Goodway

What Goodway does

Goodway (株式会社グッドウェイ, also referenced as 株式会社Goodwin) is a privately held Japanese B2B media and professional services company founded in June 2010 by Fujino Hiroshi (藤野宙志) and headquartered in Nihonbashi-Kayabacho, Chuo-ku, Tokyo. It operates the goodway.co.jp web portal as a specialized information source for Japan's financial and IT industries, publishing daily news, executive interviews, conference reports, case studies, and downloadable lead-magnet content including chaos maps on Financial AI Solutions and AML/CFT・金融犯罪対策. The company maintains a searchable database of 241+ fintech and financial-IT companies and claims a professional network exceeding 14,000 individuals across financial institutions, IT vendors, academia, and government. Goodway also organizes industry conferences (AML Conference, AFC Conference, Financial AI Conference) and runs association secretariats for the Fintech Association, the NPO Financial IT Association (FITA), and the Japan Financial Audit Association. Its core technology stack consists of a content-managed web portal, an email newsletter system, social media accounts, and a recruitment microsite (agent.goodway.co.jp); there is no proprietary software platform or AI model.

Goodway generates revenue across six streams: (1) banner and newsletter advertising at ¥100,000/month and ¥50,000 per 3-day newsletter insertion; (2) sponsored interview and feature articles starting at ¥150,000 per session; (3) four-tier monthly sponsorship programs (Premium ¥300,000, Business ¥200,000, Regular ¥100,000, Light ¥50,000) bundling sponsored articles, consulting sessions, and networking events on multi-year contracts; (4) event secretariat and conference management services; (5) specialized talent placement through GoodWay Career Design, launched October 7, 2025 and licensed as 有料職業紹介事業 13-ユ-310880; and (6) overseas fintech market intelligence delivered through partnerships with Bay Area experts. Pricing for advertising and sponsorship is publicly listed; consulting and event services are quoted individually.

The company's go-to-market is sales-led for enterprise sponsorship and consulting, community-led through its 14,000+ professional network and Advisory Board, and event-driven via self-organized conferences and association secretariats. Customers are Japanese financial institutions (banks, insurers, securities firms, regional banks, credit unions), domestic and international fintech companies, and IT/system integrators serving the financial sector. Recent strategic activity includes the July 1, 2026 appointment of Watanabe Motoyuki (渡邊素行) as President and CEO, the entry into talent placement services, and the publication of new chaos-map content assets.

Name

Goodway

Legal name

株式会社 Goodwin

Website

https://goodway.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Goodway is a privately held Japanese B2B media and professional services company that operates the goodway.co.jp portal covering financial and IT industry news, fintech company listings, industry conferences, and specialized recruitment services for Japan's financial institutions, fintech firms, and IT vendors.

Ownership category

akta.pro rank

Product category

Financial Industry Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)

Keywords

• Financial industry media
• Fintech information portal
• Industry event management
• Talent placement services
• Market intelligence reports

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Media Promotion - Advertising: Banner advertising on the GoodWay website and daily email newsletter advertising. Banner ads are priced at ¥100,000/month on the homepage or event page (750x80px). Email newsletter ad insertions cost ¥50,000 for 3-day delivery runs.
2. Content Services - Sponsored Articles and PR: Interview article production services (basic price ¥150,000 per session, 1 person, up to 5 hours), with options for extended sessions, weekend surcharges, and additional reporters. Coverage includes event reports, executive interviews, press conference coverage, and solution announcements.
3. Sponsorship Programs: Four-tier monthly sponsorship programs (Premium ¥300,000/month, Business ¥200,000/month, Regular ¥100,000/month, Light ¥50,000/month), each including a specified number of sponsored articles or consulting sessions per year, plus banner services and access to sponsor networking events.
4. Event Secretariat Services: Planning, venue/staff/lecturer arrangement, recruitment, event operations, photography, post-event report creation, and PR services for financial and fintech industry events.
5. Human Resources / Talent Placement: GoodWay Career Design is a specialized recruitment service for the financial industry and AI/DX domain, launched October 7, 2025. Licensed as a paid employment agency (有料職業紹介事業 13-ユ-310880).
6. Innovation / Training Services: Lectures, workshops, overseas inspection tours (Silicon Valley, Europe), and new business development advisory services, including collaboration with fintech professionals and experts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Goodway operates a specialized B2B media and professional services platform serving the Japanese financial and IT industry. It publishes daily news, executive interviews, and industry reports on goodway.co.jp, maintains a searchable database of 241+ fintech and financial IT companies, organizes and manages industry conferences, produces market intelligence chaos maps (Financial AI Solutions, AML/CFT), and runs a specialized recruitment service (GoodWay Career Design) for the financial/AI-DX domain. Revenue is generated through advertising, tiered sponsorship subscriptions, event services, sponsored content, training programs, and recruitment commissions.

Product overview

Goodway is a media-promotion company operating a specialized financial and IT industry information portal. The company offers a unified platform combining: (1) the GoodWay web media platform for industry news and press releases, (2) a company database of 240+ fintech and financial IT companies, (3) event planning and management services, and (4) human resources/talent introduction services specializing in AI/DX for the financial sector. Supporting offerings include research reports, chaos maps, executive interview services, and overseas fintech information services. The company leverages a network of over 14,000 industry professionals to drive business across its media, innovation, and talent services.

Differentiator

Problem solved

Functional benefit

Brands

• GoodWay Career Design: Human resources introduction service specializing in financial industry and AI/DX domain.

Products and services

• GoodWay Financial & IT Industry Information Portal (GoodWay 金融&IT業界情報サイト) A specialized B2B web media platform delivering daily financial and IT industry news, press releases, and expert interviews, serving as a de facto standard information source for the Japanese fintech and financial IT sector.
• Financial IT Company Database (企業検索データベース) A searchable database of over 241 fintech, system integration, trading, risk management, and financial service companies categorized by business type, used for industry mapping and business matching.
• Industry Event Business (イベント事業) Organization and operation of financial and IT industry events including AML conferences, AFC conferences, and regional innovation forums, both self-organized and as secretariat for external associations.
• Media Coverage & Promotion Services (取材・プロモーションサービス) Media coverage and sponsored content services including event interviews, press conference coverage, executive interviews, conference coverage, and recruitment content creation to visualize company activities for financial industry clients.
• Lectures & Training Services (レクチャー・研修サービス) Educational lectures and training programs on financial, IT, and fintech industry trends, including problem-solving workshops and custom training programs tailored to client environments.
• New Business Development Support (新規事業開発支援) Consulting support for new business creation and open innovation initiatives in the fintech space, including relationship-building with key stakeholders through GoodWay's 14,000+ professional network.
• Overseas Fintech Information Service (国内外フィンテック情報提供) Provision of overseas fintech information through partnerships with Bay Area experts (Silicon Valley), supporting clients' US West Coast research and new business strategy.
• GoodWay Career Design (人材紹介サービス) A specialized human resources introduction/talent placement service for the financial industry and AI/DX domain, licensed as a paid employment agency, serving both employers seeking talent and job seekers in the Japanese financial IT sector.
• Financial AI Solutions Chaos Map (金融AIソリューション カオスマップ) Industry-standard chaos map visualizing market trends and key solutions in the financial AI space, distributed at the Financial AI Conference 2026 as a downloadable market intelligence report.
• AML/CFT Financial Crime Prevention Chaos Map (AML/CFT・金融犯罪対策カオスマップ) Industry-standard chaos map visualizing the anti-money laundering and financial crime prevention solution landscape in Japan, published in March 2026 as a market intelligence report.

Quantifiable outcome

• GoodWay operates a database of 241+ fintech and financial IT companies searchable by category
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Fintech Association (一般社名法人Fintech協会)coreGTM or Marketing Partner · 1 December 2025GoodWay became a venture member of the Fintech Association (一般社名法人Fintech協会) in December 2025. GoodWay supports the association's activities and participates in its events, gaining visibility and network access within the Japanese fintech ecosystem. GoodWay also manages the secretariat for the association.
• Japan Financial Audit Association (日本金融監査協会)minorGTM or Marketing PartnerGoodWay provides secretariat support services for the Japan Financial Audit Association, including website operations and event management support.
• JPX Academy (JPXアカデミー)minorGTM or Marketing PartnerGoodWay provides secretariat support services for JPX Academy events and activities, supporting the Japan Exchange Group's educational programs.
• Financial IT Association / NPO Financial IT Association (特定非営利活動法人金融IT協会)coreGTM or Marketing PartnerGoodWay's representative (Fujino) serves as Secretary General of the NPO Financial IT Association (金融IT協会) since September 2024, providing administrative and operational support for the association's activities.
• Yamanashi Innovation Base (一般道理科山梨イノベーションベース)minorStrategic or Co-development PartnerGoodWay's representative served as Secretary General of Yamanashi Innovation Base, supporting regional innovation and startup ecosystem development in Yamanashi Prefecture.
• Trust (Trust Corporation Group)coreStrategic or Co-development PartnerGoodWay is part of the Trust group of companies (Trust株式会社 and Cross Trust Holdings株式会社). GoodWay's representative serves as Executive Officer and CCO, Chief Communication Officer, and Head of Regional Value Creation Division at Trust. GoodWay also shares group-level privacy policy and information security framework with Trust group companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ITmedia: Largest independent B2B tech media in Japan, covering enterprise IT, AI, and fintech. Broader portfolio but directly overlaps Goodway's readership of corporate IT and financial decision-makers.
• ASCII.jp: Established Japanese tech media (Kadokawa group) covering enterprise IT, AI, developer tools, and adjacent fintech. Similar B2B content + event model to Goodway but with broader technology focus.
• TechTarget Japan: Japan arm of the global B2B technology media company serving enterprise IT decision-makers. Comparable in serving vendor-to-enterprise content marketing needs with deeper resource base.
• Nikkei BP (日経BP): Major Japanese business and technology media publisher (Nikkei group) with broad fintech, AI, and financial IT coverage across magazines, events, and digital. Overlaps with Goodway's audience but operates a much wider portfolio.
• Toyo Keizai Shimposha: Long-established Japanese business and economics publisher (週刊東洋経済, etc.) with deep coverage of finance, banking, and corporate Japan. Adjacent media competitor for senior financial decision-maker attention.

Direct peers

• ZUU Online: Japanese B2B financial media company with overlapping content, advisory, and event business in fintech. Notably, Goodway's new CEO 渡邊 previously served at ZUU, indicating direct operational comparability.

Others

• Mynavi: Major Japanese HR/media conglomerate operating recruitment, education, and media properties. Comparable to Goodway's GoodWay Career Design recruiting arm in serving Japanese white-collar talent placement.
• Recruit Holdings: Japan's largest HR/media conglomerate (Indeed, SUUMO, etc.) with established recruiter relationships and talent placement at scale. Most relevant comparable for Goodway's nascent GoodWay Career Design service.

Emerging players

• Money Forward (MONEY Plus): Financial media property operated by Money Forward, the major Japanese fintech/SaaS company. Covers personal finance, fintech, and SaaS-adjacent content; partial overlap with Goodway's fintech audience.
• ThinkIT: Japanese B2B tech media (IDG Japan) focused on developers, enterprise architects, and IT leaders. Comparable audience to Goodway's IT/SI readership with a more technical angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodway_news
• Facebookfacebook.com/goodway.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodway