Goodwill of Central Iowa

What Goodwill of Central Iowa does

Goodwill of Central Iowa is a 501(c)(3) nonprofit organization headquartered in Johnston, Iowa, founded in 1955 and operating with a workforce of 251-500 employees. The organization provides job search, placement, coaching, and training services to individuals facing barriers to employment, fulfilling a workforce development mission typical of regional Goodwill affiliates in the United States. As a private, non-listed nonprofit, it is not subject to equity funding cycles and instead operates through a combination of earned revenue (most likely thrift retail sales and contract services), government workforce funding, and charitable contributions.

The input data does not disclose Goodwill of Central Iowa's specific service portfolio, programmatic structure, technology stack, employer partnerships, leadership team, financial statements, or recent strategic actions. The organization's website (https://dmgoodwill.org) was inaccessible at the time of data collection, returning only a loading/verification page, and no press releases, 990 filings, contract awards, or third-party profiles were available in the provided material. Consequently, deeper claims about technology infrastructure, pricing for employer services, geographic sub-markets served within Central Iowa, certifications, and outcome metrics cannot be substantiated from the supplied evidence.

What can be stated with reasonable confidence is the operating envelope: a long-established (70 years), mid-sized (251-500 employees) regional workforce development nonprofit serving Central Iowa, with the "Goodwill" co-brand providing reputational and operational continuity with the broader Goodwill network. The standard business model for an organization of this profile combines donated-goods retail revenue, government workforce development contracts (often under WIOA and state vocational rehabilitation programs), employer-paid placement or training services, and philanthropic fundraising. Any analysis of revenue scale, customer concentration, growth trajectory, or AI capability must be treated as a data gap rather than inferred beyond what the firmographic anchors support.

Name

Goodwill of Central Iowa

Website

https://dmgoodwill.org

Company type

Private

Founded year

1955

Headcount range

101–250 employees

Short description

Goodwill of Central Iowa is a 501(c)(3) nonprofit workforce development organization founded in 1955, based in Johnston, Iowa, that provides job search, placement, coaching, and training services to individuals facing barriers to employment across Central Iowa.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Employment Services (5613), Vocational Rehabilitation Services (6243), Civic and Social Organizations (813410)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF), Workforce Reentry Programs (Justice-Involved) (EDAAAOAG)

Keywords

• Job training services
• Workforce development
• Employment placement
• Vocational rehabilitation
• Nonprofit career services

Headquarters

HQ city

Johnston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Goodwill of Central Iowa provides job search, placement, coaching, and training services to individuals facing barriers to employment. As a 501(c)-style nonprofit, the organization delivers workforce development programming to help participants secure and sustain employment.

Product overview

No product information available from the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Job Search and Placement Services Direct assistance to individuals in finding and securing employment, including matching candidates with employer openings. Designed for job seekers, particularly those facing barriers to employment, in the Central Iowa region.
• Career Coaching One-on-one career coaching services provided to program participants to build employability skills, prepare for interviews, and develop career plans. Targeted at individuals seeking to overcome employment barriers.
• Employment Training Programs Structured training services that equip participants with job-ready skills to support placement and retention. Designed for job seekers who require skill-building before entering or re-entering the workforce.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• SourceAmerica: A nonprofit agency that administers the AbilityOne program connecting people with disabilities to employment via federal contracts. Comparable mission focus on disability employment and operates in adjacent territory to Goodwill affiliates.
• The Arc of the United States: A national nonprofit network focused on services and advocacy for people with intellectual and developmental disabilities, including employment services. Overlaps with Goodwill's disability employment programming and competes for similar contracts.
• Goodwill Industries of Greater Detroit: A similarly structured Goodwill affiliate providing workforce development, job placement, and training services to people with barriers to employment in the Detroit region. Operates with comparable mission scope, retail-funded programming model, and employer partnerships in its territory.
• Easterseals: A national nonprofit organization providing employment, training, and rehabilitation services primarily for individuals with disabilities. Direct overlap with Goodwill's inclusive employment mission and serves as a competing provider for vocational rehabilitation contracts.
• Goodwill of Greater Washington: A regional Goodwill affiliate delivering workforce development, vocational training, and placement services to underserved populations in the DC metro. Comparable mission, population served, and employer-driven services make it a strong direct peer.
• Equus Workforce Solutions: A workforce development organization operating WIOA-funded programs and similar employment services for disadvantaged populations across multiple states. Directly comparable service portfolio and funding model, competing for similar federal and state contracts.

Broad incumbents

• Employbridge: One of the largest U.S. staffing companies providing workforce solutions including for individuals facing employment barriers. Represents the for-profit staffing competitor that Goodwill must differentiate against in employer relationships.
• Goodwill Industries International: The national umbrella organization overseeing 150+ regional Goodwill affiliates. Comparable mission and service model, but operates at the system level rather than directly competing for local contracts.

Regional players

• United Way of Central Iowa: A regional federated giving organization serving the same central Iowa geography and overlapping donor and partner ecosystem. Functions as a complementary nonprofit in the same community services network, often co-funding workforce initiatives.

Others

• Des Moines Area Community College: The primary community college in central Iowa delivering workforce training, credentialing, and adult education services. Adjacent provider in the regional workforce ecosystem and a frequent partner or competitor for short-term training contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/DMGoodwill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill of Central Iowa