Basket Lattes-Montpellier Association

What Basket Lattes-Montpellier Association does

Basket Lattes-Montpellier Association (BLMA) is a French non-profit sports association founded in 2007 and headquartered in Lattes, near Montpellier. It operates the professional women's basketball team 'Les Gazelles,' which competes in La Boulangère WonderLigue (LFB), the top tier of French women's basketball, and in the FIBA EuroCup Women competition. Home matches are staged at the Palais des Sports de Lattes, with premium events held at the larger Sud de France Arena under the HÉRAIA concept. The club's core product is the professional team, supported by a multi-tier community structure that includes a youth Centre de Formation (for players born 2007-2014), an amateur section, an academy, and BLMA OF, a Qualiopi-certified training organization that delivers BPJEPS basketball certifications and B2B training courses to enterprises and associations.

BLMA's business model is a hybrid of consumer-facing and institutional revenue. Consumer revenue includes match tickets sold via the camatau.com platform and Palais des Sports box office, season subscriptions (starting at €145 and including access to HÉRAIA events), and merchandise sold through an online boutique. Institutional revenue is anchored by core partnerships with Métropole Montpellier, Ville de Lattes, Région Occitanie, and Département Hérault, supplemented by private sponsors, the league-level La Boulangère WonderLigue naming arrangement, FIBA for European competition, and KAPPA as apparel partner for the HÉRAIA collector jersey. The organization employs 11-50 staff and is governed by a president (Philippe Sebbane) and member general assembly, with no external parent company, private equity, or venture capital ownership identified.

Operationally, BLMA is currently in a phase of measured renewal: a new head coach (David Gautier) and assistant coach (Valentin Garreau) were appointed in mid-2026 following the retirement of the prior coach, the 2025-2026 professional roster was substantially rebuilt, and BLMA OF and the HÉRAIA premium event product are active diversification plays that extend the association beyond pure matchday economics.

Name

Basket Lattes-Montpellier Association

Legal name

BASKET LATTES MONTPELLIER-MÉDITERRANÉE-MÉTROPOLE ASSOCIATION

Website

https://blma.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Basket Lattes-Montpellier Association (BLMA) is a French non-profit women's basketball association operating the professional team 'Les Gazelles' in the top-tier LFB and EuroCup Women, with an integrated youth academy, amateur section, and Qualiopi-certified BPJEPS training arm serving the Lattes-Montpellier region.

Ownership category

akta.pro rank

Headquarters

HQ city

Lattes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Match attendance and tickets: Revenue from ticket sales for professional matches at Palais des Sports de Lattes and Sud de France Arena
2. Season subscriptions: Season ticket packages providing guaranteed access to all home matches including HÉRAIA events
3. Sponsorships and partnerships: Corporate sponsorship agreements with institutional partners (Métropole Montpellier, Ville de Lattes, Région Occitanie, Département Hérault) and private sponsors
4. Merchandise and boutique: Sale of official merchandise including jerseys (home and away), club merchandise through online boutique
5. Sports education (BLMA OF): BPJEPS sports education certification programs offered through BLMA OF, a Qualiopi-certified training organization

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Basket Lattes-Montpellier Association (BLMA) is a French women's professional basketball club that operates the team "Les Gazelles," competing in La Boulangère WonderLigue (LFB), France's top women's league, and EuroCup Women. The club generates revenue from match tickets, season subscriptions, sponsorships, merchandise sales, and operates BLMA OF, a Qualiopi-certified training organization offering BPJEPS sports education programs.

Product overview

Basket Lattes Montpellier Méditerranée Association (BLMA) is a French basketball club offering a single unified sports product centered on its professional women's basketball team 'Les Gazelles.' The organization also operates associated programs including youth development academies, amateur basketball sections, and professional training courses, all of which feed into and support the core professional team offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Gazelles Professional Team Matches Professional women's basketball team competing in La Boulangère WonderLigue (LFB), the top division of French women's basketball, and EuroCup Women. Plays home games at Palais des Sports de Lattes with special events at Sud de France Arena. Sold to sports fans via match tickets and season subscriptions.
• Season Subscription (Abonnement Saison) Annual subscription package providing guaranteed access to all home matches of the season, including one event at Sud de France Arena, starting from 145.00€. Targeted at basketball fans and supporters.
• Club Offer Group Packages
• Official Club Merchandise (Boutique)
• BLMA OF BPJEPS Training Program BPJEPS (Brevet Professionnel de la Jeunesse, de l'Éducation Populaire et du Sport) sports education certification offered through BLMA OF, a Qualiopi-certified training organization. Includes professional development courses for businesses and associations. Achieves 90% pass rate (total or partial), with 20% of graduates signing CDI contracts within 3 months.
• Centre de Formation and Amateur Sections

Quantifiable outcome

• 90% pass rate for BPJEPS certification program

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Métropole MontpelliercoreStrategic or Co-development PartnerInstitutional partner supporting the club's regional development and operations
• Ville de LattescoreStrategic or Co-development PartnerHost city providing facilities and municipal support for BLMA operations
• Région OccitaniecoreStrategic or Co-development PartnerRegional council supporting sports development in the Occitanie region
• Département HéraultcoreStrategic or Co-development PartnerDepartmental council supporting sports infrastructure and programs
• Fédération Française de Basketball (FFBB)coreStrategic or Co-development PartnerNational basketball federation governing domestic competitions
• La Boulangère WonderLiguecoreStrategic or Co-development PartnerLeague naming sponsor for French women's professional basketball league
• FIBAcoreStrategic or Co-development PartnerInternational basketball federation organizing EuroCup Women competition
• KAPPAminorChannel Partner/ Reseller/ DistributorApparel partner for HÉRAIA collector jersey design
• Sud de France ArenaminorChannel Partner/ Reseller/ DistributorLarge venue partner for premium HÉRAIA events

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Basket Landes: LFB women's basketball club based in southwestern France with a comparable regional-institutional sponsorship profile to BLMA. Similar size, similar mix of professional team, academy, and European competition participation.
• Flammes Carolo Basket Ardennes: LFB club from Charleville-Mézières with a comparable operating model: professional women's team, youth academy, regional public-sector sponsorship base, and regular European competition. Closely aligned with BLMA in scope and scale.
• USO Mondeville Basket: Normandy-based women's basketball club operating in the LFB/LF2 ecosystem. Comparable to BLMA as a regional French women's club with a youth academy and similar institutional sponsorship model.
• Tarbes Gespe Bigorre (TGB): Historic French women's basketball club competing in LFB. Comparable to BLMA in product offering, regional-institutional funding model, and scale of professional operation.
• Charnay Basket Bourgogne Sud: LFB women's basketball club from the Mâcon region with a similar mid-sized market, academy, and institutional-partner profile. Directly comparable to BLMA as a regional LFB peer with a focus on player development.
• LDLC ASVEL Féminin (Villeurbanne): The women's section of the ASVEL multi-sport club, competing in LFB and European competitions. Highly comparable to BLMA in product (women's professional basketball) and revenue model (tickets, subscriptions, sponsorships, academy), with a larger parent brand.
• Tango Bourges Basket: One of the most successful women's basketball clubs in France, competing in LFB and regularly in EuroLeague Women. Directly comparable to BLMA as a fellow LFB club with a women's professional team, academy, and multi-revenue operating model.
• ESBVA-LM (Villeneuve-d'Ascq): LFB women's basketball club from the Lille metropolitan area with a strong academy, professional squad, and regular European competition. Directly comparable to BLMA on league participation and development model.

Emerging players

• Sopron Basket: Hungarian women's basketball club that has competed in EuroCup Women alongside BLMA. Comparable as a similarly-sized European women's club with multiple competition participation, similar revenue mix, and a developing academy pipeline.

Broad incumbents

• Fenerbahçe Alagöz Holding (Women's Basketball): Turkish powerhouse competing in EuroLeague Women. Comparable in product (women's professional basketball, EuroCup/EuroLeague participation, academy, sponsorship-heavy model) but operates at a materially larger scale and budget than BLMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BasketLMA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basket Lattes-Montpellier Association