Cross Docks Australia
Cross Docks Australia is a founder-owned 3PL provider offering warehouse management, fulfilment, and contract logistics to retail brands across Australia, operating from 45,000+ sqm of Melbourne and Brisbane facilities on a Microlistics WMS platform.
- Company typePrivate
- Founded2004
- HeadquartersLaverton, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cross Docks Australia does
Cross Docks Australia is a privately held, founder-owned third-party logistics (3PL) provider specialising in warehouse management and contract logistics for retail brands. Founded in 2004 by Shan Manickam in Laverton North, Victoria, the company operates from multiple facilities in Melbourne's west (with combined capacity exceeding 45,000 square metres, including the 20,000 sqm Gilbertson Road site) and a growing facility in Brisbane, strategically positioned near the Port of Melbourne for import-heavy retail flows. The company serves roughly 45 local and international clients ranging from global household-name brands to local boutique retailers across footwear, fashion, toys, and general merchandise.
The company's core operational platform is a Microlistics Warehouse Management System (WMS) that the firm has invested in over time, delivering real-time inventory reporting, automated cycle counting (described as equivalent to 15 daily stock-takes per SKU), scan packing, and broad EDI compatibility. This WMS underpins service lines including warehousing and fulfilment, contract logistics, transport and distribution using large-volume contract rates, customised fulfilment (gift wrapping, special packaging, personalised despatch notes), and returns management. Near-permanent clients cite less than 1% inventory variance and 24/7 stock visibility as measurable outcomes.
Cross Docks generates revenue through custom-priced multi-year B2B contracts with retail brands, charging for managed warehouse space, fulfilment volumes, and value-added services. The go-to-market is enterprise field sales with direct relationships, RFP responses, and on-site consultations. The business has remained bootstrapped with no disclosed institutional or private equity funding and operates with close to 100 staff. In the past 12 months, the firm has helped clients move more than AUD 350 million of retail goods (a customer GMV metric, not company revenue), supporting approximately 35 accounts at the Gilbertson Road site alone.
Cross Docks Australia firmographics
Firmographics- Name
- Cross Docks Australia
- Legal name
- Cross Docks Australia Pty Ltd
- Website
- https://crossdocks.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cross Docks Australia is a founder-owned 3PL provider offering warehouse management, fulfilment, and contract logistics to retail brands across Australia, operating from 45,000+ sqm of Melbourne and Brisbane facilities on a Microlistics WMS platform.
- Ownership category
- akta.pro rank
Cross Docks Australia industry classification
Industry- Product category
- Third-Party Logistics Services
- NAICS
- Warehousing and Storage (493), General Warehousing and Storage (493110), Freight Transportation Arrangement (488510)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Cross-Dock & Transload Operations (Asset-Based) (TLAIAMAD)
- akta.pro secondary industries
- Cross-Docking & Transload Facilities (Non-Temp Controlled) (TLALAAAE), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)
Keywords
Where Cross Docks Australia is headquartered
LocationHeadquarters
- HQ city
- Laverton
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Cross Docks Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Warehouse Management & 3PL Services: Third-party logistics (3PL) services including warehousing, fulfillment, inventory management, and distribution. Revenue generated through contract logistics arrangements with retail brands managing their stock from receipt through to consumer delivery.
- Contract Logistics Services: Comprehensive logistics services including transport and distribution using large volume contract rates, custom fulfilment, gift wrapping, special packaging, and returns management processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B contract pricing based on service requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cross Docks Australia product offering
Product offeringCore offering
Cross Docks Australia provides third-party logistics (3PL) warehouse management and contract logistics services for retail brands. The company operates over 45,000 square metres of warehouse facilities across Melbourne and Brisbane, offering end-to-end stock management including receipt, storage, pick-pack-dispatch, transport and distribution, returns processing, and customised fulfilment (gift wrapping, special packaging). Operations are powered by the proprietary Microlistics Warehouse Management System providing real-time inventory reporting, automated cycle counting, scan packing, and EDI integration.
Product overview
Cross Docks Australia operates as a specialised 3PL (Third-Party Logistics) provider offering a unified warehousing and fulfillment platform. Their core product is the Warehouse Management System (WMS), developed internally, which serves as the foundation for all operations including automated cycle counting, real-time inventory reporting, and EDI compatibility. This WMS is complemented by a suite of fulfillment services including transport and distribution, returns management, and specialised packaging options. The company manages stock across multiple warehouse facilities with a combined capacity of over 45,000 square metres, serving both national and international clients in the retail sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Warehouse Management Services End-to-end warehouse management including storage, inventory control, and order fulfillment for retail brands across footwear, fashion, toys, and general merchandise categories.
- Contract Logistics Services Comprehensive contract logistics services including transport and distribution using large volume contract rates, customised fulfilment, gift wrapping, voucher and offers processing, special packaging, gift with purchase options, and personalised despatch notes for retail brands.
- Electronic Management and Trading Electronic management and trading services enabling seamless data interchange with client systems through EDI-compatible warehouse management.
- Electronic Pack, Pack and Dispatch Management Electronic pack, pack and dispatch management services using scan packing technology to eliminate manual paper-based methods and speed up delivery.
- Returns Management and Processing Efficient returns processing services that maintain customer relationships through trust and operational efficiency as online orders increase.
Companies that use Cross Docks Australia
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Cross Docks Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cross Docks Australia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global 3PL NetworkcoreStrategic partnership providing global solution for logistics needs. Allows Cross Docks to offer national and international seamless end-to-end relationships. Network extends to ten partners across multiple cities in Australia, New Zealand, United Kingdom, and USA, with active recruitment in Canada, Mainland Europe, Africa, UAE, South America, and China. All partners underwent rigorous due diligence to match Cross Docks' high service quality standards.
Scale indicators6 records
Expansion highlights5 records
Cross Docks Australia competitors and assessment
Company assessmentBroad incumbents
- CEVA Logistics: Global contract logistics provider with Australian operations in retail and consumer goods warehousing. Direct enterprise-3PL competitor for multi-site retail fulfillment contracts.
- Linfox: Major Australian privately held logistics and supply chain provider with extensive warehousing and distribution capacity. Competes for enterprise retail 3PL contracts at national scale.
- Mainfreight: Trans-Tasman logistics operator with significant Australian warehousing and 3PL capability. Competes for cross-border retail fulfillment contracts leveraging NZ and Australian presence.
- DHL Supply Chain Australia: Global 3PL with significant Australian operations providing contract logistics, warehousing, and fulfillment for retail brands. Competes for the same enterprise retail customers Cross Docks targets.
- DB Schenker Australia: Global logistics provider with Australian contract logistics operations serving retail and consumer goods customers. Competes for enterprise retail 3PL mandates with global integration capability.
- XPO Logistics: Global 3PL and contract logistics provider with technology-enabled warehousing and fulfillment services. Competes for enterprise retail 3PL accounts through global scale and WMS investments.
- Toll Holdings: Australia's largest domestic 3PL and contract logistics provider, offering warehousing, fulfillment, and transport across all retail verticals. Competes for the same enterprise retail accounts Cross Docks serves, but at materially greater scale and geographic breadth.
Direct peers
- eStore Logistics: Specialist Australian e-commerce fulfillment 3PL operating multiple fulfillment centers and serving retail brands with outsourced warehousing. Closest direct competitor in mid-market retail 3PL fulfillment with comparable customer profiles.
- Silk Contract Logistics: Australian contract logistics provider offering warehousing, distribution, and value-added services for retail and FMCG brands. Closely comparable mid-tier 3PL with similar customer verticals.
- Kings Transport: Australian transport and logistics company offering warehousing, distribution, and value-added fulfillment services. Comparable mid-market 3PL serving retail and consumer goods customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cross Docks Australia social profiles
Digital presenceCross Docks Australia compliance and trust
Trust signalCompliance4 records
Cross Docks Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Docks Australia leadership team
Management profileNumber of profiles
Profiles5 records
Cross Docks Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Docks Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Docks Australia
What does Cross Docks Australia do?
Cross Docks Australia provides third-party logistics (3PL) warehouse management and contract logistics services for retail brands. The company operates over 45,000 square metres of warehouse facilities across Melbourne and Brisbane, offering end-to-end stock management including receipt, storage, pick-pack-dispatch, transport and distribution, returns processing, and customised fulfilment (gift wrapping, special packaging). Operations are powered by the proprietary Microlistics Warehouse Management System providing real-time inventory reporting, automated cycle counting, scan packing, and EDI integration.
Is Cross Docks Australia a public or private company?
Cross Docks Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cross Docks Australia founded?
Cross Docks Australia was founded in 2004. It employs 11 to 50 people.
Where is Cross Docks Australia based?
Cross Docks Australia is headquartered in Laverton, Australia, in the Oceania region.
How does Cross Docks Australia make money?
Two revenue lines are on record. Warehouse Management & 3PL Services are the primary driver. The others are contract Logistics Services.
Who are Cross Docks Australia's main competitors?
Broad incumbents on record are CEVA Logistics, Linfox, Mainfreight, DHL Supply Chain Australia, DB Schenker Australia, XPO Logistics and Toll Holdings. Direct peers are eStore Logistics, Silk Contract Logistics and Kings Transport.
Does Cross Docks Australia have an API?
No public API is recorded for Cross Docks Australia.
What industry is Cross Docks Australia in?
Cross Docks Australia's product category is Third-Party Logistics Services. Its primary akta.pro industry code is TLAIAMAD, Cross-Dock & Transload Operations (Asset-Based), with a secondary code of TLALAAAE, Cross-Docking & Transload Facilities (Non-Temp Controlled). Its NAICS code is 493 and its SIC code is 4220.