Goodwill of Central Iowa
Goodwill of Central Iowa is a 501(c)(3) nonprofit workforce development organization founded in 1955, based in Johnston, Iowa, that provides job search, placement, coaching, and training services to individuals facing barriers to employment across Central Iowa.
- Company typePrivate
- Founded1955
- HeadquartersJohnston, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Goodwill of Central Iowa does
Goodwill of Central Iowa is a 501(c)(3) nonprofit organization headquartered in Johnston, Iowa, founded in 1955 and operating with a workforce of 251-500 employees. The organization provides job search, placement, coaching, and training services to individuals facing barriers to employment, fulfilling a workforce development mission typical of regional Goodwill affiliates in the United States. As a private, non-listed nonprofit, it is not subject to equity funding cycles and instead operates through a combination of earned revenue (most likely thrift retail sales and contract services), government workforce funding, and charitable contributions.
The input data does not disclose Goodwill of Central Iowa's specific service portfolio, programmatic structure, technology stack, employer partnerships, leadership team, financial statements, or recent strategic actions. The organization's website (https://dmgoodwill.org) was inaccessible at the time of data collection, returning only a loading/verification page, and no press releases, 990 filings, contract awards, or third-party profiles were available in the provided material. Consequently, deeper claims about technology infrastructure, pricing for employer services, geographic sub-markets served within Central Iowa, certifications, and outcome metrics cannot be substantiated from the supplied evidence.
What can be stated with reasonable confidence is the operating envelope: a long-established (70 years), mid-sized (251-500 employees) regional workforce development nonprofit serving Central Iowa, with the "Goodwill" co-brand providing reputational and operational continuity with the broader Goodwill network. The standard business model for an organization of this profile combines donated-goods retail revenue, government workforce development contracts (often under WIOA and state vocational rehabilitation programs), employer-paid placement or training services, and philanthropic fundraising. Any analysis of revenue scale, customer concentration, growth trajectory, or AI capability must be treated as a data gap rather than inferred beyond what the firmographic anchors support.
Goodwill of Central Iowa firmographics
Firmographics- Name
- Goodwill of Central Iowa
- Website
- https://dmgoodwill.org
- Company type
- Private
- Founded year
- 1955
- Headcount range
- 101–250 employees
- Short description
- Goodwill of Central Iowa is a 501(c)(3) nonprofit workforce development organization founded in 1955, based in Johnston, Iowa, that provides job search, placement, coaching, and training services to individuals facing barriers to employment across Central Iowa.
- Ownership category
- akta.pro rank
Goodwill of Central Iowa industry classification
Industry- Product category
- Workforce Development Services
- NAICS
- Employment Services (5613), Vocational Rehabilitation Services (6243), Civic and Social Organizations (813410)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB)
- akta.pro secondary industries
- Employment & Job Readiness Support Services (BPAGAEAJ), Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF), Workforce Reentry Programs (Justice-Involved) (EDAAAOAG)
Keywords
Where Goodwill of Central Iowa is headquartered
LocationHeadquarters
- HQ city
- Johnston
- HQ country
- United States
- HQ region
- North America
Markets served
Goodwill of Central Iowa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Goodwill of Central Iowa product offering
Product offeringCore offering
Goodwill of Central Iowa provides job search, placement, coaching, and training services to individuals facing barriers to employment. As a 501(c)-style nonprofit, the organization delivers workforce development programming to help participants secure and sustain employment.
Product overview
No product information available from the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Job Search and Placement Services Direct assistance to individuals in finding and securing employment, including matching candidates with employer openings. Designed for job seekers, particularly those facing barriers to employment, in the Central Iowa region.
- Career Coaching One-on-one career coaching services provided to program participants to build employability skills, prepare for interviews, and develop career plans. Targeted at individuals seeking to overcome employment barriers.
- Employment Training Programs Structured training services that equip participants with job-ready skills to support placement and retention. Designed for job seekers who require skill-building before entering or re-entering the workforce.
Companies that use Goodwill of Central Iowa
Customer profileIdeal customer profiles1 record
Goodwill of Central Iowa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodwill of Central Iowa competitors and assessment
Company assessmentDirect peers
- SourceAmerica: A nonprofit agency that administers the AbilityOne program connecting people with disabilities to employment via federal contracts. Comparable mission focus on disability employment and operates in adjacent territory to Goodwill affiliates.
- The Arc of the United States: A national nonprofit network focused on services and advocacy for people with intellectual and developmental disabilities, including employment services. Overlaps with Goodwill's disability employment programming and competes for similar contracts.
- Goodwill Industries of Greater Detroit: A similarly structured Goodwill affiliate providing workforce development, job placement, and training services to people with barriers to employment in the Detroit region. Operates with comparable mission scope, retail-funded programming model, and employer partnerships in its territory.
- Easterseals: A national nonprofit organization providing employment, training, and rehabilitation services primarily for individuals with disabilities. Direct overlap with Goodwill's inclusive employment mission and serves as a competing provider for vocational rehabilitation contracts.
- Goodwill of Greater Washington: A regional Goodwill affiliate delivering workforce development, vocational training, and placement services to underserved populations in the DC metro. Comparable mission, population served, and employer-driven services make it a strong direct peer.
- Equus Workforce Solutions: A workforce development organization operating WIOA-funded programs and similar employment services for disadvantaged populations across multiple states. Directly comparable service portfolio and funding model, competing for similar federal and state contracts.
Broad incumbents
- Employbridge: One of the largest U.S. staffing companies providing workforce solutions including for individuals facing employment barriers. Represents the for-profit staffing competitor that Goodwill must differentiate against in employer relationships.
- Goodwill Industries International: The national umbrella organization overseeing 150+ regional Goodwill affiliates. Comparable mission and service model, but operates at the system level rather than directly competing for local contracts.
Regional players
- United Way of Central Iowa: A regional federated giving organization serving the same central Iowa geography and overlapping donor and partner ecosystem. Functions as a complementary nonprofit in the same community services network, often co-funding workforce initiatives.
Others
- Des Moines Area Community College: The primary community college in central Iowa delivering workforce training, credentialing, and adult education services. Adjacent provider in the regional workforce ecosystem and a frequent partner or competitor for short-term training contracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Goodwill of Central Iowa social profiles
Digital presenceGoodwill of Central Iowa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodwill of Central Iowa leadership team
Management profileNumber of profiles
Goodwill of Central Iowa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodwill of Central Iowa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodwill of Central Iowa
What does Goodwill of Central Iowa do?
Goodwill of Central Iowa provides job search, placement, coaching, and training services to individuals facing barriers to employment. As a 501(c)-style nonprofit, the organization delivers workforce development programming to help participants secure and sustain employment.
When was Goodwill of Central Iowa founded?
Goodwill of Central Iowa was founded in 1955. It employs 101 to 250 people.
Where is Goodwill of Central Iowa based?
Goodwill of Central Iowa is headquartered in Johnston, United States, in the North America region.
Who are Goodwill of Central Iowa's main competitors?
Direct peers on record are SourceAmerica, The Arc of the United States, Goodwill Industries of Greater Detroit, Easterseals, Goodwill of Greater Washington and Equus Workforce Solutions. Broad incumbents are Employbridge and Goodwill Industries International. United Way of Central Iowa is listed as a regional player. Des Moines Area Community College is listed as an others.
Does Goodwill of Central Iowa have an API?
No public API is recorded for Goodwill of Central Iowa.
What industry is Goodwill of Central Iowa in?
Goodwill of Central Iowa's product category is Workforce Development Services. Its primary akta.pro industry code is BPAGALAB, Workforce Development & Inclusive Employment (Job Training, Placement), with a secondary code of BPAGAEAJ, Employment & Job Readiness Support Services. Its NAICS code is 5613 and its SIC code is 7361.