Moving.com
Moving.com is an online moving marketplace founded in 1999 that connects residential and commercial consumers with a national network of licensed moving companies via a pay-per-lead model. It operates as the digital consumer arm of National Holding Company and serves 20M+ monthly visitors through the realtor.com network.
- Company typePrivate
- Founded1999
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Moving.com does
Moving.com is an online moving marketplace founded in 1999 that connects residential and commercial consumers seeking relocation services with a national network of licensed and insured moving companies. The platform operates as a self-serve, product-led site where consumers submit move details (origin, destination, size, date) and receive up to four quotes from vetted movers, while moving companies compete for those leads on a pay-per-lead basis. Supporting the core marketplace are free consumer tools including a moving cost calculator, packing calculator, and move planner, plus deep editorial content covering moving guides, truck rental, storage, moving containers, auto transport, and junk removal. The platform's primary acquisition channel is the realtor.com network (realtor.com, move.com, avail.co), which collectively reaches over 80 million unique users per month and drives a claimed 20M+ monthly visitors to Moving.com.
The business model is a two-sided marketplace with two primary revenue streams: (1) pay-per-lead leads sold to moving companies, priced dynamically based on route, weight, size, move type, and daily/monthly budget; and (2) indirect monetization through adjacent-service directories (truck rental, storage, containers, auto transport) where the platform captures referral and affiliate economics. Lead quality is enforced via third-party email and phone verification and integration with the FMCSA SAFER database for licensing and insurance validation, with BBB ratings surfaced in the mover directory.
In July 2026, Moving.com was acquired by National Holding Company — a nearly 100-year-old ESOP-owned moving and transportation operator whose portfolio includes National Van Lines, National Van Lines International, National Forwarding Co., and NationalExpress Move — from Move, Inc., a subsidiary of News Corp. The transaction also included MoveAI, an AI-powered moving concierge technology with a recommendation engine, positioning Moving.com as the digital consumer front door of a vertically integrated moving group and the platform for AI-driven relocation personalization.
Moving.com firmographics
Firmographics- Name
- Moving.com
- Legal name
- Moving.com
- Website
- https://moving.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moving.com is an online moving marketplace founded in 1999 that connects residential and commercial consumers with a national network of licensed moving companies via a pay-per-lead model. It operates as the digital consumer arm of National Holding Company and serves 20M+ monthly visitors through the realtor.com network.
- Ownership category
- akta.pro rank
Moving.com industry classification
Industry- Product category
- Online Moving Marketplace
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Pre-Move Planning & Move Management (HSAFAFAA)
- akta.pro secondary industries
- Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Dedicated/Exclusive-Use Interstate Moves (HSAKABAF), Small Local Moves (Studio/1BR, Mini-Moves) (HSAKAAAF), Move Management (Office Relocations) (BPABAFAC)
Keywords
Where Moving.com is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moving.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Lead Generation for Moving Companies: Moving companies pay for leads generated through the platform. Companies only pay for the leads they receive, making it a performance-based model. Lead matching is customized by route, weight, size, and daily/monthly budget settings.
- Consumer-facing Services: Free quotes and cost estimation tools for consumers. The platform earns revenue indirectly through the volume of leads generated from consumer requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-lead model for moving companies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Moving.com product offering
Product offeringCore offering
Moving.com operates a two-sided online moving marketplace that connects consumers planning residential or commercial moves with a network of licensed and insured moving companies. Consumers submit a single request to receive up to four free moving quotes for local, long-distance, interstate, international, office, or specialty moves; the matching is performed automatically by an algorithm that selects movers based on route, move size, and move date. Revenue is generated on the B2B side through a pay-per-lead model in which moving companies purchase qualified, verified consumer leads and customize campaigns by route, weight, size, and budget. Supporting tools include a free Moving Cost Calculator, Packing Calculator, Move Planner, and an AI-powered MoveAI concierge.
Product overview
Moving.com is a comprehensive online moving marketplace that operates as a platform connecting consumers with professional moving services. The platform functions as a multi-sided marketplace offering consumers free access to compare licensed and insured moving companies, while also providing a lead-generation service (Moving Leads) for moving industry partners. The core product is the Moving.com Marketplace, which enables quote comparisons for local, long-distance, interstate, international, office, and specialty moves. Supporting the marketplace are various digital tools including the Moving Cost Calculator, Packing Calculator, and Move Planner. The platform also covers adjacent services including moving containers, truck rentals, storage facilities, and auto transport. In July 2026, National Holding Company acquired Moving.com along with MoveAI, an AI-powered moving concierge technology, expanding the platform's digital and AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Moving.com Marketplace Online moving marketplace that lets consumers request and compare up to four free quotes from licensed and insured moving companies for local, long-distance, interstate, international, office, and specialty moves. The marketplace covers categories such as moving companies, moving containers, truck rental, storage, junk removal, and car shipping.
- Moving Leads (Lead Generation Service)
Quantifiable outcome
- Compare up to 4 moving quotes from licensed and insured companies
- +1 more outcomes
Companies that use Moving.com
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Moving.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Moving.com partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MoveAIcoreAI-powered moving concierge technology acquired from Move, Inc. (subsidiary of News Corp). MoveAI provides AI-driven concierge service that allows users to share move details and receive personalized recommendations and quotes. Part of National Holding Company's strategic push into digital and AI-driven relocation services.
- National Van LinescoreParent company National Holding Company owns National Van Lines, National Van Lines International, and other moving brands. Moving.com operates as part of National Holding Company's portfolio alongside these established moving brands.
- realtor.comcoreMoving.com is part of the realtor.com network of sites. The partnership provides significant traffic through cross-promotion with realtor.com, move.com, and avail.co, reaching over 80 million unique users monthly.
- FMCSA SAFER DatabasecoreIntegration with Federal Motor Carrier Safety Administration's SAFER database for verifying mover licensing, operating authority, and insurance coverage. Used for ongoing vetting of moving companies in the network.
- Better Business Bureau (BBB)minorBBB ratings and complaint history integrated into moving company directory for consumer transparency.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Moving.com competitors and assessment
Company assessmentDirect peers
- HireAHelper: Online marketplace connecting consumers with moving labor and helper services, with a pay-per-lead model. Directly comparable to Moving.com's marketplace for moving labor and full-service moves.
- Thumbtack: Broad local services marketplace that connects consumers with moving labor and moving companies via a pay-per-lead model. Highly comparable to Moving.com's marketplace/lead-generation structure, though it spans many more service categories.
- Move.org: Editorial moving marketplace that compares movers and ancillary services (truck rental, storage, car shipping) and forwards consumer requests. Very similar to Moving.com's content-and-comparison marketplace model.
- TaskRabbit: General task and moving labor marketplace owned by IKEA, connecting consumers with local Taskers for moving and furniture tasks. Comparable as a two-sided marketplace for moving labor with consumer-facing booking.
- Bellhop: Operates its own mover network and a marketplace for local and long-distance moves, offering consumer-facing booking similar to Moving.com. Comparable as a moving-focused marketplace with both W-2 movers and lead funnels.
Emerging players
- MyMovingReviews: Online moving company comparison and review site that connects consumers with movers by route. Comparable to Moving.com's quoted marketplace and mover directory, though with smaller consumer reach.
- MoveBuddha: Online moving comparison and lead-generation site that aggregates quotes from movers across categories. Comparable to Moving.com's core marketplace and content-driven comparison approach.
Broad incumbents
- realtor.com: Parent network and distribution partner that provides Moving.com with the bulk of its consumer traffic. Comparable as a real-estate-anchored hub that overlaps with Moving.com on relocation content and tools.
- PODS: Leading portable moving container company that offers direct booking and integrates with moving labor marketplaces. Comparable to Moving.com's container category and an alternative channel for the same consumer move.
- U-Haul: Dominant DIY truck rental and self-storage company that also runs U-Haul Moving Help, a marketplace for loading labor and movers. Comparable as both a storage/truck provider listed on Moving.com and a competing labor marketplace.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Customer concentration
Moving.com social profiles
Digital presenceMoving.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving.com leadership team
Management profileNumber of profiles
Moving.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving.com
What does Moving.com do?
Moving.com operates a two-sided online moving marketplace that connects consumers planning residential or commercial moves with a network of licensed and insured moving companies. Consumers submit a single request to receive up to four free moving quotes for local, long-distance, interstate, international, office, or specialty moves; the matching is performed automatically by an algorithm that selects movers based on route, move size, and move date. Revenue is generated on the B2B side through a pay-per-lead model in which moving companies purchase qualified, verified consumer leads and customize campaigns by route, weight, size, and budget. Supporting tools include a free Moving Cost Calculator, Packing Calculator, Move Planner, and an AI-powered MoveAI concierge.
Is Moving.com a public or private company?
Moving.com is a private company. It is classified as corporate owned and is currently operating.
When was Moving.com founded?
Moving.com was founded in 1999. It employs 11 to 50 people.
Where is Moving.com based?
Moving.com is headquartered in Scottsdale, United States, in the North America region.
How does Moving.com make money?
Two revenue lines are on record. Lead Generation for Moving Companies are the primary driver. The others are consumer-facing Services.
Who are Moving.com's main competitors?
Direct peers on record are HireAHelper, Thumbtack, Move.org, TaskRabbit and Bellhop. Emerging players are MyMovingReviews and MoveBuddha. Broad incumbents are realtor.com, PODS and U-Haul.
Does Moving.com have an API?
No public API is recorded for Moving.com.
What industry is Moving.com in?
Moving.com's product category is Online Moving Marketplace. Its primary akta.pro industry code is HSAFAFAA, Pre-Move Planning & Move Management, with a secondary code of HSAKAAAC, Local Moving for Homes (Single-Family, Townhome). Its NAICS code is 488510 and its SIC code is 4731.