Afrikrea
Afrikrea (ANKA) is a global e-commerce marketplace connecting 9,000+ active African and Caribbean creators with diaspora buyers across 175+ countries, with integrated logistics (ANKA Ship) and payments (ANKA Pay) rails.
- Company typePrivate
- Founded2016
- HeadquartersAbidjan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Afrikrea firmographics
Firmographics- Name
- Afrikrea
- Website
- https://afrikrea.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Afrikrea (ANKA) is a global e-commerce marketplace connecting 9,000+ active African and Caribbean creators with diaspora buyers across 175+ countries, with integrated logistics (ANKA Ship) and payments (ANKA Pay) rails.
- Ownership category
- akta.pro rank
Afrikrea industry classification
Industry- Product category
- African Fashion Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
- akta.pro secondary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Afrikrea is headquartered
LocationHeadquarters
- HQ city
- Abidjan
Markets served
Afrikrea business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Platform charges sellers transaction fees for listing and selling products on the marketplace. Sellers pay to access the platform's integrated shipping labels and payment processing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Afrikrea product offering
Product offeringCore offering
ANKA (formerly Afrikrea) operates an online marketplace that connects African and Caribbean creators, artisans, and designers with global buyers, primarily targeting the African diaspora. The platform integrates payment processing (ANKA Pay) and global logistics (ANKA Ship) to enable cross-border commerce across 175+ countries, offering curated collections of fashion, art, and handicrafts from 23,000+ vendors.
Product overview
ANKA is a multi-service e-commerce marketplace platform for African fashion, art, and handcrafts. The core platform (ANKA Marketplace) enables buyers to shop from thousands of African creators, while complementary services ANKA Pay and ANKA Ship handle payment processing and global logistics respectively, creating an integrated buy-sell-ship ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ANKA Pay: Integrated payment processing solution for the platform
- ANKA Ship
Products and services
- ANKA Marketplace
Quantifiable outcome
- Ship to 175+ countries
- +2 more outcomes
Companies that use Afrikrea
Customer profileSegments2 records
Ideal customer profiles2 records
Afrikrea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Afrikrea partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Afrikrea competitors and assessment
Company assessmentDirect peers
- Etsy: Largest global marketplace for handmade, artisan, and vintage goods; competes directly with ANKA for diaspora and cultural-goods buyers seeking unique products from independent creators.
- Novica: Online marketplace connecting global buyers with artisans from developing countries (including Africa); closely comparable business model, mission, and target demographic to ANKA.
- Notonthehighstreet: Curated online marketplace of unique gifts and lifestyle products from small creative brands; analogous marketplace structure and seller-buyer dynamic to ANKA, though UK-focused.
- The Folklore: Multi-brand e-commerce platform focused exclusively on Black and African designers; directly competes with ANKA's curated African fashion and accessories category with similar target buyers.
Emerging players
- Flutterwave: African cross-border payment infrastructure provider; comparable to ANKA Pay in serving African SMBs needing international payment processing, though B2B/developer oriented vs ANKA's marketplace orientation.
- Faire: Wholesale marketplace connecting independent brands with retailers; relevant comparison for ANKA's potential B2B expansion angle serving African brands seeking international retail distribution.
Broad incumbents
- Jumia: Largest pan-African e-commerce platform; competes for African consumer commerce and represents a potential acquirer or threat if it expands into diaspora cross-border from Africa.
- Shopify: Provides e-commerce infrastructure for independent brands; many successful ANKA sellers graduate to Shopify storefronts, making it both an enabler and a competitive substitute at scale.
- Amazon Handmade: Amazon's handmade/artisan goods category competes for the same artisan-product buyers with vastly larger catalog and Prime shipping advantages.
Regional players
- Mia Kurshakova's ASP - / Adire African Clothing & Textiles: Specialized African textile and apparel retailer serving similar diaspora customers; comparable in category focus but operates as a single retailer rather than a multi-seller marketplace like ANKA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Afrikrea social profiles
Digital presenceAfrikrea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afrikrea leadership team
Management profileNumber of profiles
Afrikrea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afrikrea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afrikrea
What does Afrikrea do?
ANKA (formerly Afrikrea) operates an online marketplace that connects African and Caribbean creators, artisans, and designers with global buyers, primarily targeting the African diaspora. The platform integrates payment processing (ANKA Pay) and global logistics (ANKA Ship) to enable cross-border commerce across 175+ countries, offering curated collections of fashion, art, and handicrafts from 23,000+ vendors.
Is Afrikrea a public or private company?
Afrikrea is a private company. It is classified as unknown and is currently operating.
When was Afrikrea founded?
Afrikrea was founded in 2016. It employs 11 to 50 people.
Where is Afrikrea based?
Afrikrea is headquartered in Abidjan.
How does Afrikrea make money?
One revenue line is on record: marketplace Commission.
Who are Afrikrea's main competitors?
Direct peers on record are Etsy, Novica, Notonthehighstreet and The Folklore. Emerging players are Flutterwave and Faire. Broad incumbents are Jumia, Shopify and Amazon Handmade. Mia Kurshakova's ASP - / Adire African Clothing & Textiles is listed as a regional player.
Does Afrikrea have an API?
No public API is recorded for Afrikrea.
What industry is Afrikrea in?
Afrikrea's product category is African Fashion Marketplace. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller), with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 425120.