Assembly Products
Assembly Products is a US-based distributor and manufacturers' representative founded in 1995 that sells and services advanced manufacturing equipment from Panasonic, Koh Young, Nordson, Teradyne, Exelsius, and other leading brands to industrial, electronics, and medical device assembly customers in the United States.
- Company typePrivate
- Founded1995
- HeadquartersChelmsford, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Assembly Products does
Assembly Products is a privately held distributor and manufacturers' representative firm founded in 1995 by Jim Chase and headquartered at 10 Kidder Rd, Chelmsford, Massachusetts. The firm services the industrial, electronics, and medical device assembly markets in the United States, representing a curated portfolio of capital equipment lines including Panasonic (SMT placement, screen printing, odd-form insertion), Koh Young (True 3D SPI, AOI, DPI inspection), Teradyne (TestStation and Omnyx inline test platforms), Nordson/ASYMTEK (dispensing, jetting, underfill, conformal coating) and Nordson MARCH (plasma treatment), Exelsius (reflow ovens, drying/curing, atmospheric plasma), Zaxis (precision leak testing), Data I/O (device programming), and Weller (professional soldering tools). The firm positions itself as providing applications engineering, technical sales expertise, and responsive service rather than building equipment itself.
The business operates a sales-led go-to-market model with a small team of roughly five named personnel — owner Jim Chase, Sales & Service Manager Colin Robertson, and outside sales representatives Shane Swift, Spencer Allen, and Josh Tynan — supported by a demonstration lab where Koh Young equipment is available for evaluation. Revenue is generated through equipment distribution commissions on represented lines and through the dedicated Nordson spare parts portal at api-spareparts.com. Pricing is quote-based on capital equipment, with multi-year contract cadence; spare parts are listed with disclosed pricing online. The firm also produces educational content via its website knowledge base and YouTube channel focused on industrial automation, soldering, medical device assembly, and electronics manufacturing topics.
Operationally, Assembly Products is a small (11–50 employee) US-only firm with no disclosed institutional funding, no parent company, and no subsidiaries, though its email domain (blkcorp.com) suggests possible affiliation with BLK Corp. The model is classic manufacturer's representative economics — modest headcount, premium equipment positioning, relationship-driven sales, and an aftermarket parts annuity stream layered onto the equipment distribution franchise.
Assembly Products firmographics
Firmographics- Name
- Assembly Products
- Legal name
- Assembly Products
- Website
- https://assemblyproductsinc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assembly Products is a US-based distributor and manufacturers' representative founded in 1995 that sells and services advanced manufacturing equipment from Panasonic, Koh Young, Nordson, Teradyne, Exelsius, and other leading brands to industrial, electronics, and medical device assembly customers in the United States.
- Ownership category
- akta.pro rank
Assembly Products industry classification
Industry- Product category
- Electronics Manufacturing Equipment
- NAICS
- Printed Circuit Assembly (Electronic Assembly) Manufacturing (334418)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- PCB Assembly (PCBA/EMS) (HDAHAOAI)
Keywords
Where Assembly Products is headquartered
LocationHeadquarters
- HQ city
- Chelmsford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assembly Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Equipment Distribution: Distribution of advanced manufacturing equipment from represented manufacturers including Data I/O, Nordson, Panasonic, Exelsius, Teradyne, Zaxis, and others for industrial, electronics, and medical device assembly markets.
- Spare Parts Sales: Sale of genuine OEM replacement parts, particularly Nordson dispensing and assembly equipment spare parts through api-spareparts.com.
- Manufacturer Representative Commissions: Revenue generated through manufacturer's representative relationships with world-class electronics manufacturing equipment brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment and machinery sales - custom quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Assembly Products product offering
Product offeringCore offering
Assembly Products is a distributor and manufacturers' representative firm that sells advanced manufacturing equipment from world-class partner brands (Data I/O, Nordson, Panasonic, Exelsius, Teradyne, Koh Young, Zaxis, Weller, and VJ Electronix) to industrial, electronics, and medical device assembly manufacturers. The company also sells genuine OEM spare parts (primarily Nordson) through a dedicated spare parts portal and provides applications engineering and technical sales support.
Product overview
Assembly Products is a distributor and manufacturers' representative firm serving the Industrial, Electronics, and Medical Device assembly marketplace since 1995. The company offers a portfolio of advanced manufacturing equipment across multiple product lines: Koh Young inspection systems (Neptune, Zenith, 8030 Series, aSPIre) for True 3D SPI, AOI, and DPI; Panasonic SMT equipment (NPM placement systems, screen printers, insertion machines); Teradyne test systems (TestStation, Inline Platforms, Omnyx); Nordson/ASYMTEK dispensing and conformal coating solutions including MARCH plasma systems; EXELSIUS reflow ovens, curing/drying systems, and surface activation equipment; Zaxis leak testing and dispensing; Data I/O programming equipment; and Weller soldering tools. The company provides applications engineering support, service, and technical sales expertise to help customers improve their manufacturing processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Koh Young True 3D Inspection Systems True 3D inspection systems including SPI (Solder Paste Inspection), AOI (Automated Optical Inspection), and DPI (Dispensing Process Inspection) systems for electronics manufacturing inspection. Products include Neptune C+ and Neptune C for DPI/SPI, Zenith and Zenith Alpha for AOI, KY8030 3D SPI, and aSPIre 3 metrology-level SPI. For electronics manufacturers performing PCBA and surface mount assembly.
- Panasonic SMT Placement and Printing Equipment Panasonic surface mount technology equipment including NPM-DX high-volume placement, NPM-D3A dual-beam SMT, AM100 single-beam placement, NPM-WX/WXS modular placement, NPM-VF odd-form insertion, SPV screen printers, and SPV-DC dual-lane screen printers. For high-mix and any-volume electronics assembly manufacturers.
- Teradyne Test Systems Test systems including TestStation configurations for varying mix, volume, and test complexity, and Inline Platforms (TestStation, Omnyx) that automate high-coverage PCBA testing. Supports structural defect detection through advanced coverage for complex hardware including AI and data center equipment. For electronics manufacturers needing PCBA test coverage.
- Nordson Dispensing and Conformal Coating Equipment Nordson ASYMTEK dispensing systems for potting, jetting, underfill, and conformal coating, plus Nordson MARCH AP Batch Series plasma treatment systems (AP-600, AP-1000) for plasma cleaning, surface activation, and adhesion enhancement. For electronics, semiconductor, and medical device manufacturers.
- EXELSIUS Reflow Ovens, Curing and Surface Activation Equipment Forced convection reflow ovens, drying/curing systems (TC Series IR Drying Ovens, UV-9 LED Curing Oven, XPC Series Convection Drying Ovens), and Genius atmospheric plasma surface activation equipment for pre-coating and pre-underfill applications. For PCBA manufacturers requiring SMT assembly, conformal coating, and curing solutions.
- Zaxis Leak Testing and Dispensing Equipment Precision leak testing equipment and dispensing equipment designed and built for over 20 years for factory automation applications. For manufacturers requiring precision leak testing in factory automation contexts.
- Data I/O Programming Equipment Programming equipment for electronic components and devices. Data I/O is a world-leading electronics manufacturing brand specializing in programming and deployment solutions for electronic devices. For electronics manufacturers requiring component programming.
- Weller Professional Soldering Tools Professional soldering tools and equipment for electronics assembly and manufacturing applications. For electronics manufacturers requiring hand soldering solutions.
- Nordson OEM Spare Parts Genuine OEM replacement parts for Nordson dispensing and assembly equipment, available for browsing and purchase online through the dedicated api-spareparts.com portal. For existing Nordson equipment operators maintaining peak performance.
Companies that use Assembly Products
Customer profileSegments3 records
Ideal customer profiles3 records
Assembly Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assembly Products partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ExelsiuscoreAssembly Products is the North American distributor for Exelsius, representing their full range of forced convection Reflow ovens, Drying/Curing systems, and Surface Activation equipment by Atmospheric Plasma (Genius). Exelsius has been designing, manufacturing, and servicing world-class equipment for the PCBA industry since 1990.
- Data I/OcoreAssembly Products represents Data I/O, a world-leading electronics manufacturing brand specializing in programming and deployment solutions for electronic devices.
- Nordson Electronic SolutionscoreAssembly Products represents Nordson Electronic Solutions, world leaders in potting, jetting, underfill and conformal coating equipment for electronics, semiconductor and industrial assembly.
- PanasoniccoreAssembly Products represents Panasonic manufacturing automation equipment, solutions, MES software and support for Any Mix / Any Volume electronics assembly, including SMT, screen printers, and PTH equipment.
- TeradynecoreAssembly Products represents Teradyne, whose solutions span the development process from concept to shipping product, providing automation for testing latest technologies, lowering costs, and shortening time-to-market.
- ZaxiscoreAssembly Products represents Zaxis, which specializes in products and services for factory automation, designing and building precision leak testing equipment for over 20 years.
- Koh Young TechnologycoreAssembly Products represents Koh Young Technology, providers of True patented 3D volume measurement systems with highest accuracy and repeatability, featuring no shadows or specular problems. Products available for demo in Assembly Products lab.
- WellerminorAssembly Products represents Weller professional soldering tools and equipment for electronics manufacturing.
- VJ ElectronixminorAssembly Products represents VJ Electronix as part of their portfolio of world-class products used in electronics manufacturing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Assembly Products competitors and assessment
Company assessmentDirect peers
- Panasonic Smart Factory Solutions: Parent/manufacturer of one of Assembly Products' principal represented brands (Panasonic SMT). As Panasonic expands direct North American sales coverage, this is the most direct upstream competitive threat to Assembly Products' distribution channel.
- Europlacer: Manufacturer of flexible SMT placement equipment for high-mix low-volume production — competes with Assembly Products' represented Panasonic AM100 and NPM lines in North American prototyping and NPI accounts.
- Mycronic AB: Swedish manufacturer of SMT assembly equipment, pick-and-place, and solder paste application systems — directly competes with the represented brand portfolio Assembly Products distributes into North American PCBA customers.
- Universal Instruments Corporation: US-based manufacturer of electronics assembly equipment including SMT placement and odd-form insertion — comparable products to Assembly Products' represented lines, particularly Panasonic odd-form insertion.
- Fuji Corporation: Japanese manufacturer of SMT placement equipment (NXTR, AIMEX) — competes with Assembly Products' represented Panasonic lines for high-mix and high-volume PCBA placement business.
- ASM Pacific Technology: Global SMT equipment manufacturer (SIPLACE, DEK) — comparable to Assembly Products' represented SMT placement and screen printing brands and competes for the same PCBA capex dollars.
- Hanwha Precision Machinery: Korean manufacturer of SMT placement equipment (formerly Samsung Techwin) — direct competitor in North American SMT placement accounts alongside Assembly Products' represented portfolio.
- Murray Percival Company: Independent US manufacturer's representative and distributor serving the electronics manufacturing market with similar product lines — the closest direct business-model peer to Assembly Products as an independent rep firm.
- Yamaha Motor Robotics (IM): Manufacturer of high-speed SMT placement equipment and 3D AOI systems — directly comparable to Assembly Products' represented Panasonic and Koh Young lines for North American PCBA accounts.
Broad incumbents
- ITW EAE (Illinois Tool Works): Division of Illinois Tool Works supplying electronics assembly equipment (MPM, Electrovert, Speedline). A larger, established incumbent offering overlapping capabilities through direct sales rather than rep partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Assembly Products social profiles
Digital presenceAssembly Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assembly Products leadership team
Management profileNumber of profiles
Profiles5 records
Assembly Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assembly Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assembly Products
What does Assembly Products do?
Assembly Products is a distributor and manufacturers' representative firm that sells advanced manufacturing equipment from world-class partner brands (Data I/O, Nordson, Panasonic, Exelsius, Teradyne, Koh Young, Zaxis, Weller, and VJ Electronix) to industrial, electronics, and medical device assembly manufacturers. The company also sells genuine OEM spare parts (primarily Nordson) through a dedicated spare parts portal and provides applications engineering and technical sales support.
Is Assembly Products a public or private company?
Assembly Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assembly Products founded?
Assembly Products was founded in 1995. It employs 11 to 50 people.
Where is Assembly Products based?
Assembly Products is headquartered in Chelmsford, United States, in the North America region.
How does Assembly Products make money?
Three revenue lines are on record. Equipment Distribution is the primary driver. The others are spare Parts Sales and manufacturer Representative Commissions.
Who are Assembly Products's main competitors?
Direct peers on record are Panasonic Smart Factory Solutions, Europlacer, Mycronic AB, Universal Instruments Corporation, Fuji Corporation, ASM Pacific Technology, Hanwha Precision Machinery, Murray Percival Company and Yamaha Motor Robotics (IM). ITW EAE (Illinois Tool Works) is listed as a broad incumbent.
Does Assembly Products have an API?
No public API is recorded for Assembly Products.
What industry is Assembly Products in?
Assembly Products's product category is Electronics Manufacturing Equipment. Its primary akta.pro industry code is HDAHAOAI, PCB Assembly (PCBA/EMS). Its NAICS code is 334418 and its SIC code is 5065.