What Hirschfeld does

Hirschfeld und Heide GmbH & Co.KG, operating as hirschfeld.de, is a German B2B marketplace and decision platform for corporate events and incentive travel. Founded in 1999 and based in Erfurt, the company curates over 5,000 event ideas and connects corporate buyers with a vetted network of 2,000+ local event providers across all German Bundesländer, with international destinations available for incentive travel. Its core products span incentive travel, team building, company outings, Christmas parties, summer festivals, and corporate trips, complemented by strategic event consulting and event coaching services delivered by senior staff such as Sascha Heide and Charlotte Ellinger.

The platform combines self-service discovery with assisted inquiry: companies filter and browse event listings via intelligent filters (region, budget, group size, duration, language, occasion), read verified customer reviews, and submit event inquiries that are routed to local providers. Verified reviews aggregate to 4.68-4.83/5 across major categories with thousands of ratings (e.g., 3,318 Christmas party reviews), and the company cites over 1,000 incentive projects delivered. Marketing channels are content-led, centered on hirschfeld.de SEO, an expert knowledge content library (expert tips, checklists, tax guides), an e.NEWSflash newsletter, and a print magazine (Platzhirsch).

Revenue is generated primarily through marketplace commissions or provider listing fees on bookings routed via the platform, supplemented by strategic event consulting and event coaching (professional services). The company has 11-50 employees, is privately held without disclosed venture or private equity backing, and operates with a horizontal segmentation strategy addressing SMBs as the primary segment alongside enterprise and public sector clients.

Name

Hirschfeld

Legal name

Hirschfeld und Heide GmbH & Co.KG

Website

https://hirschfeld.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

hirschfeld.de is a German B2B marketplace that curates 5,000+ corporate event ideas and connects companies with 2,000+ vetted local event providers across Germany for team building, company outings, incentive travel, and seasonal celebrations.

Ownership category

akta.pro rank

Product category

Corporate Event Marketplace

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Corporate event marketplace
• Team building events
• Incentive travel services
• Event planning platform
• Company outing services

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Commission / Provider Listing Fees: Hirschfeld.de operates as a marketplace/portal bringing together companies with event providers. Revenue appears to be generated through provider listings and commission or referral arrangements with the over 1,000-2,000+ vetted event providers on the platform. Companies make free inquiries through the platform, and the platform connects them with providers.
2. Strategic Event Consulting: The company offers strategic event consulting services (strategische Event-Beratung), including expert consultation with specialists like Sascha Heide for incentive travel. This is a professional services revenue stream for customized or high-value corporate events.
3. Event Coaching: Event coaching services provided by in-house experts such as Sascha Heide, targeting companies planning incentive trips and team events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hirschfeld.de operates a B2B corporate events marketplace that aggregates 5,000+ event ideas and 2,000+ vetted local event providers across Germany for buyers planning incentive travel, team building, Christmas parties, company outings and summer festivals. The company complements the marketplace with in-house strategic event consulting and event coaching delivered by senior experts for higher-value or customized corporate engagements.

Product overview

Hirschfeld.de is a German corporate events and incentive travel platform that operates as a marketplace connecting companies with event providers. The platform offers a comprehensive portfolio of event services including incentive travel programs, team building activities, company outings, Christmas parties, and summer festivals. The core offering consists of curated event ideas and access to over 1,000 verified event providers across Germany. Key products include Incentive-Reisen for premium travel experiences, Teamevents & Teambuilding for team development activities, Betriebsausflüge for day trips, and Weihnachtsfeiern for seasonal celebrations. Additional services include strategic event consulting, event coaching, and expert knowledge resources. The platform serves as an aggregator and broker, matching corporate clients with local event providers rather than delivering events directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Incentive-Reisen (Incentive Travel) Premium incentive trips and travel experiences for employee motivation and reward programs, featuring international destinations, customized itineraries, and dedicated consulting via in-house expert Sascha Heide; targeting German enterprises running sales-reward or top-performer programs.
• Teamevents & Teambuilding Team building activities designed to strengthen collaboration, communication and team cohesion, including workshops, outdoor adventures, escape rooms, creative and interactive challenges, available across Germany and select international destinations.
• Betriebsausflüge (Company Outings) One-day and multi-day company excursions and outings for employees, available across all German states and selected international destinations, with formats ranging from under 110 EUR per person to multi-day packages.
• Weihnachtsfeiern (Christmas Parties) Corporate Christmas celebration planning and booking services, including themed parties, dinners, criminal-dinner games, fun & action events, mobile Christmas markets and online Christmas parties for distributed teams.
• Sommerfeste (Summer Festivals) Corporate summer party planning and organization services with various themes and outdoor activity formats, accessible across German cities and regions.
• Firmenreisen (Company Trips) Multi-day company travel experiences combining business objectives with leisure activities, available both domestically in Germany and internationally.
• Event-Beratung (Strategic Event Consulting) Strategic event consulting and event coaching services for corporate buyers planning complex or high-value events (especially incentive travel), delivered by in-house senior experts with personalized scoping and pricing.
• Event-Services / Rahmenprogramme (Event Building Blocks) Aggregated directory of supplementary event building blocks - event agencies, artists & shows, event locations, group-suitable hotels, speakers, seminars, conference hotels and special conference offerings - used to extend or assemble larger corporate events.

Quantifiable outcome

• Average rating of 4.68-4.83 out of 5 based on thousands of verified customer reviews across event categories

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Over 2,000 Local Event Providers (Event-Anbieter)coreChannel Partner/ Reseller/ DistributorHirschfeld.de partners with over 2,000 vetted local event providers across Germany. These providers deliver the actual team building events, company outings, incentive trips, and other corporate experiences listed on the platform. The company curates and presents these providers, handles the discovery and inquiry process, and refers corporate clients to them. Providers range from local activity operators and venues to artists, speakers, hotels, and specialist event agencies.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cvent: Cvent is a leading corporate event management platform offering event registration, venue sourcing, and attendee management for enterprise clients. It competes with Hirschfeld at the high end of corporate event planning with a broader software suite.
• Bizzabo: Bizzabo provides an enterprise event experience platform with registration, marketing, and analytics. It addresses the corporate events market that Hirschfeld serves, though with a more software/SaaS-centric approach.
• Aventri: Aventri (now part of Eventbrite) provides enterprise event management software for registration, engagement, and analytics. It serves the same corporate event buyer that Hirschfeld targets but as a software platform rather than a marketplace.

Direct peers

• Eventinc: Eventinc is a corporate event platform offering venue sourcing, event planning tools, and provider directories across Europe. It closely parallels Hirschfeld's discovery-and-brokerage model in the B2B corporate event space.
• Eventbrite: Eventbrite operates a global event marketplace/discovery platform connecting event organizers with attendees. While broader in scope, it directly overlaps with Hirschfeld's marketplace model of connecting event buyers with providers via self-service online discovery.
• evenito: evenito is a European event management platform with strong presence in Switzerland and the DACH region, offering event creation, ticketing, and participant management. It directly overlaps with Hirschfeld's corporate event focus in the same geographic region.
• eveeno: eveeno is a German event management and registration platform focused on simplifying event organization for organizations. It operates in the same German market as Hirschfeld and addresses similar B2B event planning needs.

Emerging players

• meetup.com: Meetup is a community-based event discovery and registration platform. While more focused on consumer/community groups, it shares the marketplace and discovery mechanics that underpin Hirschfeld's platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirschfeld