Moving Insurance
Moving Insurance, LLC is a U.S.-licensed online insurance agency that sells moving insurance for household goods and commercial cargo directly to consumers and through an affiliate network of 300+ moving companies, licensed in all 50 states.
- Company typePrivate
- Founded2003
- HeadquartersMontclair, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Moving Insurance does
Moving Insurance, LLC (DBA MovingInsurance.com) is a privately held, U.S.-licensed online insurance agency founded in 2003 by Gadi Binness in New Jersey. The company specializes in moving insurance for household goods in transit and storage during intrastate, interstate, and international relocations, filling a coverage gap left by mover "valuation" (typically $0.30-$0.60 per pound) and the typical exclusion of goods-in-transit from homeowners policies. Through the sub-brand LogisticsInsurance.com it also covers non-household and commercial/industrial cargo, addressing a parallel B2B segment.
The core product is a proprietary web-based platform that lets consumers obtain a quote, purchase a policy, and download proof of coverage in under 15 minutes, paperless, without involving the moving company. The technology stack includes a real-time loss ratio monitoring system that automatically removes moving companies from the network once they cross a defined threshold (45% standard, 30% for certified affiliates), a Loss History Calculator that aggregates premium and claims data by mover, a 24/7/365 online claims center staffed by U.S. licensed adjusters, and a partner portal with unique affiliate URLs. Policies are underwritten by A.M. Best 'A'-rated carriers, originally AIG via Managing General Agent Inter Trans Insurance Services (ITI), and later supplemented by Hanover Insurance through a partnership with Capacity Group. Coverage options include All-Risk, Named Perils, Total Loss Only, Valued Inventory, Replacement Value, and Actual Cash Value policies, with extensions for storage, auto shipping, and pairs/sets.
The business model is a commission-based insurance agency supplemented by affiliate/referral revenue. The company sells directly to consumers (DTC self-serve), through an affiliate network of 300+ moving and storage companies that display banners and unique URLs on their sites, through an embedded/white-label integration for enterprise movers, and through an Insurance Broker/Producer channel. GTM combines online self-serve, inside sales (the customer service team calls every buyer to confirm details), and channel partnerships with major fleets such as Two Men and a Truck, Moishe's Moving Systems, and AAA New Jersey. Premiums typically run 1%-1.5% of declared value, with coverage available up to $500,000 and deductibles of $250-$1,500. The company is licensed in all 50 U.S. states, is BBB Accredited, and was profiled in Fast Company's Fast50 (2005).
Moving Insurance firmographics
Firmographics- Name
- Moving Insurance
- Legal name
- Moving Insurance, LLC
- Website
- https://movinginsurance.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moving Insurance, LLC is a U.S.-licensed online insurance agency that sells moving insurance for household goods and commercial cargo directly to consumers and through an affiliate network of 300+ moving companies, licensed in all 50 states.
- Ownership category
- akta.pro rank
Moving Insurance industry classification
Industry- Product category
- Moving and Relocation Insurance
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Third-Party Moving Insurance (Transit/All-Risk Policies) (HSAKANAC)
- akta.pro secondary industries
- Commercial Move & Office Equipment Coverage (HSAKANAH), Claims Handling, Documentation & Dispute Resolution Services (HSAKANAI), Deductible/Waiver Options & Coverage Add-Ons (HSAKANAJ), Released Value (Basic Carrier Liability) Coverage (HSAKANAA)
Keywords
Where Moving Insurance is headquartered
LocationHeadquarters
- HQ city
- Montclair
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moving Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance Premium Revenue: MovingInsurance.com acts as a licensed insurance producer/agency earning commissions on insurance policies sold. The company is licensed in all 50 states and underwritten by an A.M. Best 'A'-rated carrier. Policies cover household goods in transit and storage during moves (intrastate, interstate, international) by land, air and water.
- Affiliate/Referral Revenue from Moving Companies: Moving companies in the affiliate network earn revenue from every policy purchased by their customers via the MovingInsurance.com platform displayed on their websites. Moving companies do not pay a fee to join the network.
- Logistics Insurance: Coverage for non-household goods or commercial and industrial commodities while being shipped and stored domestically or overseas via air, sea, or land. Due to complexity, applications are reviewed by agents and underwriters for specific quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | All-Risk Moving Insurance - broadest, most robust coverage |
| One time/ perpetual license | Pay-as-you-go | Valued Inventory Policy |
| One time/ perpetual license | Pay-as-you-go | Replacement Value Policy |
| One time/ perpetual license | Pay-as-you-go | Actual Cash Value Policy |
| One time/ perpetual license | Monthly | Storage Extension |
| One time/ perpetual license | Pay-as-you-go | Auto Shipping Coverage |
| One time/ perpetual license | Pay-as-you-go | Pairs and Sets Extension |
| One time/ perpetual license | Pay-as-you-go | Full Service - Named Perils (They Load and Drive) |
| One time/ perpetual license | Pay-as-you-go | Mobile Storage Coverage (You Load, They Drive) |
| One time/ perpetual license | Pay-as-you-go | Truck Rental Coverage (You Load and Drive) |
| One time/ perpetual license | Pay-as-you-go | Total Loss Only Coverage (All Move Types) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Moving Insurance product offering
Product offeringCore offering
Moving Insurance operates MovingInsurance.com, an online insurance agency that sells moving and relocation insurance directly to consumers. The company issues all-risk, valued inventory, replacement value, actual cash value, and total-loss-only policies covering household goods during intrastate, interstate, and international moves by land, air, and water. It also operates LogisticsInsurance.com for commercial/industrial cargo coverage and distributes products through an affiliate network of moving companies and licensed insurance producers/brokers.
Product overview
Moving Insurance operates a web-based insurance platform with two core products: Moving Insurance (covering household goods during relocation) and Logistics Insurance (covering commercial/industrial commodities). The main platform at MovingInsurance.com offers a suite of integrated tools including QuickQuote for instant estimates, an Online Policy Application System for paperless purchasing in under 15 minutes, a Claims Center for 24/7 claims management, and Customer Tools. Coverage extensions include Self Storage (90-day basic, extended monthly), Auto Shipping, and Pairs and Sets coverage. The company also runs a Certified Affiliate Program for pre-qualified moving partners.
Differentiator
Problem solved
Functional benefit
Brands
- LogisticsInsurance.com: A premier online marketplace for logistics insurance providing coverage for non-household goods or commercial and industrial commodities while being shipped and stored domestically or overseas.
Products and services
- Moving Insurance The primary online moving insurance product covering household goods during relocation. Offers multiple policy types including All-Risk (broadest coverage), Named Perils, Total Loss Only, Valued Inventory, Replacement Value, and Actual Cash Value. Covers intrastate, interstate, and international moves by land, air, and water. Coverage available up to $500,000 with deductibles ranging from $250 to $1,500.
- Logistics Insurance Separate insurance product for non-household goods, commercial and industrial commodities shipped domestically or internationally via air, sea, or land. Offered through LogisticsInsurance.com and requires agent/underwriter review for specific quotes due to complexity.
Quantifiable outcome
- Policies sold grew 608% since first month of operation
- +4 more outcomes
Companies that use Moving Insurance
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Moving Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Moving Insurance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and major.
- J.D. Power and AssociatesminorMovingInsurance.com cited J.D. Power and Associates survey findings showing that insurers who educate customers are more likely to have higher retention rates. Used as support for the company's customer education strategy.
- National Association of Insurance Commissioners (NAIC)minorNAIC survey data cited showing that most Americans believe they understand insurance but cannot answer basic insurance questions. This data supports MovingInsurance.com's educational content strategy.
- Capacity GroupcorePartnership with Capacity Group, one of the country's largest insurance brokers (ranked 61st largest in the US by Business Insurance Magazine). Capacity Group provides Moving Insurance LLC's customers with domestic and international moving insurance and risk management products, backed by Hanover Insurance.
- Hanover InsurancecoreHanover Insurance provides backing for moving and relocation insurance products offered through MovingInsurance.com. The partnership with Capacity Group gives customers access to Hanover Insurance's products alongside existing AIG-backed coverage.
- Two Men and a TruckmajorTwo Men and a Truck, the fifth-largest moving company in the US with 145 locations and 250,000+ moves per year across 27 states, refers its clients to MovingInsurance.com for online moving insurance. Consumers can insure belongings in as little as 15 minutes without time-consuming paperwork.
- AAA New JerseymajorMovingInsurance.com partnered with AAA New Jersey to offer moving insurance services to AAA's membership base. AAA members gain access to MovingInsurance.com's online insurance platform.
- Moishe's Moving Systems, Inc.majorMoishe's, the largest independent moving company in the Northeast and market leader in Manhattan, refers its customers to MovingInsurance.com to purchase moving insurance. This partnership provides enhanced service to Moishe's clients by enabling fully convenient and comprehensive insurance purchase through a short online process.
- Inter Trans Insurance Services, Inc. (ITI)corePartnership with ITI, a Managing General Agent for AIG, to provide consumers with online purchasing of moving insurance products. ITI underwrites moving insurance products sold through MovingInsurance.com. This was a foundational partnership enabling the launch of the online insurance platform. Currently ITI is the sole insurer providing coverage through the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Moving Insurance competitors and assessment
Company assessmentDirect peers
- InsureMyMove: UK-based moving insurance comparison and purchase marketplace serving consumers relocating goods. Same function (online moving insurance distribution) in a different geography, using a similar partner-affiliate and direct-to-consumer approach.
- MoveAssure: Canadian-born online moving insurance platform offering all-risk, total-loss, and storage coverage through partner insurers. Direct overlap in product set and online, partner-driven distribution model for shippers.
- TransGuard Insurance Company: Specialty insurer focused on cargo, marine, and transit coverages including household goods in transit. Closest direct comparable as a niche mover/cargo insurance underwriter with a parallel B2B/B2C distribution model.
- Baker International Insurance: Provides cargo, moving, and storage insurance for household goods and commercial freight, including transit and warehousing. Comparable specialty product portfolio with a similar target buyer (household shippers and corporate relocation).
Broad incumbents
- Lemonade: Direct-to-consumer digital insurance carrier using AI-driven underwriting and a mobile-first experience. Comparable as a digitally-native, self-serve insurance brand targeting consumer product lines adjacent to (and potentially including) moving/transit.
- Policygenius: Large online insurance marketplace for life, disability, and property/casualty products. Overlaps on the digital distribution model for niche P&C products and could expand into moving/transit coverage.
- Hanover Insurance Group: Major U.S. property and casualty carrier that entered into a partnership to back Moving Insurance's products. A large P&C incumbent with the scale and balance sheet to underwrite or compete in moving/relocation coverage.
- American International Group (AIG): Global insurance conglomerate whose managing general agent ITI was the founding carrier for MovingInsurance.com. Massive P&C and specialty insurance franchise that could pivot into the moving-insurance niche either through partnership or direct competition.
- SmartFinancial (CoverHound): Online insurance comparison platform distributing personal and commercial lines through partner carriers. Overlaps on the affiliate-plus-direct, multi-carrier distribution model and could surface moving insurance as a category.
Others
- Moving.com: Online moving resource and lead-generation site operated by Dominion Enterprises where founder Gadi Binness previously held a management position. Adjacent ecosystem participant in the same customer-acquisition funnel for moving services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Moving Insurance social profiles
Digital presenceMoving Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Moving Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving Insurance
What does Moving Insurance do?
Moving Insurance operates MovingInsurance.com, an online insurance agency that sells moving and relocation insurance directly to consumers. The company issues all-risk, valued inventory, replacement value, actual cash value, and total-loss-only policies covering household goods during intrastate, interstate, and international moves by land, air, and water. It also operates LogisticsInsurance.com for commercial/industrial cargo coverage and distributes products through an affiliate network of moving companies and licensed insurance producers/brokers.
Is Moving Insurance a public or private company?
Moving Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moving Insurance founded?
Moving Insurance was founded in 2003. It employs 1 to 10 people.
Where is Moving Insurance based?
Moving Insurance is headquartered in Montclair, United States, in the North America region.
How does Moving Insurance make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are affiliate/Referral Revenue from Moving Companies and logistics Insurance.
Who are Moving Insurance's main competitors?
Direct peers on record are InsureMyMove, MoveAssure, TransGuard Insurance Company and Baker International Insurance. Broad incumbents are Lemonade, Policygenius, Hanover Insurance Group, American International Group (AIG) and SmartFinancial (CoverHound). Moving.com is listed as an others.
Does Moving Insurance have an API?
No public API is recorded for Moving Insurance.
What industry is Moving Insurance in?
Moving Insurance's product category is Moving and Relocation Insurance. Its primary akta.pro industry code is HSAKANAC, Third-Party Moving Insurance (Transit/All-Risk Policies), with a secondary code of HSAKANAH, Commercial Move & Office Equipment Coverage. Its NAICS code is 52421 and its SIC code is 6411.