Morven Park

What Morven Park does

Morven Park is a 1,000-acre nonprofit historic estate and equestrian center located in Leesburg, Virginia, approximately 35 miles west of Washington, D.C. The organization is operated by the Westmoreland Davis Memorial Foundation Inc., a 501(c)(3) charitable foundation established in 1957 and opened to the public in October 1967. Its core offerings are organized around four pillars: (1) historic preservation through the Davis Mansion, the Museum of Hounds & Hunting of North America, and the Winmill Carriage Museum; (2) equestrian sport at the Morven Park International Equestrian Center, one of only five U.S. venues certified to hold CCI4*-L competitions and host of the US Equestrian Open Eventing Final and USEF/USEA Developing Horse Eventing National Championships; (3) civic education via the Morven Park Center for Civic Impact, which delivers free K-12 civics lessons, youth leadership programs, and educator professional development; and (4) social-justice research through the 246 Years Project, a custom online database documenting enslaved individuals at Morven Park from 1619 to 1865 in partnership with the Loudoun Clerk's Office. The equestrian center attracts 250,000 visitors annually across 60 competition days covering hunter/jumper, dressage, eventing, and polo.

The organization earns revenue through tiered annual memberships ($75-$2,500), facility rentals at the Equestrian Center, paid mansion tours, ticketed events (Polo in the Park, Horse Trials, Springtime in the Park), private-event hosting (weddings, corporate functions), photography permits, and individual/corporate donations and sponsorships. It receives no local, state, or federal funding and relies on major foundation grants (Jack Kent Cooke Foundation, Loudoun Chamber Foundation), presenting sponsors (MARS Equestrian, Virginia Horse Industry Board, Taylor Harris Insurance Services), and commercial partners (Equestrian Surfaces, Total Equine Veterinary Services). The customer base spans general public visitors (free grounds access), equestrian competitors and spectators (national reach), K-12 students and educators (Loudoun County and surrounding districts), event hosts (regional), and members/donors (regional), with the operations stack built on Firespring, DonorView, STRIDER, Constant Contact, and InsideNovaTix.

Name

Morven Park

Legal name

Westmoreland Davis Memorial Foundation

Website

https://morvenpark.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Morven Park is a 1,000-acre nonprofit historic estate and equestrian center in Leesburg, Virginia, operated by the Westmoreland Davis Memorial Foundation. It serves equestrian competitors and spectators, K-12 students and educators, general public visitors, and private-event hosts through museum tours, equestrian competitions, civic education, and social-justice research.

Ownership category

akta.pro rank

Product category

Historic Estate and Equestrian Center

NAICS

Historical Sites (71212), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Historic Preservation & Landmarks Conservation (BPAGAHAE), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Historic estate tours
• Equestrian competition venue
• Civic education programs
• Nonprofit event hosting
• Wedding and corporate venue

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Morven Park generates revenue through tiered membership programs offering benefits including unlimited mansion tours, event discounts, and exclusive access to member-only events and presentations.
2. Equestrian Facility Rentals: The Morven Park International Equestrian Center generates revenue by renting facilities including indoor/outdoor arenas, stalls, and show office space to riders and show managers for competitions and events. The center also hosts equestrian events that generate revenue through spectator attendance.
3. Event Hosting: Revenue is generated through hosting private events including weddings, corporate events, prom/homecoming photography sessions, and specialty tours at the Davis Mansion.
4. Donations and Contributions: As a nonprofit receiving no local, state, or federal funding, Morven Park relies on tax-deductible donations, event sponsorships, and the 246 Years Project fundraising to support operations and preservation efforts.
5. Equestrian Competition Revenue: Revenue from equestrian events including the Fall Horse Trials, Spring Horse Trials, Summer Show Series, and Polo in the Park through spectator passes, tailgate spaces, vendor village fees, and sponsorship packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Morven Park operates a 1,000-acre nonprofit historic estate and equestrian center in Leesburg, Virginia, providing guided mansion and museum tours, hosting horse trials, hunter/jumper shows, dressage, and polo competitions, offering free K-12 civics lessons through its Center for Civic Impact, and maintaining the 246 Years Project — a social-justice database documenting enslaved individuals. Earned revenue comes from memberships, event tickets, facility rentals, tour admissions, venue rentals for weddings and corporate events, and corporate sponsorships, supplemented by tax-deductible donations.

Product overview

Morven Park is a 1,000-acre nonprofit historic estate and equestrian center in Leesburg, Virginia, operated by the Westmoreland Davis Memorial Foundation. The organization offers a unified portfolio of visitor experiences organized around four core pillars: (1) Historic Preservation - the Davis Mansion museum with guided tours, specialty behind-the-scenes tours, and the Museum of Hounds & Hunting of North America; (2) Equestrian Sports - the Morven Park International Equestrian Center hosting competitions across multiple disciplines (hunter/jumper, dressage, eventing, polo), facility rentals, and schooling opportunities; (3) Education & Civic Engagement - the Center for Civic Impact (MPCCI) providing free K-12 civics lessons, youth leadership programs, and educator professional development; and (4) Social Justice - the 246 Years Project documenting the lives of enslaved individuals through an online database. Additional offerings include seasonal events (Polo in the Park, Sparks in the Park, Barks in the Park, Springtime in the Park), venue rentals for weddings and corporate events, photography permits, and a membership program. The park operates on earned revenue from memberships, donations, facility rentals, event attendance, and sponsorships, receiving no local, state, or federal funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Davis Mansion Guided Tours Guided tours of the historic Davis Mansion offered Friday through Monday at 10 a.m., 11 a.m., 1 p.m., 2 p.m., and 3 p.m. Tours explore fully furnished 1st and 2nd floor rooms featuring the Davises' personal items, eclectic antiques, and stories of their social and civic lives during the first half of the 20th century. Available to individual visitors and groups.
• Davis Mansion Specialty Tours Exclusive behind-the-scenes tours of the Davis Mansion including 'Nooks & Crannies' (rarely seen rooms) and 'Cabinets of Curiosity' (collection-focused tours). Limited to 12 guests, 60 minutes duration, recommended for ages 12 and up.
• Morven Park International Equestrian Center Premier equestrian competition venue in Leesburg, VA hosting multiple disciplines year-round including hunter/jumper shows, dressage competitions, spring horse trials, and the annual Morven Park International fall event. One of five U.S. venues licensed to hold a CCI4*-L competition.
• Polo in the Park Family-friendly arena polo matches held every Saturday evening for seven weeks during polo season (June-July). Features food vendors, tailgate spaces, and rail box seating.
• Morven Park Spring Horse Trials Annual spring equestrian eventing competition featuring dressage, show jumping, and cross-country disciplines.
• Morven Park International & Fall Horse Trials October event hosting the US Equestrian Open Eventing Final and USEF/USEA Developing Horse Eventing National Championships. Features CCI4*-L competition with $200,000 prize money.
• Morven Park Summer Show Series Hunter/jumper show series held during summer months at the Equestrian Center.
• Equestrian Facility Rentals Rental of equestrian facilities including Swiss American Indoor Arena (Large and Small), Grand Prix Arena, Attwood Arena, Arena 3, six barns with permanent stabling for 136 horses, Hofmann Classroom, and parking pads.
• Morven Park Center for Civic Impact (MPCCI) Educational program providing FREE K-12 civics lessons, youth leadership programs, and professional development for educators. Implements four civic competencies: voice matters, examine issues, take responsibility, make impact. Launched in 2014 in partnership with the Jack Kent Cooke Foundation and Loudoun Chamber Foundation.
• Summer Youth Leadership Program Multi-day summer initiative for middle and high school students partnering with Loudoun County Parks, Recreation, and Community Service to expand civic understanding through community engagement, expert networking, and peer skill building.
• 246 Years Project Social justice initiative dedicated to documenting and honoring enslaved individuals through a custom-built online database. Reassembles fragmentary biographical data from enslaver records to reveal life events of enslaved men, women, and children, and links family connections for descendants.
• Event Hosting (Weddings & Corporate) Venue rental services for weddings and corporate events at the historic Morven Park estate.
• Barks in the Park Fall seasonal event for members and their dogs featuring fall photo opportunities, vendors, and kids crafts. Held in November.
• Springtime in the Park Family-friendly Easter event in the historic gardens with games, crafts, Easter Bunny photos, and petting area. Tickets priced at $10 per child (ages 2-12) and $5 per adult, with children under 1 free.
• Sparks in the Park Members-only 4th of July event on the front lawn of the Davis Mansion featuring Town of Leesburg fireworks viewing.
• Morven Park Membership Program Annual membership tiers providing unlimited mansion tours, event invitations, and discounts. Tiers include Individual ($75), Family ($125), Family PLUS! ($375), Patron ($1,000), and Patron PLUS! ($2,500).
• Photography Permits Photography access permits including FREE daily permits during operating hours (7 a.m. - 6 p.m.) and After Hours permits for photography after 6 p.m. Special permits available for prom/homecoming and equestrian photography.
• Named Flowerbed, Bench, or Tree Dedication Commemorative dedication opportunities including seasonal flowerbed/planter ($150), bench ($1,500), young tree ($1,500), and established tree ($2,500) with engraved plaques.
• Museum of Hounds & Hunting of North America Museum located in three rooms of the Davis Mansion preserving the art, artifacts, and memorabilia of foxhunting's rich history in honor of Morven Park's equestrian heritage.

Quantifiable outcome

• 250,000 annual visitors to the equestrian center alone
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core, flagship, major, lead, presenting and supporting.

• Loudoun Clerk's OfficecoreStrategic or Co-development PartnerMorven Park and the Loudoun Clerk's Office have teamed up for the historic 246 Years Project, combining archival records and court documents to document and honor enslaved individuals in Loudoun County.
• US EquestrianflagshipStrategic or Co-development PartnerUS Equestrian partners with Morven Park to host major national championships including the US Equestrian Open Eventing Final and the USEF/USEA Developing Horse Eventing National Championships (2025-2027).
• Virginia Horse Industry BoardmajorGTM or Marketing PartnerThe Virginia Horse Industry Board is a presenting sponsor of Morven Park International, supporting equestrian competitions and promoting the horse industry throughout Virginia.
• MARS EquestrianleadGTM or Marketing PartnerMARS Equestrian is a lead sponsor of Morven Park's equestrian programs, providing support for competitions and events at the International Equestrian Center.
• Taylor Harris Insurance ServicespresentingGTM or Marketing PartnerTaylor Harris Insurance Services is a presenting sponsor of Morven Park International, supporting the premier equestrian competition and eventing championships.
• Equestrian SurfacesmajorGTM or Marketing PartnerEquestrian Surfaces provides official arena footing for Morven Park's equestrian facilities, ensuring world-class competition surfaces for all disciplines.
• Total Equine Veterinary ServicessupportingGTM or Marketing PartnerTotal Equine Veterinary Services sponsors equestrian events at Morven Park, supporting horse health and welfare at competitions.
• Visit LoudouncoreGTM or Marketing PartnerVisit Loudoun promotes Morven Park as a tourism destination and visitor attraction in Loudoun County, driving awareness and visitation to the park.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kentucky Horse Park: 1,200-acre working horse farm, competition venue, and museum/theme park in Lexington, KY. Comparable to Morven Park as a multi-purpose equestrian park combining competition facilities, museums, and heritage/educational programming on a large land base.
• Plantation Field International Horse Trials: Pennsylvania-based annual horse trials venue hosting CIC/CCI eventing competitions. Directly comparable to Morven Park's horse trials in scale, sport discipline, and Mid-Atlantic regional eventing community.
• Tryon International Equestrian Center: Premier destination equestrian resort in Mill Spring, NC hosting year-round hunter/jumper, eventing, and dressage competitions. Directly comparable to Morven Park as a multi-discipline equestrian competition and event venue serving national-caliber riders and spectators.
• World Equestrian Center: Operates large-scale, climate-controlled equestrian venues in Ocala, FL and Wilmington, OH hosting world-class hunter/jumper, dressage, and eventing competitions. Comparable to Morven Park as a flagship national equestrian competition and eventing destination with major sponsorship relationships.
• Fair Hill International: Maryland-based eventing venue hosting CCI competitions including 5*-level events. Directly comparable to Morven Park in eventing competition hosting, Mid-Atlantic regional footprint, and nonprofit operational model.
• Monticello (Thomas Jefferson Foundation): Historic house museum and heritage site in Charlottesville, VA operating visitor tours, education programs, and genealogy/research initiatives (including the Getting Word African American oral history project). Directly comparable to Morven Park in combining historic preservation, civics/heritage education, and social-justice programming under a nonprofit foundation model.
• Great Meadow Foundation: Virginia-based nonprofit venue hosting the Virginia Gold Cup and other steeplechase/eventing competitions, plus year-round event rentals. Comparable to Morven Park as a Mid-Atlantic equestrian venue and nonprofit facility.

Broad incumbents

• Colonial Williamsburg: Large-scale living-history museum and historic preservation site in Virginia. Comparable to Morven Park in nonprofit heritage tourism, education programming, and event hosting, but operates at substantially larger scale across a historic district.
• Virginia Museum of History & Culture: Virginia history museum and archive offering exhibits, educational programming, and genealogy research. Comparable to Morven Park's Davis Mansion/246 Years Project on the museum, education, and historical research dimensions, though focused on statewide history rather than a single estate.
• Mount Vernon (George Washington's Mount Vernon): Larger and better-funded historic estate and museum in Virginia. Comparable to Morven Park in combining historic house tours, education programs, event hosting, and member/donor-supported nonprofit operations, though at meaningfully greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/morvenpk
• Instagraminstagram.com/morvenpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morven Park