Por Quê?

What Por Quê? does

Por Quê? is a Brazilian economics education platform operated by the private limited company Bei Comunicação Ltda. and headquartered in São Paulo, Brazil. Founded around 2015, it produces free, Portuguese-language content — including blog articles, video lessons, infographics, animated series, comic strips, and short-form videos — that translates economic concepts (inflation, interest rates, fiscal and monetary policy, GDP, trade, market failures, and statistics) into accessible explanations for the general public. Its content is organized into more than a dozen branded series — Econopédia (an economic encyclopedia), Fala Dudu!, Economia está em Tudo!, Guetonomia (geared toward periphery communities), Papo Reto, PQ? Entrevista, Economia Animada, Estat\u00edstica, Brasil das jabuticabas, Sem Patr\u00e3o, Retomada Verde, Calma gente!, PQ? em 99 segundos, and Quadrinhos — delivered via the website (porque.com.br) and distributed through YouTube, Facebook, Twitter/X, Instagram, and an email newsletter. The platform's content is anchored by credentialed economists Carlos Eduardo Gonçalves (PhD USP, post-doc LSE) and Mauro Rodrigues (PhD UCLA, professor at USP).\n\nThe underlying platform is a content management system built on standard web infrastructure, with media assets stored on AWS S3. There is no registration or paywall; all content is free to users, no app is offered, and no API is exposed. The business model is non-commercial in shape: revenue mechanics are sourced from institutional sponsorship rather than user fees or advertising scale, with Itaú acknowledged as a realizador (realizer) via Instituto Bei. Bei Comunicação Ltda. operates the publishing arm, supported technically by Bei Editora (publishing), Olun Filmes (video production), and Create Pensamentos Online (web development). On the customer side, the platform serves a broad Brazilian general-public audience seeking economic literacy; it additionally targets periphery and low-income communities specifically via the Guetonomia series. No revenue, funding rounds, or commercial pricing models are disclosed, and no select-customer or enterprise relationships exist on the buyer side.

Name

Por Quê?

Legal name

Bei Comunicação Ltda.

Website

https://porque.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Por Quê? is a São Paulo-based economics education platform offering free Brazilian Portuguese-language videos, blogs, infographics, and series explaining economic concepts to the general public and periphery communities, funded by Itaú through Instituto Bei.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Sponsorship and Institutional Support: The platform appears to be funded through sponsorship arrangements with institutional partners including Itaú, Instituto Bei, and other organizations. Content is provided free to users. The company (Bei Comunicação Ltda.) operates as a content creation entity with educational mission rather than commercial revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Por Quê? is an economics education platform that publishes free, accessible Portuguese-language content covering macroeconomic and financial concepts for the Brazilian general public. Its offering includes a long-form blog, video lessons, a searchable economics encyclopedia (Econopédia), infographics, weekly data graphics, animated series, short-form 99-second videos, and community-focused series such as Guetonomia aimed at periphery populations. All content is produced by credentialed economists and distributed at no cost to users.

Product overview

Por Quê? is an economics education platform operating as a multi-format content hub, combining a blog, a video platform, a reference encyclopedia (Econopédia), and over a dozen distinct video series. The core product is the Blog and Video hub, which publishes articles, infographics, and animated and live-action videos on economics and finance. The platform organizes its content across named series including Fala, Dudu! (hosted by Carlos Eduardo Gonçalves), Economia está em Tudo! (hosted by Mauro Rodrigues), Guetonomia (periphery-focused economics), Economia animada (animated explainers), Papo Reto, PQ? Entrevista, Estatística, Brasil das jabuticabas, Sem Patrão, Quadrinhos, Calma, gente!, and the short-form PQ? em 99 segundos. The Econopédia serves as a searchable economic encyclopedia. All content is produced by a team of credentialed economists and is made freely accessible online, with sponsorship from Itaú.

Differentiator

Problem solved

Functional benefit

Brands

• Guetonomia: Series that deciphers economic concepts using everyday examples from peripheral communities, featuring economists Mauro Rodrigues and Bruno Giovannetti, singer Denise Alves, and rapper Rafael Gomes.
• Economia Animada
• Fala, Dudu!
• Papo Reto
• Econopédia
• PQ? Entrevista
• Economia está em Tudo!

Products and services

• Blog Long-form blog articles on economics topics including inflation, interest rates, GDP, public accounts, international trade, and financial markets, often authored by credentialed economists and guest contributors. Targeted at the Brazilian general public seeking accessible economics coverage.
• Videoaulas (Video Lessons) Video lessons on economic and statistical topics including crime economics, exchange rates, BNDES policy, and economic disparities between nations. Aimed at learners seeking structured economics instruction.
• Econopédia An economic encyclopedia featuring defined terms and concepts such as interest rates, public goods, scarcity, market failures, inflation, GDP, fiscal policy, monetary policy, the price system, the financial system, and comparative advantages. Functions as a reference resource for learners and the general public.
• Vídeos (Video Hub) Central video hub aggregating all video content, including series such as Fala, Dudu!, Economia está em Tudo!, PQ? em 99 segundos, Economia Animada, and PQ? Entrevista. Functions as the on-site video catalog for the platform.
• Guetonomia Video series co-hosted by economists and artists that explains economic concepts using everyday examples from Brazilian periphery communities. Covers topics such as MEI renegotiation, dollar impact, gas vouchers, energy costs, and tax reform; targeted at low-income and periphery audiences.
• Economia Animada Animated video series explaining economic concepts and terminology visually, including episodes on public accounts, monetary policy, inflation, and economic growth.
• Economia está em Tudo! Recurring video series hosted by Mauro Rodrigues analyzing current economic events and news, including Copom decisions, inflation, and fiscal issues.
• Fala, Dudu! Question-and-answer video series hosted by Carlos Eduardo Gonçalves (Dudu) explaining economic concepts and answering viewer questions, covering topics such as inflation, the impact of interest rates on exchange rates, and education.
• PQ? em 99 segundos Short-form video series delivering quick economic explanations in under 99 seconds on topics such as interest rate changes and neutral interest rates.
• PQ? Entrevista Interview series featuring prominent economists such as Deirdre McCloskey, Ana Carla Abrão, and Ilan Goldfajn.
• Papo Reto Short conversational videos explaining banking topics such as savings accounts, credit cards, overdraft, and small business credit.
• Estatística Video series teaching statistical concepts relevant to economics, including regression, correlation, causality, and instrumental variables.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Instituto BeicoreStrategic or Co-development PartnerInstituto Bei is listed as a realization partner of Por Quê?, operating as the organizational umbrella for the educational initiative. Bei Comunicação Ltda., which operates the site, appears to be connected to Instituto Bei.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Mundo Educação: Major Brazilian free educational content portal under UOL, covering school-level and general subjects. Comparable as a Brazilian ad-supported education publisher in the same Portuguese-language general-public segment.
• Nova Escola: Brazilian free education content platform aimed at teachers and school administrators with lesson plans and explainers. Comparable as a Brazilian non-profit/sponsor-supported free education publisher with similar ethos of accessible expert-driven content.
• Brasil Escola: One of Brazil's largest Portuguese-language free education portals covering multiple subjects, monetised through advertising. Comparable as a Brazilian free educational content publisher competing for similar organic search traffic and audience attention.
• InfoEscola: Brazilian free online encyclopedia-style education site covering multiple subjects, including economics. Comparable as a Brazilian ad-supported content publisher with general-public reach and encyclopedic breadth.

Broad incumbents

• Khan Academy: Global free educational platform across many subjects including economics and finance; philanthropy- and sponsor-funded model with short-form video lessons. Comparable as a large-scale free education platform serving general consumers with credentialed educator talent.

Direct peers

• Investopedia: Large free online financial and economics education publisher with dictionary-style encyclopedic content, video explainers, and tutorials. Closest model match to Por Quê?: ad/sponsor-supported, free economics content aimed at general consumers.
• Me Poupe!: Brazilian personal-finance and economics education brand (Nathalia Arcuri), with free content, course monetisation, brand sponsorships, and multi-channel distribution (YouTube, Instagram, newsletter). Highly comparable as a Portuguese-language financial-education creator-economy platform.
• Economics Explained: YouTube-led economics education channel producing accessible, animated video explainers on macroeconomic topics. Closely comparable production format (animated, accessible-language economics) and distribution (video-first).

Emerging players

• The Conversation Brasil: Brazilian edition of an academic-expert-written public-journalism outlet. Comparable as a Spanish/Portuguese-language publisher using credentialed academics to translate specialised knowledge for general readers, partially overlapping Por Quê?'s economic-expert model.

Others

• Banco Central do Brasil — Educação Financeira: Brazilian central bank's official financial-education program with free public content (courses, videos, materials) targeting Brazilian citizens. Comparable as a free, authoritative economics/finance education channel serving the same geographic audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/porque_com_br
• YouTubeyoutube.com/channel/UCqWMwhpW-rggQZtfNXIqkrw
• Facebookfacebook.com/porque.economes
• Instagraminstagram.com/porque.com.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Por Quê?