Baker Stuart
Baker Stuart is an independent UK workplace consultancy advising SMEs through multinationals on workplace analytics, strategy, change management, and move management, delivered by a multidisciplinary team from offices in London, Manchester, Edinburgh, and Dublin.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Baker Stuart does
Baker Stuart Ltd is an independent UK-headquartered workplace consultancy founded in 2010 by Managing Director Colin Stuart. The firm provides advisory, analytics, strategy, project management, change management, and ongoing workplace management services to organisations ranging from SMEs to large multinationals across the public and private sectors. Its service portfolio is organised around five pillars — Analytics, Strategy, Projects, Management, and People — and is delivered by a multidisciplinary team of consultants, psychologists, and strategists operating from offices in London, Manchester, Edinburgh, and Dublin.\n\nThe firm's service IP is built around diagnostic and survey-based methodologies, productised under branded tool names: SpaceLOOK (space utilisation surveys), PeopleLOOK (staff engagement surveys), FileLOOK (filing and storage audits), Team Temperature Checks, and Managing Agile Working Workshops. A custom-built client portal provides sector-specific benchmarking and performance data to clients. The firm has accumulated a substantial content library of white papers, regulatory guides, and agile-working resources, and holds ISO 9001 quality management certification and SAFEcontractor accreditation. There is no proprietary software platform or public API; delivery is human-expert-led with data inputs from surveys and occupancy sensors.\n\nBaker Stuart generates revenue through bespoke, quote-based professional consulting engagements rather than product licensing or subscription. Distribution is direct sales: clients are acquired via referral, content-marketing-driven inbound, and direct outreach through the firm's offices. The firm is bootstrapped and founder-controlled with no disclosed external investment, funding rounds, partnerships, or M&A activity. Customer concentration is tilted toward enterprise and government anchor accounts, including Sky, O2, BT, Metro Bank, NHS Property Services, Exolum, Rolls-Royce, Portsmouth City Council, and Richmond Housing Partnership.
Baker Stuart firmographics
Firmographics- Name
- Baker Stuart
- Legal name
- Baker Stuart Ltd
- Website
- https://bakerstuart.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baker Stuart is an independent UK workplace consultancy advising SMEs through multinationals on workplace analytics, strategy, change management, and move management, delivered by a multidisciplinary team from offices in London, Manchester, Edinburgh, and Dublin.
- Ownership category
- akta.pro rank
Baker Stuart industry classification
Industry- Product category
- Workplace Consultancy Services
- NAICS
- Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Baker Stuart is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Baker Stuart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Consulting Services: Baker Stuart generates revenue through professional consulting engagements providing workplace consultancy services including analytics, strategy, change management, project management, and accommodation/move management. Services are tailored to client needs across the UK and internationally.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Baker Stuart product offering
Product offeringCore offering
Baker Stuart is a specialist workplace consultancy that helps organisations optimise their workplaces and real estate portfolios. Its offering is organised around five service areas — Analytics, Strategy, Projects, Management, and People — covering space utilisation surveys, accommodation strategy, project and move management, change management, and staff engagement. Services are delivered by a team of consultants, psychologists, and strategists across the UK and internationally to clients ranging from SMEs to large multinationals and public-sector bodies.
Product overview
Baker Stuart is a specialist workplace consultancy providing a comprehensive portfolio of advisory services organised around five core service areas: Analytics, Strategy, Projects, Management, and People. The firm's offerings span diagnostic and assessment tools (space utilisation surveys, staff satisfaction surveys, workplace audits, filing and storage audits, assets assessment), change management and transition services, and ongoing workplace management support. Baker Stuart delivers these services through branded proprietary tools including the custom-built client portal for benchmarking, PeopleLOOK staff engagement surveys, SpaceLOOK utilisation surveys, and FileLOOK storage audits, supplemented by online workshops and temperature-check tools for team monitoring. The firm also publishes an extensive library of white papers addressing workplace topics including hybrid work, stress management, presenteeism, attrition, and future-of-work trends, alongside practical guides on agile working, regulatory compliance, and Covid-19 secure workplace implementation. Baker Stuart operates from offices in London, Manchester, Edinburgh, and Dublin, serving organisations across the UK and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Analytics
Quantifiable outcome
- 94% of people surveyed want some form of remote working going forward
- +2 more outcomes
Companies that use Baker Stuart
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Baker Stuart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baker Stuart partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Baker Stuart competitors and assessment
Company assessmentBroad incumbents
- CBRE: CBRE's Workplace practice offers workplace strategy, occupancy analytics, and change advisory globally, overlapping Baker Stuart's services but bundled inside the world's largest commercial real estate services platform.
- Gensler: Gensler is a global architecture and design firm with a dedicated workplace strategy consulting practice. It competes for large enterprise workplace transformation mandates alongside Baker Stuart but is integrated with full design and build delivery.
- Cushman & Wakefield: Cushman & Wakefield provides workplace strategy and portfolio optimisation services through its global occupier advisory business, representing a broader incumbent competitor to Baker Stuart in the UK and EMEA.
- JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with a substantial workplace strategy and consulting practice. It competes for the same enterprise CRE advisory mandates but operates at vastly greater scale and as part of a broader CRE services platform.
Direct peers
- Leesman: Leesman specialises in workplace experience measurement and benchmarking via large-scale employee surveys, overlapping directly with Baker Stuart's PeopleLOOK, SpaceLOOK, and benchmarking portal offerings.
- Formative: Formative is a workplace strategy and change consultancy helping organisations design and adopt hybrid and agile working models, comparable in scope to Baker Stuart's workplace strategy and People pillars.
- M Moser Associates: M Moser Associates is a global workplace strategy and design consultancy that combines workplace analytics, change management, and design delivery — directly comparable to Baker Stuart's full-lifecycle service model and enterprise client focus.
- Advanced Workplace Associates (AWA): AWA is a UK-based workplace consultancy offering workplace strategy, change management, and CRE advisory services to enterprise clients. It competes head-to-head with Baker Stuart in the UK workplace transformation market.
- Workplace Futures Group: Workplace Futures Group provides workplace strategy, design, and change management services to enterprise clients in the UK and globally, directly overlapping Baker Stuart's service portfolio and buyer profile.
Emerging players
- UnWork: UnWork is a UK workplace consultancy specialising in strategy and research on the future of work, overlapping Baker Stuart's thought leadership focus and serving a similar enterprise audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Baker Stuart compliance and trust
Trust signalCompliance2 records
Baker Stuart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Stuart leadership team
Management profileNumber of profiles
Profiles1 record
Baker Stuart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Stuart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Stuart
What does Baker Stuart do?
Baker Stuart is a specialist workplace consultancy that helps organisations optimise their workplaces and real estate portfolios. Its offering is organised around five service areas — Analytics, Strategy, Projects, Management, and People — covering space utilisation surveys, accommodation strategy, project and move management, change management, and staff engagement. Services are delivered by a team of consultants, psychologists, and strategists across the UK and internationally to clients ranging from SMEs to large multinationals and public-sector bodies.
Is Baker Stuart a public or private company?
Baker Stuart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker Stuart founded?
Baker Stuart was founded in 2010. It employs 11 to 50 people.
Where is Baker Stuart based?
Baker Stuart is headquartered in London, United Kingdom, in the Europe region.
How does Baker Stuart make money?
One revenue line is on record: professional Consulting Services.
Who are Baker Stuart's main competitors?
Broad incumbents on record are CBRE, Gensler, Cushman & Wakefield and JLL (Jones Lang LaSalle). Direct peers are Leesman, Formative, M Moser Associates, Advanced Workplace Associates (AWA) and Workplace Futures Group. UnWork is listed as an emerging player.
Does Baker Stuart have an API?
No public API is recorded for Baker Stuart.
What industry is Baker Stuart in?
Baker Stuart's product category is Workplace Consultancy Services. Its primary akta.pro industry code is BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 541611 and its SIC code is 8742.