What Budget Home does

Budget Thuis B.V. is a Dutch "huismerk" (house brand) provider of energy, internet, TV, and mobile services, founded in 2011 and headquartered in Amsterdam. The company is a wholly owned subsidiary of the Nuts Groep conglomerate and serves more than 1.2 million customers across the Netherlands. Its product portfolio spans electricity and gas supply (with 100% green electricity and fixed, variable, and dynamic contract options), broadband internet and interactive television delivered over the KPN network (including a newly launched proprietary Budget Thuis TV platform), SIM-only mobile services running on KPN's 5G network, and fixed-line telephony. The technical stack includes a proprietary customer self-service portal (MijnBudget), a mobile application, and dynamic pricing infrastructure that exposes hourly electricity and daily gas rates to customers in-app.

The business model is a high-volume, low-cost subscription reseller: revenue is generated through recurring monthly contracts across energy, telecom, and bundled product combinations, with a multi-product discount ("combikorting") of up to €17.50/month driving cross-sell. Distribution combines a digital self-serve website and app with a 700+ store physical retail footprint (MediaMarkt, Telecombinatie, Primera) for immediate SIM activation, plus affiliate and referral programs. Customer segments include Dutch consumer households, ZZP/MKB small business customers, and a specialized guardianship (bewindvoering) sub-segment served through a dedicated portal and team. The company does not own generation, network, or spectrum assets; competitive advantage rests on price positioning, bundling economics, and operational efficiency rather than infrastructure ownership.

Name

Budget Home

Legal name

Budget Thuis B.V.

Website

https://budgetthuis.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Budget Thuis is a Dutch house-brand provider of energy, internet, TV, and mobile services, serving over 1.2 million customers through a digital and retail network as a subsidiary of the Nuts Groep.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Energy Supply (Stroom en Gas): Recurring subscription revenue from electricity and gas supply contracts. Customers choose from fixed (1 or 3 year), variable (monthly adjustment), or dynamic (hourly/daily market pricing) contracts. Revenue includes delivery tariffs, government levies, and network operator fees.
2. Internet & TV Services: Recurring subscription revenue from internet (via copper phone line or fiber), interactive TV (75+ channels via KPN network or own Budget Thuis TV), and fixed telephony services. Includes optional TV channel packages and calling bundles.
3. Mobile Sim Only: Recurring subscription revenue from SIM-only mobile plans with various data bundles (3GB to unlimited). Includes optional calling bundles and EU roaming. Mobile service operates on KPN's 5G network.
4. Combikorting (Multi-product Discount): Monthly discount applied to customers combining multiple products. Up to €17.50/month discount when combining Energy + Internet + Mobile. Discount appears on Internet and/or Mobile invoices depending on product combination.
5. Vriendenvoordeel (Referral Program): Customer referral rewards: €50 for successful energy customer referral, €15 for internet or mobile referral. Rewards paid after first successful charge to new customer (within 5 weeks).
6. Affiliate Marketing via Daisycon: Commission-based customer acquisition through affiliate partners. Compensation ranges from €30-40 per successful contract. Partners include Daisycon affiliate network for internet, energy, and mobile campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Budget Thuis (Budget Home) is a Dutch house brand (huismerk) that supplies electricity and gas (100% green), broadband internet over KPN's network with up to 1 Gbit/s fiber, interactive TV through both KPN TV and its own Budget Thuis TV platform, SIM-only mobile on KPN's 5G network, and fixed telephony to Dutch households and small businesses. Customers can configure services online via postcode, combine them for monthly combikorting discounts, and have providers switched automatically on their behalf.

Product overview

Budget Thuis is a Dutch house brand (private label) for energy, internet, and mobile telecommunications services, operating as a subsidiary of the Nuts Groep. The company offers a bundled product portfolio consisting of: Energie van Budget Thuis (green electricity and gas with fixed/variable/dynamic contract options), Internet van Budget Thuis (broadband via KPN network with fiber and DSL options up to 1 Gbit/s, including TV services with two variants: KPN TV and the proprietary Budget Thuis TV), Mobiel van Budget Thuis (SIM-only mobile service on KPN's 5G network), and Vast Bellen (fixed-line telephony). Products can be combined for up to €17.50/month in combikorting (multi-product discount). The company serves residential, business, and vulnerable customer segments (under financial guardianship) with specialized offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Energie van Budget Thuis (Electricity and Gas) Residential and business supply of 100% green electricity and gas for Dutch households, with fixed (1-year), variable (monthly adjustable), and dynamic (hourly/daily market-priced) contract options. Includes free weekend electricity (Gratis Stroom, April-September 2026), dynamic tariff viewing in the app up to a day in advance, and up to €400 cashback on business contracts.
• Internet van Budget Thuis (Broadband Internet) Fixed-line broadband internet for Dutch households delivered over KPN's copper telephone line or fiber optic network, with speeds up to 100 Mbit/s via DSL and up to 1 Gbit/s via fiber. Includes postcode-based online configuration and free overstapservice to handle provider switching.
• TV van Budget Thuis (Interactive Television) Interactive television service available in two variants: KPN TV (resold) and the proprietary Budget Thuis TV platform launched in 2025. Offers 75-100+ channels, 7-day replay, pause and recording features, and content viewing anywhere via the companion TV app.
• Vast Bellen (Fixed Telephony) Fixed-line telephony service for Dutch households with low per-minute rates for domestic and international calls, free number retention, and optional €5/month add-on bundles for unlimited fixed-line, unlimited mobile, and unlimited international calling.
• Mobiel van Budget Thuis (SIM-Only Mobile) SIM-only mobile service on KPN's 5G network for Dutch consumers, available without credit check for guardianship clients, with data bundles from 3GB to Unlimited, EU roaming included, optional calling bundles, promotional first-8-months pricing, and free number portability.
• Zakelijke Energie (Business Energy) Electricity and gas supply contracts tailored for Dutch ZZP (self-employed) and SMB customers, with fixed, variable, or dynamic pricing options, up to €400 cashback, and a dedicated sales advisory phone line (020-205 5555) on weekdays 9:00-17:00.
• Zakelijk Mobiel (Business Mobile) Business SIM-only mobile subscriptions with separate VAT-listed invoicing for ZZP and SMB customers, operating on KPN's 5G network with EU coverage and multi-employee enrollment supported via customer service.
• Bewinddesk Service (Guardianship Energy, Internet & Mobile) Specialized energy, internet, and mobile service for vulnerable clients under financial guardianship (beschermingsbewind) or budget management (budgetbeheer), offering 100% acceptance without deposit and without credit checks, same-day registration (within 1 hour for urgent cases), and a dedicated Bewindportaal for professional bewindvoerders managing multiple clients.

Quantifiable outcome

• Customers save up to €17.50/month with combikorting
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered strategic, core and minor.

• Ore EnergystrategicStrategic or Co-development Partner · 1 January 2026Partnership to realize 1 GWh of long-duration iron-air energy storage (LDES). This is a first for European energy suppliers. Budget Thuis supports innovative energy storage technology development.
• KPNcoreTechnology or IntegrationKPN provides the underlying telecommunications infrastructure for Budget Thuis internet (copper/fiber) and mobile services (5G network). Budget Thuis operates as an MVNO/virtual operator reselling KPN's network capacity. KPN network has been independently recognized as the best mobile network in the world.
• DaisyconminorGTM or Marketing PartnerAffiliate marketing partnership through Daisycon platform. Partners can promote Budget Thuis energy, internet, and mobile products via banners and links on their websites, earning €30-40 commission per successful contract.
• PrimeracoreChannel Partner/ Reseller/ DistributorRetail distribution partnership with over 500 Primera stores across the Netherlands. Stores sell Budget Thuis SIM cards for immediate purchase and activation, enabling customers to start service without waiting for postal delivery.
• MediaMarktcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership with over 50 MediaMarkt stores across the Netherlands. Stores provide SIM cards and expert advice on data bundle selection alongside electronics purchases.
• TelecombinatiecoreChannel Partner/ Reseller/ DistributorRetail distribution partnership with over 150 Telecombinatie stores across the Netherlands. Offers independent advice on Budget Thuis SIM Only subscriptions with appointment booking options.
• GeldfitstrategicStrategic or Co-development PartnerPartnership to help people gain control over their finances. Geldfit is independent and free via WhatsApp or phone (0800-8115). Over 85,000 people have found help through this service. Budget Thuis refers customers in financial difficulty.
• SFGN (Stichting Financieel Gezond Nederland)strategicStrategic or Co-development PartnerCollaboration with government and businesses to make the Netherlands financially healthier. Goal for 2030: halve the number of financially vulnerable households. Budget Thuis participates in this social impact initiative.
• Nationale Dieren VoedselbankminorOthersPartnership providing free pet food packages to clients under guardianship who struggle with pet food costs. First package free, subsequent packages available via strippenkaart (4 months for €37.50).
• Stichting SINAminorStrategic or Co-development PartnerFoundation supporting families and youth in vulnerable positions, including those with debts. Together they identify energy poverty early and offer direct help including energy coaching or payment arrangements.
• AegisminorStrategic or Co-development PartnerPlatform providing direct contact with bewindvoerders and other social domain professionals, enabling faster communication and collaborative solutions for clients.
• Sociaal Convenant (Social Covenant)strategicStrategic or Co-development PartnerSignatory to the Sociaal Incasseren (Social Collection) covenant. At payment arrears, they contact early, communicate clearly, and look for joint solutions to prevent debt escalation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/budgetthuis
• Facebookfacebook.com/MijnBudgetEnergie
• LinkedInlinkedin.com/company/budgetthuis-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budget Home