Name

Pro Education

Legal name

Pro Education

Website

https://proeducation.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Continuing Education and Professional Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Paramedical continuing education
• Healthcare professional training
• HBO bachelor programs
• PE-points accreditation courses
• Incompany training

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course and Training Fees: Pro Education generates revenue through tuition fees for courses, HBO programs, and bachelor degrees. Pricing varies by program type, study format (on-campus vs. online), and payment terms. Example: HBO Programma Voeding en Diëtetiek costs €4,048 tuition plus €654 materials and €1,170 exam fees with a €195 enrollment fee. A 7.4% discount is offered for full payment.
2. Incompany and Maatwerk Training: Customized corporate training programs delivered at client organizations. These provide revenue from organizations with groups of employees needing the same training, with courses adaptable to organizational needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pro Education is a Dutch education provider selling over 100 accredited continuing-education courses, HBO-level programs, and four-year HBO Bachelor degrees for paramedical healthcare professionals (physiotherapists, occupational therapists, speech therapists, podiatrists, dietitians, nurses) across eight disciplines. Programs are delivered via in-person classroom (20+ Netherlands locations), live virtual classroom, and self-paced e-learning through the proprietary E-Connect platform. The company also delivers customized incompany/Maatwerk training programs to healthcare organizations.

Product overview

Pro Education is a Dutch education provider serving paramedical healthcare professionals, offering a comprehensive portfolio of over 100 accredited courses and programs. The core offering consists of paramedical education across eight disciplines: Voeding en Diëtetiek (Nutrition and Dietetics), Logopedie (Speech Therapy), Fysiotherapie en Oefentherapie (Physiotherapy and Exercise Therapy), Ergotherapie (Occupational Therapy), Verpleegkunde (Nursing), Podotherapie en Podologie (Podiatry), Interprofessioneel (Interprofessional), and Organisatiemanagement (Organizational Management). Programs are delivered through multiple formats: Klassikale Opleidingen (in-person classroom at 20+ Dutch locations), Virtual Classroom (live online), E-Learning (self-paced via e-Connect platform), and Incompany/Maatwerk (custom on-site training). The portfolio spans multiple credential levels — Cursus (short courses), HBO Niveau programs (vocational/professional), HBO Bachelor (NVAO-accredited 4-year degrees), and Webinar (online seminars). Supporting services include a PE-Punten accreditation system for professional reregistration, an EVC-Traject for recognizing prior learning, ProHealth Magazine as a professional publication, and free personal study advisory consultations. The product architecture is unified by a single brand and shared accreditation framework, with programs differentiated by discipline, level, and delivery format.

Differentiator

Problem solved

Functional benefit

Products and services

• Paramedische Cursussen en Opleidingen (Paramedical Courses and Training) Comprehensive catalog of over 100 practice-oriented, accredited courses and training programs for paramedical professionals across eight disciplines (physiotherapy, occupational therapy, speech therapy, nutrition and dietetics, nursing, podiatry, interprofessional, and organizational management), offered at Cursus, HBO, HBO Bachelor, and Webinar levels.
• HBO Bachelor Opleidingen Four-year NVAO-accredited Bachelor degree programs leading to an officially recognized HBO diploma, including HBO Bachelor Voeding en Diëtetiek (CROHO 34579), HBO Bachelor Verpleegkunde, HBO Bachelor Management in de Zorg, and HBO Bachelor Social Work.
• HBO Niveau Programma's Part-time HBO-level programs (31 in total) for working professionals seeking to start, advance, or transition into paramedical careers, covering coaching, dietetics, conflict management, AI, nursing techniques, ethics, food science, and healthcare technology.
• Incompany en Maatwerk Trajecten Customized in-company and Maatwerk (bespoke) training programs delivered at the client's own location; nearly all standard courses from the catalog can be delivered in-house, with custom programs designed to address specific organizational challenges, and PE-points registered in participants' quality registers upon completion.
• Omscholing naar de Zorg (Career Retraining into Healthcare) Career-retraining programs for professionals transitioning into Dutch paramedical professions, covering Dietetics (HBO Bachelor Voeding en Diëtetiek) and Nursing (verkorte HBO-V program), addressing healthcare staffing shortages particularly for occupational therapists and speech therapists.
• EVC-Traject (Recognition of Prior Learning) Recognition of Prior Learning service delivered in partnership with EVC Nederland, enabling professionals to have knowledge and skills acquired through work, school, or private experience validated into an Experience Certificate; the trajectory takes 3 to 6 months and can be used for exemptions or competency demonstration.
• Webinars Online webinar-based education tailored to the busy schedules of paramedical professionals; 3 logopedie-specific webinars covering topics such as vocal function exercises and twang in speech and singing voice.
• Voeding en Diëtetiek Opleidingen 35 courses and programs in nutrition and dietetics across HBO Bachelor, HBO niveau, and Cursus levels, with sub-areas in Voedingsadvies (nutrition advice) and Dieetbegeleiding en Therapie (diet guidance and therapy).
• Logopedie Opleidingen 42 speech therapy courses covering communication, speech, voice, hearing, and swallowing disorders across diverse patient groups, organized under sub-areas Stem- en sliktherapie, Spraaktherapie en Taaltherapie, Kinderlogopedie, and Geriatrie Logopedie.
• Fysiotherapie en Oefentherapie Opleidingen 39 physiotherapy and exercise therapy courses covering musculoskeletal conditions, rehabilitation, and mobility, organized under sub-areas including Bekkenfysiotherapie, Neurologische Fysiotherapie, Hart-, vaat- en longfysiotherapie, Manuele Fysiotherapie, Oncologie, Geriatrie Fysiotherapie, Handfysiotherapie, and Psychosomatisch.
• Ergotherapie Opleidingen 36 occupational therapy courses focused on enabling clients to perform daily activities independently, organized under sub-areas Ergotherapeutische Preventie, Geriatrie Ergotherapie, and Ergotherapeutische Revalidatie.
• Verpleegkunde Opleidingen Nursing education programs at HBO Bachelor and HBO-niveau levels developed in partnership with NCOI, covering nursing skills, patient care, and healthcare ethics.
• Podotherapie en Podologie Opleidingen 11 podiatry and podology courses focused on foot problems, posture, and movement complaints, covering gait analysis, prosthetic training, NLP for paramedicals, motivational interviewing, and psychogeriatrics.
• Interprofessioneel Opleidingen 33 interprofessional courses for multidisciplinary healthcare teams, covering coaching skills and professional collaboration, organized under sub-areas Coachingsvaardigheden and Vakinhoudelijke samenwerking.
• Organisatiemanagement Opleidingen 14 organizational management programs for healthcare and business professionals, spanning short courses to MBA level, covering digital technology, business operations, leadership, AI, care technology, and innovation.

Quantifiable outcome

• Average customer rating of 8.3
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NCOIcoreStrategic or Co-development PartnerPro Education partners with NCOI for Verpleegkunde (nursing) education programs. NCOI provides the official HBO Bachelor and HBO-V programs while Pro Education offers complementary courses and serves as the paramedical education specialist.
• EVC NederlandminorStrategic or Co-development PartnerPartnership for Erkenning van Verworven Competenties (Recognition of Acquired Competences). EVC Nederland validates knowledge and skills acquired through work, school, or personal experience, issuing Experience Certificates used for exemptions or demonstrating competencies.
• Kwaliteitshuis FysiotherapiecoreOthersAccreditation body resulting from fusion of Stichting Keurmerk Fysiotherapie (SKF) and KNGF-register. Pro Education courses are accredited for PE-points in the physiotherapist quality register.
• Kwaliteitsregister ParamedicicoreOthersQuality register for paramedical professionals. Pro Education courses are accredited for points required for reregistration of speech therapists, occupational therapists, physiotherapists, and dietitians.
• Nederlands-Vlaamse Accreditatieorganisatie (NVAO)coreOthersOfficial accreditation organization for Dutch-Flemish higher education. Pro Education's HBO Bachelor Voeding en Diëtetiek is NVAO accredited (CROHO 34579).
• Chronisch ZorgNetminorOthersNetwork focused on knowledge sharing and improving care for people with chronic conditions. Pro Education courses are recognized for specialist registration in this network.
• Stichting ADAPcoreOthersAccreditation body for paramedical continuing education. Many Pro Education courses are accredited by Stichting ADAP for PE-points in professional registers.
• KABIZminorOthersQuality register for general healthcare professions. Pro Education courses are partially accredited for lifestyle coaches and related health professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LOI (Leiden Onderwijsinstellingen): LOI is a large Dutch distance-learning provider serving adult learners with accredited MBO, HBO and short courses across multiple sectors including healthcare and welfare. Comparable to Pro Education in target learner (working adults seeking flexible accredited study), delivery model (online/distance plus contact days), and breadth of accredited catalog.
• Markus Verbeek Praehep: Markus Verbeek Praehep is a Dutch private training provider focused on financial-services continuing education and professional development, with HBO and post-HBO programs. Comparable as a Dutch niche private continuing-education specialist with multi-format delivery, training advisors, and accreditation-driven catalog, though it operates in finance rather than healthcare.
• Avans+: Avans+ is the continuing-education arm of Avans Hogeschool, providing post-HBO courses, incompany training and professional development for working professionals in the Netherlands, including health and social work domains. Directly comparable in continuing professional education, incompany delivery, and HBO-adjacent positioning.
• NCOI Group: NCOI Group is the largest private adult/HBO education provider in the Netherlands, offering accredited HBO programs and short courses including in healthcare and nursing. It is simultaneously a strategic co-development partner of Pro Education (HBO Bachelor Verpleegkunde) and a larger competitor in overlapping disciplines, making it the closest comparability anchor.

Others

• EVC Nederland: EVC Nederland is the Dutch partner for Recognition of Prior Learning (Erkenning van Verworven Competenties) and issues Experience Certificates used by learners for exemptions in HBO programs. They are a co-development partner of Pro Education's EVC-Traject and an enabling ecosystem player rather than a course-delivery competitor.
• Springer Healthcare: Springer Healthcare delivers medical communications, continuing medical education and healthcare professional content globally, including to clinicians. Adjacent rather than directly competitive: it overlaps with Pro Education's CME/CE audience and content-marketing approach (ProHealth Magazine) but is not a course-delivery competitor in the Dutch paramedical market.

Broad incumbents

• Fontys Hogeschool: Fontys is one of the largest Dutch hogescholen with a strong healthcare faculty (paramedical, nursing, allied health) and a continuing-education portfolio. Overlaps with Pro Education in HBO-level paramedical credentials and PE-points, but operates as a broader public hogeschool rather than a niche private specialist.
• Hogeschool Utrecht: Hogeschool Utrecht runs multiple health-related HBO programs (physiotherapy, speech therapy, occupational therapy) and continuing-education courses that compete for PE-points-eligible learners. Comparable in HBO paramedical portfolio and accreditation, but as a public hogeschool it spans many more disciplines than Pro Education.
• Hogeschool van Amsterdam: Hogeschool van Amsterdam operates large HBO programs in physiotherapy, dietetics, and allied health with continuing-education offerings. Comparable HBO paramedical accreditation footprint but as a large public hogeschool competing for both prospective HBO students and PE-points-driven continuing learners.

Regional players

• SRH Hochschule Heidelberg: SRH Hochschule Heidelberg is a private German university of applied sciences with strong healthcare, therapy and social-work faculties and a continuing-education focus. Closest geographic-comparable to Pro Education's HBO Bachelor and continuing paramedical model, but operating in Germany rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProEducationOpleidingen
• LinkedInlinkedin.com/school/pro-education
• Xx.com/Pro_Education

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Education