TQPR
- Company typePrivate
- Founded1995
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingServices
TQPR firmographics
Firmographics- Name
- TQPR
- Legal name
- Total Quality Public Relations (TQPR)
- Website
- https://tqpr.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TQPR industry classification
Industry- Product category
- Strategic Communications Consulting
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where TQPR is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
TQPR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Retained PR Advisory Services: Ongoing PR consulting retainer arrangements with clients, providing continuous communications support, media relations, and strategic counsel
- Campaign-Based PR Services: Project-based public relations campaigns including media trips, events, product launches, and promotional activities
- Communications Training: Spokesperson and media training programs for client executives and teams, including crisis communication preparation
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
TQPR product offering
Product offeringCore offering
TQPR is an independent strategic communications consultancy that provides public relations, corporate communications, media relations, crisis management, digital marketing, influencer engagement, and communications training services to enterprise clients across Southeast Asia. The firm operates on retainer-based advisory engagements and project-based campaigns, with offices in Thailand, Malaysia, and Vietnam, and serves global, regional, and local organizations across aerospace, automotive, technology, healthcare, travel, and hospitality sectors.
Product overview
TQPR (Total Quality Public Relations) is a public relations and communications agency operating across Southeast Asia with offices in Thailand, Malaysia, and Vietnam. The company operates as a unified agency offering a portfolio of integrated communications services organized into core PR offerings (Traditional PR, Digital Marketing, Influencer Marketing), specialized communications consulting (Corporate Communications, Media Relations, Crisis Management), and supporting service modules (Copywriting, Event Management, Media Monitoring, Training). The agency is an independent firm and member of the Worldcom Public Relations Group, providing services to international, regional, and local organizations operating in the Thai and Southeast Asian markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional PR Core public relations services including media relations, press releases, and communications strategy for enterprise clients.
- Digital Marketing
Quantifiable outcome
- 15+ years of retained client relationships with major aerospace clients
- +1 more outcomes
Companies that use TQPR
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
TQPR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TQPR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Worldcom Public Relations GroupcoreTQPR became an active partner in The Worldcom Public Relations Group in 1995 to extend reach of key clients on a global level. The partnership enables international recognition, sharing of best crisis communication practices and knowledge amongst PR practitioners. During the Covid-19 outbreak, 85 Worldcom partners provided fellowship to navigate through troubled times. The partnership gives TQPR worldwide competitive advantage for agency and clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TQPR competitors and assessment
Company assessmentBroad incumbents
- Ogilvy PR: WPP-owned integrated communications network with major PR practice and Asia-Pacific operations. Overlaps with TQPR on integrated marketing, influencer engagement, and corporate communications for the same multinational clients.
- Weber Shandwick: Interpublic-owned global PR firm with active operations in Southeast Asia, competing for the same regional communications mandates and enterprise retainers as TQPR across consumer, technology, healthcare, and industrial sectors.
- Edelman: The world's largest independent PR firm with established offices across Southeast Asia, offering the full spectrum of strategic communications and media relations TQPR provides. Competes for the same multinational clients in Thailand, Malaysia, and Vietnam, but at significantly greater scale.
- FleishmanHillard: Global PR network (Omnicom) with deep Asia-Pacific presence serving enterprise clients across sectors that overlap heavily with TQPR's roster (aerospace, automotive, healthcare, technology). A direct competitor for multinational retainer business in SEA.
- Hill & Knowlton: WPP-owned global strategic communications firm with a long-standing Asia-Pacific network. Competes head-to-head with TQPR for crisis communications, public affairs, and corporate reputation mandates in Malaysia, Thailand, and Vietnam.
- Burson: WPP-owned global communications firm (formed from BCW/Burson merger) with significant Asia footprint. Targets the same multinational corporate and crisis communications accounts that anchor TQPR's retention base.
- MSL Group: Publicis-owned global public relations network with regional hubs across Asia, competing for the same enterprise PR mandates and integrated communications briefs in Southeast Asia.
Regional players
- SEC Newgate: Global strategic communications group with a strong Asia-Pacific presence (including Thailand), competing for similar corporate, public affairs, and financial communications mandates that TQPR targets in the region.
Direct peers
- PROVOKE Media: Independent Asia-focused communications consultancy with established SEA operations, offering integrated PR, digital, and content services — directly comparable business model and client base to TQPR across the region.
- Vero (WPP): Asia-Pacific-focused PR and communications consultancy within WPP, with offices across Southeast Asia. Closely matches TQPR's independent-style regional model and competes directly for corporate communications and crisis mandates in similar verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TQPR social profiles
Digital presenceTQPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
TQPR leadership team
Management profileNumber of profiles
Profiles8 records
TQPR subsidiaries and ownership
Company hierarchySubsidiaries3 records
TQPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TQPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TQPR
What does TQPR do?
TQPR is an independent strategic communications consultancy that provides public relations, corporate communications, media relations, crisis management, digital marketing, influencer engagement, and communications training services to enterprise clients across Southeast Asia. The firm operates on retainer-based advisory engagements and project-based campaigns, with offices in Thailand, Malaysia, and Vietnam, and serves global, regional, and local organizations across aerospace, automotive, technology, healthcare, travel, and hospitality sectors.
Is TQPR a public or private company?
TQPR is a private company. It is classified as management employee owned and is currently operating.
When was TQPR founded?
TQPR was founded in 1995. It employs 1 to 10 people.
Where is TQPR based?
TQPR is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does TQPR make money?
Three revenue lines are on record. Retained PR Advisory Services are the primary driver. The others are campaign-Based PR Services and communications Training.
Who are TQPR's main competitors?
Broad incumbents on record are Ogilvy PR, Weber Shandwick, Edelman, FleishmanHillard, Hill & Knowlton, Burson and MSL Group. SEC Newgate is listed as a regional player. Direct peers are PROVOKE Media and Vero (WPP).
Does TQPR have an API?
No public API is recorded for TQPR.
What industry is TQPR in?
TQPR's product category is Strategic Communications Consulting. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541820.