What AnAs does

AnAs d.o.o. is a privately held Croatian limited liability company (d.o.o.) founded in 1991 and headquartered in Zagreb, operating exclusively as a distributor, reseller, and certified service provider for analytical chemistry equipment and accessories in the Republic of Croatia. The company serves as the exclusive Croatian distributor for the majority of its 21 represented international manufacturers, with an original founding partnership with Varian (whose GC product line now flows through Scion). Its product portfolio spans spectroscopy and elemental analysis (Analytik Jena UV/VIS/NIR, AAS, ICP-OES, ICP-MS, TOC/TN; Bruker FTIR/Raman; RIGAKU EDXRF), chromatography (Scion GC, GC/MS, HPLC; ISCO CombiFlash/fraction collectors; LiLiCHRO liquid-liquid chromatography), sample preparation (CEM microwave digestion/synthesis; ORGANOMATION evaporators; HTA autosamplers), laboratory gas generation (VICI DBS), chromatographic consumables and standards (RESTEK, GL Sciences, INORGANIC VENTURES, CPAchem, STARNA, SPECAC, VICI, MEINHARD), and life-science kits (IST Innuscreen).

The company's revenue model is a two-stream combination of low-margin third-party hardware sales and higher-margin recurring service and consumables. Hardware sales comprise equipment, accessories, and consumables procured from the 21 OEMs and resold to Croatian laboratories, while the service stream delivers certified maintenance and repair for instruments purchased through AnAs. Sales and service are delivered through a small in-house team (1-10 employees) with multi-year laboratory experience, educated by the OEM principals, supported by a dedicated service inbox ([email protected]) and a headquarters/operating-office footprint in Zagreb. The customer base is diversified across analytical laboratories, scientific and research institutions, and industrial plants throughout Croatia, with no public disclosure of named anchor accounts. No public listing, no funding history, no parent company, and no subsidiaries are disclosed; ownership is closely held, with Mr.sc. Zrinka Švob Troje named as the sole disclosed company member.

Name

AnAs

Legal name

AnAs d.o.o.

Website

https://anas.com.hr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

AnAs d.o.o. is a closely held Zagreb-based exclusive distributor of analytical chemistry equipment and consumables from 21 international manufacturers, serving laboratories, scientific institutions, and industrial plants throughout Croatia with equipment supply and certified instrument service.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Distribution: AnAs generates revenue by distributing analytical chemistry equipment and accessories from 21 international manufacturers to laboratories in Croatia. Revenue comes from equipment sales, consumables, and related accessories.
2. Service and Maintenance: The company provides certified servicing for all instruments purchased through AnAs from partnered manufacturers (Varian, Scion, CEM, Analytik Jena, VICI DBS, ISCO, Rigaku, Bruker).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AnAs d.o.o. distributes analytical chemistry equipment, accessories, and consumables from 21 international manufacturers to laboratories, scientific and research institutions, and industrial plants in the Republic of Croatia, acting as exclusive distributor for most of these principals. The company also delivers certified service and maintenance for analytical instruments sourced through its distribution portfolio, supported by sales and service staff with prior analytical laboratory experience.

Product overview

AnAs d.o.o. is an exclusive distributor of analytical chemistry equipment and accessories in Croatia, founded in 1991 as the exclusive distributor of Varian. The company represents 21 equipment manufacturers and supplies laboratories across Croatia with equipment and consumables. Their portfolio comprises a comprehensive range of analytical instruments including spectroscopy and elemental analysis systems (Analytik Jena, Bruker FTIR/Raman, RIGAKU EDXRF), chromatography systems (Scion GC/HPLC, ISCO CombiFlash, LiLiCHRO), sample preparation equipment (CEM microwave systems, ORGANOMATION evaporators, HTA autosamplers), laboratory gas generators (VICI DBS), chromatography columns and accessories (RESTEK, GL Sciences, VICI, SPECAC, STARNA), analytical standards and reagents (INORGANIC VENTURES, CPAchem, RESTEK), life science products (IST Innuscreen nucleic acid kits), and PG Instruments laboratory systems. The company also provides certified service and maintenance for all instruments sold through their portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytical Spectroscopy and Elemental Analysis Instruments Distributes spectroscopy and elemental analysis instruments in Croatia from Analytik Jena, Bruker, and RIGAKU, including UV/VIS/NIR spectrophotometers, atomic absorption spectrometers (AAS), ICP-OES, ICP-MS, TOC/TN analyzers, mercury analyzers, Karl-Fischer titrators, Life Science products (PCR, qPCR, bio-imaging, gel electrophoresis), FTIR spectrometers, FTIR microscopes, FT-NIR spectrometers, Raman spectrometers, Raman microscopes, and energy-dispersive X-ray fluorescence (EDXRF) spectrometers. Targeted at analytical laboratories, research institutions, and industrial plants in Croatia.
• Chromatography Systems (Gas Chromatographs, GC/MS, HPLC) Gas chromatographs (GC), GC/MS and GC/MS/MS systems (single and triple quadrupoles), HPLC (SCION LC 6000), headspace systems (HT3 and Versa), analyzers based on gas chromatographs (DHA, TOGA, RGA, NGA, oxygenate, simulated distillation, biodiesel), Da Vinci GC with VUV detection for fuel composition and pyro oil analysis, CombiFlash chromatography systems (ISCO), ELSD light scattering detectors, and hybrid HPLC/Flash systems. For analytical laboratories performing chemical, petrochemical, fuel, and pharmaceutical analyses in Croatia.
• Sample Preparation Equipment Microwave-based sample preparation and synthesis systems from CEM, including acid digestion, organic solvent extraction, moisture/fat/protein determination, microwave combustion, drying, organic synthesis, peptide synthesis, radiosynthesis (11C, 18F, 64Ga), protein digestion for MS-based proteomics, automated in situ hybridization, peptide purification and cleavage systems, plus ORGANOMATION nitrogen and rotary evaporators, multi-position evaporators, and solvent extractors, and HTA autosamplers (GC, HPLC, IC, and atomic spectroscopy autosamplers). For analytical laboratories performing routine sample preparation and research workflows in Croatia.
• Laboratory Gas Generators VICI DBS laboratory gas generators for analytical instruments, including nitrogen generators, hydrogen generators, air generators, and the PCB-1500 Peltier-controlled cryo unit. For laboratories in Croatia that need on-site gas supply for chromatography, spectroscopy, and related analytical systems.
• Analytical Standards and Reference Materials Certified analytical standards, reference materials, and reagents from RESTEK (chromatographic columns, SPE products, certified standards, vials and syringes), INORGANIC VENTURES (inorganic standards for ICP, ICP-MS, AAS, IC; water quality, wet chemistry, and custom standards), and CPAchem (organic pesticides and metabolite standards, deuterated and C13-labeled compounds, inorganic calibration standards, European Pharmacopoeia reagents, custom solutions, and analytical reagents for titrations and electrochemistry). Suppliers are accredited to ISO/IEC 17025, ISO 17034, and ISO 9001. For analytical laboratories in Croatia requiring traceable and accredited reference materials.
• Spectroscopy and Chromatography Accessories FTIR and spectroscopy accessories from SPECAC (liquid sample cells, flow cells, cell heaters, ATR systems including Golden Gate ATR, diffuse reflectance systems, polarizers, goniometers, hydraulic presses) and STARNA (cells for spectrophotometers, fluorimeters, and colorimeters; DMV-Bio cells for nucleic acids and proteins; certified reference materials; optical components; CellClean cleaning solution), plus GL Sciences chromatography columns (INERTCAP GC and INERTSIL HPLC) and VICI precision valves, Cheminert and Valco injectors and selectors, chromatographic tubing, pneumatic and electric actuators, sampling loops, heated housings, temperature controllers, gas purifiers, and GC detectors. For analytical laboratories configuring and maintaining spectroscopy and chromatography instruments in Croatia.
• ICP and Plasma Spectroscopy Accessories MEINHARD accessories for ICP and ICP-OES instruments from all major manufacturers (Agilent, Bruker, Jobin Yvon, Leco, Leeman Labs, PerkinElmer, Shimadzu, Thermo Scientific), including nebulizers, spray chambers, torches, peristaltic pumps, pump tubings, electron multipliers, and cones and shields. For analytical laboratories running plasma spectroscopy in Croatia.
• Liquid-Liquid Chromatography Purification Equipment LiLiCHRO liquid-liquid chromatography equipment for sample purification, ranging from method development (miniLiLi) to production scale (maxiLiLi and prepLiLi), compatible with existing liquid chromatographs. For research and analytical laboratories in Croatia performing preparative purification.
• Nucleic Acid Extraction and PCR Products IST Innuscreen kits for manual and automatic nucleic acid extraction, enzymes, PCR reagents, PCR detection kits, and devices for automatic nucleic acid isolation. For life science and molecular biology laboratories in Croatia.
• Laboratory Water Systems and Flame Photometers PG Instruments automatic flame photometers and laboratory water preparation systems for analytical laboratories in Croatia requiring routine water purification and sodium/potassium/lithium analysis.
• Certified Instrument Service and Maintenance Certified maintenance and repair services for all analytical instruments purchased through AnAs in Croatia, covering instruments from Varian, Scion, CEM, Analytik Jena, VICI DBS, ISCO, Rigaku, and Bruker. Performed by AnAs's own certified service engineers. For analytical laboratories, research institutions, and industrial plants in Croatia that require ongoing local maintenance of distributed instrumentation.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and historical.

• Analytik JenacoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for Analytik Jena spectroscopy and elemental analysis equipment including UV/VIS/NIR spectrophotometers, AAS, ICP-OES, ICP-MS, TOC/TN analyzers, mercury analyzers, Karl-Fischer titrators, and Life Science products (PCR, qPCR, bio-imaging).
• ScioncoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for Scion gas chromatographs (GC), GC/MS systems, HPLC (SCION LC 6000), headspace systems, and consumables for GC analyses.
• CEMcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for CEM microwave-based devices including acid digestion systems, solvent extraction systems, moisture/fat/protein analyzers, microwave synthesis, peptide synthesis, radiosynthesis, and automated ISH systems.
• RESTEKcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for RESTEK chromatographic columns (GC and HPLC), accessories, spare parts, SPE products, certified standards, and vials/syringes. Accredited according to ISO/IEC 17025 and ISO 17034.
• RIGAKUcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for RIGAKU EDXRF (energy-resolved X-ray fluorescence spectrometers) with wide range of sensitivity levels and applications.
• HTAcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for HTA autosamplers including GC autosamplers (liquid, headspace, all-in-one), LC autosamplers (HPLC, UHPLC, Preparative LC, nano LC, LC-MS), IC autosamplers, and autosamplers for atomic spectroscopy.
• Da Vinci Laboratory Solutions B.V.coreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for Da Vinci gas chromatographs with VUV detection for fuel composition analysis and pyro oil analysis, analyzers with LGI injector.
• VICI DBScoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for VICI DBS laboratory gas generators including nitrogen generators, hydrogen generators, air generators, and PCB-1500 Peltier controlled cryo units.
• LiLiCHROcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for LiLiCHRO liquid-liquid chromatography equipment for sample purification from testing (miniLiLi) to production (maxiLiLi/prepLiLi).
• INORGANIC VENTUREScoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for INORGANIC VENTURES inorganic standards for ICP, ICP-MS, AAS, IC applications; water quality standards; wet chemistry standards; custom standard solutions. Accredited to ISO/IEC 17025, ISO 17034, ISO 9001.
• IST InnuscreencoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for IST Innuscreen nucleic acid extraction kits, enzymes, PCR reagents, PCR detection kits, and automatic nucleic acid isolation devices.
• ISCO (Teledyne Labs)coreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for ISCO fraction collectors (Foxy R1, Foxy R2), CombiFlash chromatography systems, ELSD detectors, hybrid HPLC/Flash systems, preparative HPLC/SFC systems, and high-precision syringe pumps.
• VICIcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for VICI precision valves for analytical, biomedical and biocompatible instruments, Cheminert and Valco injectors/selectors/valves, chromatographic tubing, pneumatic/electric actuators, gas purifiers, and GC detectors.
• ORGANOMATIONcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for ORGANOMATION sample preparation systems including nitrogen evaporators, rotary evaporators, multi-position evaporators, and solvent extractors.
• BRUKERcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for BRUKER FTIR spectrometers, FTIR microscopes, FT-NIR spectrometers, Raman spectrometers, and Raman microscopes.
• CPAchemcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for CPAchem organic analytical standards (pesticides, metabolites), inorganic calibration standards, European Pharmacopoeia reagents, custom standards, and analytical reagents. Accredited to ISO/IEC 17025, ISO 17034, ISO 9001.
• PG INSTRUMENTScoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for PG INSTRUMENTS automatic flame photometers and laboratory water preparation systems.
• MEINHARDcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for MEINHARD ICP and ICP-OES accessories including nebulizers, spray chambers, torches, peristaltic pumps, pump tubings, electron multipliers, and cones/shields.
• SPECACcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for SPECAC FTIR spectroscopy accessories including liquid sample cells, flow cells, cell heaters, ATR systems (Golden Gate ATR), diffuse reflectance systems, hydraulic presses, polarizers, and goniometers.
• STARNAcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for STARNA spectrophotometer/fluorimeter/colorimeter cells, DMV-Bio cells for nucleic acids/proteins, certified reference materials, optical components, and CellClean cleaning solution.
• GL SCIENCEScoreChannel Partner/ Reseller/ DistributorExclusive distributor in Croatia for GL SCIENCES columns for gas (INERTCAP GC) and liquid (INERTSIL HPLC) chromatography, and special sample introduction systems.
• VarianhistoricalChannel Partner/ Reseller/ DistributorOriginal founding partner - AnAs was founded in 1991 as the exclusive distributor of Varian in the Republic of Croatia. Varian products are now represented through Scion.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Merck KGaA / Sigma-Aldrich: Global supplier of analytical reagents, reference standards, chromatography consumables, and laboratory instruments. Comparable as a competing source for the chemicals, standards, and consumables portion of AnAs's portfolio (where brands like RESTEK, CPAchem, and INORGANIC VENTURES compete).
• Shimadzu Europa: European subsidiary of Japanese analytical instrument manufacturer producing GC, GC-MS, HPLC, FTIR, and other instruments in the same categories AnAs distributes. Comparable as both a competing instrument brand and a candidate principal whose products AnAs could conceivably represent in Croatia.
• Fisher Scientific / Thermo Fisher Scientific: Global life sciences and laboratory equipment/reagent supplier whose own-brand and partner instruments overlap with categories AnAs distributes (spectroscopy, chromatography, sample prep). Comparable as both a competing channel and an alternative principal whose instruments AnAs-adjacent labs may purchase instead.
• Agilent Technologies: Global manufacturer of GC, GC-MS, LC-MS, ICP-MS, FTIR and spectroscopy instruments in direct overlap with AnAs's distributed portfolio. Comparable as the global original-equipment manufacturer whose distribution choices (direct vs. channel partner) directly shape AnAs's addressable market in Croatia.
• Hucoa Erhard GmbH: Germany-based established distributor of scientific and laboratory equipment and consumables serving European research and industrial labs. Comparable as a multi-principal analytical equipment distributor with broader European reach than AnAs, but with overlapping product categories and customer profile.
• VWR / Avantor: Global laboratory supplies and equipment distributor with extensive catalog across instruments, consumables, reagents, and standards. Comparable as a much larger incumbent alternative channel for the same analytical chemistry labs, against which AnAs competes on local service and consultative support.
• Carl Roth GmbH: Germany-based distributor and manufacturer of laboratory chemicals, consumables, and small equipment serving European laboratories and research institutions. Comparable as an alternative consumables/reagents channel that competes with AnAs's standards and consumables lines.

Regional players

• Biosistemi d.o.o. Croatian distributor focused on life science and molecular biology laboratory equipment and consumables. Comparable as a regional Croatia-based scientific instrument distributor with overlapping target customers in research institutions, though with a narrower life science focus.

Direct peers

• LABENA d.o.o. Slovenia-headquartered distributor of laboratory analytical instruments with a regional presence across former Yugoslav markets, including Croatia. Directly comparable as a multi-principal B2B laboratory equipment distributor serving research and industrial customers in the same broader region with a similar business model.
• Tascom d.o.o. Croatian distributor of analytical and process instruments serving laboratories and industrial customers. Comparable as a domestic Croatia-based distributor with overlapping principal relationships and overlapping customer segments in pharma, food, and environmental labs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnAs