What Kinder Pediatric Urgent Care does

Kinder Pediatric Urgent Care (legal entity KPUC LLC) is a privately held, for-profit operator of walk-in pediatric urgent care clinics in New Jersey. Founded in 2013 with its first location in Woodbridge, the company has grown to five clinics in Metuchen, Totowa, Union, Piscataway, and Jersey City, each open seven days a week with extended evening hours and no appointment required. It serves pediatric patients from newborns through age 26 for non-life-threatening illnesses, injuries, and on-site diagnostics, staffed by board-certified pediatricians with emergency room experience, registered nurses, and X-ray technicians.

The core service offering is acute pediatric urgent care, supported by in-house digital X-ray (read by pediatric radiologists within 30 minutes) and an on-site laboratory running rapid tests for COVID-19, strep, flu, RSV, mono, and other common conditions. Additional services include sports physicals, well-child checkups, vaccinations, sutures, splinting/casting, and IV fluids. Technology integrations are limited to operational tooling: a KP Telemedicine Portal for remote consultations, Stax Payments for online bill pay, Google Maps for directions, and standard HIPAA-compliant recordkeeping. There are no AI/ML systems in evidence.

The business model is fee-for-service walk-in care, with revenue from patient co-pays, deductibles, and coinsurance collected at time of service plus in-network insurance reimbursement from major carriers (Aetna, Blue Cross Blue Shield, Cigna, United Healthcare, and others) and competitive self-pay rates for uninsured patients. Go-to-market is direct-to-consumer, supported by organic social media (Facebook, Instagram, TikTok), content marketing via the company blog, community outreach, and accredited rotation partnerships with Rutgers, Monmouth University, and Wagner College that double as a recruitment pipeline. The company is founder-controlled with no disclosed institutional investors, no parent company, and no hospital affiliation.

Name

Kinder Pediatric Urgent Care

Legal name

KPUC LLC

Website

https://kinderpeds.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinder Pediatric Urgent Care is a privately held operator of five walk-in pediatric urgent care clinics across New Jersey, serving newborns through age 26 with on-site X-ray, lab testing, and treatment for non-life-threatening illnesses and injuries.

Ownership category

akta.pro rank

Product category

Pediatric Urgent Care Healthcare

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Urgent Care Centers (HLAFADAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Pediatric urgent care
• Walk-in medical care
• Pediatric diagnostic services
• Children's healthcare
• Minor injury treatment

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Visit Fees: Fee-for-service revenue from walk-in urgent care visits. Co-pays, deductibles, and coinsurance payments collected at time of service.
2. Insurance Reimbursement: In-network reimbursement from accepted insurance providers including Aetna, Blue Cross Blue Shield, Cigna, United Healthcare, and many others. Also accepts out-of-state Blue Cross Blue Shield plans.
3. Self-Pay Revenue: Competitive self-pay rates offered to non-insured patients. Payment options include cash and credit card.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Kinder Pediatric Urgent Care provides walk-in urgent medical care for children and young adults from newborns to 26 years of age, treating non-life-threatening illnesses and injuries across five New Jersey clinic locations. The service is delivered by board-certified pediatricians with ER experience and supported by on-site diagnostic capabilities including digital X-ray (read by pediatric radiologists within 30 minutes) and a full in-house laboratory (rapid COVID, strep, flu, RSV, mono, blood, urine, glucose tests). The clinics operate 7 days a week, including holidays, with no appointments required, positioning the offering as a faster, lower-cost, child-friendly alternative to hospital emergency rooms.

Product overview

Kinder Pediatric Urgent Care operates a network of five pediatric urgent care centers across New Jersey, providing walk-in medical services for newborns to 26-year-olds. The core offering is pediatric urgent care for non-life-threatening conditions, supported by on-site X-ray diagnostics and laboratory testing services including rapid COVID-19, flu, strep, RSV, and Mono tests. Additional services include sports physicals, well-child checkups, and vaccinations. The company differentiates through child-focused facilities with board-certified pediatricians, extended weekend hours, and a secure online payment system powered by Stax Payments. All five locations (Metuchen, Totowa, Union, Piscataway, Jersey City) operate on a walk-in basis with no appointments required.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Urgent Care Services Walk-in urgent care for non-life-threatening illnesses and injuries serving newborns to 26 years old, open 7 days a week with extended hours (8am-10pm or 10am-10pm depending on location). Provides an alternative to emergency room visits with shorter wait times and lower co-pays.
• On-Site X-Ray Diagnostics In-house X-ray services for diagnosing fractures, sprains, and other injuries. X-rays are read by pediatric radiologists within 30 minutes.
• On-Site Laboratory Testing In-house lab performing blood tests, urine tests, glucose testing, pregnancy tests (HCG), and rapid diagnostic testing including COVID-19 Antigen, Rapid Streptococcal (RST), Rapid Influenza (Flu), RSV, MonoSpot, and fecal occult tests.
• Illness and Injury Treatment Treatment for common illnesses including asthma, bronchitis, respiratory illnesses, ear infections, fever, cold, flu, diarrhea, vomiting, skin conditions, and minor trauma including broken bones, sprains, wounds requiring stitches, minor burns, and foreign body removal.
• Sports Physicals Routine sports physicals provided for children and young adults participating in athletic activities. Annual well-child checkups and routine vaccinations also offered.
• Multiple Location Network Five pediatric urgent care locations across New Jersey: Metuchen, Totowa, Union, Piscataway, and Jersey City. All locations offer walk-in service with no appointments required.
• Secure Online Payment System Online bill payment portal allowing parents to manage their child's medical bills from home using various payment methods including credit cards, digital wallet payments, and bank transfers.

Quantifiable outcome

• Average wait time of approximately 20 minutes to see a doctor
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Rutgers, The State University of New JerseycoreStrategic or Co-development PartnerAccredited university partnership for physician assistant and nurse practitioner rotations in pediatric medicine. Part of pediatric rotation program for training future healthcare professionals.
• Monmouth UniversitycoreStrategic or Co-development PartnerAccredited university partnership for nurse practitioner rotations in pediatric urgent care medicine.
• Wagner CollegecoreStrategic or Co-development PartnerAccredited college partnership for physician assistant and nurse practitioner rotations in pediatric medicine.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GoHealth Urgent Care: National urgent care operator partnered with major health systems (e.g., Northwell, Hackensack Meridian in the NJ market). Competes for general pediatric walk-in volume, with greater capital backing and health-system referral flow.
• Children's Hospital of New Jersey at Newark Beth Israel: Regional children's hospital within the RWJBarnabas system providing pediatric emergency and specialty services. Competes for higher-acuity pediatric cases Kinder refers out, and increasingly opens pediatric after-hours sites.
• CityMD: Large multi-specialty urgent care chain with strong New Jersey / New York metro presence. Not pediatric-focused, but competes for the same after-hours, walk-in, lower-acuity visits in overlapping geographies.
• Joseph M. Sanzari Children's Hospital at Hackensack University Medical Center: Major New Jersey children's hospital with full pediatric ER and specialty services. Functions as the referral destination for Kinder's critical cases and a potential competitor if it expands pediatric urgent care sites in Kinder's markets.

Direct peers

• PM Pediatrics: Largest dedicated pediatric urgent care operator in the U.S., with locations across multiple states. Most direct comparable to Kinder: 100% pediatric walk-in model, on-site lab and X-ray, extended evening/weekend hours, and a similar New Jersey / Northeast footprint.
• Night Lite Pediatrics Urgent Care: Pediatric urgent care provider in Florida operating multiple walk-in clinics with extended hours and on-site diagnostics. Closely comparable specialty positioning and consumer-facing model.
• Urgent Care for Kids: Pediatric-focused urgent care chain with locations primarily across Texas. Closely comparable business model — walk-in pediatric care, on-site diagnostics, evening and weekend hours — though geographically concentrated in a different region.
• Little Spurs Pediatric Urgent Care: Texas-based pediatric urgent care network offering walk-in care for children with on-site X-ray and lab services. Directly comparable specialty focus and clinic-based delivery model.

Regional players

• Pediatric Urgent Care of Northern Virginia: Regional pediatric urgent care operator serving the Northern Virginia / greater D.C. market with a similar walk-in, on-site lab and X-ray model. Comparable in service mix but does not compete directly with Kinder's New Jersey footprint.

Others

• Stax Payments: Payment processing vendor used by Kinder for online bill payment. Adjacent ecosystem participant rather than a competitor — illustrative of the operational vendor stack supporting Kinder's clinic network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kinderpediatric
• TikToktiktok.com/@kinderpediatric
• Xx.com/kinderpediatric
• Facebookfacebook.com/kinderpediatricurgentcare
• LinkedInlinkedin.com/company/kinder-pediatric-urgent-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinder Pediatric Urgent Care