Rego

What Rego does

Rego (legal entity: RegoGroup Limited) is a London-headquartered B2B staffing and exhibition-support services firm operating across 30 countries in the UK, Europe, Middle East, and the United States. Founded in 1997, the company supplies multilingual event staff — including white-labelled personnel — to large multinational event organisers and exhibition companies, serving clients such as Informa Markets, Clarion Events, Messe Frankfurt, Bloomberg, Deloitte, Apollo Global Management, and ARM.

The company's offering is organised into three core service areas: Event Staffing (multilingual staff for corporate events, exhibitions, conferences, awards, hospitality, VIP experiences, and corporate receptions); Exhibition Support (onsite and pre/post-event sales teams that drive exhibitor rebooking, plus customer-success services such as delegate and exhibitor orientation); and Global Reach (a global-local delivery model combining central account management with in-region talent pools). There is no proprietary technology platform; the entire delivery model is people-intensive and relies on a pre-vetted, trained contractor workforce.

Rego generates revenue through professional service fees on a per-event or contractual basis, with quote-based pricing tailored to client requirements, event scope, staff count, and contract terms. The go-to-market motion is direct enterprise field sales, building long-term embedded relationships with event organisers rather than transactional engagements. The company is privately held with no disclosed funding, parent entity, or institutional investors.

Name

Rego

Legal name

RegoGroup Limited

Website

https://theregogroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Rego is a London-based B2B staffing firm operating in 30 countries, supplying multilingual event staff and exhibition sales support to global event organisers and enterprises including Informa Markets, Clarion Events, and Deloitte.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Business Support Services (5614)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

akta.pro secondary industries

Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters) (THAHALAA), Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Event staffing services
• Exhibition support services
• Live event personnel
• Multilingual event staff
• Exhibition sales staffing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Staffing Services: Rego provides staffing solutions for live events, exhibitions, conferences, awards, and hospitality. Services include hiring multilingual event staff, hospitality workers, logistics support personnel, VIP experience coordinators, and corporate reception staff. Services are white-labelled for larger organizations. Revenue is generated through professional service fees based on staff supplied, typically on a per-event or contractual basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rego provides professional staffing solutions for the live event and exhibition industry across 30 countries. The company supplies multilingual event staff for corporate events, exhibitions, conferences, awards, and hospitality, as well as onsite and pre/post-event sales teams to rebook exhibitor stand space for show organizers. Services are delivered as an extension of the client's team, often white-labelled for larger organizations, and are sourced through an expertly recruited and trained talent network in the UK, Europe, Middle East, and USA.

Product overview

Rego provides a unified staffing solutions platform for the live event and exhibition industry. The offering consists of three core service areas: Event Staffing (corporate events, exhibitions, conferences, awards, hospitality support), Exhibition Support (onsite/remote sales, rebooking services, customer success), and Global Reach (coverage across 30 countries including UK, UAE, US, and Europe). The services are delivered through expertly recruited and trained multilingual professionals who represent brands with authenticity and client alignment.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Staffing
• Exhibition Support Sales and customer success support for exhibition organizers, including onsite and pre/post-event sales teams to rebook exhibitor stand space for future show editions, plus delegate and exhibitor orientation and logistical and operational assistance throughout the year.
• Global Reach Staffing Service Global event staffing delivery across the UK, UAE, US, and Europe, combining consistent service standards with locally sourced talent to support sustainability, scalability, and short-notice deployment for live events and exhibitions.

Quantifiable outcome

• Record-breaking exhibitor rebooking results
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MKG (MKG Events): Experiential staffing and event staffing agency serving brand activations, exhibitions, and corporate events with multilingual talent — overlapping significantly with Rego's core offering.
• ShowForce: UK-based specialist event staffing agency providing brand ambassadors, hosts, and promotional staff for live events and exhibitions. Closest direct competitor to Rego in both geography and service offering.

Broad incumbents

• George P. Johnson: Global experiential marketing agency providing event staffing, brand experience, and trade show support for enterprise clients including global technology and B2B brands.
• ITA Group: Employee engagement and events agency providing event staffing, meetings, and incentive travel services; comparable in serving enterprise event programs with on-site staffing.
• BCD Meetings & Events: Global corporate meetings and events management company providing event staffing, registration, and onsite operations support for large enterprise clients with multinational event programs.
• Sparks: Large experiential and event marketing agency providing staffing, brand experience, and event production for enterprise clients; comparable in serving major brands but broader scope than pure staffing.
• Opus Agency: Event and experiential agency providing staffing, brand activations, and event production for enterprise technology clients (e.g., Salesforce, Google); overlaps in the brand ambassador and exhibition staffing category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theregogrouplimited
• Xx.com/theregogroup
• Facebookfacebook.com/Rego-100417208657033

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rego