Chimac
Chimac is a Korean-American fusion fast-casual restaurant founded in 2018 in Houston, Texas, operating two locations serving KBBQ bowls, 24-hour brined wings, and Korean fusion dishes to local consumers, families, and catering clients in the greater Houston metro.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
Chimac firmographics
Firmographics- Name
- Chimac
- Legal name
- Chimac
- Website
- https://eatchimac.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chimac is a Korean-American fusion fast-casual restaurant founded in 2018 in Houston, Texas, operating two locations serving KBBQ bowls, 24-hour brined wings, and Korean fusion dishes to local consumers, families, and catering clients in the greater Houston metro.
- Ownership category
- akta.pro rank
Chimac industry classification
Industry- Product category
- Korean BBQ Fast-Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Chimac business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Sales: Revenue from customers dining at either of the two Houston-area restaurant locations.
- Takeout and Delivery: Online ordering through ToastTab platform for pickup and delivery orders at both locations.
- Catering Services: Custom catering for events of 20-500+ people, with fully customized menus for groups over 50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KBBQ Chicken Bowl |
| Unit Pricing | Pay-as-you-go | KBBQ Steak Bowl |
| Unit Pricing | Pay-as-you-go | Spicy KBBQ Pork Bowl |
| Unit Pricing | Pay-as-you-go | Jumbo Shrimp Bowl |
| Unit Pricing | Pay-as-you-go | Family Meal (Feeds 4-5) |
| Unit Pricing | Pay-as-you-go | Wing Combos |
| Unit Pricing | Pay-as-you-go | Large Bowl Meal Deal |
| Unit Pricing | Pay-as-you-go | Catering Trays |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Chimac product offering
Product offeringCore offering
Chimac operates two fast-casual Korean-American fusion restaurants in the Houston metropolitan area, selling cooked-to-order Korean BBQ bowls, 24-hour brined fried chicken wings, Korean-style sides, sandwiches, family meals, and kids' menu items for dine-in, takeout, and delivery. The company also runs a catering service providing customized KBBQ trays, wings, and sides for events of 20 to 500-plus guests across the Houston and Cypress areas.
Product overview
Chimac is a Korean-American fusion fast-casual restaurant offering cooked-to-order Korean BBQ bowls, fried chicken wings, and Korean-inspired comfort food. The product portfolio centers on KBBQ bowls (Chicken, Steak, Pork, Jumbo Shrimp) marinated for 24 hours with a 19-spice blend, complemented by jumbo fried chicken wings available in signature sauces (Spicy KBBQ, Soy Garlic, Honey Butter, Lemon Pepper). Additional offerings include Fried Chicken Sandwiches, Philly Cheese Steak Subs, Chicken Tenders, Korean-style sides (Kimchi Fries, Dumplings, Rice, Noodles), and Kids Menu items. The company also provides catering services for events from 20 to 500+ guests with customizable menus. Products are available for dine-in, takeout, and delivery across two Houston-area locations.
Differentiator
Problem solved
Functional benefit
Products and services
- KBBQ Chicken Bowl All-natural fresh chicken marinated for 24 hours in Chimac's house-made 19-spice blend and soy sauce, then char-grilled and served over rice with kimchi. Targeted at dine-in and takeout customers seeking quick authentic Korean BBQ.
- KBBQ Steak Bowl Thinly sliced steak marinated in Chimac's Korean BBQ blend and grilled to perfection, served as a bowl meal. One of the most popular orders across both locations.
- Spicy KBBQ Pork Bowl Thinly sliced pork marinated in Chimac's Spicy Korean BBQ blend and grilled to perfection, delivering bold heat and deep Korean BBQ flavor.
- Jumbo Shrimp Bowl Jumbo shrimp marinated for 24 hours in Chimac's house-made 19-spice blend and soy sauce, then grilled and served as a bowl meal.
- Korean Fried Chicken Wings Jumbo bone-in or boneless wings marinated for 24 hours and double-fried, available with signature sauces including Spicy KBBQ, Soy Garlic, Honey Butter, and Lemon Pepper. Offered in sizes from 4 to 100 pieces for individual and group orders.
- Fried Chicken Sandwich Sandwich with two chicken tenders, pickles, cheese, and sauce on a toasted challah bun, served with fries and a drink as a combo.
- Philly Cheese Steak Sub Tender steak with melted cheese, caramelized onions, mushrooms, bell peppers, and mayo on a toasted Philly bun, served with fries.
- Kimchi Fries Crispy fries topped with sautéed caramelized kimchi, mozzarella cheese, steak, corn, and green onions.
- Chicken Tenders & Nuggets Hand-cut chicken tenders marinated in buttermilk and coated in Chimac's house-made flour mix, served with pink sauce. Available in portions of 2-7 pieces with combo options including sides and drinks.
- Dumplings / Potstickers Korean-style dumplings glazed in honey soy and deep-fried, filled with pork and steak.
- Bowl Combos KBBQ bowl paired with 4-6 wings and a drink, combining Chimac's protein bowls with chicken wings in various configurations.
- Family Meals Bundle that feeds 4-5 people with 3 signature large bowls, 15 crispy jumbo wings with 2 flavor choices, and 1 large family side.
- Group Wing Packs Bulk wing options including 15, 20, 30, and 50-piece packs with sides, drinks, and dips for parties and group events.
- Catering Service Full-service catering for events of 20-500+ guests across Houston and Cypress areas, offering customizable menus for groups over 50, including KBBQ trays, wings, fried rice, noodles, and salads in medium and large sizes.
Quantifiable outcome
- Over 100,000 meals served since 2018
- +1 more outcomes
Companies that use Chimac
Customer profileSegments3 records
Ideal customer profiles2 records
Chimac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chimac partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Chimac competitors and assessment
Company assessmentEmerging players
- Marugame Udon: Marugame Udon is a fast-casual Asian noodle/bowl concept with a similar counter-service, made-to-order format and focus on a specific ethnic cuisine — a useful adjacent peer for fast-casual Asian unit economics comparison.
Direct peers
- Kogi Korean BBQ: Kogi is a Korean-Mexican/Korean fusion brand known for marinated proteins and bold sauces in a fast-casual format — a direct conceptual peer in terms of fusion positioning and marinated-protein menu.
- Bonchon: Bonchon is a Korean-American fusion fast-casual chain built around Korean double-fried chicken and KBBQ-style flavors with marinated proteins — the same product architecture Chimac uses (Korean fried chicken, KBBQ bowls, signature sauces). It is the closest scaled analog to Chimac's menu and format.
- Pelicana Chicken: Pelicana is a Korean fried-chicken brand competing in the same Korean-wings category as Chimac, with a fast-casual service model and signature sauce-led menu of marinated fried chicken.
- bb.q Chicken: bb.q Chicken is a Korean fried-chicken chain operating in the US with a similar menu emphasis on sauced wings and Korean flavors — directly comparable to Chimac's 24-hour brined wings and signature sauce platform.
- Seoul Q: Seoul Q is a Korean BBQ restaurant concept offering cooked-to-order marinated proteins in a fast-casual bowl format, closely mirroring Chimac's core KBBQ bowl offering.
Broad incumbents
- sweetgreen: sweetgreen is a scaled fast-casual bowl concept with strong digital ordering, catering, and brand-led marketing — a comparable operating playbook to Chimac's bowl-centric format and multi-channel marketing approach.
- Teriyaki Madness: Teriyaki Madness is a US fast-casual Asian bowl/wok chain operating at far greater scale; comparable to Chimac in service model (build-your-own bowls, dine-in/takeout/delivery) and target segment, though in a Japanese-adjacent cuisine lane.
- CAVA: CAVA is a large fast-casual Mediterranean bowl chain; comparable to Chimac in fast-casual bowl architecture, counter-service model, catering offering, and digital/online ordering strategy, even though the cuisine is different.
Others
- Toast (ToastTab parent): Toast powers Chimac's online ordering via ToastTab and is the technology backbone for its dine-in, pickup, delivery, and likely POS — a critical infrastructure peer rather than a competitor, enabling comparison on restaurant tech stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Chimac social profiles
Digital presenceChimac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chimac leadership team
Management profileNumber of profiles
Profiles1 record
Chimac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chimac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chimac
What does Chimac do?
Chimac operates two fast-casual Korean-American fusion restaurants in the Houston metropolitan area, selling cooked-to-order Korean BBQ bowls, 24-hour brined fried chicken wings, Korean-style sides, sandwiches, family meals, and kids' menu items for dine-in, takeout, and delivery. The company also runs a catering service providing customized KBBQ trays, wings, and sides for events of 20 to 500-plus guests across the Houston and Cypress areas.
Is Chimac a public or private company?
Chimac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chimac founded?
Chimac was founded in 2018. It employs 11 to 50 people.
How does Chimac make money?
Three revenue lines are on record. Dine-in Sales are the primary driver. The others are takeout and Delivery and catering Services.
Who are Chimac's main competitors?
Marugame Udon is listed as an emerging player. Direct peers are Kogi Korean BBQ, Bonchon, Pelicana Chicken, bb.q Chicken and Seoul Q. Broad incumbents are sweetgreen, Teriyaki Madness and CAVA. Toast (ToastTab parent) is listed as an others.
Does Chimac have an API?
No public API is recorded for Chimac.
What industry is Chimac in?
Chimac's product category is Korean BBQ Fast-Casual Restaurant. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722513 and its SIC code is 5810.