rego in?
Rego's product category is Event Staffing Services. Its primary akta.pro industry code is BPAFAGAC, Event Staffing & Brand Ambassadors, with a secondary code of THAHALAA, Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters). Its NAICS code is 5614 and its SIC code is 8744.