Bartscher
Bartscher GmbH is a German B2B manufacturer and distributor of professional commercial kitchen equipment — ovens, combi steamers, refrigeration, dishwashing, and bar gear — serving restaurants, bakeries, pizzerias, and caterers across 85+ countries via trade partners and direct e-commerce.
- Company typePrivate
- Founded1876
- HeadquartersSalzkotten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bartscher does
Bartscher GmbH is a privately held German manufacturer and B2B distributor of professional commercial kitchen equipment, headquartered in Salzkotten, Germany and tracing its origins to a retail shop founded by Anton Bartscher in Geseke in 1876. The company sells a catalog of roughly 1,965 SKUs spanning cooking (convection ovens, combi steamers, pizza ovens, salamanders, modular 600/650/700/900 series), refrigeration, dishwashing, bar equipment, and bakery/pastry machinery, with proprietary technology including the MDI digital knob control system (introduced 2019) and the patented Hi-Light-Lift Salamander (1997). Bartscher sells exclusively to businesses through a network of specialized trade partners and a Spartacus-based B2B e-commerce storefront on bartscher.com, with pricing set per unit ex-VAT (flagship AT410-MDI at €1,798, AT220-MDI at €1,039, AT211-MDI at €898, AT90-MDI at €698).
The company runs its operations on SAP ERP (since 2014) and operates 9 wholly-owned sales subsidiaries across Germany, Austria, France, the Netherlands, Poland, Switzerland, Ukraine, Spain, Malaysia, and China, plus an export network reaching 85+ countries. Backed by a 16,500+ m² logistics facility with approximately 18,000 pallet positions and an automated Paternoster spare-parts system, Bartscher serves end customers across restaurants, bakeries, pizzerias, pasta shops, and catering, with project planning, dealer training, and aftermarket service as core commercial pillars. Customer concentration is diffuse — named reference projects are small independents such as Aatalhaus, Josefs Gasthaus Sibille, Secret Cuts, KiTa Altenautal, and Seniorenresidenz Neukirchen — and revenue mechanics rest on one-time equipment sales, accessories, and spare parts rather than recurring software or service contracts.
Bartscher firmographics
Firmographics- Name
- Bartscher
- Legal name
- Bartscher GmbH
- Website
- https://bartscher.com
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bartscher GmbH is a German B2B manufacturer and distributor of professional commercial kitchen equipment — ovens, combi steamers, refrigeration, dishwashing, and bar gear — serving restaurants, bakeries, pizzerias, and caterers across 85+ countries via trade partners and direct e-commerce.
- Ownership category
- akta.pro rank
Bartscher industry classification
Industry- Product category
- Commercial Kitchen Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
Keywords
Where Bartscher is headquartered
LocationHeadquarters
- HQ city
- Salzkotten
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
Bartscher business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of professional kitchen equipment including ovens, cooking appliances, refrigeration, dishwashing, and accessories through direct e-commerce and trade partner network
- Accessories and Spare Parts: Sale of accessories, spare parts, and consumables for professional equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on model and specifications |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bartscher product offering
Product offeringCore offering
Bartscher GmbH manufactures and supplies professional commercial kitchen equipment for the European foodservice industry. The portfolio includes convection ovens (AT-MDI series), combi steamers, pizza ovens, salamander broilers, coffee machines, modular cooking series (600/650/700/900), commercial dishwashing systems, refrigeration equipment, and bar equipment. Products are sold exclusively to businesses through a trade partner network and direct B2B e-commerce.
Product overview
Bartscher is a leading European professional kitchen equipment company offering a comprehensive portfolio of over 1,900 products. The core offering includes professional convection ovens (Heißluftöfen) such as the AT-MDI series featuring digital MDI knob controls, alongside specialized equipment including combi steamers, pizza ovens, coffee machines, salamander broilers, and modular cooking series (600/650/700/900). The company provides complete kitchen solutions across segments including restaurants, bakeries, pizzerias, and catering, supported by project planning services, spare parts supply, and international operations in over 85 countries with 9 sales offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Heißluftofen AT410-MDI Convection Oven
- Heißluftofen AT90-MDI Convection Oven
Companies that use Bartscher
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Bartscher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bartscher partnerships and signals
Strategic signalScale indicators4 records
Recent moves15 records
Expansion highlights6 records
Bartscher competitors and assessment
Company assessmentEmerging players
- Tecnoinox: Italian commercial cooking equipment manufacturer focused on modular and heavy-duty cooking ranges; an emerging specialist player with overlapping restaurant kitchen customers.
Broad incumbents
- Hobart (ITW): Part of Illinois Tool Works, Hobart is a major European commercial kitchen equipment brand covering cooking, warewashing, and food preparation — a broad incumbent with overlapping categories.
- Electrolux Professional: Listed global incumbent offering cooking, refrigeration, and dishwashing equipment to professional kitchens; overlaps broadly with Bartscher's full portfolio but at significantly larger scale.
- Ali Group: Italian-owned global holding company aggregating many commercial kitchen equipment brands; competes with Bartscher through multiple subsidiaries across cooking, refrigeration, and distribution.
- Welbilt (Convotherm, Merrychef): Multi-brand commercial kitchen equipment group whose Convotherm and Merrychef lines compete directly with Bartscher combi-steamers and high-speed ovens across European foodservice.
Direct peers
- Meiko Maschinenbau: German commercial dishwashing and food waste handling specialist; competes with Bartscher in warewashing and serves overlapping restaurant and institutional customers.
- Winterhalter Gastronom: German specialist in commercial warewashing and dishwashing technology; directly competes with Bartscher's Spültechnik line and serves the same restaurant and hospitality customers.
- MKN Maschinenfabrik: German family-owned commercial kitchen equipment maker competing head-to-head with Bartscher in modular cooking technology and full kitchen solutions across Europe.
- Rational AG: German manufacturer of combi steamers and ovens for professional kitchens and a direct competitor in Bartscher's core cooking-equipment category, with a similar premium European brand position.
Regional players
- Bonnet International: French-headquartered commercial refrigeration and foodservice equipment maker; comparable product set to Bartscher's refrigeration line but with primary strength in French-speaking markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bartscher social profiles
Digital presenceBartscher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bartscher leadership team
Management profileNumber of profiles
Profiles14 records
Bartscher subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bartscher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bartscher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bartscher
What does Bartscher do?
Bartscher GmbH manufactures and supplies professional commercial kitchen equipment for the European foodservice industry. The portfolio includes convection ovens (AT-MDI series), combi steamers, pizza ovens, salamander broilers, coffee machines, modular cooking series (600/650/700/900), commercial dishwashing systems, refrigeration equipment, and bar equipment. Products are sold exclusively to businesses through a trade partner network and direct B2B e-commerce.
Is Bartscher a public or private company?
Bartscher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bartscher founded?
Bartscher was founded in 1876. It employs 11 to 50 people.
Where is Bartscher based?
Bartscher is headquartered in Salzkotten, Germany, in the Europe region.
How does Bartscher make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are accessories and Spare Parts.
Who are Bartscher's main competitors?
Tecnoinox is listed as an emerging player. Broad incumbents are Hobart (ITW), Electrolux Professional, Ali Group and Welbilt (Convotherm, Merrychef). Direct peers are Meiko Maschinenbau, Winterhalter Gastronom, MKN Maschinenfabrik and Rational AG. Bonnet International is listed as a regional player.
Does Bartscher have an API?
No public API is recorded for Bartscher.
What industry is Bartscher in?
Bartscher's product category is Commercial Kitchen Equipment. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale. Its NAICS code is 33331 and its SIC code is 3580.