What BlueWire Media does

BlueWire Media (legal entity: Bluewire Media Pty Ltd, ABN 45 115 735 192) is a Queensland, Australia-based AI advisory and coaching firm founded in 2005 by Adam Franklin and Toby Jenkins. The company serves established professional services firms — accountants, financial advisers, mortgage brokers, lawyers, property, medical, and veterinary practices — with founder-led offerings of 5-50 employees where expertise is the principal product and capacity is the binding constraint.

The firm's core product is the Leverage Yourself™ 12-month private advisory partnership priced at $3,000 per month, structured around three pillars: AI You™ (capacity through AI), Digital You™ (authority alignment), and Virtual You™ (demand building). Underpinning the advisory is a proprietary three-tier AI framework — AI Founder Brain, AI Business Brain, and AI Firm Brain — that captures the founder's thinking, business operations, and firm-wide workflows respectively, delivered atop third-party foundation models (Claude as primary, plus ChatGPT, Gemini, Copilot). Secondary offerings include the AI Edge group training program (run in partnership with Captivate Events), online courses via the Bluewire Student Centre, the Amazon #1 bestseller 'Web Marketing That Works', keynote speaking, and free resources (AI Prompt & GPT Library, Web Strategy Planning Template with 1M+ downloads). The firm maintains a content moat including Australia's #1 business blog, a podcast ranked #9 by Entrepreneur magazine, a 30,000+ email list, and a 2,500+ member private Facebook group.

BlueWire operates as a founder-owned, bootstrapped private company with 11-50 employees on a distributed team, headquartered on the Sunshine Coast (Bokarina, Queensland). Its go-to-market is sales-led — a 20-minute discovery call leads to a qualification and application process — supplemented by event-driven demand generation through keynotes, masterclasses, and the Captivate Events partnership. The company has no external institutional funding, no parent company, no acquisitions, and no subsidiaries disclosed in the source material. Adam Franklin serves as CEO and the sole named practitioner, representing both the primary brand asset and the principal key-person concentration risk.

Name

BlueWire Media

Legal name

Bluewire Media Pty Ltd

Website

https://bluewiremedia.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueWire Media is an Australian AI advisory firm, founded in 2005, that runs a 12-month Leverage Yourself™ coaching program ($3,000/month) for established professional services firms — accountants, financial advisers, mortgage brokers, lawyers, and property professionals — building AI Founder Brain, AI Business Brain, and AI Firm Brain systems to extend founder capacity.

Ownership category

akta.pro rank

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching and Advisory Services: 12-month Leverage Yourself advisory partnership providing AI coaching for established professionals. Primary revenue driver.
2. Online Courses and Training: Bluewire Student Centre provides online courses; AI Edge delivers group training programs for professional services firms.
3. Book Sales: Amazon #1 best seller 'Web Marketing That Works' sold as physical paperback for $25 USD with free worldwide shipping.
4. Speaking Engagements: Keynote speaking at conferences, workshops, and corporate training events.
5. Affiliate Commissions: Commission earnings via Commission Junction, Amazon, and other affiliate programs for promoted products and services.
6. Joint Venture Partnerships: JV partnerships and sponsored content on email list.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

BlueWire Media operates a 12-month private AI advisory partnership called Leverage Yourself™ that helps established professional services firm owners install AI systems to capture their thinking, align their digital presence, and build demand. The firm also delivers the AI Edge group training program (in partnership with Captivate Events), publishes the Web Marketing That Works podcast and Amazon #1 bestselling book, and distributes free marketing templates including the AI Prompt Library and Web Strategy Planning Template. Primary revenue comes from the $3,000/month advisory subscription plus group training and speaking engagements.

Product overview

BlueWire Media is an AI coaching and advisory firm, not a software product. The core offering is the Leverage Yourself™ program—a 12-month private advisory partnership structured around three pillars: AI You™ (capacity building through AI systems), Digital You™ (digital presence alignment), and Virtual You™ (demand building). The practice also includes AI Edge (group training for professional services firms), a podcast, a bestselling book (Web Marketing That Works), and free resources including an AI Prompt Library and Web Strategy Planning Template. The advisory work builds three tiers of AI capability: AI Founder Brain (individual), AI Business Brain (business-level), and AI Firm Brain (firm-wide), primarily using Claude as the AI platform.

Differentiator

Problem solved

Functional benefit

Brands

• Leverage Yourself: A 12-month private AI coaching and advisory partnership program for established business professionals, structured around AI You, Digital You, and Virtual You pillars.
• AI Edge

Products and services

• Leverage Yourself™ A 12-month private AI coaching and advisory partnership for established business professionals, structured around three pillars: AI You™ (capacity through AI), Digital You™ (authority alignment), and Virtual You™ (demand building). Includes AI Leverage Install, weekly Bluewire Boardroom coaching, and private 90-day Compass Calls with Adam Franklin. Priced at $3,000 per month.
• AI Edge Australia's AI training program for professional services firms. Delivers keynotes, one-day masterclasses, and group coaching programs to financial advisers, mortgage brokers, accountants, and other professionals. Run in partnership with Captivate Events, with Adam Franklin as head trainer.
• Web Marketing That Works: Confessions from the Marketing Trenches A step-by-step marketing book co-authored by Adam Franklin and Toby Jenkins. Published by Wiley, achieved Amazon #1 bestseller status, and is sold as a physical paperback for $25 USD with free worldwide shipping.
• Web Marketing That Works Podcast Podcast featuring marketing insights and AI guidance for professionals, available on iTunes and Spotify. Ranked #9 on Entrepreneur magazine's top marketing podcasts.
• Free AI Prompt & GPT Library Free library of AI prompts and GPT templates for marketing and business tasks. Part of the broader Free Marketing Templates offering.
• AI Prompt Stack A 45-page Google Doc of custom marketing prompts designed to be stacked together to create content assets.
• Web Strategy Planning Template Flagship 1-page planning tool co-created with David Meerman Scott. Downloaded over 1 million times and featured in Forbes.

Quantifiable outcome

• Client doubled income without adding staff by implementing AI toolset
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Captivate EventscoreStrategic or Co-development PartnerAI Edge is run in partnership with Captivate Events. Adam Franklin is head trainer delivering IP and training content across keynotes, one-day masterclasses, and group coaching programs to financial advisers, mortgage brokers, accountants, and other professionals across Australia.
• Toby Jenkins (Co-author)coreStrategic or Co-development PartnerCo-author of Web Marketing That Works (Amazon #1 best seller) with Toby Jenkins. Long-term creative and business partnership.
• Harbour Space UniversityminorStrategic or Co-development PartnerAdam Franklin lectures at Harbour Space University on Digital Marketing Essentials.
• AppSumominorGTM or Marketing PartnerListed as affiliate partner for software deals and promotions.
• ScoreAppminorGTM or Marketing PartnerListed as affiliate partner for quiz/survey tool promotions.
• SplasheominorGTM or Marketing PartnerListed as affiliate partner.
• AmazonminorChannel Partner/ Reseller/ DistributorDistribution channel for Web Marketing That Works book sales and affiliate commissions.
• Agency MavericksminorStrategic or Co-development PartnerWordPress consultants community.
• Studio 1 Design (Greg Merrilees)minorImplementation/ SI/ Consulting PartnerWebsite design and build partner for WordPress websites, typically $8k-$15k range.
• Five by Five (Jon Hollenberg)minorImplementation/ SI/ Consulting PartnerWebsite design partner for high-performing WordPress sites in $15k-$20k range.
• Green Arrow Digital (Ilana Wechsler)minorImplementation/ SI/ Consulting PartnerDigital marketing consultants for Facebook Ads and Google Ads, social media training.
• Louder Online (Aaron Agius)minorImplementation/ SI/ Consulting PartnerDigital marketing consultant for SEO and social media.
• Dragonfly Marketing (Jane Hillsdon)minorImplementation/ SI/ Consulting PartnerDigital marketing consulting partner.
• Slim Digital (Aaron McMahon)minorImplementation/ SI/ Consulting PartnerDigital marketing and web design partner.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strategic Coach: Quarterly workshop-based coaching program for entrepreneurs with established businesses, founded by Dan Sullivan. Comparable as a high-touch subscription coaching service targeting established entrepreneurs with annual commitments, structurally similar to BlueWire's 12-month Leverage Yourself advisory.
• Amy Porterfield: Online marketing education business offering courses, webinars, and coaching for entrepreneurs. Comparable founder-led business model combining content marketing with premium course and coaching offerings, similar in structure to BlueWire's content-to-advisory funnel.
• Foundr: Australian entrepreneur education platform offering online courses, a magazine, and coaching programs. Comparable as a fellow Australian business education brand with a similar mix of content, courses, and coaching targeting entrepreneurs and business owners in the same geographic market.
• Copyblogger: Content marketing education platform with a long-running blog, courses, and training programs for writers and marketers. Directly comparable as a content-first marketing education business with a strong founder brand and premium training offerings, similar to BlueWire's blog-anchored customer acquisition model.
• DigitalMarketer: B2B digital marketing training and coaching platform offering courses, certifications, and the Marketing Mastermind community. Highly comparable business model combining subscription education with high-touch coaching for marketers and business owners, parallel to BlueWire's Leverage Yourself advisory program and course offerings.
• Marie Forleo: Business coaching and education platform offering MarieTV, courses (B-School), and coaching programs. Comparable founder-led brand combining content, courses, and high-touch coaching for entrepreneurs, structurally similar to BlueWire's Leverage Yourself approach and Adam Franklin's personal brand-led marketing.
• King Kong: Australian digital marketing agency founded by Sabri Suby, offering services plus educational content and courses. Comparable as a fellow Australian digital marketing brand with both service delivery and educational offerings, though King Kong is more agency-focused than BlueWire's advisory model.

Broad incumbents

• Tony Robbins: Global business and personal development coaching enterprise with seminars, courses, books, and 1-on-1 coaching. Comparable at a much larger scale as a founder-led personal brand offering business coaching and education, though vastly broader in scope, audience, and reach than BlueWire.
• HubSpot Academy: Free marketing, sales, and customer service education platform from HubSpot, offering certifications and courses. Comparable as a major marketing education resource, but as part of a broader SaaS platform rather than a standalone coaching/advisory business.
• MarketingProfs: Marketing training and education organization offering courses, certifications, and events for B2B marketers. Comparable as a marketing education provider but operates at a larger scale and broader scope than BlueWire's professional services niche focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights4 records

Customer concentration

• Xx.com/bluewire_media
• YouTubeyoutube.com/BluewireMedia
• Facebookfacebook.com/bluewiremedia
• LinkedInlinkedin.com/company/bluewire-media
• Instagraminstagram.com/bluewire_media
• Pinterestpinterest.com/bluewiremedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueWire Media