Online is Easy

What Online is Easy does

Online is Easy is a founder-led digital strategy consultancy and web design firm headquartered in Heyfield, Gippsland, Victoria, Australia, operating as The Trustee for Mayer Family Trust. Founded in 2014 by Anthony L Mayer as his ninth business, the company serves Australian sole traders, small businesses, and not-for-profit organisations with a regional focus on Gippsland. Its core offering is structured around a documented '5 Pillars of Digital Strategy' framework covering domain name, digital workspace, website framework, legal/accessibility, and SEO/AEO.

The technology stack is built on Squarespace (CMS) as the primary website platform, Google Workspace for client productivity and email infrastructure, and MembershipWorks for membership-organisation sites. Online is Easy holds Certified Squarespace Expert, Authorised Squarespace Trainer, and Gold Circle Member credentials, is an Authorised Google Workspace Reseller and Google Cloud Partner, and is an Authorised MembershipWorks Developer. The company has completed 100+ website launches since inception and holds four Gippsland Business Awards including 2014 Business of the Year.

Revenue is generated through a mix of one-time project fees for website design, hourly professional services (A$200/hr strategy/training, A$110/hr L2 support inc GST), prepaid hour packages (3hr A$595, 5hr A$940, 10hr A$1,700), recurring Google Workspace licence resale, domain registration margins, and disclosed affiliate commissions from Squarespace, Shopify, Legal123, accessiBe, UserWay, and RoboForm. Distribution is consultative and regional: discovery calls, online booking, self-service console, community events, and speaker/workshop appearances. The business is bootstrapped with no external institutional funding and is heavily dependent on the founder for delivery capacity.

Name

Online is Easy

Legal name

The Trustee for Mayer Family Trust trading as Online is Easy

Website

https://onlineiseasy.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Online is Easy is a Gippsland-based, founder-led digital strategy consultancy that designs Squarespace websites, resells Google Workspace, and provides training, SEO/AEO, and technical support to Australian sole traders, small businesses, and not-for-profits.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Design Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAMAHAG

Professional & Business Services Marketplaces (Freelancers, SMB Services)

Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services Platforms

Keywords

• Website design services
• Google Workspace resale
• Digital strategy consulting
• Domain name registration
• Membership website development

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Web Design and Development: Flat-fee website design and development services using Squarespace. Projects include a deposit plus balance upon launch. Hourly rate of $200/hour for work exceeding quoted hours.
2. Google Workspace Reseller: Resale of Google Workspace licenses (Starter, Standard, Plus tiers) to Australian businesses. Revenue derived from margin on subscription licenses sold to clients.
3. Domain Name Registration: Domain name registration and management services through their secure console at shop.onlineiseasy.com.au. Revenue from registration fees and ongoing renewal management.
4. Digital Strategy Consulting: Consultative sessions and ongoing advisory services. Digital strategy sessions credited towards website projects. Hourly consulting at $200/hour for strategy/training, $100/hour for technical support.
5. Training and Support: One-on-one and group coaching, website training sessions, and technical support. Provided in bundled hour packages (3hrs, 5hrs, 10hrs) or 15-minute increment blocks at $220/hour (inc GST).
6. Affiliate Revenue: Commission income from affiliate links for Squarespace, Shopify, Legal123, accessiBe, UserWay, RoboForm, and domain registrations. disclosed on affiliate page.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Online is Easy designs and builds Squarespace websites for Australian small businesses, sole traders, and not-for-profits, resells Google Workspace subscriptions, and registers and manages domain names. The firm supplements these core offerings with digital strategy consulting, SEO and AEO optimisation, one-on-one coaching, technical support, and membership website builds using MembershipWorks. Its service model emphasises training clients to manage their own digital footprint rather than creating long-term vendor dependency.

Product overview

Online is Easy is a comprehensive digital strategy consultancy offering a service-based portfolio centered on four core offerings: Squarespace website design and development, Google Workspace resale and support, domain name registration and management, and digital strategy consulting. These core services are supported by add-on modules including SEO/AEO services, coaching and training, technical support, legal compliance, and membership management websites using MembershipWorks integration. The company operates as an Authorised Squarespace Expert and Trainer, Authorised Google Workspace Reseller, and Google Cloud Partner, serving small businesses, sole traders, and not-for-profits across Australia with a focus on regional and rural clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100+ successful website launches since 2014
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google (Google Cloud Partner / Google Workspace Reseller)coreChannel Partner/ Reseller/ DistributorOnline is Easy is an Authorised Google Workspace Reseller and Google Cloud Partner. This partnership enables them to resell Google Workspace licenses (Starter, Standard, Plus tiers) to Australian small businesses and provide associated support, training, and implementation services. They offer free local Australian phone support for Google Workspace subscribers.
• SquarespacecoreTechnology or IntegrationOnline is Easy holds multiple Squarespace credentials: Certified Squarespace Expert, Authorised Trainer, and Gold Circle Member. They are listed on the Squarespace Designer Profile and part of the professional Squarespace Circle Community. Their expertise enables website design, development and training on the Squarespace platform.
• MembershipWorkscoreTechnology or IntegrationAs Authorised MembershipWorks Developers, Online is Easy builds membership management websites for community groups, associations and not-for-profits. They are listed in the MembershipWorks Developer directory and help clients implement member directories, event scheduling, and payment integrations.
• Legal123minorGTM or Marketing PartnerOnline is Easy has an affiliate relationship with Legal123, an Australian online legal services provider. They refer clients to Legal123 for website legal packages (Privacy Policy, Terms & Conditions, Disclaimer). Online is Easy receives a commission for referrals but states they would recommend the service regardless of affiliate status.
• Lauren Murphy PhotographyminorOthersRecommended Gippsland-based photographer for custom professional images used on client websites. Online is Easy has used Lauren Murphy Photography for their own website photography.
• Australian Web Industry Association (AWIA)minorOthersProfessional industry association membership demonstrating commitment to web industry standards and best practices.
• .au Domain Administration (auDA)minorOthersMember of auDA reflecting commitment to staying current with Australian domain industry trends, standards and regulations.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Digital Next: Australian digital agency providing web design, SEO, and digital marketing services to small businesses, operating in a similar service-bundling model targeting comparable SMB clients in Australia.
• King Kong: Australian performance marketing agency providing web design, SEO, and digital strategy primarily to small and medium Australian businesses, with a results-driven GTM comparable to Online is Easy's consultative sales approach.
• BlueWire Media: Australian digital marketing agency founded by Adam Franklin, focused on serving small businesses with practical, education-driven marketing services including websites, email marketing, and lead generation — closely aligned with Online is Easy's SMB consulting and training-led GTM.
• Anchor Digital: Australian digital agency offering web design, digital marketing, and strategy services to SMEs, comparable in customer segment (small business) and bundled service offering (web + strategy + ongoing support).
• Catalyst Interactive: Australian digital agency providing web design, development, and digital strategy to SMEs and NFPs, comparable in service portfolio and target customer base to Online is Easy's offering.

Others

• Squarespace: The website builder platform on which Online is Easy is built and a Certified Expert/Trainer for; functioning both as a critical partner and indirect competitor via self-serve tools that could reduce demand for designer-led services.

Broad incumbents

• Automattic (WordPress.com): Global website builder and hosting platform competing with Squarespace for SMB site builds; relevant peer since Online is Easy explicitly compares Squarespace to WordPress maintenance costs as a selling point.
• Web.com: Large US-based SMB web services platform offering website builders, domains, hosting, and marketing tools at scale; competes in the same end category (SMB digital presence) but with a self-serve rather than consultative model.
• GoDaddy: Global SMB-focused internet services platform offering domains, website builders, hosting, email, and marketing products at scale; overlaps with Online is Easy's domain registration, business email, and website offerings as part of a much broader portfolio.
• Wix: Global website builder platform serving SMBs with self-serve site creation, business email, and marketing tools; competes head-to-head with Squarespace (Online is Easy's primary platform) for the same end customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnlineisEasyAUS
• LinkedInlinkedin.com/company/online-is-easy
• Instagraminstagram.com/onlineiseasy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online is Easy