What eStore Logistics does

eStore Logistics is an Australian third-party logistics (3PL) provider founded in 2008 and headquartered in Derrimut, Victoria. It operates six fulfillment centres spanning approximately 120,000 m² across Melbourne and Sydney, fulfilling over 20 million units per year at a stated 99.9% order accuracy for eCommerce retailers, brick-and-mortar retailers, and omnichannel brands shipping 1,000 to 500,000 units monthly. The business is 100% Australian owned, founder-led by Managing Director Leigh Williams, and privately held with no disclosed external capital.

The company's core proposition combines managed warehousing and fulfillment services with a proprietary technology stack. The Express Platform is a cloud-based customer interface providing real-time visibility across sales orders, inventory, returns, and freight; under it sits an in-house warehouse management system, a Least Cost Routing engine that automatically selects carriers based on business rules, and Australia's largest fleet of AI-powered autonomous mobile robots (350+ Geekplus P-Series units) that perform 24/7 picking operations. The platform integrates with 100+ order sources including Shopify, Magento/Adobe Commerce, BigCommerce, WooCommerce, Amazon, eBay, NetSuite, and Cin7.

eStore monetises through quoted, multi-year 3PL contracts structured around unit volume, SKU complexity, and bespoke service requirements. Revenue is generated from pick/pack/ship fees, storage, value-added services (kitting, garment steaming, custom packaging, returns processing), and freight margin. Customers span fashion and apparel, furniture and homewares, food and beverage/wine, footwear, toys, pet supplies, electronics, and luxury goods, and include named enterprise clients such as Temple & Webster (exclusive fulfillment partnership) and Kogan.com, alongside a broader mid-market base. The company has earned NORA Best Fulfilment Service Provider (2018, 2019, 2021), AFR Most Innovative Companies, and Finder Innovation Awards 2024 — Best Retail Innovation.

Name

eStore Logistics

Legal name

eStore Logistics

Website

https://estorelogistics.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

eStore Logistics is an Australian privately held 3PL fulfilment provider operating six warehouses across Melbourne and Sydney with Australia's largest fleet of AI-powered autonomous mobile robots, serving eCommerce and omnichannel brands with end-to-end warehousing, pick-pack-ship, and freight optimisation through its proprietary Express Platform.

Ownership category

akta.pro rank

Product category

Third-Party Logistics & Fulfillment Services

NAICS

Warehousing and Storage (493), Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (4921), Other Warehousing and Storage (493190)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)

akta.pro secondary industries

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)

Keywords

• Third-party logistics
• Warehousing fulfillment
• ECommerce fulfillment
• Last-mile delivery
• Returns management

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. 3PL Warehousing and Fulfillment Services: Core revenue from providing warehousing, pick/pack/ship, and last-mile delivery services to eCommerce retailers and omnichannel brands. Services include same-day fulfillment, custom packaging, returns management, and multi-carrier shipping optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

eStore Logistics provides third-party (3PL) warehousing and order fulfillment services for eCommerce and bricks-and-mortar retailers across Australia. The company operates six automated warehouses in Melbourne and Sydney equipped with 350+ AI-powered autonomous mobile robots, supported by its proprietary Express Platform and Warehouse Management System. Offerings span storage, pick & pack, eCommerce/retail/omnichannel fulfillment, last-mile delivery, returns management, and custom fulfillment solutions.

Product overview

eStore Logistics is a third-party logistics (3PL) fulfillment provider offering a platform-plus-services architecture centered on its proprietary Express Platform cloud-based logistics software. The core offering combines AI-powered fulfillment services — including eCommerce fulfillment, retail/Brick & Mortar fulfillment, omnichannel fulfillment, and specialized pick & pack services — with a managed warehousing network of six facilities spanning 120,000 square meters across Melbourne and Sydney. The Express Platform serves as the unified customer interface managing sales orders, inventory across all channels, inbound deliveries, returns, and freight optimization via Least Cost Routing. Last Mile Delivery Services integrates multiple freight carriers (StarTrack, DHL, Team Global Express, Direct Freight Express, GoPeople) with automatic carrier selection. Returns Management, Customer Support, and Software & Automation round out the service portfolio. Custom Fulfilment Solutions offers add-on tailored workflows for brands with non-standard handling, packaging, or presentation requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• 3PL Warehousing & Fulfillment End-to-end third-party warehousing and order fulfillment service for retailers, running out of six automated warehouses across Melbourne and Sydney and powered by 350+ AI-powered autonomous mobile robots. Targets Australian eCommerce and bricks-and-mortar retailers seeking outsourced storage, pick & pack, and shipping at scale with a 99.9% order accuracy SLA.
• eCommerce Fulfillment Dedicated direct-to-consumer fulfillment service for online retailers, covering inventory receipt, pick & pack, shipping, and returns. Used by Australian eCommerce brands scaling order volume beyond in-house capacity.
• Brick & Mortar (Retail) Fulfillment Wholesale and store-replenishment fulfillment service for bricks-and-mortar retailers, handling bulk picking, retail labeling, and store-direct distribution.
• Omnichannel Fulfillment Unified fulfillment service supporting retailers selling across both online and physical channels from a single inventory pool, including click-and-collect and ship-from-store workflows.
• Pick & Pack Services Standalone pick and pack service for retailers needing order assembly without full warehousing outsourcing, supported by RF barcode scanning and the proprietary WMS.
• Last Mile Delivery Outbound delivery service routing shipments to end customers via an integrated carrier network, with carrier selection optimized by the proprietary Lowest Cost Route (LCR) freight optimization algorithm.
• Returns Management Reverse logistics service handling retailer customer returns, including receipt, inspection, restocking, and disposition decisions.
• Custom Fulfilment Solutions Bespoke fulfillment configurations for retailers with complex SKU, packaging, or kitting requirements, supported by 3D packaging design tooling.
• Express Platform Cloud-based logistics software interface that gives customers real-time visibility and management of inventory, orders, and shipping across eStore Logistics' warehouses. Sits on top of the company's proprietary Warehouse Management System.

Quantifiable outcome

• 99.9% order fulfillment accuracy rate
• +5 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• Direct Freight ExpresscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Strategic partnership providing specialized freight for oversized shipments, pallets, and B2B orders. DFE handles cartons up to 30kg and lengths up to 6m, including dangerous goods (LQ). With 65 owned depots and national fleet, DFE provides next-day delivery between major capitals.
• Team Global ExpresscoreChannel Partner/ Reseller/ DistributorExtended partnership adding TGE's eCommerce solution as a dedicated regional and rural delivery option. TGE offers purpose-built eCommerce delivery with dead-weight pricing (not cubic weight), delivering up to 12% savings on regional freight and one day faster delivery on average. Fully integrated into eStore's freight optimization platform for automatic carrier selection.
• GoPeoplesupportingChannel Partner/ Reseller/ DistributorMetro delivery partnership providing next-day metro delivery at regular courier costs through dead-weight pricing. Optimized for Melbourne and Sydney, offering later cut-off times, GPS tracking, delivery photos, and HUBBED pickup redirection.
• ShopifycoreTechnology or IntegrationDirect integration with Shopify eCommerce platform for real-time order syncing, inventory management, and fulfillment automation.
• Magento/Adobe CommercecoreTechnology or IntegrationDirect integration with Magento for seamless order processing and inventory synchronization.
• NetSuitecoreTechnology or IntegrationDirect ERP integration with NetSuite for inventory management and order processing synchronization.
• Cin7supportingTechnology or IntegrationDirect integration with Cin7 inventory management system for synchronized operations.
• AmazoncoreTechnology or IntegrationMarketplace integration for Amazon fulfillment operations including FBA inventory management.
• eBaycoreTechnology or IntegrationMarketplace integration for eBay selling with unified inventory and order management.
• BigCommercecoreTechnology or IntegrationDirect integration with BigCommerce platform for eCommerce fulfillment automation.
• WooCommercecoreTechnology or IntegrationDirect WordPress/WooCommerce integration for eCommerce order fulfillment.
• XerosupportingTechnology or IntegrationAccounting software integration for financial synchronization.
• GeekpluscoreTechnology or IntegrationSupplier of AI-powered autonomous mobile robots (AMRs) for warehouse automation. eStore operates Australia's largest fleet of Geek+ P Series robots.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• ShipBob: US-headquartered eCommerce 3PL fulfillment provider with proprietary WMS software and a global fulfillment network. Highly comparable technology-plus-fulfillment model targeting similar mid-market and enterprise eCommerce brands with deep platform integrations.
• ShipMonk: US-based eCommerce 3PL with proprietary OMS/WMS technology and multi-location fulfillment centers serving SMB and mid-market merchants. Direct functional competitor in tech-enabled third-party fulfillment for omnichannel brands.
• RedCart Logistics (Redcart): Australian eCommerce fulfillment and warehousing 3PL serving online retailers with pick-pack-ship services. Most direct domestic peer to eStore in the Australian mid-market eCommerce 3PL segment.

Broad incumbents

• Australia Post (eCommerce Solutions / Parcel Connect): National postal operator offering eCommerce fulfillment, parcel delivery, and logistics services across Australia. A broad incumbent competing with eStore on last-mile and end-to-end fulfillment, with vastly larger scale but less specialization in mid-market eCommerce.
• DHL Supply Chain Australia: Global contract logistics provider operating Australian warehousing and fulfillment centers. Competes with eStore in eCommerce/omnichannel fulfillment as part of a broader multi-industry contract logistics portfolio.
• Toll Group: Asia-Pacific contract logistics and parcel operator with Australian warehousing and eCommerce fulfillment capabilities. Large incumbent offering eCommerce 3PL alongside broader supply chain services.
• GEODIS Australia: Global logistics provider with contract logistics and eCommerce fulfillment capabilities in Australia. Competes with eStore in third-party warehousing and omnichannel fulfillment for enterprise clients.

Regional players

• Team Global Express: Australian and New Zealand parcel and freight carrier with growing eCommerce fulfillment capability. Both a channel partner (via Direct Freight Express for oversized and TGE for regional) and adjacent competitor in the domestic eCommerce logistics market.
• Mainfreight Australia: Australasian freight and logistics operator with warehousing and contract logistics services across Australia and New Zealand. Comparable in providing integrated warehousing and distribution, though with a heavier focus on B2B than eStore's eCommerce specialization.
• Aramex (formerly Fastway Couriers): Middle East-headquartered global logistics provider with significant Australian parcel and fulfillment operations through the Fastway network. Adjacent competitor in last-mile and small-parcel eCommerce delivery serving Australian brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/estorelogistics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eStore Logistics