Joyoshare Software
Joyoshare Software is a privately held multimedia software company founded in 2016 that sells VidiKit, a 21-in-1 video toolkit for recording, editing, converting, and repairing media files, targeting individual consumers, content creators, and prosumers through direct-to-consumer digital sales.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Joyoshare Software does
Joyoshare Software (legally Joyoshare Studio) is a privately held multimedia software company founded in 2016 that develops VidiKit, a 21-in-1 video toolkit for recording, editing, converting, and repairing multimedia files. The company serves individual content creators, business professionals, general consumers, and educators across global markets, distributing exclusively through digital channels (its own e-commerce website joyoshare.com and an affiliate program) without physical retail or third-party marketplace presence. Its product portfolio combines paid sub-products — Screen Recorder, Audio Recorder, Video Editor, Video Converter, Video Cutter, Video Compressor, Video Repair, Subtitle Editor, and Watermark Editor — with freemium tools (JoyoPlayer, LivePhoto Converter, HEIC Converter, Audio Converter, Audio Joiner, Screenshot) used as lead generation for premium conversions.
Joyoshare generates revenue through tiered software licensing: a $15.95/month subscription, a $39.95/year subscription, and a $59.95 one-time lifetime license for VidiKit, with all purchases including lifetime free upgrades and 24-hour technical support. A 30-day money-back guarantee and periodic discount codes (e.g., JS20OFF for 20% off) support conversion. The business operates a product-led growth model with free trials for all paid products, supported by SEO-optimized how-to guides, comparison reviews, and an active YouTube and social media presence across Facebook, Twitter, and YouTube.
The technology stack centers on proprietary video/audio processing algorithms claiming 60X faster cutting and conversion, 40X compression, and 100% lossless output, with support for 150+ media formats, 100+ device presets, and recording up to 4K at 240fps. The software is available on Windows and Mac. The company appears to be bootstrapped or founder-owned, with no disclosed institutional investors, no parent company, no subsidiaries, no M&A activity, and no disclosed headcount.
Joyoshare Software firmographics
Firmographics- Name
- Joyoshare Software
- Legal name
- Joyoshare Studio
- Website
- https://joyoshare.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Joyoshare Software is a privately held multimedia software company founded in 2016 that sells VidiKit, a 21-in-1 video toolkit for recording, editing, converting, and repairing media files, targeting individual consumers, content creators, and prosumers through direct-to-consumer digital sales.
- Ownership category
- akta.pro rank
Joyoshare Software industry classification
Industry- Product category
- Multimedia video software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
Keywords
Joyoshare Software business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Software Licenses: Joyoshare generates revenue primarily through selling software licenses for VidiKit and individual tools. The company offers tiered pricing with monthly, annual, and lifetime license options. Purchased software includes lifetime free upgrades and technical support.
- One-Time Software Purchases: Customers can purchase lifetime licenses for one-time fees, providing perpetual access to the software. This includes free lifetime updates and technical support.
- Freeware with Premium Features: Joyoshare offers freeware tools (Media Player, HEIC Converter, LivePhoto Converter, Audio Converter, Audio Joiner, Screenshot) that drive users to the premium VidiKit suite. The free tools serve as lead generation for paid conversions.
- Affiliate Program: The company operates an affiliate program where partners can earn commissions for referring customers to purchase Joyoshare products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VidiKit Monthly Subscription |
| Subscription | Annual | VidiKit Annual Subscription |
| One time/ perpetual license | Multi-year contract | VidiKit Lifetime License |
| Freemium | Pay-as-you-go | Free Trial |
| Freemium | Pay-as-you-go | Freeware Tools |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Joyoshare Software product offering
Product offeringCore offering
Joyoshare Software develops and sells VidiKit, a 21-in-1 multimedia video toolkit for Windows and Mac that combines screen recording, audio recording, video editing, video conversion, video compression, video repair, subtitle editing, and watermark management in a single integrated application. The suite is sold via subscription (monthly/annual) and one-time lifetime licenses, complemented by standalone freeware utilities such as JoyoPlayer, LivePhoto Converter, and HEIC Converter that drive users into the paid funnel.
Product overview
Joyoshare Software offers VidiKit, a comprehensive 21-in-1 multimedia video toolkit that combines video recording, editing, conversion, and repair capabilities in a single unified platform. The product portfolio centers on VidiKit as the core offering, supported by specialized sub-products including Screen Recorder, Audio Recorder, Video Cutter, Video Editor, Video Converter, Video Compressor, Video Repair, and Subtitle Editor. Additionally, the suite includes multiple freeware tools such as JoyoPlayer (media player), LivePhoto Converter, HEIC Converter, Audio Converter, Audio Joiner, and Screenshot tools. VidiKit serves both Windows and Mac platforms with features like lossless quality output, high-speed processing (up to 60X), 4K/240fps recording, and batch processing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- VidiKit: 21-in-1 video toolkit for recording, editing, converting, and repairing multimedia files. Includes screen recorder, audio recorder, video editor, video converter, video compressor, video repair, subtitle editor, and other multimedia tools.
- JoyoPlayer
Products and services
- Joyoshare VidiKit 21-in-1 multimedia video toolkit for Windows and Mac that combines screen recorder, video editor, video converter, audio recorder, video cutter, video compressor, video repair, subtitle editor, and freeware tools in a single unified application; sold via $15.95/month, $39.95/year, or $59.95/lifetime license.
- JoyoPlayer Free standalone media player that supports virtually all audio and video formats including 3D, 4K, and UHD content with built-in codecs, closed caption display, and multiple playback modes.
- LivePhoto Converter Free standalone utility to convert iOS/Android Live Photos to GIF, JPG, PNG, TIFF, BMP, and WEBP formats with batch conversion and real-time preview capability.
- HEIC Converter Free standalone tool to convert HEIC images and Live Photos to more widely supported formats.
Quantifiable outcome
- 60X faster video cutting and conversion speed compared to conventional tools
- +6 more outcomes
Companies that use Joyoshare Software
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Joyoshare Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Joyoshare Software partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Joyoshare Software competitors and assessment
Company assessmentDirect peers
- Apowersoft: Apowersoft provides screen recording, video editing, and conversion tools with overlapping feature set and similar GTM. Highly comparable on product and channel.
- Movavi: Movavi Video Suite and Video Editor target the same prosumer creator segment with bundled multimedia tools and one-time/subscription pricing. Direct overlap on video editing, conversion, and screen recording.
- Wondershare: Wondershare's Filmora and UniConverter offer very similar consumer-grade video editing, conversion, and screen recording capabilities. Closest direct competitor given overlapping product breadth, pricing tier, and global D2C distribution model.
- Aiseesoft: Aiseesoft sells a comparable portfolio of video converter, editor, screen recorder, and DVD ripper tools via D2C website. Direct match on product mix and target customer.
- iMyFone: iMyFone offers consumer multimedia utilities including video editing and screen recording tools through similar D2C and freemium channels. Comparable product breadth and pricing.
Emerging players
- CapCut (ByteDance): Free AI-powered video editor with strong creator-segment adoption. Represents the AI-native, free-tier threat that increasingly defines consumer expectations in this category.
- Descript: AI-native video and audio editing platform with screen recording and transcript-based editing. Partial overlap and rising competitive threat as AI workflows become table stakes.
Broad incumbents
- Corel: Corel VideoStudio is a direct product-category competitor in consumer video editing with established retail and D2C presence. Larger incumbent with broader creative software portfolio.
- Adobe: Adobe Premiere Pro and Adobe Express overlap with Joyoshare's video editing and creator-tooling value proposition. Vastly larger scale but addresses a more professional segment.
- CyberLink: PowerDirector and Media Suite cover video editing, conversion, and screen recording for consumers/prosumers. Larger, more established player with broader portfolio including professional products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Joyoshare Software social profiles
Digital presenceJoyoshare Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joyoshare Software leadership team
Management profileNumber of profiles
Joyoshare Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joyoshare Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joyoshare Software
What does Joyoshare Software do?
Joyoshare Software develops and sells VidiKit, a 21-in-1 multimedia video toolkit for Windows and Mac that combines screen recording, audio recording, video editing, video conversion, video compression, video repair, subtitle editing, and watermark management in a single integrated application. The suite is sold via subscription (monthly/annual) and one-time lifetime licenses, complemented by standalone freeware utilities such as JoyoPlayer, LivePhoto Converter, and HEIC Converter that drive users into the paid funnel.
Is Joyoshare Software a public or private company?
Joyoshare Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joyoshare Software founded?
Joyoshare Software was founded in 2016.
How does Joyoshare Software make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are one-Time Software Purchases, freeware with Premium Features and affiliate Program.
Who are Joyoshare Software's main competitors?
Direct peers on record are Apowersoft, Movavi, Wondershare, Aiseesoft and iMyFone. Emerging players are CapCut (ByteDance) and Descript. Broad incumbents are Corel, Adobe and CyberLink.
Does Joyoshare Software have an API?
No public API is recorded for Joyoshare Software.
What industry is Joyoshare Software in?
Joyoshare Software's product category is Multimedia video software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 5132 and its SIC code is 7372.