PharmaFocus
- Company typePrivate
- Founded2001
- HeadquartersMünchenstein, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
PharmaFocus firmographics
Firmographics- Name
- PharmaFocus
- Legal name
- PharmaFocus AG
- Website
- https://pharmafocus.ch
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
PharmaFocus industry classification
Industry- Product category
- Pharmaceutical Wholesale Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Full-Line Pharmaceutical Wholesalers (HLAIAJAA)
- akta.pro secondary industries
- Retail Pharmacy Supply Wholesalers (HLAIAJAE), Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)
Keywords
Where PharmaFocus is headquartered
LocationHeadquarters
- HQ city
- Münchenstein
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
PharmaFocus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pharmaceutical Wholesale Distribution: PharmaFocus operates as a full-range wholesaler for independent pharmacies, providing need-oriented full assortment and high product availability. The company does not distribute its own products, avoiding direct competition with manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PharmaFocus product offering
Product offeringCore offering
PharmaFocus is a full-range pharmaceutical wholesaler that distributes more than 40,000 articles from over 800 suppliers exclusively to independent pharmacies in Switzerland and Liechtenstein, with stated product availability above 99%. Operating from two Swiss sites (Romont and Münchenstein), the company complements its core wholesale logistics with the PharmOnline digital pharmacy network (online appointment booking, prescription transmission, pharmacy finder, and Click & Collect) and the FocusAcademy continuing education program. The company does not distribute its own-label products, ensuring no direct competition with the manufacturers and pharmacists it serves.
Product overview
PharmaFocus operates as a single unified wholesale distribution service for independent pharmacies, supplemented by its digital pharmacy platform PharmOnline. The core PharmaFocus service provides full-range wholesale distribution with a broad assortment and high product availability, while PharmOnline extends the offering with digital customer engagement tools including online appointment booking, prescription transmission, pharmacy locator, and Click & Collect capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- PharmOnline: Digital pharmacy network offering online appointment bookings, prescription transmissions, pharmacy finder, and click & collect services.
- FocusAcademy
Products and services
- PharmaFocus Pharmaceutical Wholesale Distribution Full-range pharmaceutical wholesale distribution service exclusively for independent pharmacies in Switzerland and Liechtenstein, providing a need-oriented full assortment of more than 40,000 articles from over 800 suppliers, with stated product availability above 99%. Operated from sites in Romont (FR) and Münchenstein (BL) with more than 180 employees and stock value exceeding CHF 30 million; PharmaFocus does not distribute its own products, avoiding direct competition with manufacturers.
- PharmOnline – Digital Pharmacy Network Digital pharmacy network platform (sub-brand of PharmaFocus) that enables partner pharmacies to offer customers online appointment booking, prescription transmission, a pharmacy finder locator, and Click & Collect e-shop functionality to support customer retention through modern digital channels.
- FocusAcademy Continuing Education Program Continuing-education series offered to partner pharmacies and pharmacy professionals, providing regular, practice-oriented training available digitally and on-site to support the profession's evolution from product retailer to service provider.
Companies that use PharmaFocus
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
PharmaFocus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PharmaFocus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NOWEDAcoreRegular exchange with German pharmacy cooperative NOWEDA, whose cooperative orientation aligns with PharmaFocus principles, led to a sustainable partnership in 2013 and the development of PharmaFocus as a full-range wholesaler. This collaboration creates sustainable synergies for independent pharmacies in Switzerland and Liechtenstein.
- PharmOnlinecoreDigital pharmacy network platform offering online appointment bookings, prescription transmissions, pharmacy finder, and Click & Collect e-shop functionality to help pharmacies remain competitive in the digital world.
Scale indicators6 records
PharmaFocus competitors and assessment
Company assessmentBroad incumbents
- McKesson Europe: McKesson Europe (now part of the Phoenix Group) operated pharmaceutical distribution businesses across several European markets including the Lloyds Pharmacy retail chain. Comparable as a broad incumbent in pharmaceutical wholesale with retail pharmacy exposure.
- Alliance Healthcare (Walgreens Boots Alliance): Alliance Healthcare is the pharmaceutical wholesale division of Walgreens Boots Alliance, distributing to pharmacies across Europe. Comparable as a broad incumbent in pharma wholesale serving independent and chain pharmacies, though geographically broader than PharmaFocus.
- Phoenix Group: Phoenix Group is one of Europe's largest pharmaceutical wholesalers and retailers, operating across 27+ countries and a major shareholder of Galexis in Switzerland. Comparable to PharmaFocus as a broad incumbent in pharma distribution with retail pharmacy interests.
Others
- Cardinal Health: Cardinal Health is a major US-headquartered pharmaceutical and medical products distributor. Comparable as a thematically adjacent company in pharmaceutical wholesale distribution, though operating in a different geographic and regulatory environment.
- Cencora (formerly AmerisourceBergen): Cencora is one of the largest global pharmaceutical distributors, serving manufacturers, pharmacies and healthcare providers worldwide. Comparable as a thematically adjacent company operating in pharmaceutical wholesale distribution at global scale.
Direct peers
- Galexis: Galexis is the leading pharmaceutical wholesaler in Switzerland, jointly owned by Phoenix Group and the Swiss pharmacy sector, distributing Rx and OTC products to pharmacies across the country. It is the most direct head-to-head competitor of PharmaFocus in Swiss pharma distribution.
- NOWEDA: NOWEDA is a major German pharmacy cooperative and pharmaceutical wholesaler, and PharmaFocus's strategic partner since 2013. Operates an essentially identical pharmacist-owned cooperative full-line distribution model in Germany, making it the most structurally comparable peer.
- Amedis-UE: Amedis-UE is a Swiss pharmaceutical wholesaler supplying pharmacies and drugstores across Switzerland, and historically operated as a key alternative full-line distributor alongside Galexis. It is a directly comparable distribution peer to PharmaFocus.
Emerging players
- DocMorris (Zur Rose Group): Zur Rose / DocMorris is a leading Swiss-headquartered mail-order and online pharmacy that competes for the same end-customers as PharmaFocus's independent pharmacy partners. Comparable as an emerging player reshaping the Swiss pharmacy distribution channel PharmaFocus operates in.
- Sanvartis / Pharmalog (Swiss specialty pharma logistics): Specialty pharma distribution and cold-chain logistics providers operating in the Swiss market serve a partially overlapping customer set (hospitals, specialty pharmacies). Comparable as an emerging player intersecting with PharmaFocus's specialty distribution ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PharmaFocus social profiles
Digital presencePharmaFocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
PharmaFocus leadership team
Management profileNumber of profiles
PharmaFocus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PharmaFocus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PharmaFocus
What does PharmaFocus do?
PharmaFocus is a full-range pharmaceutical wholesaler that distributes more than 40,000 articles from over 800 suppliers exclusively to independent pharmacies in Switzerland and Liechtenstein, with stated product availability above 99%. Operating from two Swiss sites (Romont and Münchenstein), the company complements its core wholesale logistics with the PharmOnline digital pharmacy network (online appointment booking, prescription transmission, pharmacy finder, and Click & Collect) and the FocusAcademy continuing education program. The company does not distribute its own-label products, ensuring no direct competition with the manufacturers and pharmacists it serves.
Is PharmaFocus a public or private company?
PharmaFocus is a private company. It is classified as management employee owned and is currently operating.
When was PharmaFocus founded?
PharmaFocus was founded in 2001. It employs 51 to 100 people.
Where is PharmaFocus based?
PharmaFocus is headquartered in Münchenstein, Switzerland, in the Europe region.
How does PharmaFocus make money?
One revenue line is on record: pharmaceutical Wholesale Distribution.
Who are PharmaFocus's main competitors?
Broad incumbents on record are McKesson Europe, Alliance Healthcare (Walgreens Boots Alliance) and Phoenix Group. Others are Cardinal Health and Cencora (formerly AmerisourceBergen). Direct peers are Galexis, NOWEDA and Amedis-UE. Emerging players are DocMorris (Zur Rose Group) and Sanvartis / Pharmalog (Swiss specialty pharma logistics).
Does PharmaFocus have an API?
No public API is recorded for PharmaFocus.
What industry is PharmaFocus in?
PharmaFocus's product category is Pharmaceutical Wholesale Distribution. Its primary akta.pro industry code is HLAIAJAA, Full-Line Pharmaceutical Wholesalers, with a secondary code of HLAIAJAE, Retail Pharmacy Supply Wholesalers. Its NAICS code is 424210 and its SIC code is 5122.